Marsh & Moore
Marsh & Moore Inc. is a private, family-owned manufacturer's representative agency founded in 1972 and based in St. Augustine, Florida. The firm represents approximately 28 plumbing, waterworks, and irrigation manufacturers, selling their products to Florida distributors, contractors, and engineers across commercial, residential, municipal, and agricultural markets.
- Company typePrivate
- Founded1972
- HeadquartersSaint Augustine, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Marsh & Moore does
Marsh & Moore Inc. is a private, family-owned manufacturer's representative agency headquartered in St. Augustine, Florida, founded in 1972 (originally as Marsh & Associates by Mark Marsh) and operating continuously since. The firm represents approximately 28 plumbing, waterworks, and irrigation manufacturers, including Viega, Milwaukee Tool, Gerber, Josam, Liberty Pumps, SJE Rhombus, Amtrol, Willoughby, Caleffi, AB&I Foundry, and others, selling their products to distributors, contractors, and engineers through a statewide Florida outside sales organization organized into regional divisions (Northeast, Northwest, Central, Southwest, Southeast, West-Central, South Florida Waterworks/Irrigation, and Florida Technical Sales) and a supporting inside sales team.
The company operates from an 8,000 square foot warehouse that supports same-day shipping and product pickup for stocking distributor and contractor customers, and offers a formal product training program delivered through a 'Train With Us' function. There is no proprietary technology platform; the company's offering rests on the expertise of its sales team (with stated combined industry experience exceeding 400 years) and its executive leadership, all of whom are CPMR-certified through AIM/R.
Marsh & Moore earns revenue through manufacturer sales commissions (transaction-fee model) on products flowing from its represented principals to Florida plumbing, waterworks, and irrigation end markets. Customer-facing engagement spans commercial construction (hotels, hospitals, stadiums, airports, educational facilities), residential construction, municipal waterworks, and irrigation/agricultural projects, with named project references including Mayo Clinic Hospital, Hard Rock Stadium, Tampa International Airport, Disney's Polynesian Resort, and University of Florida. Ownership transitioned in 2020 from founders Mark Marsh and Richard Bohl to second-generation family members Garrett Bohl (President), Jennifer Rodriguez (Executive Vice President), and Jonathan Marsh (Vice President).
Marsh & Moore firmographics
Firmographics- Name
- Marsh & Moore
- Legal name
- Marsh & Moore Inc.
- Website
- https://marshmoore.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marsh & Moore Inc. is a private, family-owned manufacturer's representative agency founded in 1972 and based in St. Augustine, Florida. The firm represents approximately 28 plumbing, waterworks, and irrigation manufacturers, selling their products to Florida distributors, contractors, and engineers across commercial, residential, municipal, and agricultural markets.
- Ownership category
- akta.pro rank
Marsh & Moore industry classification
Industry- Product category
- Manufacturer's Representative Agency
- NAICS
- Water Supply and Irrigation Systems (221310)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)
- akta.pro secondary industries
- Water Storage & Conveyance Structures (Tanks, Reservoirs, Canals, Ponds) (AFAAACAH), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)
Keywords
Where Marsh & Moore is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marsh & Moore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer Representative Commissions: Marsh & Moore earns commissions as a manufacturer's representative agency by representing multiple manufacturers (over 25 brands) and selling their products through distributors, contractors, and engineers in Florida. Revenue is generated through sales of plumbing, waterworks, and irrigation products across commercial and residential markets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Marsh & Moore product offering
Product offeringCore offering
Marsh & Moore is a manufacturer's representative agency that sells plumbing, waterworks, and irrigation products on behalf of over 25 manufacturers across Florida. The company connects manufacturer brands such as Viega, Milwaukee Tool, Gerber, Josam, Liberty Pumps, and SJE Rhombus with distributors, contractors, and engineers through territory-based outside sales and inside sales teams, supported by an 8,000-square-foot warehouse in St. Augustine offering same-day shipping.
