Rafael Marrero & Company

What Rafael Marrero & Company does

Rafael Marrero & Company, operating legally as Munify Corp. and headquartered in Miami, Florida, is a privately-held professional services firm founded in 2008 by Dr. Rafael Marrero. It specializes in B2G (business-to-government) and B2B (business-to-business) consulting, helping small and medium-sized businesses enter government contracting markets at the local, state, and federal levels and break into Fortune 1000 private-sector supply chains. Core offerings are organized across three capability areas: GovCon Creative (capability statements, capabilities briefings, contractor websites, videos, branding, graphic design, PR, and social media services); Consulting Services (procurement readiness, procurement management, and vendor management); and B2G Sales Training (bootcamps and educational programs). Supporting sub-brands include Bravo Zulu Publishers (in-house publishing with international Amazon bestsellers) and the "Uncle Sam's Secret Sauce" podcast distributed across Spotify, Apple, Spreaker, and Deezer.

The firm's technical foundation is built on proprietary human-expertise frameworks rather than a software platform: the Procurement Readiness Framework, Strategic Growth Assessment methodology, and a comprehensive GovCon Creative Services Suite derived from over 35 years of founder experience in B2G/B2B marketing. No API, SDK, or AI/ML systems are offered; the firm explicitly functions as a consultancy that delivers assessments, strategies, and creative assets rather than technology products. A mentor-protégé sister company, Government Procurement Solutions (GPS), was launched in 2023 to extend consulting reach.

The business model is fee-for-service professional services. Pricing is quote-based and not publicly disclosed; the firm uses a free 15-minute initial Zoom consultation as a lead-conversion mechanism, with payments deemed earned and non-refundable upon receipt. Customer acquisition combines direct sales outreach, the USHCC Hispanic Business Enterprise partnership, content marketing (blog, podcast, media appearances on NBC, Univision, Telemundo, Fox News, Bloomberg), training events, and referrals. Clients are predominantly SMBs entering government contracting, alongside Fortune 1000 enterprises seeking vendor management office setup and supplier diversity consulting. Strategic credentials include Inc. 5000 honors (2016 debut at #350 and a consecutive year), BBB A+ accreditation, Forbes Agency Council membership, and a Kentucky Colonel commission.

Name

Rafael Marrero & Company

Legal name

Munify Corp. DBA Rafael Marrero & Company

Website

https://rafaelmarrero.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Rafael Marrero & Company is a Miami-based B2G and B2B consulting firm helping small and medium-sized businesses win government contracts and enter Fortune 1000 supply chains through procurement readiness advisory, contractor marketing, capability statements, training programs, and vendor management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: The firm provides procurement readiness consulting, procurement management consulting, and vendor management consulting services. Led by former Fortune 500 senior procurement executive Colonel Rafael Marrero, these engagements help businesses prepare for government and private sector contracting, optimize procurement processes, and manage vendor relationships. Fees apply to specialized consultations.
2. B2G Sales Training Programs: Government sales training boot camps and programs covering procurement processes, proposal development, and relationship building with government buyers. Training is marketed to small businesses seeking to enter government contracting markets.
3. Creative/Marketing Services: Contractor marketing services including capability statements, branding, websites, video production, podcast production, publishing (via Bravo Zulu Publishers), and social media content creation. These are sold as individual services or bundled packages to contractors seeking to market to government and Fortune 1000 clients.
4. Vendor Management Services: Professional vendor management consulting for private sector and Fortune 1000 companies, including contractor prequalification, onboarding, subcontracting goal achievement, and Turnkey Vendor Management Office (VMO) setup services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rafael Marrero & Company is a B2G/B2B consulting firm providing procurement readiness, procurement management, vendor management, and government contractor marketing services. The firm combines supply chain consultancy with creative services including capability statements, contractor branding, websites, video production, and training programs to help small and medium-sized businesses secure government contracts and break into Fortune 1000 private sector supply chains.

Product overview

Rafael Marrero & Company is a full-scope supply chain and vendor management consultancy delivering strategic communications, branding, and marketing solutions for B2G (business-to-government) and B2B (business-to-business) contractors. The company's portfolio is organized as a unified suite of integrated professional services rather than a software platform. The core offering combines contractor marketing materials (Capability Statements, Capabilities Briefings, Contractor Business Cards, Websites, Landing Pages, Capabilities Videos) with GovCon Creative services (Branding, Marketing Campaigns, Content Creation, Graphic Design, Media & PR, Social Media), and extends into consulting services (Procurement Readiness, Procurement Management, Vendor Management) and B2G Sales Training. Supporting sub-brands include Bravo Zulu Publishers for professional publishing and Government Procurement Solutions (GPS) as a mentor-protégé sister company. The company also produces the 'Uncle Sam's Secret Sauce' podcast as a thought leadership content platform.

