Ice Cube Marketing
Ice Cube Marketing is a Singapore-headquartered, bootstrapped digital marketing agency serving SMEs across beauty, healthcare, education, home improvement, fitness, and B2C services with outcome-based lead generation built on Google Ads, Meta Ads, WhatsApp automation, and a proprietary AI-driven ad intelligence platform.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ice Cube Marketing does
Ice Cube Marketing Pte Ltd is a Singapore-headquartered, founder-owned digital marketing agency founded in 2015 by Ricky Tay and Ted Chong. It serves primarily Singapore-based small and medium-sized enterprises across verticals including beauty and aesthetics, home improvement, fitness, healthcare, education, and B2C services — plus selected high-ticket B2B accounts — delivering performance-oriented lead generation with outcome-based fees. Core offerings are three PSG-pre-approved packages under the IMDA SMEs Go Digital programme: SEM + SMA (Google and Meta advertising), SEM + SMA + Video, and SEM + SMA + WhatsApp, each anchored by landing pages, split-testing, and a complimentary CRM.
The underlying technology combines paid acquisition on Google Ads and Meta Ads with a proprietary ad intelligence platform built on direct platform APIs, AI-powered market research using in-house crawling/scraping tools, WhatsApp and ICRM automation for lead follow-up, and Online-to-Offline attribution from ad click to closed sale. The firm reports 10 years of Singapore-specific campaign data, roughly S$30M of tested campaign intelligence, an average 3-5x ROAS across clients, and a 67% long-term retention rate. Go-to-market is sales-led via a free 30-minute consultation and a 'Digital Marketing Potential Quiz', with the PSG grant pathway functioning as a government-subsidised acquisition channel that requires no payment until the grant is confirmed.
The agency is bootstrapped, holds Google Premier Partner (top 3% globally), Meta Business Partner, PSG pre-approved vendor, SAP Partner, and raiSE-recognised designations, and operates a secondary office in Johor Bahru, Malaysia. Revenue is not publicly disclosed; client engagements are typically S$7,500-S$10k+ per three-month cycle with no contractual lock-in and performance-aligned fees. No external funding rounds, acquisitions, or material leadership changes have been disclosed in available sources.
Ice Cube Marketing firmographics
Firmographics- Name
- Ice Cube Marketing
- Legal name
- Ice Cube Marketing Pte Ltd
- Website
- https://icecube.asia
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ice Cube Marketing is a Singapore-headquartered, bootstrapped digital marketing agency serving SMEs across beauty, healthcare, education, home improvement, fitness, and B2C services with outcome-based lead generation built on Google Ads, Meta Ads, WhatsApp automation, and a proprietary AI-driven ad intelligence platform.
- Ownership category
- akta.pro rank
Ice Cube Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Marketing Automation Platforms & Services (BPAFAFAC), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Ice Cube Marketing is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Ice Cube Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Performance-Based Agency Fees: Agency aligns compensation with client sales increment — fees are pegged to actual results and sales generated. This creates a win-win structure where agency earns more only when client earns more. No management fees separate from performance. Clients can stop anytime without long-term contract lock-in.
- Ad Spend Management: Manages client ad budgets across Google Ads and Meta Ads platforms. Clients pay for ad spend directly; agency advises on allocation and optimization. Total cost = agency fee + ad spend + funnel/creative costs + software.
- PSG Grant-Funded Packages: Pre-approved PSG vendor under IMDA SMEs Go Digital programme offering packages that can be subsidised up to 50% by government grant. Three approved packages: SEM+SMA only, SEM+SMA+video, and SEM+SMA+Whatsapp automation. Claim applications processed by agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | SEM + SMA Package |
| Outcome Based/ Performance | Multi-year contract | SEM + SMA + Video Package |
| Outcome Based/ Performance | Multi-year contract | SEM + SMA + WhatsApp Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Ice Cube Marketing product offering
Product offeringCore offering
Ice Cube Marketing is a Singapore-based digital marketing agency that delivers performance marketing services to SMEs through Google Ads, Meta Ads, conversion-focused landing page funnels, WhatsApp automation, and CRM with full online-to-offline attribution tracking from ad click to closed sale. Services are packaged as PSG-subsidized 3-month engagements (SEM+SMA, SEM+SMA+Video, SEM+SMA+WhatsApp) under a performance-based fee model. The agency combines proprietary AI tooling with 10 years of Singapore campaign data to project expected ROAS before launch and produce research-based ad creatives.