Product overview
Marsh & Moore is a manufacturer's representative agency serving Florida's plumbing, waterworks, and irrigation markets since 1972. Rather than a single unified product or platform, the company represents a portfolio of approximately 28 manufacturers including Viega (PEX piping systems), Milwaukee Tool, Gerber, Josam, Liberty Pumps, SJE Rhombus, Willoughby, AMTROL, and others. The company provides sales representation, market intelligence, professional development, and training services to connect manufacturer partners with Florida distributors, contractors, and engineers across commercial, residential, waterworks, and irrigation sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Viega Representation Sales representation in Florida for Viega's PEX piping and fittings systems, supporting plumbing contractors and distributors with technical product knowledge.
- Milwaukee Tool Representation Sales representation in Florida for Milwaukee Tool's innovative tools and worksite solutions for construction trades; recognized with Milwaukee Tool's Agency of the Year 2022 and Rep of the Year 2025.
- Gerber Representation Sales representation in Florida for Gerber's vitreous china plumbing fixtures, faucets, and bathroom suites used in commercial and residential projects.
- Josam Representation Sales representation and stocking for Josam's quality engineered plumbing draining products including roof drains and water closet carriers.
- Liberty Pumps Representation Sales representation in Florida for Liberty Pumps' full line of sump pumps, grinder pumps and systems, stocked in the St. Augustine warehouse.
- SJE Rhombus Representation Sales representation in Florida for SJE Rhombus' pump control panels, alarm systems, level monitoring solutions, and float switches for the water and wastewater industry.
- Sales Representation Services Territory-based outside sales representation in Florida covering Northeast, Northwest, Central, Southwest, Southeast, and West-Central Florida, plus dedicated South Florida waterworks/irrigation and Florida technical sales coverage.
- Same-Day Shipping & Warehouse Distribution 8,000 square foot warehouse in St. Augustine, FL stocked with products from represented manufacturers, enabling same-day shipping and product pick-up for distributors, contractors, and engineers.
- Product Training Services Award-winning support and training team offering product training programs for manufacturer partners and customers on represented product lines.
- Market Intelligence Services Up-to-the-minute market intelligence and sales analysis including territory sales analysis and market penetration studies for manufacturer partners operating in Florida.
Companies that use Marsh & Moore
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Marsh & Moore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marsh & Moore partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, major and minor.
- Milwaukee ToolcoreMarsh & Moore represents Milwaukee Tool in Florida territory. The partnership has been highly successful with Marsh & Moore winning Milwaukee Tool's Agency of the Year in 2022 and Rep of the Year in 2025 (second time receiving this recognition). Milwaukee Tool is a leader in developing innovative tools and worksite solutions.
- ViegacoreMarsh & Moore represents Viega, a manufacturer of PEX Piping & Fittings Systems. Viega ships from McPherson, KS and Harrisburg, PA with a minimum order of $100.
- GerbercoreMarsh & Moore represents Gerber, a manufacturer of vitreous china plumbing fixtures, faucets, and bathroom suites.
- JosamcoreMarsh & Moore represents Josam, a manufacturer of quality engineered plumbing draining products. Products are stocked in St. Augustine, FL warehouse. FFA is $5,000.
- AmtrolmajorMarsh & Moore represents Amtrol, a manufacturer of comprehensive arrays of tanks for water system solutions and wells for residential and commercial markets. Ships from Warwick, RI.
- Liberty PumpsmajorMarsh & Moore represents Liberty Pumps, a manufacturer of sump pumps, grinder pumps, and systems. Products ship from St. Augustine, FL warehouse.
- SJE RhombusmajorMarsh & Moore represents SJE Rhombus, a global manufacturer in the water and wastewater industry for pump control panels, alarm systems, level monitoring solutions, and float switches. Products stocked in St. Augustine, FL.
- WilloughbymajorMarsh & Moore represents Willoughby, specialists in durable and ligature-resistant plumbing fixtures and electronic water management. Ships from Indianapolis, IN.
