Baker Wynne & Wilson

What Baker Wynne & Wilson does

Baker Wynne & Wilson is a traditional UK estate agency operating as a trading name of Gascoigne Halman Limited, focused on the Nantwich and broader South Cheshire residential property market. The firm delivers property sales, lettings and management, free valuations, and mortgage referrals, and lists properties across Rightmove, Zoopla and its own website. The agency was formed through a merger and has operated locally for more than 30 years; following the merger, John Baker and his staff continue to provide relationship-led, in-person service while benefiting from the wider buyer database of parent Gascoigne Halman (23 offices across Cheshire, South Manchester and the High Peak).

The business is a small single-office trading entity within the much larger Connells Group conglomerate. Its underlying technology is a standard estate agency website (bakerwynneandwilson.com) with a property listing database and online valuation tools, augmented by syndication to the dominant UK property portals. There is no indication of proprietary technology, APIs, mobile applications, or AI/ML capability; the technology footprint is typical of a UK high-street agency. Headcount at the Baker Wynne & Wilson trading entity is 1-10 employees.

Revenue is generated on a commission basis: transaction fees on residential property sales, fees on lettings and management, and referral income from regulated mortgage and protection products routed through Connells Limited (FCA FRN 302221), of which Gascoigne Halman is an appointed representative. Go-to-market is sales-led and relationship-based, leveraging local reputation, multi-channel digital listing presence, and customer review accumulation on Google and Trustpilot. Customer segments are horizontal — individual residential sellers, buyers, landlords and tenants — with no enterprise or B2B customers.

Name

Baker Wynne & Wilson

Legal name

Gascoigne Halman Limited

Website

https://bakerwynneandwilson.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Baker Wynne & Wilson is a traditional UK estate agency serving residential property sellers, buyers, landlords and tenants in the Nantwich and South Cheshire area, operating as a trading name of Gascoigne Halman Limited within the Connells Group.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property sales
• Property lettings
• Property valuations
• Estate agency services
• Mortgage referrals

Headquarters

HQ city

Nantwich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees on residential property sales. Standard estate agency commission model with fees typically charged upon successful transaction completion.
2. Lettings Services: Fees from property letting and management services for landlords.
3. Mortgage Referrals: Referral fees from regulated mortgage and protection products through Connells Limited, their appointed representative for FCA-regulated financial services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Baker Wynne & Wilson is a traditional estate agency operating in the Nantwich and South Cheshire area, providing residential property sales, residential property lettings, free property valuations, and mortgage referral services. Properties are listed on major portals including Rightmove and Zoopla, and mortgage services are delivered through its appointed representative relationship with Connells Limited for FCA-regulated activities.

Product overview

Baker Wynne & Wilson is a traditional estate agency company serving the Nantwich and South Cheshire property market. The company operates as a single-service offering focused on residential property transactions, providing property sales, property valuations, mortgage services through partnerships, and lettings management. The agency lists properties across multiple online property portals including Rightmove and Zoopla, and is part of the Gascoigne Halman network which has 23 offices across Cheshire, South Manchester, and the High Peak. The company has operated in the Nantwich area for over 30 years following a merger between Baker and Wynne.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales End-to-end residential property sales service for homeowners in the Nantwich and South Cheshire area, including property listing, marketing (with distribution to Rightmove and Zoopla), viewings, negotiation, and transaction completion, priced via percentage-based commission on the sale price.
• Residential Property Lettings Residential property letting and management service for landlords in the Nantwich and South Cheshire area, including tenant sourcing, tenant placement, and ongoing rental management, with fees charged per transaction/managed period.
• Property Valuations Free property valuation service provided to homeowners and prospective sellers in the Nantwich and South Cheshire area, supporting pricing decisions for sales or lettings instructions.
• Mortgage Referrals Referral service for residential and buy-to-let mortgages and protection products in the Nantwich and South Cheshire area, delivered under FCA regulation through Connells Limited as appointed representative.

