What KleurrijkWonen does

Kleurrijk Wonen is a Dutch housing corporation (woningcorporatie) headquartered in Tiel, the Netherlands, that owns and manages approximately 16,500 social rental homes across six contiguous municipalities in the Betuwe region: Buren, Culemborg, Molenlanden, Tiel, Vijfheerenlanden, and West Betuwe. The corporation operates under the Dutch Woningwet framework as a designated non-profit public-benefit entity, serving individual tenants and families eligible for social housing under national regulations, with allocation handled through the Woongaard platform and rents set within regulated huurklassen (rent classes) subject to passend toewijzen rules and huurtoeslag (housing allowance) eligibility.

The company's core product is the Mijn Kleurrijk Wonen online tenant portal, accessible via web and mobile, which enables residents to self-serve repair requests, appointment scheduling, rent payment, moving procedures, and personal data changes. Underlying this is a standard property management stack complemented by community-facing programs (Geef kleur aan de buurt), dedicated wijkbeheerders (neighborhood managers), and service lines covering sustainable housing (duurzaam wonen), aging-in-place support (langer zelfstandig wonen), and maintenance projects. The corporation also offers new construction projects, a woningdelen (home-sharing) scheme, and a doorstroomregeling (flow-through arrangement) for existing tenants.

Revenue is generated almost exclusively through recurring rental income from the ~16,500 social housing units, supplemented marginally by sales (kopen) of select properties. Specific pricing is not publicly disclosed, consistent with the regulated social housing model. Distribution is direct-to-consumer via the tenant portal, the Woongaard allocation marketplace, the physical Tiel office (Laan van Westroijen 6), WhatsApp (085-50870444), and email channels. The company maintains formal partnerships with the six municipalities, tenant organizations (huurdersorganisaties), and care and welfare organizations (zorg- en welzijnsorganisaties), and publishes regular news updates (Kleurrijk nieuws) and annual reports (jaarstukken) under standard Dutch corporate governance.

Name

KleurrijkWonen

Legal name

Kleurrijk Wonen

Website

https://kleurrijkwonen.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Kleurrijk Wonen is a Dutch social housing corporation headquartered in Tiel, managing approximately 16,500 social rental homes across six municipalities in the Betuwe region (Buren, Culemborg, Molenlanden, Tiel, Vijfheerenlanden, West Betuwe), serving individual tenants via the Mijn Kleurrijk Wonen online portal and the Woongaard allocation platform.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Lessors of Residential Buildings and Dwellings (531110)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing rental
• Housing corporation services
• Tenant portal platform
• Affordable rental housing
• Property management services

Headquarters

HQ city

Tiel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Social Housing Rent: Kleurrijk Wonen generates revenue through rental income from approximately 16,500 social rental homes (sociale huurwoningen) in their service municipalities. Rent policies include passend toewijzen (appropriate allocation), huurklassen (rent classes), and huurtoeslag (housing allowance) eligibility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kleurrijk Wonen is a Dutch social housing corporation (woningcorporatie) that owns and manages approximately 16,500 social rental homes across six municipalities in the Betuwe region (Buren, Culemborg, Molenlanden, Tiel, Vijfheerenlanden, and West Betuwe). The organization allocates housing through the Woongaard platform, delivers tenant self-services through the Mijn Kleurrijk Wonen online portal and mobile app, and provides property maintenance, repair services, sustainable housing upgrades, and neighborhood management programs.

