Lilo Social
Lilo Social is a Brooklyn-based full-funnel eCommerce growth agency serving direct-to-consumer brands with paid media, creative production, and retention marketing services across email, SMS, and lifecycle automation.
- Company typePrivate
- Founded2016
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lilo Social does
Lilo Social is a full-funnel eCommerce growth agency headquartered in Brooklyn, New York, operating as a privately held LLC founded in 2016. The firm serves direct-to-consumer (DTC) brands across verticals including beauty, sports and fitness, supplements, beverages, golf apparel, and household goods, with named clients such as Bauer Hockey, Cheribundi, True Botanicals, Humantra, SEEQ, Half Magic Beauty, NuFACE, Animal, and Newton Golf. Service delivery is built around two integrated pillars: Full-Funnel Growth (acquisition, covering paid social, paid search, creative, UGC content, landing page development, and CRO) and Retention Marketing (email, SMS, list growth, subscription and loyalty programs, upsells, and direct mail). The agency's core technical stack is a curated set of third-party platforms rather than proprietary software, anchored by Klaviyo (Master Elite status, top 0.2% of partners), Meta, Google Ads, TikTok, Shopify Plus, Recharge, Skio, and analytics tools such as Triple Whale, Northbeam, and Motion, all surfaced through a proprietary Blended Reporting Dashboard that combines financial performance, creative impact, P&L, and breakeven analysis in a unified view. Internally, the agency also operates a structured Iterative Campaign Discovery Cycle (research, hypothesis, creative testing, retrospective) and a Data-Backed Creative Testing Framework designed for ongoing A/B testing across ad creative.
Lilo Social monetizes through professional services retainers, with pricing not publicly disclosed but scoped to client media-spend tiers ranging from $10k-$20k per month at the low end to $250k+ per month at the enterprise level. The go-to-market is consultative direct sales: prospects engage through the website contact form, are qualified by media-spend tier and service scope, and are then assigned a dedicated growth team spanning 10+ specialist roles including Growth Lead, Paid Search Buyer, Paid Social Buyer, Creative Strategist, UGC Content Lead, Motion Designer, CRO Strategist, and Web Developer. Distribution is exclusively direct, supplemented by partner referrals from a broad technology ecosystem that includes Klaviyo, Meta, Google, Shopify Plus, Attentive, PostScript, Recharge, Skio, and PostPilot, among roughly 30 platform partners in total. Customer outcomes emphasized publicly include a 90% client retention rate, 230% average yearly growth across the client base, and a 90% increase in ROAS versus prior results.
The company is bootstrapped with no disclosed external funding or institutional shareholders. It has been recognized on the Inc. 5000 list of fastest-growing private companies for three consecutive years (2023, 2024, 2025) and holds Klaviyo Master Elite Agency status. Leadership is anchored by CEO Bobby Palmieri. While the firm describes its GTM as global via direct sales, its current website terms restrict use to persons located in the United States, indicating that international expansion remains a forward opportunity rather than an established footprint.
Lilo Social firmographics
Firmographics- Name
- Lilo Social
- Legal name
- Lilo Social LLC
- Website
- https://lilosocial.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lilo Social is a Brooklyn-based full-funnel eCommerce growth agency serving direct-to-consumer brands with paid media, creative production, and retention marketing services across email, SMS, and lifecycle automation.
- Ownership category
- akta.pro rank
Lilo Social industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising Management (MPAAACAC)
- akta.pro secondary industry
- Paid Social Advertising (BPAFACAB)
Keywords
Where Lilo Social is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lilo Social business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Agency Services: Full-service eCommerce growth agency offering paid media, creative, email/SMS marketing, and landing page/CRO services on retainer basis for DTC brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Enterprise DTC brands with $100k-250k+ monthly media spend |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lilo Social product offering
Product offeringCore offering
Lilo Social is a full-funnel eCommerce growth agency that provides two integrated service pillars: Full-Funnel Growth (acquisition through paid social, paid search, creative, UGC, and landing page/CRO) and Retention Marketing (email, SMS, list growth, subscription/loyalty programs, upsells, and direct mail) for direct-to-consumer brands on a retainer basis.