Product overview
Ice Cube Marketing offers a unified digital marketing service focused on performance marketing for Singapore SMEs, combining paid advertising with AI-powered optimization and automation. The core offering is the DM Ice Cube Predictable Leads Generation Program, available in three tiers: SEM+SMA (base), SEM+SMA+Video (adds video production), and SEM+SMA+WhatsApp (adds WhatsApp automation). All packages include landing pages, split-testing, CRM tracking, and ROI-focused optimization. The AI Digital Marketing Audit and PSG-subsidized packages provide additional entry points for SMEs seeking government-supported digital adoption. The agency positions itself as an AI-First agency, using predictive modeling on 10 years of Singapore ad data to project ROAS before spending.
Differentiator
Problem solved
Functional benefit
Products and services
- DM Ice Cube Predictable Leads Generation Program - SEM + SMA Base PSG pre-approved digital marketing package combining Search Engine Marketing (SEM) on Google and Social Media Advertising (SMA) on Meta (Facebook and Instagram). Includes landing page creation, ad copywriting, and split-testing to identify optimal ad-audience combinations. Sold as a 3-month engagement to Singapore SMEs and subsidisable up to 50% under the PSG grant.
- DM Ice Cube Predictable Leads Generation Program - SEM + SMA + Video Extended PSG pre-approved package that builds on the SEM+SMA base by adding video creation and video promotion across Facebook and YouTube ads. Videos are used to strengthen messaging, build trust, and improve conversion on higher-consideration offers.
- DM Ice Cube Predictable Leads Generation Program - SEM + SMA + WhatsApp Full-service PSG pre-approved package combining SEM and SMA lead generation with WhatsApp CRM automation (ICRM) for instant acknowledgement messages and reminders, plus bulk messaging and follow-up automation to keep leads warm and improve show-up rates.
- AI Digital Marketing Audit AI-powered audience analysis service that uses data-driven insights and proprietary scraping tools to build a profile of target audience needs, wants, and behaviours. Used to strengthen campaign messaging before launch and is also referenced as part of the complimentary Digital Strategy Consultation experience.
- WSQ Course Two-day Workforce Skills Qualifications (WSQ) training course delivered in Singapore, designed to equip business owners and marketers with sharper agency-selection judgement, stronger grip on KPIs, and protection from ineffective digital marketing strategies.
Quantifiable outcome
- 347,000 leads generated across all campaigns
- +7 more outcomes
Companies that use Ice Cube Marketing
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles2 records
Ice Cube Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Ice Cube Marketing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GooglecoreGoogle Premier Partner (top 3% globally) with direct access to Google's advertising APIs, latest platform updates, training resources, and certification programmes. Co-speaking engagements at Google headquarters. Enables preferential support and platform expertise.
- Meta (Facebook)coreMeta Business Partner agency with direct relationship for platform access, beta features, and co-marketing. Ran joint webinar with Facebook detailing exact lead generation strategy used. Intimate understanding of Meta advertising platform including Facebook Ads Manager, Audience Insights, and conversion API.
- IMDA (Infocomm Media Development Authority of Singapore)coreIMDA's SMEs Go Digital programme designates Ice Cube as PSG pre-approved vendor for digital marketing solutions. IMDA reviews and approves PSG applications; grant covers up to 50% of agency fees for eligible SMEs. Ongoing compliance and reporting relationship.
- raiSE (Centre for Social Enterprise)minorraiSE recognised agency status for social enterprise sector. Enables trusted digital marketing services for social enterprises including those receiving raiSE support.
- Singapore Indian Chamber of CommerceminorActive contributor to Singapore Indian Chamber of Commerce community. Team members speak at Chamber events, contributing to digital marketing knowledge sharing within the Singapore business community.
