Gascoigne Halman
Gascoigne Halman is a regional UK estate agency operating 23 branches across Cheshire, South Manchester and the High Peak, providing residential sales, lettings and property management, in-house mortgage advice, and Land & New Homes services to individual homeowners, buyers, landlords and tenants.
- Company typePrivate
- Founded1990
- HeadquartersWilmslow, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Gascoigne Halman does
Gascoigne Halman Limited is a regional UK estate agency headquartered in Wilmslow, Cheshire, founded by John Halman in 1990 and operating as a subsidiary of Connells since 2015. The company runs 23 physical branch offices spanning Cheshire, South Manchester and the High Peak, staffed by over 200 employees including a ~60-person ARLA-qualified lettings team. Its core offerings are residential property sales, residential lettings and property management, in-house mortgage advice (acted for as an appointed representative of Connells under FCA regulation), Land & New Homes new-build marketing, auctions (via Baker, Wynne and Wilson), surveys/EPCs, and property maintenance — making it a vertically integrated multi-service property platform rather than a single-transaction broker.
The technology stack is a marketing-and-distribution layer rather than a proprietary AI product: a property search website with location/radius/type filters, integrations with the UKs major property portals (Rightmove, Zoopla, OnTheMarket), and an integration with Street.co.uk for instant online valuations and viewing bookings. The platform supports a field sales GTM delivered through in-person branch consultations plus direct-to-consumer digital search and inquiry channels. Reported performance metrics include 98% achievement of asking prices over the trailing 12 months, over 2,000 transactions completed in the past year, 1,650 properties currently under management, and a monitored client satisfaction score of 98–100%.
The revenue model is mixed: sales-side commission on transactions (percentage of price, negotiated), recurring management fees on the 1,650-strong lettings book (let-only fees or fully managed monthly subscriptions), mortgage advisory fees (paid via procuration/commission from lenders), and ancillary fees from auctions, surveys, EPCs, and developer-side Land & New Homes mandates. Customers are B2C residential — homeowners selling, buyers purchasing, and landlords letting across the regional catchment. Customer acquisition runs through physical branch reach, portal presence, organic/SEO website traffic, social media (LinkedIn, Facebook, Instagram), and community brand familiarity built since 1990.
Gascoigne Halman firmographics
Firmographics- Name
- Gascoigne Halman
- Legal name
- Gascoigne Halman Limited
- Website
- https://gascoignehalman.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gascoigne Halman is a regional UK estate agency operating 23 branches across Cheshire, South Manchester and the High Peak, providing residential sales, lettings and property management, in-house mortgage advice, and Land & New Homes services to individual homeowners, buyers, landlords and tenants.
- Ownership category
- akta.pro rank
Gascoigne Halman industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Lessors of Real Estate (5311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
- akta.pro secondary industry
- Notary & Signing Agent Services (Remote/Onsite) (BPAJAOAF)
Keywords
Where Gascoigne Halman is headquartered
LocationHeadquarters
- HQ city
- Wilmslow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Gascoigne Halman business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Residential Property Sales Commission: Commission-based fees earned on successful property sales, typically a percentage of the property sale price.
- Lettings and Property Management: Fees for tenant placement services and full property management. Landlords can select from let-only services (tenant placement) to fully managed services. Near 60-strong lettings team manages properties across the region.
- Mortgage Services: In-house mortgage advisory services providing face-to-face advice to home buyers, sellers, and those seeking buy-to-let or re-mortgage solutions. The team has access to thousands of mortgage products from high street and specialist lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Let-only service - tenant placement only |
| Subscription | Monthly | Fully managed service - complete property management |
| Other | Pay-as-you-go | Mortgage advisory services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Gascoigne Halman product offering
Product offeringCore offering
Gascoigne Halman is a regional estate agency that sells, lets, and manages residential properties across Cheshire, South Manchester and the High Peak through 23 local branch offices. Core revenue services are residential property sales commissions, lettings and full property management for landlords, and in-house mortgage advice on residential, buy-to-let and re-mortgage products. Supporting services include land and new homes marketing, auctions, surveys and EPCs, maintenance and repairs, and property valuations.
Product overview
Gascoigne Halman operates as a multi-service estate agency offering a comprehensive property portfolio across Cheshire, South Manchester and the High Peak. The core offering comprises residential property sales, lettings (with nearly 60 lettings professionals managing 1,650+ properties), and in-house mortgage services. Supporting services include Land & New Homes for new build developments, Auctions (via Baker, Wynne and Wilson), Property Management (from let-only to fully managed), Surveys & EPCs, Maintenance & Repairs, and Valuations. The network spans 23 offices throughout the region.
Differentiator
Problem solved
Functional benefit
Brands
- Baker, Wynne and Wilson: A Nantwich-based property brand operating under the Gascoigne Halman network, specializing in property sales, lettings, auctions and mortgages.
Products and services
- Residential Property Sales
- Residential Lettings and Property Management
- Mortgage Advisory Services
- Land and New Homes
- Property Auctions
- Property Valuations
- Surveys and EPCs
- Maintenance and Repairs
Quantifiable outcome
- 98% of asking prices achieved in last 12 months
- +3 more outcomes
Companies that use Gascoigne Halman
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Gascoigne Halman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gascoigne Halman partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Baker, Wynne and WilsoncoreEstablished in 1992, Baker, Wynne and Wilson is a highly regarded local brand with a strong track record in property sales. Under the leadership of John Baker and Simon Morgan-Wynne, with Mark Johnson as consultant, the team continues to provide local property expertise trading as Baker, Wynne and Wilson for the foreseeable future. This acquisition added a 23rd office to the Gascoigne Halman network.