- AB&I FoundrymajorMarsh & Moore represents AB&I Foundry, a manufacturer of quality cast iron soil pipe and fittings for Drain, Waste and Vent (DWV) plumbing systems. Ships from Tyler, Texas.
- CaleffimajorMarsh & Moore represents Caleffi, a manufacturer of high-quality components for heating, plumbing, air conditioning, heat metering and renewables systems. Minimum order $100, ships from Milwaukee, WI.
- Sanderson PipemajorMarsh & Moore represents Sanderson Pipe, a manufacturer of PVC Pipe from 1/2" to 18". Ships from Sanderson, FL.
- SpeakmanmajorMarsh & Moore represents Speakman, a manufacturer of various fixtures and safety equipment. Ships from Glen Mills, PA. FFA is $2,000.
- North StarmajorMarsh & Moore represents North Star, a manufacturer of water softeners and filtration products. Ships from Ripley, MS.
- HTP Commercial Water HeatersmajorMarsh & Moore represents HTP, a manufacturer of commercial water heaters.
- AquaBathminorMarsh & Moore represents AquaBath, a manufacturer of showers, bases, and pans for commercial and residential markets.
- Benjamin ManufacturingminorMarsh & Moore represents Benjamin, a manufacturer of durable plastic thermoformed products made in the USA for the plumbing industry. Products stocked in St. Augustine, FL.
- Delta P CarverminorMarsh & Moore represents Delta P Carver, a manufacturer of domestic water booster systems. Located in Ormand Beach, FL.
- LC MetalsminorMarsh & Moore represents LC Metals, a manufacturer of quality steel products for plumbing projects.
- Lesso AmericaminorMarsh & Moore represents Lesso America, a manufacturer of SCH 40/80 and DWV fittings. Ships from Garland, TX and Orlando, FL.
- LSPminorMarsh & Moore represents LSP, a premier source for innovative plumbing products. Ships from Dallas, TX.
- Maass MidwestminorMarsh & Moore represents Maass Midwest, a manufacturer of quality water well accessories. Ships from Huntley, IL.
- Matco-NorcaminorMarsh & Moore represents Matco-Norca, a manufacturer of branded fittings, pipe nipples, valves, and plumbing specialties. Ships from CA, TX, IL, GA, NY.
- Mill-Rose Blue MonsterminorMarsh & Moore represents Mill-Rose Blue Monster, a manufacturer of thread sealants/tapes, hand wipes, and closet bolts.
- Tempo CommunicationsminorMarsh & Moore represents Tempo Communications, an industry-leading manufacturer of testing and measurement solutions for waterworks and irrigation markets.
- TSMminorMarsh & Moore represents TSM, a world leader in rapid repair irrigation products. Products stocked in St. Augustine, FL. Browns Valley, CA.
- AquaMotionminorMarsh & Moore represents AquaMotion, a manufacturer of hot water recirculation systems for various applications. Stocked in Warwick, RI.
- American Standard Water HeatersminorMarsh & Moore represents American Standard Water Heaters as part of their manufacturer portfolio.
- HydrotekminorMarsh & Moore represents Hydrotek, a manufacturer of commercial sensor faucets and flush valves.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Marsh & Moore competitors and assessment
Company assessmentDirect peers
- Frazier & Company: A Southeastern U.S. PHCP manufacturer's representative agency operating with the same territory-based sales force model and overlapping premium manufacturer principals. Directly comparable business model to Marsh & Moore.
- Henry Marketing Inc. PHCP manufacturer's representative agency in the Mid-Atlantic/Southeast with a comparable multi-brand line card, territory-based outside sales structure, and CPMR-aligned leadership. Closely comparable channel model.
- Cleary Sales Inc. Multi-state PHCP manufacturer's representative agency with a similar line card of premium plumbing and waterworks brands and a comparable regional-territory model. Closely analogous business model and customer base to Marsh & Moore.
