What Winvale does

Winvale, founded in 2003 and headquartered in Richmond, Virginia, is a privately held government contracts consultancy that helps commercial companies enter and operate in the U.S. federal marketplace. Its primary offering is GSA Schedule consulting—encompassing acquisition support at fixed fees starting at $21,000 per engagement, and ongoing maintenance and compliance support via monthly subscriptions (from $1,500/month) or hourly engagements at $325/hour. Beyond fee-for-service consulting, Winvale owns and operates its own GSA Schedule contracts (notably GS-35F-0074S and others) and acts as a prime contractor through its Channel Distribution for Public Sector program, reselling partner technology products to federal, state, local, and education buyers and earning transaction commissions. Adjacent services include OASIS+ proposal support, NSN catalog consulting for defense contractors, RFP and proposal development, M&A due diligence on government contract portfolios, and federal acquisition staff augmentation. The technology stack is consultancy-oriented—workflow and compliance tooling rather than a unified SaaS platform—built primarily around regulatory expertise (FAR, TAA, Transactional Data Reporting, price reduction clauses).

The firm reports more than 3,000 commercial and government organizations supported and 2,000+ GSA Schedule contracts completed across virtually all industries, with named enterprise clients including Palantir, Boston Consulting Group, Equinix, Abbott, Lowes, Samsung, Jacobs, BASF, JLL, Cintas, and Penske, alongside mid-market and SMB clients such as Plixer International, Full Tilt Data, Technical Assent, LaVoieHealthScience, and Isos Technology. GTM is sales-led and partner-driven, combining direct enterprise sales, inside sales with dedicated account managers, and a technology vendor reseller channel; marketing leverages SEO-optimized content, weekly email campaigns, LinkedIn/X/Facebook/YouTube presence, and industry events (WIIC, PMWeb Projections, ISOA Europe Industry Days). Customer outcomes cited include Acxiom tripling revenue across three GSA schedules in five years and FederalConference.com scaling government sales from $1M to $86M in one year.

Winvale's competitive positioning rests on deep federal contracting credentials—leadership carries DAWIA Level III, NCMA, FAC-C Professional, and Defense Acquisition University certifications; President Jeff Vittone is a retired Air Force veteran and former DCMA contracting officer with 28+ years of experience. Operating milestones include a 2019 Richmond, VA office opening, ISO 9001:2015 certification in February 2024, and the March 2026 establishment of Winvale EU, GmbH in Wiesbaden, Germany to facilitate U.S.-European defense trade. The company is privately held with no disclosed outside investment and operates with 11–50 employees.

Name

Winvale

Legal name

The Winvale Group

Website

https://winvale.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Winvale is a U.S. government contracts consultancy that helps commercial companies acquire and maintain GSA Schedule contracts, provides ongoing compliance and RFP support, and resells partner technology products through its own federal contract vehicles, serving over 3,000 organizations across industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GSA Schedule Acquisition Consulting: Fixed-fee consulting engagements for companies seeking to acquire their own GSA Multiple Award Schedule (MAS) contract. Fees start at $21,000 per engagement, with the full price quoted upfront and billing tied to milestones.
2. GSA Schedule Maintenance & Compliance: Annual (FFP) or hourly (T&M) support agreements for managing and maintaining existing GSA Schedule contracts. Annual plans start at $1,500/month with unlimited phone/email support. Hourly rate is $325/hour for specific tasks such as modifications, SIP uploads, sales reporting, and audits.
3. Channel Distribution / Reseller Program: Winvale acts as a prime GSA Schedule contractor, reselling partner products and services through its existing contract vehicles (GSA Schedules GS-35F-0074S and others). Partners gain speed-to-market without maintaining their own GSA Schedule.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Winvale is a government contracting consultancy that helps companies acquire and maintain GSA Multiple Award Schedule (MAS) contracts, comply with GSA requirements, and sell to federal, state, and local government. Core engagements include fixed-fee GSA Schedule acquisition consulting, monthly annual maintenance and compliance support, and a Channel Distribution reseller program that lets technology partners reach government customers through Winvale's existing GSA Schedule vehicles (including GS-35F-0074S).

