8888.bg
8888.bg is a Bulgarian-licensed online gambling platform operated by TOP SOFT OOD, offering sports betting, 3,000+ casino games, live dealer, and e-sports to Bulgarian consumers via web, mobile apps (iOS/Android/Huawei), and a nationwide physical payment-terminal network.
- Company typePrivate
- Founded-
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 8888.bg does
8888.bg is a Bulgarian-licensed online gambling platform operated by TOP SOFT OOD (Топ Софт ООД), headquartered at 1756, 5 Lachezar Stanchev Street, Sopharma Business Towers, Sofia. It runs a direct-to-consumer product targeting Bulgarian retail bettors via a web platform (8888.bg) and native mobile applications on iOS, Android, and Huawei AppGallery. The offering spans sports betting (pre-match and live, including virtual sports and e-sports with early-payout features), online casino (3,000+ slot and table titles aggregated from 36+ third-party providers including Pragmatic, NetEnt, Playtech, EGT Digital, Amusnet, Playson, Evolution, and others), live dealer casino, and exclusive proprietary sub-brands such as iWIN (powered by 7777 Gaming), Juicy Cash Jackpot, Cash 100, and Bar Link. The business operates under two НАП (National Revenue Agency) gambling licenses (No. 000030-6179 and No. 000030-3524) and is geo-restricted to Bulgarian IP addresses.
Revenue is generated transactionally on a take-rate / house-edge basis across all verticals — sports betting margins, slot and table game house edge, live casino rake, and bonus/promotion-driven re-deposits. Acquisition and retention are supported by a dense Bulgarian sports-sponsorship footprint (18 football clubs including PFC Slavia Sofia and PFC Beroe Stara Zagora, plus Bulgarian Football Union and IBIA memberships), a VIP/Kings Club points-based loyalty program, tournament campaigns (Evolution Live Casino, Pragmatic, Playson, EGT Digital), and a deep payments stack that includes CashTerminal (Intercapital Group) physical terminals, A1 and Vivacom mobile-operator billing, Bulgarian Posts token deposits, EasyPay/FastPay, ePay.bg, IRIS Pay, Revolut, cards (Visa/Mastercard/Maestro/Apple Pay), and cryptocurrencies (USDT TRC-20/ERC-20, USDC ERC-20). The company is privately held, has 24 employees, and discloses no funding rounds or external investors in the source material.
8888.bg firmographics
Firmographics- Name
- 8888.bg
- Legal name
- Топ Софт ООД
- Website
- https://8888.bg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 8888.bg is a Bulgarian-licensed online gambling platform operated by TOP SOFT OOD, offering sports betting, 3,000+ casino games, live dealer, and e-sports to Bulgarian consumers via web, mobile apps (iOS/Android/Huawei), and a nationwide physical payment-terminal network.
- Ownership category
- akta.pro rank
8888.bg industry classification
Industry- Product category
- Online Gambling & Sports Betting
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (71321)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in) (MPAEALAF), E-Wallets & Stored-Value Accounts for Gaming (MPAEALAD), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where 8888.bg is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
8888.bg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Sports Betting: Revenue generated from betting margins on sports events, virtual sports, and e-sports. Platform offers pre-match and live betting with various bet types including accumulator bets, early payout features, and bonus columns.
- Online Casino Games: House edge revenue from 3,000+ casino slot games and table games from multiple providers. Includes proprietary exclusive games from 7777 Gaming.
- Live Casino: Real-time casino gaming revenue including Evolution live casino tournaments with prize pools.
- Bonus and Promo Features: Time-limited bonus games, tournaments, and promotional events that drive engagement and re-deposits from existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Casino Welcome Package - up to €500 bonus + 300 Free Spins |
| Subscription | Monthly | VIP Club Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
8888.bg product offering
Product offeringCore offering
8888.bg is a Bulgarian-licensed online gambling platform that aggregates sports betting (pre-match and live), online casino with 3,000+ titles from 40+ providers, live dealer casino, virtual sports, and e-sports betting into a single web and mobile offering. It monetizes through house edge and betting margins, and supports a wide range of local payment methods including cash terminals, mobile operator billing, postal tokens, bank transfers, cards, and cryptocurrency.
Product overview
8888.bg is a licensed Bulgarian online gambling platform operated by TOP SOFT OOD, offering a unified multi-product ecosystem that combines sports betting (Спорт) with over 3,000 casino games (Казино) from 40+ providers, live dealer experiences (LIVE Казино), virtual sports (Виртуални), and specialty gaming. The platform differentiates through exclusive sub-brands including the iWIN proprietary casino section, Juicy Cash Jackpot progressive prize network, and the Cash 100/Bar Link linked jackpot slot series. Additional offerings include a loyalty program (VIP клуб), mobile apps for Android/iOS/Huawei, and diverse payment integrations. The ecosystem operates under НАП licenses with EUR as primary currency.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Maximum jackpot paid: €1,417,396.28 on Juicy Cash Jackpot
- +1 more outcomes
Companies that use 8888.bg
Customer profileSegments1 record
Ideal customer profiles1 record
8888.bg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature5 records
8888.bg partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Arena 8888coreBranding partnership under the Arena 8888 name, indicating significant marketing and brand presence collaboration within Bulgarian sports.
- Bulgarian Football Union (BFT)coreOfficial partnership with the governing body of Bulgarian football, providing brand legitimacy and football community engagement.