Differentiator

Problem solved

Functional benefit

Brands

• Government Procurement Solutions (GPS): Government procurement consulting and contracting advisory services, operating as a sister company under a mentor-protégé partnership with Rafael Marrero & Company.
• Bravo Zulu Publishers

Products and services

• Capability Statements

Quantifiable outcome

• Clients achieve government contracting certifications and win federal contracts after training and consulting engagements
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• United States Hispanic Chamber of Commerce (USHCC)coreStrategic or Co-development PartnerStrategic partnership between USHCC Hispanic Business Enterprise (HBE) program and Rafael Marrero & Company to help Hispanic businesses successfully enter large private and public-sector supply chains. The partnership provides public and private sector certifications to HBE members.
• Government Procurement Solutions (GPS)coreStrategic or Co-development PartnerSister company launched by Rafael Marrero & Company under an official mentor-protégé partnership. GPS is headed by senior analyst Irene Morales and operates as an extension of the parent firm's consulting services.
• LemartecminorStrategic or Co-development PartnerDr. Rafael Marrero serves as Client Relationship Manager for the federal sector at Lemartec, a company delivering engineering, procurement, and construction (EPC) projects. This role connects Lemartec's construction capabilities with federal market opportunities.
• Setroc GroupminorGTM or Marketing PartnerFrancisco Cortés from Setroc Group (veteran-owned government contracting firm) appeared on the Uncle Sam's Secret Sauce podcast to discuss government contracting, branding, and strategic alliances.
• Alpha1 StaffingminorGTM or Marketing PartnerGarrie Harris, President & Founder at Alpha1 Staffing, appeared on the podcast to discuss supplier diversity, government certifications, and growth strategies for staffing businesses.
• Allegient DefenseminorGTM or Marketing PartnerAngel Diaz, Founder and CEO at Allegient Defense, appeared on the podcast to discuss scaling defense businesses, certifications, and organic growth strategies.
• Strategic Alliance ConsultantsminorGTM or Marketing PartnerYajaira Morphonios, Co-Founder and Owner at Strategic Alliance Consultants, appeared on the podcast to share experience with certifications, mentor/mentee programs, and strategic partnerships in engineering and construction.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Winvale: Winvale is a government contracting consultancy that helps businesses obtain certifications (8(a), HUBZone, WOSB) and navigate federal procurement. It directly competes with Rafael Marrero & Company in federal contractor registration, certification support, and B2G consulting for SMBs.
• Capture2Proposal: Capture2Proposal (C2P) is a GovCon consulting and proposal services firm that helps small and mid-sized businesses win government contracts. It is directly comparable to Rafael Marrero & Company as both serve the SMB federal contractor market with consulting, capture management, and procurement advisory services.
• FedBiz Access: FedBiz Access is a government contracting consulting firm that helps businesses with federal contractor registration, certifications, and market research. It is a direct peer in B2G consulting and federal contractor marketing support services.
• Government Contractors Association (GCA): Government Contractors Association provides training, consulting, and resources to help small businesses win government contracts. It is a direct peer to Rafael Marrero & Company, offering overlapping services in B2G sales training, capability development, and procurement readiness for SMB federal contractors.

Peers

• SCORE (Service Corps of Retired Executives):

Broad incumbents

• Hinge Marketing: Hinge Marketing is a B2B marketing agency specializing in professional services firms with a focus on measurable business growth. It is comparable to Rafael Marrero & Company as both are specialized B2B/B2G marketing consultancies targeting niche professional audiences, though Hinge serves a broader professional services vertical rather than government contractors specifically.
• OST, Inc. (Global): OST Global is a larger management consulting and digital services firm serving federal agencies and government contractors. It is a broad incumbent comparable to Rafael Marrero & Company in the B2G advisory space, though operating at significantly greater scale and with broader federal IT and program management capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RafaelMarreroCompany
• LinkedInlinkedin.com/company/rafael-marrero-&-company/mycompany/verification
• Xx.com/marrerocompany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rafael Marrero & Company