- NUS, SMU, HDB HubminorIce Cube team members speak at universities (NUS, SMU) and HDB Hub sharing digital marketing expertise and spreading knowledge about digital marketing in Singapore's community.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Ice Cube Marketing competitors and assessment
Company assessmentDirect peers
- First Page Digital: Singapore-headquartered digital marketing agency offering SEO, Google Ads, Meta Ads and lead generation services to SMEs and enterprises. Most direct Singapore-based competitor with overlapping service stack and SME target market.
- Impossible Marketing: Singapore SEO and digital marketing agency serving SMEs with SEO, SEM and social media marketing. Comparable size and Singapore SME focus with similar services.
- MediaOne Business Group: Singapore digital marketing agency providing Google Ads, SEO, social media marketing and web development. Closely overlaps Ice Cube on Google Premier Partner credentials and SME performance marketing focus.
- OOm Pte Ltd: Singapore-based digital marketing agency offering performance marketing, SEO, and content marketing. Direct competitor in the Singapore SME performance marketing segment with similar Google/Meta channel mix.
- Clicksco (Asia Digital Marketing): Singapore-headquartered performance marketing and lead generation agency with AI-driven campaign optimisation. Overlaps with Ice Cube on performance-based fees and AI-augmented paid media services.
- LEAP Digital Marketing: Singapore digital marketing agency focused on performance marketing, social media advertising, and lead generation for SMEs. Direct comparable on size, vertical focus and Singapore SME customer base.
- Hashmeta: Singapore digital marketing agency specialising in performance marketing, social media advertising, and influencer marketing across SEA. Comparable in SME focus and full-funnel paid media offering.
- Clickr Media: Singapore digital marketing agency specialising in Google Ads, Facebook/Instagram Ads, and SEO for SMEs and growth-stage companies. Overlaps directly on paid media services and Singapore SME target customers.
- Brew Interactive: Singapore performance marketing agency focused on B2B and B2C lead generation through Google Ads, LinkedIn Ads, and marketing automation. Comparable mid-market agency with similar full-stack offering.
Regional players
- 2Stallions Digital Marketing Agency: SEA-based digital marketing agency with Singapore presence serving SMEs and mid-market across the region. Comparable service portfolio (SEO, paid media, web) but with broader regional rather than Singapore-only focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ice Cube Marketing social profiles
Digital presenceIce Cube Marketing compliance and trust
Trust signalCompliance2 records
Ice Cube Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ice Cube Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Ice Cube Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ice Cube Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ice Cube Marketing
What does Ice Cube Marketing do?
Ice Cube Marketing is a Singapore-based digital marketing agency that delivers performance marketing services to SMEs through Google Ads, Meta Ads, conversion-focused landing page funnels, WhatsApp automation, and CRM with full online-to-offline attribution tracking from ad click to closed sale. Services are packaged as PSG-subsidized 3-month engagements (SEM+SMA, SEM+SMA+Video, SEM+SMA+WhatsApp) under a performance-based fee model. The agency combines proprietary AI tooling with 10 years of Singapore campaign data to project expected ROAS before launch and produce research-based ad creatives.
Is Ice Cube Marketing a public or private company?
Ice Cube Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ice Cube Marketing founded?
Ice Cube Marketing was founded in 2015. It employs 11 to 50 people.
Where is Ice Cube Marketing based?
Ice Cube Marketing is headquartered in Singapore, Singapore, in the Asia region.
How does Ice Cube Marketing make money?
Three revenue lines are on record. Performance-Based Agency Fees are the primary driver. The others are ad Spend Management and PSG Grant-Funded Packages.
Who are Ice Cube Marketing's main competitors?
Direct peers on record are First Page Digital, Impossible Marketing, MediaOne Business Group, OOm Pte Ltd, Clicksco (Asia Digital Marketing), LEAP Digital Marketing, Hashmeta, Clickr Media and Brew Interactive. 2Stallions Digital Marketing Agency is listed as a regional player.
Does Ice Cube Marketing have an API?
No public API is recorded for Ice Cube Marketing.
What industry is Ice Cube Marketing in?
Ice Cube Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its NAICS code is 541810 and its SIC code is 7310.