- Skyline (Luxury Property Developer)minorSkyline is a luxury property developer launching its first development of family homes in Crewe. Gascoigne Halman's Land and New Homes team is marketing the Mereside Close development. The partnership involves promoting new build luxury properties to the agency's customer base.
- ARLA PropertymarkminorARLA (Association of Residential Letting Agents) is a professional body for letting agents. Gascoigne Halman displays the ARLA logo indicating membership and adherence to industry standards.
- NAEA PropertymarkminorNAEA (National Association of Estate Agents) is a professional body for estate agents. Gascoigne Halman displays the NAEA logo indicating membership and professional standards compliance.
- The Property OmbudsmanminorThe Property Ombudsman (TPO) is a dispute resolution service for estate agents and property managers. Gascoigne Halman displays the TPO logo indicating membership and commitment to consumer protection.
- Propertymark (CMP)minorPropertymark is a professional body whose rules members must follow. Gascoigne Halman holds CMP (Client Money Protection) certification and displays the Propertymark CMP Certificate.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Gascoigne Halman competitors and assessment
Company assessmentBroad incumbents
- Connells Group: Parent organisation and one of the UK's largest diversified property services groups, encompassing estate agency, lettings, mortgages and surveying brands. Provides the parent-platform context for Gascoigne Halman's operations.
- Countrywide: Large UK residential property group with multiple agency brands, lettings, surveying and mortgage services. Comparable broad service portfolio and branch model, but operates at national scale rather than a single region.
- Savills: Global real estate services firm offering residential sales, lettings and mortgage advisory. Comparable to Gascoigne Halman in the high-value residential segment, though it operates globally rather than in a single UK region.
- Knight Frank: International property consultancy with a strong UK residential sales, lettings and new homes offering. Overlaps directly with Gascoigne Halman in premium Cheshire and South Manchester stock but at national and global scale.
Emerging players
- Purplebricks: Online and hybrid estate agency offering fixed-fee residential sales and lettings. Targets the same customers as Gascoigne Halman but with a tech-led, low-fee model that pressures traditional commission structures.
Direct peers
- Romans Estate Agents: Regional UK estate agency with multiple branches across southern England offering sales, lettings, mortgages and surveys. Comparable branch-led, multi-service residential model to Gascoigne Halman though in different geographies.
- Bridgfords: Long-established UK estate agency network offering sales, lettings and mortgage services. Direct peer in multi-branch residential agency and is part of the Connells group alongside Gascoigne Halman.
- Hunters Property Group: UK-wide estate agency network providing sales, lettings, mortgages and property management through a multi-branch model. Closely comparable to Gascoigne Halman in service mix, branch-led distribution and acquisitive growth profile.
- Foxtons: London-centric estate agency offering sales, lettings and mortgage services with a strong branch network. Comparable operating model — branch-based, full-service residential — though concentrated in a different UK geography.
- Spicerhaart: One of the UK's largest estate agency and lettings groups with a multi-brand branch network. Direct peer in services offered, scale of operations, and reliance on traditional commission-based sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gascoigne Halman social profiles
Digital presenceGascoigne Halman compliance and trust
Trust signalCompliance3 records
Gascoigne Halman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gascoigne Halman leadership team
Management profileNumber of profiles
Profiles15 records
Gascoigne Halman subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gascoigne Halman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gascoigne Halman M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gascoigne Halman
What does Gascoigne Halman do?
Gascoigne Halman is a regional estate agency that sells, lets, and manages residential properties across Cheshire, South Manchester and the High Peak through 23 local branch offices. Core revenue services are residential property sales commissions, lettings and full property management for landlords, and in-house mortgage advice on residential, buy-to-let and re-mortgage products. Supporting services include land and new homes marketing, auctions, surveys and EPCs, maintenance and repairs, and property valuations.
Is Gascoigne Halman a public or private company?
Gascoigne Halman is a private company. It is classified as corporate owned and is currently operating.
When was Gascoigne Halman founded?
Gascoigne Halman was founded in 1990. It employs 101 to 250 people.
Where is Gascoigne Halman based?
Gascoigne Halman is headquartered in Wilmslow, United Kingdom, in the Europe region.
How does Gascoigne Halman make money?
Three revenue lines are on record. Residential Property Sales Commission is the primary driver. The others are lettings and Property Management and mortgage Services.
Who are Gascoigne Halman's main competitors?
Broad incumbents on record are Connells Group, Countrywide, Savills and Knight Frank. Purplebricks is listed as an emerging player. Direct peers are Romans Estate Agents, Bridgfords, Hunters Property Group, Foxtons and Spicerhaart.
Does Gascoigne Halman have an API?
No public API is recorded for Gascoigne Halman.
What industry is Gascoigne Halman in?
Gascoigne Halman's product category is Residential Real Estate Services. Its primary akta.pro industry code is FSAEAJAN, Property Management Advisory & Leasing Administration, with a secondary code of BPAJAOAF, Notary & Signing Agent Services (Remote/Onsite). Its NAICS code is 53121 and its SIC code is 6531.