AFI
AFI (Alexander Forrest Investments, LLC) is a Columbia, Missouri-based vertically integrated multifamily asset services firm providing third-party property management, acquisitions and dispositions consulting, and analytical products (Property Assessment Report, Comprehensive Site Visit, Management Bid) to multifamily property owners across 20+ U.S. states.
- Company typePrivate
- Founded2017
- HeadquartersColumbia, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
AFI firmographics
Firmographics- Name
- AFI
- Legal name
- Alexander Forrest Investments, LLC
- Website
- https://afi-llc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AFI (Alexander Forrest Investments, LLC) is a Columbia, Missouri-based vertically integrated multifamily asset services firm providing third-party property management, acquisitions and dispositions consulting, and analytical products (Property Assessment Report, Comprehensive Site Visit, Management Bid) to multifamily property owners across 20+ U.S. states.
- Ownership category
- akta.pro rank
AFI industry classification
Industry- Product category
- Multifamily Property Management Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Multifamily Brokerage (BPAJABAD)
- akta.pro secondary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
Keywords
Where AFI is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AFI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Third-Party Property Management Fees: AFI provides comprehensive multifamily management services as a third-party manager, handling all operational aspects including marketing, leasing, maintenance, accounting, and capital projects for property owners.
- Acquisitions Consulting Fee: AFI charges a 2% consulting fee at successful closings for acquisition transactions. The waterfall structure provides additional upside after owners achieve 10% return on equity, shared 80/20 (Investors/AFI).
- Dispositions Consulting: Marketing consulting program with expert advice for partners, providing asset management guidance and transaction management from start to close.
- Property Assessment Report (PAR): 17-page comprehensive evaluation report covering demographic data, rent comparisons, submarket analysis, and financial projections for informed investment decisions.
- Management Bid Services: Tailored evaluation providing operational efficiency analysis, comprehensive business plan, extensive revenue report, tailored expense load estimation, and site visit performance evaluation.
- Comprehensive Site Visit (CSV): In-depth evaluation service gathering insights for investment decisions including property details, staff interviews, operational metrics, marketing efforts, and physical inspection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Acquisition Consulting - 2% at Closing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
AFI product offering
Product offeringCore offering
AFI provides full-service third-party multifamily property management covering marketing, leasing, maintenance, accounting, HR, and capital projects, alongside acquisition and disposition consulting services. The firm also delivers standalone analytical offerings including a 17-page Property Assessment Report (PAR), Comprehensive Site Visit (CSV), and Management Bid evaluations for property owners and investors nationwide. Integrated book-keeping, due diligence, and construction management capabilities are delivered through proprietary internal platforms and a 30+ specialized contractor network.
Product overview
AFI operates as a multifamily services platform offering a vertically integrated suite of property management and consulting products. The core offerings include Consultative Management Services (full-service property operations), Acquisitions Consulting, and Dispositions Consulting, supported by analytical products such as the Property Assessment Report (PAR), Comprehensive Site Visit (CSV), and Management Bid. Additional value-add modules include Bookkeeping Services, Construction Management, and Due Diligence Services. The PAR serves as the analytical foundation for investment decisions, while Management Bid and CSV provide pre-engagement evaluation and property inspection capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Assessment Report (PAR) A standalone 17-page report providing an in-depth evaluation of a multifamily property's investment potential, covering demographic data, rent comparisons, submarket analysis, crime risk index, and detailed financial projections including a 7-year expense-to-income proforma and 48-month financial model. Intended for multifamily property owners and investors evaluating acquisition or disposition decisions.
- Comprehensive Site Visit (CSV) An in-depth property evaluation service encompassing staff interviews, operational metrics (occupancy rates, delinquency levels), marketing assessment, demographic and market analysis, and detailed physical inspection of the asset. Built for investors and owners seeking primary-source diligence prior to acquisition or management engagement decisions.
- Management Bid A tailored evaluation service for apartment owners seeking a top-tier management partner, providing financial analysis, physical asset assessment, operational insights, and strategic recommendations supporting property management decisions. Includes operational efficiency analysis, business plan development, extensive revenue reporting, tailored expense load estimation, and site visit performance evaluation.
- Consultative Management Services Comprehensive third-party multifamily property management covering all operational aspects including marketing, leasing, maintenance, accounting, human resources, and capital projects, delivered through a vertically integrated platform. Targeted at multifamily property owners nationwide seeking institutional-grade outsourced management.
- Acquisitions Consulting Cradle-to-grave acquisition support for multifamily property buyers, including deal sourcing (on-market, off-market, small regional brokerages, and REO channels), underwriting, site inspections, contract negotiations, financing analysis, due diligence, and business plan development. Priced at a 2% consulting fee at successful closing with an additional waterfall structured 80/20 (Investors/AFI) on profits after owners achieve 10% return on equity.
- Dispositions Consulting Comprehensive disposition platform providing strategic positioning, asset management guidance, transaction management, and broker networking to maximize property sale outcomes for multifamily owners. Includes expert advice for partners and seamless execution from start to close.