Quantifiable outcome

• Many positive reviews on Google and Trust Pilot demonstrating customer satisfaction

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Gascoigne HalmancoreStrategic or Co-development PartnerBaker Wynne and Wilson merged with Gascoigne Halman, with John Baker and his experienced staff continuing to provide personal service with access to Gascoigne Halman's wider database of buyers. Gascoigne Halman has 23 offices across Cheshire, South Manchester and the High Peak.
• Connells LimitedcoreOthersFor activities relating to regulated mortgages and non-investment insurance contracts, Gascoigne Halman (and by extension Baker Wynne & Wilson) operates as an appointed representative of Connells Limited, which is authorised and regulated by the Financial Conduct Authority. Connells Limited's FCA Register number is 302221.
• RightmovecoreChannel Partner/ Reseller/ DistributorProperty listings distributed through Rightmove.co.uk, the UK's largest property portal, to reach property buyers.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty listings distributed through Zoopla.co.uk property portal to reach property seekers.
• The Property Ombudsman (TPO)minorOthersThe Property Ombudsman provides dispute resolution services for property complaints. Baker Wynne & Wilson follows TPO's complaints procedure and customers can escalate complaints to TPO after the in-house process.
• Connells GroupcoreOthersGascoigne Halman is part of the Connells Group of companies. All data protection matters are handled at Group level. Connells Group includes all subsidiaries listed on their website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Foxtons: Foxtons is a UK-focused, primarily London-centric estate agency offering residential sales, lettings and mortgage services through a high-street branch model. While mainly London-weighted, it represents the same high-street full-service broker archetype Baker Wynne & Wilson operates in.
• Savills: Savills is a large UK and international full-service real estate agency offering residential sales, lettings, mortgage services and valuation advice. It operates at significantly greater scale and breadth but competes directly with Baker Wynne & Wilson for mid-to-upper market instructions in the Cheshire / South Manchester corridor.
• Chestertons: Chestertons is a long-established UK estate agency with both London-focused branches and regional offices. It offers residential sales, lettings and associated financial services and competes with traditional high-street agencies like Baker Wynne & Wilson for vendor instructions and landlord mandates.
• Knight Frank: Knight Frank is a global real estate consultancy with a strong UK residential sales and lettings network. It targets similar vendor and landlord clients in the premium Cheshire and South Manchester markets and competes in overlapping price brackets with Baker Wynne & Wilson.
• Hunters Property Group: Hunters is one of the UK’s largest franchised estate agency networks with national coverage and a full residential sales, lettings and mortgage offering. It competes for vendor mandates in similar suburban / commuter-belt catchments and offers a directly comparable customer proposition.

Direct peers

• Gascoigne Halman: Gascoigne Halman is the direct parent of Baker Wynne & Wilson and operates 23 estate agency branches across Cheshire, South Manchester and the High Peak with the same residential sales, lettings and mortgage-referral model. It is the most directly comparable entity because Baker Wynne & Wilson is a trading style of Gascoigne Halman Limited.
• Bridgfords: Bridgfords is another Connells Group estate agency brand with a network of branches throughout the North of England, operating the same residential sales, lettings and mortgage referral motion as Baker Wynne & Wilson. Directly comparable on services, customers and distribution channels.
• Reeds Rains: Reeds Rains is a sister-brand within the Connells Group offering residential sales, lettings and mortgage referral services across the UK. As a peer within the same group, it shares distribution partners (Rightmove, Zoopla), revenue model and parent back-office infrastructure.
• Connells Estate Agents: Connells is the flagship consumer-facing brand of Connells Group — the ultimate parent of Baker Wynne & Wilson. It operates hundreds of high street branches offering residential sales, lettings, and mortgage services across the UK using the same commission-based broker model.

Emerging players

• Purplebricks: Purplebricks pioneered the UK hybrid / online estate agency model with a fixed-fee proposition that directly challenges traditional commission-based agencies like Baker Wynne & Wilson on price and value proposition, especially for lower-to-mid value homes in regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bakerwynne38
• Facebookfacebook.com/bakerwynneandwilson
• LinkedInlinkedin.com/company/baker-wynne-and-wilson

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Wynne & Wilson