E-CARD

What E-CARD does

E-CARD (E-Card Ltd.) is a privately held Bulgarian technology company founded in 2000 and headquartered in Sofia, operating in the iGaming and regulated lottery sectors. The company builds and operates a proprietary end-to-end online casino, sports betting, and lottery platform running on a FreeBSD and MariaDB stack that is documented to handle peak loads of 100,000+ queries and 20,000+ transactions per second. Its product set spans an all-in-one online casino platform, retail and online lottery systems (scratch, draw-based, instant-win, keno, bingo), live draw and TV-show-based interactive games, and an in-house portfolio of proprietary casino content including slots, crash games, and table games.

Name

E-CARD

Legal name

E-Card Ltd.

Website

https://e-card.bg

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

E-CARD is a Bulgarian technology company that builds and operates proprietary iGaming, online casino, sports betting, and national lottery platforms, serving operators and state lottery clients across Eastern Europe, the CIS, and Latin America while also running its own consumer brand, 8888.bg.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. B2B Platform Licensing & Services: E-CARD provides end-to-end iGaming platforms and technology solutions to B2B clients including lottery operators, casino operators, and sports betting companies. Revenue is generated through platform licensing, integration services, and ongoing operational support.
2. Game Development & Licensing: Development and licensing of proprietary casino games (slots, crash games, table games) and lottery games (scratch cards, draw games, instant win games, Keno, Bingo) to operators.
3. Own Online Operations (8888.bg): E-CARD operates its own online casino and betting brand (8888.bg), generating direct revenue from end customers through casino games, sports betting, and promotional campaigns.
4. Marketing & Activation Services: Market-specific marketing strategies and custom activation concepts tailored to local culture, regulation, and player behavior for partners.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

E-CARD develops and licenses a proprietary end-to-end iGaming platform that powers online casinos, sportsbooks, and lottery operations for B2B clients, alongside a portfolio of proprietary casino and lottery games (slots, crash, table, scratch, Keno, live draw, TV show-based). The company supplies operator back-office infrastructure including user management, payment integration, bonus engine, risk tools, and government reporting APIs, and also operates its own consumer gaming brand 8888.bg in Bulgaria.

Differentiator

Problem solved

Functional benefit

Brands

• 8888.bg: Online casino and sports betting platform operated by E-Card in Bulgaria
• 7777 Gaming
• Megawin.mk

Products and services

• All-in-One Online Casino Platform End-to-end proprietary iGaming platform for B2B operators covering online casino infrastructure, back-office, payments, regulatory reporting, and client communication. Targeted at casino, sportsbook, and lottery operators who need a turnkey technology stack rather than building in-house.
• Sports Betting Platform

Quantifiable outcome

• 420% revenue growth over 5 years (2011)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• FreeBSD FoundationcoreTechnology or Integration · 29 August 2024E-CARD has been a FreeBSD user since founding in 2000 and became a sponsor of the FreeBSD Foundation in 2025, supporting open-source technology ecosystem. E-CARD relies on FreeBSD for handling 100K+ queries and 20K transactions per second.
• MariaDBcoreTechnology or IntegrationE-CARD partnered with MariaDB to ensure fast, consistent database performance as their online betting platforms expanded globally, addressing modern database challenges for high-performance operations.
• BetConstructcoreTechnology or IntegrationGame-changing partnership with prominent B2B iGaming provider and casino content aggregator, expanding game content offerings.
• SoftGamingscoreTechnology or IntegrationStrategic partnership with online casino content aggregator catering to worldwide audience for expanded market reach.
• 7777 GamingcoreStrategic or Co-development PartnerE-CARD operates and partners with 7777 Gaming; facilitated strategic partnership between 7777 Gaming and Scientific Games.
• Scientific GamescoreStrategic or Co-development PartnerE-CARD facilitated partnership between 7777 Gaming and Scientific Games (global leader in retail and digital lottery games) for digital lottery games through SG Content Hub Partner Program.
• UniversalSoftcoreStrategic or Co-development PartnerPartnership to enhance iGaming industry in Latin American market, bringing E-CARD gaming portfolio to six prominent websites in Peru, Uruguay, Chile, and Mexico.
• AzerlotereyacoreStrategic or Co-development PartnerExclusive partnership with prominent national lottery company serving gaming community under Azerlotereya and Misli brands.
• Ukrainian National Lottery (UNL)coreTechnology or IntegrationE-CARD powers Ukrainian National Lottery with cutting-edge digital lottery and instant win games under license from Ministry of Finance.
• Telecom Partners (A1, Yettel, Vivacom)minorChannel Partner/ Reseller/ DistributorTelecommunications partners for marketing and distribution in Bulgarian market.
• TV Networks (Nova TV, BTV, BNT)minorStrategic or Co-development PartnerLong-standing partnerships with Bulgarian television networks for TV show-based lottery games and interactive entertainment.
• MegawincoreStrategic or Co-development PartnerE-CARD developed and launched the Megawin.mk platform in North Macedonia for online gaming experiences.
• 8888.bgcoreStrategic or Co-development PartnerE-CARD operates its own online casino and betting brand (8888.bg) in Bulgaria with retail terminals across the country.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Playtech: One of the largest turnkey iGaming platform and content providers globally. Playtech competes head-on with E-CARD's all-in-one platform offering but at much larger scale and across more jurisdictions.
• Scientific Games: Global leader in lottery and digital gaming content/platforms. Directly comparable lottery customer base (national/state lotteries) and partner of E-CARD via SG Content Hub, but at vastly larger scale.
• IGT: Major global lottery and iGaming technology provider with deep state-lottery relationships. Comparable lottery platform business and operator/lottery customer overlap with E-CARD.

Direct peers

• EveryMatrix: B2B iGaming platform provider offering turnkey casino, sportsbook, and platform services to operators worldwide. Closely comparable to E-CARD's all-in-one value proposition and operator target market.
• BetConstruct: Turnkey iGaming and sportsbook platform provider serving global operators. Direct overlap with E-CARD's platform business and already a distribution partner through aggregator integrations.
• SoftGamings: iGaming content aggregator and platform provider distributing games and casino solutions to operators worldwide. Comparable aggregation model and customer base to E-CARD's B2B content distribution.
• Pragmatic Play: Leading iGaming content provider producing slots, live casino, and bingo games for global operators. Comparable to E-CARD's proprietary game studio (slots, table games, crash games) targeting the same operator channel.
• NSoft: B2B iGaming and lottery software provider based in the Balkans/Eastern Europe. Highly comparable geographic focus, platform offering, and lottery/sportsbook customer base to E-CARD.
• Inspired Entertainment: Provider of gaming content, lottery, and virtual sports across regulated markets. Comparable mix of lottery systems and slot/game content serving operators and lotteries.

Emerging players

• Slotegrator: iGaming platform and content aggregator serving operators in Eastern Europe, CIS, and LATAM. Comparable emerging-market geographic focus and platform/aggregator business model to E-CARD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-CARD