- Marketing Associates Inc. A long-standing PHCP/Irrigation manufacturer's representative agency covering multi-state U.S. territories. Operates with the same commission-based model, represents overlapping premium brands (Viega, Watts, Zurn), and serves distributors, contractors, and engineers — directly comparable to Marsh & Moore's structure and go-to-market.
- Specified Sales Associates: PHCP-focused manufacturer's representative agency in the Southwest U.S. representing brands such as Viega, Watts, and others that overlap with Marsh & Moore's portfolio. Same commission rep economics and distributor/contractor channel.
- Tom C. Morris & Associates: Midwestern PHCP manufacturer's representative agency representing brands and serving customers directly analogous to Marsh & Moore. Same AIM/R-aligned commission rep model and multi-segment (plumbing/waterworks/irrigation) coverage.
- Bob McAllister & Associates: PHCP-focused manufacturer's representative agency serving the Mid-Atlantic with a comparable mix of plumbing, waterworks, and irrigation principals. Same territory-based outside/inside sales structure and CPMR-certified leadership; a direct model peer.
Others
- AIM/R (Association of Independent Manufacturers'/Representatives): The industry association for independent manufacturers' representative agencies in the PHCP/industrial market. Marsh & Moore is a member; this is the governing body and ecosystem anchor (CPMR certification, industry awards) for the rep agency business model.
Regional players
- Western Allied Corporation: Large PHCP/irrigation manufacturer's representative agency covering the Western U.S. Represents overlapping premium brands and serves the same distributor/contractor/engineer customer base; regional peer for Marsh & Moore's Florida territory.
- R.L. Deppmann Company: One of the largest PHCP manufacturer's rep agencies in the Midwest, covering Michigan, Ohio, and Indiana. Same AIM/R-aligned commission rep model with a multi-brand line card including many of the same premium manufacturers (e.g., Bell & Gossett, Watts); geographic peer for Florida-centric Marsh & Moore.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Marsh & Moore social profiles
Digital presenceMarsh & Moore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marsh & Moore leadership team
Management profileNumber of profiles
Profiles11 records
Marsh & Moore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marsh & Moore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marsh & Moore
What does Marsh & Moore do?
Marsh & Moore is a manufacturer's representative agency that sells plumbing, waterworks, and irrigation products on behalf of over 25 manufacturers across Florida. The company connects manufacturer brands such as Viega, Milwaukee Tool, Gerber, Josam, Liberty Pumps, and SJE Rhombus with distributors, contractors, and engineers through territory-based outside sales and inside sales teams, supported by an 8,000-square-foot warehouse in St. Augustine offering same-day shipping.
Is Marsh & Moore a public or private company?
Marsh & Moore is a private company. It is classified as family owned and is currently operating.
When was Marsh & Moore founded?
Marsh & Moore was founded in 1972. It employs 11 to 50 people.
Where is Marsh & Moore based?
Marsh & Moore is headquartered in Saint Augustine, United States, in the North America region.
How does Marsh & Moore make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Marsh & Moore's main competitors?
Direct peers on record are Frazier & Company, Henry Marketing Inc., Cleary Sales Inc., Marketing Associates Inc., Specified Sales Associates, Tom C. Morris & Associates and Bob McAllister & Associates. AIM/R (Association of Independent Manufacturers'/Representatives) is listed as an others. Regional players are Western Allied Corporation and R.L. Deppmann Company.
Does Marsh & Moore have an API?
No public API is recorded for Marsh & Moore.
What industry is Marsh & Moore in?
Marsh & Moore's product category is Manufacturer's Representative Agency. Its primary akta.pro industry code is CRAIAIAD, Irrigation, Hoses & Watering Systems Retail, with a secondary code of AFAAACAH, Water Storage & Conveyance Structures (Tanks, Reservoirs, Canals, Ponds). Its NAICS code is 221310 and its SIC code is 5070.