Product overview

Winvale is a government contracting consultancy founded in 2003, offering advisory and channel distribution services rather than a unified software platform. The core offering centers on GSA Schedule consulting—encompassing acquisition, maintenance, audit support, and transactional data reporting. Supporting services include OASIS+ proposal support, NSN support for defense contractors, RFP/proposal development, and mergers & acquisitions due diligence for government contracts. The Channel Distribution program allows technology vendors to resell through Winvale's existing GSA Schedule vehicles. Additional capabilities cover NATO/government agency sales, NSN catalog optimization, and federal acquisition staff augmentation. The company serves over 3,000 commercial and government clients across diverse industries including technology, healthcare, professional services, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• GSA Schedule Acquisition Consulting Consulting service guiding organizations through the GSA Multiple Award Schedule (MAS) acquisition process; assists with proposal preparation, compliance documentation, and navigating GSA requirements to help companies secure their own GSA Schedule contracts. Fixed-fee engagement starting at $21,000.
• GSA Schedule Maintenance and Compliance Ongoing support for GSA Schedule holders covering modifications, sales reporting, SIP uploads, mass modifications, commercial sales practices compliance, price reduction clause tracking, small business subcontracting reporting, TAA compliance, and SAM.gov registrations. Annual FFP plans start at $1,500/month with unlimited phone/email support; hourly T&M at $325/hour.
• GSA Schedule Audit Support Preparation and response services for GSA Contractor Assistance Visits and OIG pre-award audits, including document discovery, compliance gap identification, remediation planning, and whistleblower case support.
• Transactional Data Reporting Analysis Advisory service helping GSA contractors navigate the Transactional Data Reporting (TDR) pilot program, assist with monthly sales reporting through the FAS Sales Portal, and evaluate TDR adoption decisions.
• OASIS+ Proposal Support Consulting service for the OASIS+ professional services contract program; assists companies with proposal preparation across 6 IDIQ contracts and 13 domains, including the new Phase II solicitations opened January 2026.
• NSN Support National Stock Number consulting services for defense contractors covering NSN research, product mapping to DLA systems, catalog visibility optimization, and navigation of DIBBS and iGIRDER platforms for Department of Defense and NATO procurement.
• RFP and Proposal Support Proposal development and capture services for government contracts, including RFI responses, grant applications, traditional RFPs, ID/IQ proposals, GWACs, BPAs, task orders, RFQs, BAAs, and unsolicited proposals.
• Mergers and Acquisitions Support Due diligence services for M&A transactions involving GSA Schedule contracts; evaluates contract compliance, sales practices, pricing commitments, and identifies potential liabilities in acquired government contract vehicles.
• Channel Distribution for Public Sector Reseller program enabling technology companies to sell through Winvale's existing GSA Schedule contracts; offers faster market entry in under 1 month vs. 6+ months, reduced compliance burden, and access to federal, state, local, and education markets, with assigned account managers.
• Selling to NATO Advisory services for U.S. companies pursuing NATO procurement opportunities through International Competitive Bidding (ICB) and NATO agency self-registration; assists with NSPA, NCIA, SHAPE, and SACT contracting pathways.
• Government Acquisition Support Services Staff augmentation and acquisition lifecycle support for federal agencies including pre-award and post-award support, contract administration, closeout, reporting, market research, and acquisition policy support.
• Acquisition Management Services Contracting and acquisition support for federal and defense agencies including program management office support, workforce development, risk management, data analytics, and business process improvement.