Quantifiable outcome
- Occupancy increased from 75% to 98%+ within 4 months (Midtown Plaza case study)
- +6 more outcomes
Companies that use AFI
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
AFI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AFI partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Walker & DunlopcoreCapital markets partnership for financing assignments spanning 7+ years. AFI provides reliable data and strategic approach to acquisitions and property management that helps optimize financing with lenders including Freddie Mac, Fannie Mae, life companies, and banks.
- CollierscoreOngoing multifamily investment sales partnership as buyer, seller, and buyers management representation. Grant Kollman, Senior Vice President at Colliers, notes AFI's passion for efficiency and innovation matched by openness and willingness to collaborate.
- NorthmarqcoreInvestment sales partnership providing transparent reporting and operations-focused collaboration throughout sales processes. Dominic Martinez notes AFI's consistent and tight process keeping everyone focused on operations goals.
- GREAminorWorking relationship for property transactions and business plan execution. Ryan Mendez, Senior Managing Director, attests to AFI's professionalism, communication skills, and ability to execute business plans.
- Institute of Real Estate Management (IREM)coreProfessional certification partnership providing CPM and AMO credentials. IREM is internationally recognized organization equipping property managers with knowledge, certifications, and networking opportunities. AFI leverages IREM methodologies with hands-on experience.
- IREM Certified Property ManagerscoreNetwork of CPM-certified property managers providing AFI access to nationwide professionals to solve unique challenges and identify opportunities for properties.
- 30+ Specialized ContractorscoreNetwork of specialized contractors coordinated for comprehensive due diligence inspections including physical, financial, and operational assessments. Used for thorough property evaluation and construction management.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
AFI competitors and assessment
Company assessmentDirect peers
- Asset Living: National multifamily and affordable housing third-party management firm with comparable scale, fee-based revenue model, and certifications (similar IREM/CPM alignment).
- Lincoln Property Company: Major national multifamily property manager with acquisitions, dispositions, and third-party management offerings. Direct competitor to AFI across the full multifamily lifecycle.
- Bozzuto: Multifamily property management and investment firm with a national footprint and integrated acquisitions/dispositions services; closely comparable to AFI's full-service model.
- RPM Living (Real Property Management): Fast-growing national third-party multifamily property manager serving individual to institutional owners with vertically integrated services; AFI competes for the same client segment.
- BH Management Services: Top-10 multifamily property manager with third-party management, asset management, and acquisitions support across markets; directly comparable vertically integrated model.
Broad incumbents
- Greystar Real Estate Partners: The largest third-party multifamily property manager in the U.S., managing over 800,000 units. Highly comparable to AFI's third-party multifamily management and investment services platform.
- Cushman & Wakefield (Multifamily): Global CRE services firm with deep multifamily investment sales, property management, and valuation capabilities; overlaps with AFI's brokerage partners and complementary service breadth.
- JLL (Jones Lang LaSalle) Multifamily: Global CRE services firm with multifamily investment sales, property management, and capital markets; comparable to AFI's investment sales and capital markets partnerships.
- Colliers (Multifamily Investment Sales): Named AFI brokerage partner and major CRE investment sales platform; comparable to AFI's acquisitions and dispositions consulting on the transaction-execution side.
- Walker & Dunlop (Multifamily Capital Markets): AFI's named capital markets partner and major multifamily lender; comparable on the financing/advisory side of the multifamily transaction stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AFI social profiles
Digital presenceAFI compliance and trust
Trust signalCompliance4 records
AFI financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFI leadership team
Management profileNumber of profiles
AFI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFI
What does AFI do?
AFI provides full-service third-party multifamily property management covering marketing, leasing, maintenance, accounting, HR, and capital projects, alongside acquisition and disposition consulting services. The firm also delivers standalone analytical offerings including a 17-page Property Assessment Report (PAR), Comprehensive Site Visit (CSV), and Management Bid evaluations for property owners and investors nationwide. Integrated book-keeping, due diligence, and construction management capabilities are delivered through proprietary internal platforms and a 30+ specialized contractor network.
Is AFI a public or private company?
AFI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AFI founded?
AFI was founded in 2017. It employs 51 to 100 people.
Where is AFI based?
AFI is headquartered in Columbia, United States, in the North America region.
How does AFI make money?
Six revenue lines are on record. Third-Party Property Management Fees are the primary driver. The others are acquisitions Consulting Fee, dispositions Consulting, property Assessment Report (PAR), management Bid Services and comprehensive Site Visit (CSV).
Who are AFI's main competitors?
Direct peers on record are Asset Living, Lincoln Property Company, Bozzuto, RPM Living (Real Property Management) and BH Management Services. Broad incumbents are Greystar Real Estate Partners, Cushman & Wakefield (Multifamily), JLL (Jones Lang LaSalle) Multifamily, Colliers (Multifamily Investment Sales) and Walker & Dunlop (Multifamily Capital Markets).
Does AFI have an API?
No public API is recorded for AFI.
What industry is AFI in?
AFI's product category is Multifamily Property Management Services. Its primary akta.pro industry code is BPAJABAD, Multifamily Brokerage, with a secondary code of FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence. Its NAICS code is 5416 and its SIC code is 6531.