Product overview
Lilo Social is a full-funnel eCommerce growth agency that operates as a unified service offering rather than a software platform. The company provides two integrated core service pillars: Full-Funnel Growth (acquisition) and Retention Marketing. Full-Funnel Growth encompasses paid social advertising (Meta, TikTok, Snapchat, Pinterest), paid search (Google, Microsoft, Criteo), creative services, UGC content production, and landing page optimization with CRO. Retention Marketing covers email marketing, SMS marketing, list growth, subscription and loyalty programs, upsells, and direct mail—all delivered through integrated platforms like Klaviyo, Attentive, Postscript, Recharge, and Skio. The two pillars work together across the entire customer lifecycle, with the blended reporting dashboard providing unified measurement of financial performance across both acquisition and retention channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Funnel Growth
Quantifiable outcome
- 230% average yearly growth rate across clients
- +6 more outcomes
Companies that use Lilo Social
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Lilo Social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature3 records
Lilo Social partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, major and supporting.
- MetacoreKey advertising partner for paid social campaigns across Facebook and Instagram. Lilo Social leverages Meta's advertising platform for client campaigns with consolidated campaign structures and strategic budgeting.
- Google AdscorePlatform partner for paid search campaigns including search, shopping, and Performance Max. Lilo Social utilizes Google Ads for capturing demand through keyword research and ad copy development.
- TikTokcoreSocial platform partner for paid social campaigns, particularly important for Gen Z audiences and brand awareness for clients like Half Magic Beauty.
- Shopify PluscoreeCommerce platform partnership for DTC brand clients. Provides integration infrastructure for tracking, attribution, and campaign management.
- KlaviyocoreMaster Elite Agency partner (top 0.2% of 6,500+ partners). Full email marketing and SMS platform with lifecycle automation, segmentation, and analytics. Entire email team is Klaviyo-qualified and certified.
- AttentivemajorSMS marketing platform partnership for targeted text message campaigns with segmentation and automation capabilities.
- PostScriptmajorSMS marketing platform partner providing additional channel for customer engagement and retention campaigns.
- PinterestsupportingAdditional paid social platform for visual discovery and brand awareness campaigns for appropriate client segments.
- SnapchatsupportingPaid social platform partner for reaching younger demographics with ephemeral content advertising.
- RechargecoreSubscription management platform for building and optimizing subscription programs, replenishment flows, and subscription upsell strategies.
- SkiomajorSubscription commerce platform partner for managing subscription lifecycles and reducing churn.
- PostPilotmajorDirect mail platform integrated with Klaviyo for combining digital targeting with physical mail campaigns to drive conversions and loyalty.
- NorthbeammajorAttribution and analytics platform for cross-channel performance tracking and customer journey analysis.
- Triple WhalemajorAnalytics and attribution platform for eCommerce brands to track performance across paid media, email, and other channels.
- MotionmajorCreative analytics platform providing deep insights into which assets drive conversions and customer engagement for creative optimization.
- ForeplaysupportingCreative collaboration and asset management platform for organizing and sharing creative work across client accounts.
- LifetimelymajorCustomer lifetime value and retention analytics platform for tracking subscription metrics and LTV improvements.
- DataFeedWatchsupportingProduct feed management tool for optimizing Google Shopping and other feed-based advertising campaigns.
- SemrushsupportingSEO and keyword research platform supporting paid search strategy and competitive analysis.
- RebuymajorUpsell and post-purchase optimization platform for increasing average order value and customer lifetime value.
- Smile.iomajorLoyalty and rewards platform for building customer loyalty programs and driving repeat purchases.
- Rise AIsupportingProduct review and UGC platform for collecting and displaying customer reviews to build social proof.
- RivosupportingPost-purchase and loyalty platform for subscription and retention marketing automation.
