Focal Point Marketing

What Focal Point Marketing does

Focal Point Marketing is a privately held creative marketing agency headquartered at 7535 W. Kennewick Ave, Suite D, Kennewick, WA, founded in 2010 by two founding partners and operating with 1–10 employees. The firm delivers four integrated service lines — Web Design & Development, Digital Marketing (SEO, PPC/CPC, social media, content, email, and OTT/CTV digital advertising), Brand Development (logo, identity, voice and tone, style guides, and graphic design), and Video Production (videography, motion graphics, photography, drone capture, and audio) — and serves startups, established businesses, and corporations across 15+ industries including agriculture, construction, healthcare, law, municipal, nonprofit, food & beverage, cannabis, sports, engineering, and entertainment.

The underlying operating model is a small in-house creative team led by Partners Thomas Manley and Derek Nelson (both Creative Directors and award recipients), with extended capability delivered through agency partner Roll & Cap Productions for video and photography work by Eric Higginbotham. The company's documented technology footprint is service-delivery tooling rather than proprietary software: no APIs, SDKs, or integrations are disclosed. Client work is showcased through an extensive portfolio of case studies with quantified outcomes (e.g., 7.5% month-over-month growth at River Point Farms, a >200% increase in inquiries at Shea Law, a 35% lift in organic traffic at Wright Surgical Arts, and a 130% RFP win-rate lift at Chervenell Construction) and has been recognized through ADDY, Aster, and Paragon Marketing Awards.

Commercially, Focal Point Marketing operates a project-based professional services model with custom quote-based pricing and multi-year contract cadence; pricing is not publicly disclosed. Distribution is sales-led and direct, driven through the website contact form, case-study-driven content, organic social (Facebook, Instagram), and local SEO targeting the Tri-Cities and Kennewick markets. The customer base is regionally concentrated in the Tri-Cities corridor of Washington and northeastern Oregon with select national engagements (e.g., clients in Texas and the Seattle metro). The firm is a Washington-state LLC with no institutional funding, parent company, or subsidiaries identified in the source data.

Name

Focal Point Marketing

Legal name

Focal Point Marketing LLC

Website

https://focalpointmarketing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Focal Point Marketing is a Kennewick, WA-based creative marketing agency providing web design, digital marketing, brand development, and video production services to startups, established businesses, and corporations across 15+ industries in the Pacific Northwest and select national markets.

Ownership category

akta.pro rank

Product category

Creative Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative marketing agency
• Web design development
• Brand development services
• Digital marketing agency
• Video production services

Headquarters

HQ city

Kennewick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Project-Based: Provides digital marketing and creative agency services on a project basis, including website design, brand development, video production, and digital marketing campaigns. Works with clients across various industries including startups, established businesses, and corporations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Focal Point Marketing is a full-service creative marketing agency providing Web Design & Development, Digital Marketing (SEO, PPC, social, content, email, OTT/CTV), Brand Development (logo, identity, messaging, graphic design), and Video Production (videography, motion graphics, drone capture, photography). Services are sold as standalone projects or integrated campaigns tailored to each client's brand and marketing objectives.

Product overview

Focal Point Marketing is a creative marketing agency offering four core service areas: Web Design & Development, Digital Marketing, Brand Development, and Video Production. The agency provides a comprehensive suite of marketing and creative services that work together to help clients establish and grow their brand presence. Web design covers website creation, UI/UX, and hosting; digital marketing encompasses SEO, PPC, social media, content, and email marketing; brand development includes logo design, corporate identity, and brand messaging; and video production covers filming, editing, motion graphics, and photography. These services are offered as standalone offerings or integrated campaigns tailored to each client's needs.

Differentiator

Problem solved

Functional benefit

Brands

• Roll & Cap Productions: Agency partner for photography, video and motion services led by Eric Higginbotham

Products and services

• Web Design & Development Website design, development, UI/UX design, hosting, and maintenance services for businesses establishing or upgrading their online presence.
• Digital Marketing Comprehensive digital marketing services including SEO, PPC/SEM, social media marketing, content marketing, email marketing, and digital advertising across video (OTT, CTV), search, and social platforms.
• Brand Development Brand strategy and development services including logo design, corporate identity, brand voice and tone, brand style guides, social media style guides, and graphic design for print and digital media.
• Video Production Full-service video production including scriptwriting, storyboarding, filming, editing, motion graphics, drone capture, and post-production optimization for various distribution channels.

Quantifiable outcome

• River Point Farms achieved 7.5% month-over-month growth after website redesign
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Solvent FinancialminorOthers · 1 January 2024New partner mentioned in 2024 holiday communications.
• Lauren MisekminorOthers · 1 January 2024New partner mentioned in 2024 holiday communications.
• Prominence Public Relations (Rochelle Olsen)coreImplementation/ SI/ Consulting Partner · 1 January 2024Partnered with Rochelle Olsen at Prominence Public Relations for the City of Hermiston rebrand project to help with stakeholder interviews, community branding committee coordination, and marketing strategy development.
• Sonar InsightscoreStrategic or Co-development Partner · 1 January 2023Partnered with Sonar Insights for market research on the Columbia Ability Alliance rebrand project, conducting community surveys with over 500 participants to understand community perception of the organization.
• Eric Higginbotham (Roll & Cap Productions)coreStrategic or Co-development Partner · 1 January 2019Eric/Roll & Cap Productions serves as Focal Point's agency partner for photography, video, and motion services. Eric is a nationally award-winning photographer and creative professional who brings expertise in script writing, motion graphics, scene direction, video capture, drone piloting, post-production editing, and audio engineering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, web design, PPC, and content services. Operates with broader scale and technology stack than Focal Point, but competes in the same digital marketing agency category serving SMB and mid-market clients.
• Blue Fountain Media: Larger digital agency offering web design, branding, and digital marketing to mid-market and enterprise clients. Operates with broader geographic reach and resource pool than Focal Point.

Direct peers

• SmartSites: Award-winning digital agency providing web design, SEO, PPC, and video services to SMBs. Direct competitor with similar service stack and client-size focus as Focal Point Marketing.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and web design with a focus on ROI-driven campaigns. Comparable service offering and target customer profile to Focal Point's digital marketing and web design practice.
• KlientBoost: Performance-driven digital marketing agency focused on PPC, CRO, and landing page design. Overlaps with Focal Point's digital advertising and conversion-focused web design services.
• Big Drop Inc: Custom web design and digital marketing agency serving SMBs and enterprises. Comparable in creative web design and brand development offerings.
• Perfect Search Media: Full-service digital marketing agency offering SEO, paid media, content, and web design. Comparable in service portfolio and target customer segments to Focal Point Marketing.
• Thrive Internet Marketing Agency: Full-service digital agency offering web design, SEO, social media, video production, and branding. Directly comparable service mix to Focal Point Marketing across SMB and mid-market verticals.

Regional players

• C2 Group: Pacific Northwest creative agency based in Spokane, WA offering branding, web design, and digital marketing. Closest regional peer to Focal Point with overlapping service mix and PNW client base.

Emerging players

• Lilo Social: Boutique social media and digital marketing agency serving ecommerce and lifestyle brands. Smaller-scale peer with comparable creative service offerings and project-based engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/focalpointmarketing
• Instagraminstagram.com/focal_point_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focal Point Marketing