ScreenPal

What ScreenPal does

ScreenPal (formerly Screencast-O-Matic) is an all-in-one video creation and sharing platform operated by Big Nerd Software, LLC and headquartered in Seattle, Washington. Founded in 2006, the company provides screen recording, video editing, screenshot capture, image editing, secure video and image hosting, video analytics, interactive quizzing, and AI-enhanced tools — including AI captions, AI audio descriptions, AI video translation across 100+ languages, and AI background removal — through desktop applications (Windows, Mac), a browser-based Online Recorder and Online Video Editor (Beta), and mobile apps for iOS, Android, and Chromebook. The platform's technology stack combines FFMpeg, OpenH264, and SoundTouch for media processing with TensorFlow, ONNX Runtime, MediaPipe, OpenCV, and tesseract for AI/ML features.

ScreenPal monetizes through a freemium subscription model spanning Solo (Deluxe, Solo Max), Team, Education, and Enterprise tiers, with paid features gated behind recording-length limits, advanced editing (draw, zoom, green screen), AI tools, and stock library access (powered by Pexels, Pixabay, and Storyblocks). A Video SDK enables OEM-style embedding into third-party platforms such as Docebo, Instructure, Qumu, BMC Software, and Skoletube, and native integrations cover the dominant LMS and collaboration stack — Canvas, Google Classroom, Blackboard, Schoology, Moodle, Brightspace, Microsoft Teams, Zoom, Slack, Webex, and Zendesk. The company sells primarily through product-led growth on screenpal.com with self-serve signup (free tier requires no account), supplemented by direct enterprise sales, an education-specific pricing motion, and a community-led program anchored by the ScreenPal Certified Educator badge and ambassador network.

The platform reports a footprint of 9M+ users, 200M+ videos captured, presence in 190 countries, and adoption by 98 of the top 100 US universities, with named enterprise customers including Amazon, Netflix, Merck, Autodesk, Medtronic, and H&R Block. ScreenPal holds a distinctive cluster of compliance certifications — iKeepSafe COPPA Safe Harbor, FERPA, CSPC, WCAG 2.1 Level A/AA, US Section 508, GDPR, CCPA, and the EU-U.S. Data Privacy Framework — that anchor its positioning in regulated K-12, higher education, and public-sector procurement. The company is privately held, has 11–50 employees, and has not disclosed external funding rounds or revenue figures.

Name

ScreenPal

Legal name

Big Nerd Software, LLC

Website

https://screenpal.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ScreenPal is a Seattle-based, privately held video creation platform serving education and enterprise with screen recording, editing, AI captions and translation, LMS integrations, and SDK embedding across 190 countries.

Ownership category

akta.pro rank

Product category

Video Creation and Screen Recording Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industry

Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training) (MPACAHAL)

Keywords

• Screen recording software
• Video creation platform
• Video editing tools
• AI video transcription
• Educational video tools

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription plans (Solo/Individual): Paid individual subscription plans (Deluxe, Solo Max) with monthly or annual billing. Free tier available with basic recording limited to 15 minutes. Paid tiers unlock longer recordings, advanced editing, AI features, and stock content.
2. Subscription plans (Team/Education): Team plans for organizations and schools/universities at discounted pricing. Education plans for teachers and institutions. Enterprise plans with SSO, custom security settings, and admin controls.
3. Stock library access (paid tiers): Stock library access (images, videos, music) powered by Pexels, Pixabay, and Storyblocks included with paid subscriptions. Solo Max and Team subscribers have access to Storyblocks-powered stock content.
4. SDK/API licensing: SDK licensing for developers and application providers embedding ScreenPal's screen recorder and video editor into their products. Offered with test distributions pre-purchase and deployment support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

ScreenPal provides an all-in-one video creation and sharing platform combining screen recording, video editing, screenshot capture, image editing, and secure cloud video hosting. The platform is delivered as a freemium SaaS product across desktop (Windows, Mac), web browser, and mobile (iOS, Android, Chromebook), with AI-powered features including auto-transcription, captions, audio descriptions, multilingual video translation, and background removal. It serves individuals, K-12 and higher education customers, and business teams through tiered subscriptions, discounted education plans, enterprise contracts, and a developer SDK for OEM embedding.