- OkendosupportingCustomer reviews and ratings platform for building trust and social proof for DTC brands.
- LooxsupportingPhoto reviews platform for generating social proof through customer-submitted product photos.
- StyaisupportingRetention marketing platform for customer engagement and loyalty solutions.
- KnosupportingSubscription analytics and intelligence platform for understanding subscriber behavior and optimizing retention.
- ZaymosupportingPost-purchase and retention marketing automation tools.
- AftersellsupportingPost-purchase experience and upsell platform for increasing revenue per customer.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Lilo Social competitors and assessment
Company assessmentDirect peers
- SmartSites: Digital marketing agency offering paid media, SEO, and web design with strong eCommerce client base. Comparable in service breadth and target customer, though more generalist than Lilo Social's DTC focus.
- Hawke Media: Full-service digital marketing agency serving eCommerce and DTC brands across paid media, retention, and creative. Comparable breadth of services and customer segment, with similar retainer-based engagement model.
- Disruptive Advertising: Performance marketing agency focused on paid media and lifecycle for DTC and eCommerce brands. Overlapping paid social, paid search, and creative testing capabilities with comparable mid-market and enterprise client profile.
- Rise Interactive: Performance marketing agency with media planning, paid media, and analytics services for mid-market and enterprise brands. Comparable paid-media-led offering with strong eCommerce and DTC vertical exposure.
- Common Thread Collective: eCommerce growth agency serving DTC brands with a similar full-funnel model spanning paid acquisition, lifecycle, and creative. Comparable client base and service offering, including subscription-economy expertise.
- Power Digital Marketing: Full-service digital marketing agency specializing in DTC and eCommerce growth across paid media, creative, retention, and CRO. Closely comparable service stack, target customer, and full-funnel positioning to Lilo Social.
Emerging players
- Channel Bakers: Specialized Amazon advertising and eCommerce growth agency. Partial overlap with Lilo Social on paid media and DTC, with a more concentrated focus on retail media and Amazon-specific services.
- Pencil: AI-native creative generation platform for eCommerce advertising. Represents an emerging category of AI-enabled tools that competes with parts of Lilo Social's creative and paid social offering by automating ad production and testing.
Broad incumbents
- AMP Agency: Full-service digital agency with paid media, creative, and commerce offerings for consumer brands. Overlaps with Lilo Social on paid social and creative, but serves a broader mix of enterprise and B2B clients.
- Tinuiti: Large independent performance marketing agency with deep paid media and retention capabilities across Amazon, paid social, and lifecycle. Comparable services but at significantly larger scale and broader vertical coverage than Lilo Social.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Lilo Social social profiles
Digital presenceLilo Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lilo Social leadership team
Management profileNumber of profiles
Profiles1 record
Lilo Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lilo Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lilo Social
What does Lilo Social do?
Lilo Social is a full-funnel eCommerce growth agency that provides two integrated service pillars: Full-Funnel Growth (acquisition through paid social, paid search, creative, UGC, and landing page/CRO) and Retention Marketing (email, SMS, list growth, subscription/loyalty programs, upsells, and direct mail) for direct-to-consumer brands on a retainer basis.
Is Lilo Social a public or private company?
Lilo Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lilo Social founded?
Lilo Social was founded in 2016. It employs 11 to 50 people.
Where is Lilo Social based?
Lilo Social is headquartered in Brooklyn, United States, in the North America region.
How does Lilo Social make money?
One revenue line is on record: marketing Agency Services.
Who are Lilo Social's main competitors?
Direct peers on record are SmartSites, Hawke Media, Disruptive Advertising, Rise Interactive, Common Thread Collective and Power Digital Marketing. Emerging players are Channel Bakers and Pencil. Broad incumbents are AMP Agency and Tinuiti.
Does Lilo Social have an API?
No public API is recorded for Lilo Social.
What industry is Lilo Social in?
Lilo Social's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAC, Paid Social Advertising Management, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7311.