Product overview

Kleurrijk Wonen operates as a housing corporation (woningcorporatie) offering a digital tenant services ecosystem centered around the Mijn Kleurrijk Wonen online portal. This platform serves as the primary interface for approximately 16,500 rental homes across six Dutch municipalities, enabling tenants to manage repairs, submit requests, pay rent, and access their personal housing data. Additional service offerings include housing search via the Woongaard platform, new construction projects, and shared housing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Rental Housing (Sociale huurwoningen) Rental of approximately 16,500 social housing units to eligible tenants across six Dutch municipalities, allocated under passend toewijzen (appropriate allocation) rules, huurklassen (rent classes), and with huurtoeslag (housing allowance) eligibility.
• Mijn Kleurrijk Wonen Tenant Portal Online portal and mobile app enabling tenants to request repairs, schedule appointments, change personal data, view correspondence, and manage rental affairs digitally, available 24/7 from computer or mobile device.
• New Construction Rental Projects (Nieuwbouwprojecten) New-build social housing projects developed and rented out by Kleurrijk Wonen in its service municipalities, listed under the housing search offering.
• Housing Sharing (Woningdelen) Shared housing arrangement where tenants share a Kleurrijk Wonen rental property, listed as part of the housing search offering.
• Property Sales (Kopen) Sale of selected properties from Kleurrijk Wonen's portfolio to eligible buyers, listed on the housing search page.
• Repair and Maintenance Services (Reparatie & Onderhoud) Repair requests, appointment scheduling, self-help DIY guidance, damage reporting, scheduled maintenance projects, and safety/security (veilig wonen) support provided to tenants of Kleurrijk Wonen properties.
• Sustainable Housing Services (Duurzaam wonen) Sustainable living initiatives for tenants, including energy efficiency upgrades, sustainability advice, and support for the transition to greener housing.
• Neighborhood Management Program (Geef kleur aan de buurt / Mijn Buurt) Neighborhood-level programs including wijkbeheerders (neighborhood managers), woonafspraken (housing agreements), nuisance reporting, and the Geef kleur aan de buurt community initiative for residents.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and major.

• WoongaardcoreChannel Partner/ Reseller/ DistributorWoongaard serves as the housing allocation platform for Kleurrijk Wonen's social housing stock. Prospective tenants use the Woongaard platform to search for and apply to available rental properties managed by Kleurrijk Wonen.
• Gemeenten (Municipalities)coreStrategic or Co-development PartnerKleurrijk Wonen collaborates with the municipalities of Buren, Culemborg, Molenlanden, Tiel, Vijfheerenlanden, and West Betuwe for regional housing planning, urban development, and community services coordination.
• Huurdersorganisaties (Tenant Organizations)coreStrategic or Co-development PartnerFormal partnership with tenant organizations representing the interests of Kleurrijk Wonen residents in governance, housing policies, and service quality.
• Zorg- & Welzijnsorganisaties (Care and Welfare Organizations)majorStrategic or Co-development PartnerCollaborative partnerships with healthcare and welfare organizations to support tenant wellbeing, including aging-in-place initiatives (langer zelfstandig wonen) and community support services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eigen Haard: Eigen Haard is a large Amsterdam-based woningcorporatie operating under the same Dutch housing law regime as Kleurrijk Wonen. Comparable in regulatory environment and social housing mission, though materially larger and in an urban market.
• Mitros: Mitros is a Utrecht-based woningcorporatie with a portfolio of around 30,000 homes. Comparable in business model and Dutch social housing regulatory framework, with similar focus on tenant services and digital portals.
• Portaal: Portaal is one of the largest Dutch housing corporations with tens of thousands of homes across multiple regions. Directly comparable as a woningcorporatie with a similar social housing mandate, though at significantly larger scale.
• De Woonplaats: De Woonplaats is a Dutch woningcorporatie active in Twente and surrounding regions. Comparable as a mid-sized social housing provider operating under Dutch housing law with similar governance and service obligations.
• Woonzorg Nederland: Woonzorg Nederland is a Dutch housing corporation specializing in housing for elderly and vulnerable populations. Comparable as a woningcorporatie, particularly relevant given Kleurrijk Wonen's langer zelfstandig wonen (aging-in-place) focus.
• Ymere: Ymere is a major Amsterdam-based woningcorporatie managing approximately 75,000 homes. Directly comparable in business model (social housing corporation with regulated rents) but operates at substantially larger scale and in a metropolitan context.
• Woonstad Rotterdam: Woonstad Rotterdam is a major Rotterdam-based woningcorporatie with a portfolio of approximately 50,000+ homes. Comparable as a Dutch social housing operator subject to the same regulatory framework, though at significantly larger scale and in an urban setting.
• Vivare: Vivare is a Dutch woningcorporatie serving the Arnhem/Nijmegen/Apeldoorn region with a comparable size and social housing focus. Highly comparable as a mid-sized Gelderland-based housing corporation with similar portfolio scale and tenant population.
• Wonen Limburg: Wonen Limburg is a regional Dutch woningcorporatie operating across Limburg municipalities. Comparable in business model (social housing corporation) and mid-sized scale, though serving a different geographic region.
• Standvast Wonen: Standvast Wonen is a Dutch housing corporation active in the Nijmegen/Betuwe region, directly neighboring Kleurrijk Wonen's service area. Operates as a social housing provider with comparable scale and regional focus in Gelderland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kleurrijkwonen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KleurrijkWonen