GM Creative

What GM Creative does

GM Créative is a small French web agency headquartered in Tinqueux, near Reims in the Marne (Grand Est), operating under the registered entity "Agence web GM Créative" (SIRET 79278921600019). Founded and run by Guillaume Mesnard, it positions itself as "la petite agence web de vos Grands projets" — a boutique provider delivering four interconnected services: WordPress site creation, custom PHP/Laravel application development, ongoing web maintenance, and web audit/strategy consulting. Its client base spans SMBs, independent professionals, public-sector organizations (e.g., Centre Régional Information Jeunesse Grand Est), mid-market SaaS vendors (Enalean/Tuleap), and sector-specific enterprises (Semences de France, Champagne Beurton & Fils), with engagements delivered across metropolitan France from Reims, Paris, Lille and Toulouse.

The agency's underlying technology is built around open-source, commodity stacks: WordPress CMS (including multisite "usine à sites" deployments), WooCommerce for e-commerce, PHP/Laravel for custom back-ends, and front-end HTML/CSS/JavaScript integration. Differentiated work includes custom Stripe payment API integration on WordPress, a custom PHP analysis layer over France's open DVF property sales database for Agent Mandataire France, SAP/ERP data exchange, and bespoke sector-specific applications such as Prairiescope — an online/offline multi-criteria decision-support tool for agricultural seed selection deployed on Apple and Android devices. Performance engineering (lazy-loading, minification, sitemap management, cache, SEO) is positioned as a core deliverable rather than an upsell.

GM Créative operates a sales-led, direct distribution model: prospects are routed through a contact form or phone line into an audit/consulting engagement that produces a written "cahier des charges," after which project work is quoted on a one-off basis. Revenue is generated from one-off project fees (site creation, redesign, custom PHP development, multisite builds) combined with recurring maintenance and support contracts covering preventive updates, corrective fixes and evolutionary changes. Pricing is not publicly disclosed. Marketing is primarily organic — a French-language blog on WordPress, SEO and web strategy, Google Analytics-tracked traffic, and local/regional PR inside the Reims ecosystem — with no paid acquisition or community programs disclosed. The firm has no external funding, no parent company, no subsidiaries, and no disclosed revenue, and currently presents itself as a stable, operating micro-agency with a small, human-scale team.

Name

GM Creative

Legal name

GM Créative

Website

https://gm-creative.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

GM Créative is a small French web agency in Tinqueux (near Reims) offering WordPress site creation, custom PHP application development, web maintenance, and digital strategy consulting to SMBs, public-sector bodies, and SaaS vendors across France.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• WordPress web development
• Custom PHP development
• Web maintenance services
• Web audit consulting
• Multisite website creation

Headquarters

HQ city

Tinqueux

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project-based professional services (one-off): One-time fees for website creation, redesign, custom PHP development, and WordPress multisite builds. Scope defined in a cahier des charges per engagement.
2. Recurring maintenance and support contracts: Ongoing contracts covering preventive updates (CMS core, plugins, themes), corrective bug-fixing, and evolutionary enhancements. Often paired with a forfait of time for small evolutions.
3. Web audit and consulting engagements: Advisory/audit services defining web strategy, performance and SEO baselines before a build engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GM Créative is a small French web agency that builds and maintains websites, custom web applications, and multisite WordPress platforms for SMBs, public-sector bodies, software vendors, and vertical-specific businesses. Its four core services are WordPress website creation (showcase, blog, e-commerce, multisite), custom PHP/Laravel development with third-party API and SAP/ERP integrations, ongoing web maintenance and support, and web audit/consulting. Engagements are scoped per project, followed by recurring maintenance contracts for long-term upkeep.

Product overview

GM Creative (GM Créative) is a small digital/web agency in Reims (Tinqueux), France offering a unified service portfolio rather than a single SaaS product: their core offerings are four interconnected services — Création de site WordPress (WordPress site creation), Développement sur-mesure PHP (custom PHP/Laravel development including SaaS projects), Maintenance et support web (preventive, corrective, and evolutionary maintenance), and Audit web et conseils (web strategy consulting). The WordPress site creation line is extended by add-on modules — WordPress multisite "usine à sites", WooCommerce e-commerce builds, and Intranet/Extranet platforms — while the custom development line covers integrations with third-party APIs (Stripe, SAP, Open Weather Map, Allociné) and bespoke business applications such as the Prairiescope decision-support tool for farmers.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Website Creation (Création de site WordPress) Creation of customized websites based on the open-source WordPress CMS, supporting showcase sites, blogs, e-commerce via WooCommerce, multisite "usine à sites" deployments, and intranet/extranet platforms, with SEO and performance best practices. Targeted at SMBs, independent professionals, public-sector bodies and SaaS companies needing a tailored WordPress-based web presence.
• Custom PHP Development (Développement sur-mesure PHP) Bespoke web application development using PHP/Laravel (and JavaScript), building tailored workflows, integrating external APIs (Stripe, Open Weather Map, Allociné), connecting to SAP/ERP data, and delivering projects in SaaS mode for clients whose needs exceed CMS capabilities. Targeted at vertical-specific businesses and software vendors with complex or sector-specific logic.
• Web Maintenance and Support (Maintenance et support web) Post-launch maintenance contracts covering preventive updates (CMS core, themes, plugins, frameworks for security), corrective bug fixes, and evolutionary enhancements (forms, newsletter, Google reCAPTCHA, new blocks), plus ongoing performance/SEO adjustments. Offered as recurring contracts to existing GM Créative clients to ensure long-term security and evolution of their websites and applications.
• Web Audit and Consulting (Audit web et conseils) Strategic web consulting offering that analyzes client needs, recommends a digital strategy tailored to their sector, and advises on communication, SEO, and performance optimization to drive visibility and lead generation. Performed before any build engagement to define scope and produce a cahier des charges. Targeted at SMBs, public-sector bodies and SaaS companies seeking a clear digital strategy before investing in a website or application build.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

One partnership is on record.

• o2switch

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Eskimoz: French digital agency offering SEO, web development and WordPress builds for SMBs and mid-market clients. Comparable in size, geographic focus (France), and SMB-oriented custom web delivery.
• 1min30: Paris-based digital agency providing website creation, SEO, and web marketing for SMBs across France. Directly comparable offering and customer base to GM Créative.
• Webu (Kinsta France): French WordPress-specialist web agency offering site creation, hosting and maintenance to SMBs. Same WordPress-centric stack, similar French SMB target segment.
• TheTribe: French digital collective building custom web platforms and WordPress/WooCommerce sites for SMBs and mid-market. Overlapping tech stack, design-led approach and SMB-first go-to-market.
• BeTomorrow: French web and mobile agency offering custom development and digital strategy. Comparable custom PHP/integration capabilities and SMB-to-mid-market positioning.

Regional players

• Kaliop: Montpellier-based digital agency focused on open-source CMS (Drupal, WordPress) and digital transformation for mid-market and public-sector clients in France. Comparable CMS expertise and enterprise-grade delivery.

Broad incumbents

• Capgemini: Global IT services and digital transformation firm with a large French practice covering custom software, web platforms and SAP integration. Overlaps GM Créative's custom dev and SAP/ERP integration capabilities at vastly larger scale.
• Devoteam: European digital transformation consultancy with strong French footprint in custom software and platform engineering. Comparable custom-development capabilities across an enterprise client base.

Emerging players

• Automattic: Parent company of WordPress.com and WooCommerce — the very platforms on which GM Créative builds. Relevant as the platform/vendor whose ecosystem and product roadmap shape GM Créative's delivery economics.
• WP Engine: Managed WordPress hosting and digital experience platform that competes for the recurring maintenance/hosting layer of GM Créative's offering. Adjacent competitor for the annuity portion of the agency's revenue mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GM Creative