- IBIA (International Betting Integrity Association)coreMembership in the International Betting Integrity Association demonstrates commitment to betting integrity and regulatory compliance standards.
- PFC Slavia SofiaminorOfficial sponsor of PFC Slavia Sofia football club.
- PFC Beroe Stara ZagoraminorOfficial sponsor of PFC Beroe Stara Zagora football club.
- FC La Furia KrumovgradminorOfficial sponsor of FC La Furia Krumovgrad football club.
- Intercapital Group AD (CashTerminal)coreProvides physical CashTerminal payment infrastructure for cash deposits across Bulgaria. Technical integration enabling cash-to-digital payment functionality at public terminals.
- A1 Bulgaria EADcoreMobile operator billing integration for deposits via phone bill. Users can charge accounts with up to €50 per billing period through their A1 subscription.
- Vivacom Bulgaria EADcoreMobile operator billing integration for deposits via phone bill. Users can charge accounts with up to €30.68 per month through their Vivacom subscription.
- Bulgarian Posts EADcorePostal network integration for Token 8888.bg deposit system. Users can purchase tokens at postal stations and deposit using 12-digit codes.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
8888.bg competitors and assessment
Company assessmentDirect peers
- Betano (Kaizen Gaming): Betano, the Bulgarian-market brand of Kaizen Gaming, offers sports betting and online casino under local NAP licensing. Comparable product offering and a Bulgarian-only regulated positioning make it a direct peer, though backed by a larger multi-market operator (Kaizen).
- Sesame: Sesame is a Bulgarian-licensed online gambling brand offering casino and sports betting to domestic consumers. Overlap in product, customer, and license scope makes it a directly comparable operator.
- Winbet: Winbet operates an online casino and sportsbook under Bulgarian NAP licensing with a comparable product mix (sports betting, slots, live casino) and similar reliance on football-themed marketing. Direct overlap in target customer and product offering makes it a near-substitute for 8888.bg.
- Efbet: Efbet is one of Bulgaria's largest licensed sports betting and casino operators, offering both retail and online gambling. It is the closest direct competitor to 8888.bg in product scope (sportsbook + casino), Bulgarian-only regulated footprint, and D2C marketing via football sponsorships.
- Palms Bet: Palms Bet is a Bulgarian-licensed online casino and sportsbook with an overlapping product set (sports, slots, live casino). It competes for the same Bulgarian consumer wallet using a similar D2C and football-sponsorship marketing model.
- Inbet: Inbet is a Bulgarian-licensed operator combining retail and online sports betting and casino. Comparable regulatory positioning, product mix, and Bulgarian-only scope make it a directly relevant peer.
Broad incumbents
- Bet365: Bet365 is a global online gambling incumbent operating sportsbook and casino across multiple regulated markets. While not Bulgarian-focused, its product scope (sports betting + casino + live dealer) and broad content depth set the benchmark against which 8888.bg competes for cross-border experienced bettors.
- Kindred Group (Unibet): Kindred Group operates Unibet, one of Europe's leading multi-brand online sportsbook and casino operators. Comparable sportsbook + casino product suite and EU-regulated footprint make it a relevant incumbent peer against which 8888.bg's product and pricing strategy should be benchmarked.
- 888 (Evoke plc): 888, now under Evoke plc, is a global online casino and sportsbook brand with significant European footprint. The brand-name similarity aside, it operates the same product categories (sportsbook, casino, live dealer) and competes in adjacent EU regulated markets relevant to 8888.bg's expansion path.
- Bwin (Entain plc): Bwin is a global online sportsbook and casino brand owned by Entain plc. Comparable product offering across sports betting and casino, with deep sponsorship experience in European football — directly relevant to 8888.bg's sponsorship-driven Bulgarian model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
8888.bg social profiles
Digital presence8888.bg compliance and trust
Trust signalCompliance2 records
8888.bg financial estimates
Financial estimateRevenue estimate
Valuation estimate
8888.bg leadership team
Management profileNumber of profiles
8888.bg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
8888.bg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 8888.bg
What does 8888.bg do?
8888.bg is a Bulgarian-licensed online gambling platform that aggregates sports betting (pre-match and live), online casino with 3,000+ titles from 40+ providers, live dealer casino, virtual sports, and e-sports betting into a single web and mobile offering. It monetizes through house edge and betting margins, and supports a wide range of local payment methods including cash terminals, mobile operator billing, postal tokens, bank transfers, cards, and cryptocurrency.
Is 8888.bg a public or private company?
8888.bg is a private company. It is classified as unknown and is currently operating.
When was 8888.bg founded?
8888.bg was founded in -1. It employs 11 to 50 people.
Where is 8888.bg based?
8888.bg is headquartered in Sofia, Bulgaria, in the Europe region.
How does 8888.bg make money?
Four revenue lines are on record. Sports Betting is the primary driver. The others are online Casino Games, live Casino and bonus and Promo Features.
Who are 8888.bg's main competitors?
Direct peers on record are Betano (Kaizen Gaming), Sesame, Winbet, Efbet, Palms Bet and Inbet. Broad incumbents are Bet365, Kindred Group (Unibet), 888 (Evoke plc) and Bwin (Entain plc).
Does 8888.bg have an API?
No public API is recorded for 8888.bg.
What industry is 8888.bg in?
8888.bg's product category is Online Gambling & Sports Betting. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEALAF, Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in). Its NAICS code is 7132 and its SIC code is 7900.