Quantifiable outcome

• Winvale clients produce on average $3.3 million each year in government sales
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• AIRIONcoreChannel Partner/ Reseller/ Distributor · 1 January 2024AIRION, a defense technology company, partnered with Winvale in 2024. AIRION developed AIRUS (Advanced Inflight Relief Universal System), a bladder relief solution for U.S. military pilots. The system advanced from TRL-1 to TRL-9 in two years, passing over 20 MIL-STD tests. Launched on GSA with over 100 SKUs in 2024.
• Freight FarmscoreChannel Partner/ Reseller/ Distributor · 23 June 2022Freight Farms, a leading provider of vertical container farming solutions (Greenery S), partnered with Winvale to offer their hydroponic farming containers through Winvale's GSA Schedule GS-35F-0074S. Target government customers include USDA, Department of Defense (fresh food for Armed Forces globally), State Department, and USAID. Freight Farms has container farms in 46 states and territories and 34 countries with over 500 farms operating.
• Tech for TroopsminorOthers · 23 June 2022Tech for Troops is a non-partisan 501c-3 non-profit that provides veterans with skills, computers, and IT workforce training. Winvale supports this organization as part of its commitment to veterans. During COVID-19, Winvale's President Jeff Vittone helped Tech for Troops distribute computers to school children of Bedford County.
• Next 18minorOthers · 1 January 2022Next 18 uses golf as a conduit to provide transformational mental health resources and holistic life resource training to veterans with disabilities and first responders. Winvale met the team at a Veterans Golf Tournament in 2022 and became a sponsor.
• Voyager LabscoreChannel Partner/ Reseller/ Distributor · 24 August 2021Voyager Labs, a world leader in AI-based investigation solutions, joined Winvale's Channel Distribution for Public Sector Program. Their technology can analyze billions of data points in near real-time to identify threats and leads. Products available on GSA Advantage. Voyager Labs targets federal, state, and local law enforcement agencies.
• ColorTokens, Inc.coreChannel Partner/ Reseller/ Distributor · 27 August 2020ColorTokens, an industry leader in Zero Trust security solutions, entered a channel distribution partnership with Winvale to provide cybersecurity products to the federal government. 11 different ColorTokens products are available on Winvale's GSA Schedule GS-35F-0074S through GSA Advantage. Targets federal, state, local, and education agencies.
• Virginia Department of Emergency Management (VDEM)minorOthers · 1 January 2020Winvale partnered with MediDent Supplies to donate 3,000 KN95 Respirator Masks and 3-ply Medical Face Masks to VDEM to help fight COVID-19. VDEM distributes PPE and emergency medical supplies across Virginia.
• Institute for Critical Infrastructure Technology (ICIT)minorStrategic or Co-development Partner · 1 January 2019Winvale announced a partnership with the Institute for Critical Infrastructure Technology, a non-profit focused on cybersecurity research and education for critical infrastructure sectors.
• MeltwatercoreChannel Partner/ Reseller/ DistributorMeltwater, a global SaaS company providing unified media monitoring and communications solutions, partnered with Winvale. Government customers use Meltwater to monitor and analyze media coverage across news and social media. With hundreds of millions of global media sources, Meltwater serves public affairs professionals in government.
• Safe HarborminorOthersSafe Harbor provides support for survivors of sexual and domestic violence and human trafficking. Winvale supports this non-profit as part of its community outreach mission.
• Greater Richmond SCAN (Stop Child Abuse Now)minorOthersSCAN's mission is to prevent and treat child abuse and neglect in the Greater Richmond area. Winvale participates in SCAN's Santa Shop by donating gifts and toys for children and families impacted by abuse.
• Feed MoreminorOthersFeed More fights hunger across Central Virginia (29 counties and 5 cities) by collecting, preparing, and distributing food to neighbors in need. Winvale's employees make personal contributions as part of the company's annual holiday charity donation. Winvale matched employee donations for 2 consecutive years.
• PMWebminorGTM or Marketing PartnerPMWeb is a Winvale technology partner offering a web-based portfolio, program, and project management solution. Winvale attends PMWeb's annual Projections Conference to connect with industry leaders in infrastructure, finance, education, healthcare, and technology.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• BDO USA: Major U.S. professional services firm with a Government Contracting practice that advises GSA Schedule holders on compliance, indirect rate structures, and audits. Overlaps with Winvale's GSA Schedule maintenance and audit support but offers a much broader advisory portfolio beyond government contracting.
• Carahsoft: The largest U.S. government IT solutions provider/distributor, aggregating 9,000+ technology vendors onto GSA and other public-sector contract vehicles via channel partnerships. Operates the same channel-distribution model as Winvale's Channel Distribution for Public Sector Program but at far greater scale and IT-only scope.
• Wipfli LLP: Top-20 accounting and advisory firm serving government contractors with GSA Schedule compliance, proposal support, and indirect rate consulting. Overlaps Winvale's GSA maintenance and audit preparation but offers a broader professional services menu.
• WithumSmith+Brown: Top-30 U.S. accounting and advisory firm with a dedicated Government Contractor Services group serving GSA Schedule holders. Competes with Winvale's maintenance and compliance services as part of a wider professional services portfolio.
• RSM US: Major U.S. audit, tax, and consulting firm with a Government Contracting practice advising GSA Schedule, DCAA, and CAS-compliant clients. Comparable to Winvale's audit support and compliance advisory work but at much larger organizational scale.
• Insight Public Sector (Insight Enterprises): Public-sector IT distribution and channel partner within Insight Enterprises, helping technology vendors reach federal, state, local, and education buyers via GSA and other contract vehicles. Operates a channel-distribution model that parallels Winvale's at substantially larger scale.
• Cherry Bekaert Advisory (now Forvis Mazars): Top-20 accounting and advisory firm with a long-standing government contractor services practice that includes GSA Schedule consulting, audit, and compliance support. Larger and broader than Winvale but competes directly in GSA Schedule advisory work.
• DLT Solutions (TD SYNNEX Public Sector): Major public-sector IT distributor and channel partner helping technology companies sell to federal, state, local, and education markets via GSA, NASA SEWP, and other contract vehicles. Same channel-distribution mechanic as Winvale but focused exclusively on IT with much larger vendor portfolio.

Direct peers

• Censeo Consulting Group: Washington, DC-area management consulting firm focused on federal acquisition, procurement operations, and organizational performance for civilian and defense agencies. Closely comparable to Winvale's GSA Schedule consulting and Government Acquisition Support Services lines, with similar credentialed acquisition workforce.
• immixGroup: Public-sector IT value-added reseller and channel partner that aggregates emerging technology vendors onto federal contract vehicles for U.S. government, defense, and intelligence customers. Closely analogous to Winvale's Channel Distribution program, particularly for IT and cybersecurity vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/winvale
• LinkedInlinkedin.com/company/winvale
• Facebookfacebook.com/winvale

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winvale