Product overview

ScreenPal is an all-in-one video creation and sharing platform (formerly Screencast-O-Matic) that provides a comprehensive suite of tools for screen recording, video editing, screenshots, image editing, and secure video hosting. The core product portfolio includes ScreenPal Screen Recorder (available as desktop app for Windows/Mac, online recorder, and mobile apps for iOS/Android/Chromebook), Video Editor (desktop and online), Screenshots, Image Editor, Video & Image Hosting, Analytics, and Stories editor. The platform also offers AI-enhanced features including AI Captions (speech-to-text transcription), AI Audio Descriptions, AI Video Translator (100+ languages), and AI background removal. Stock Library integration provides access to Pexels, Pixabay, and Storyblocks content. For education, the ScreenPal for Education sub-brand offers tools for teachers, schools, and universities with COPPA/FERPA compliance. For business, ScreenPal for Business provides enhanced security, SSO/SAML, and team collaboration. An SDK/API product enables developers to integrate screen recording and video editing into their own applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Recorder Screen capture tool for recording any part of the screen, webcam, or both with annotations and AI enhancements, available as a desktop application for Windows and Mac, an online browser-based recorder, and mobile apps for iOS, Android, and Chromebook.
• Video Editor Intuitive video editing tool with trim, cut, text overlays, music, and AI enhancements for polishing videos, available as a desktop application and an online browser-based editor.
• Screenshots Instant screen capture tool with annotation capabilities for capturing and marking up screenshots.
• Image Editor Image editing tool for editing screenshots and imported images, including AI background removal.
• Video and Image Hosting Cloud-based content management platform for sharing and protecting videos and images with secure hosting, access controls, channels, folders, team sharing, analytics, and embed capabilities.
• Video SDK Software Development Kit enabling developers to embed screen recording and video editing capabilities into third-party applications with deep linking support and custom modes, integration completed in less than a day with a few lines of code.
• ScreenPal for Education Education-specific product tier offering video creation tools for teachers, schools, districts, and higher education institutions, with COPPA/FERPA/CSPC compliance, student privacy protections, educator certification, and discounted pricing.
• ScreenPal for Business Business-specific product tier with video creation solutions for sales, training, marketing, customer support, and product teams, including enhanced security, SSO/SAML, branded player, team collaboration, and admin controls.

Quantifiable outcome

• Viewers remember 95% of a message when watched vs. 10% of text-based messages, according to cited research.
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability9 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core.

• DocebocoreTechnology or IntegrationDocebo uses the ScreenPal SDK to integrate screen recording and video editing into its learning management system, enabling Docebo customers to create video content directly within the platform.
• InstructurecoreTechnology or IntegrationInstructure (parent company of Canvas LMS) integrates ScreenPal's screen recorder and video editor into its learning management ecosystem, enabling video creation within Canvas-powered institutions.
• YouTube (Google)coreTechnology or IntegrationScreenPal uses YouTube API Services when users choose to publish videos from ScreenPal to YouTube. Users can connect and disconnect their YouTube account through ScreenPal software, and can revoke ScreenPal's access via Google security settings.
• PexelscoreTechnology or IntegrationScreenPal's stock image and video library is powered by Pexels. Paid subscribers access Pexels content under the Pexels License for personal and commercial use. Pexels content includes CC0-licensed content marked as such.
• PixabaycoreTechnology or IntegrationScreenPal's stock image and video library is additionally powered by Pixabay. Paid subscribers access Pixabay content under the Pixabay License for personal and commercial use.
• Storyblocks (Footage Firm, Inc)coreTechnology or IntegrationStoryblocks powers the stock music, images, and videos library for Solo Max and Team subscribers. Storyblocks EULA governs usage of its stock files including restrictions on ML/AI training use and biometric identification.
• Canvas (Instructure)coreTechnology or IntegrationScreenPal integrates with Canvas LMS enabling educators to add video content directly into Canvas courses. Listed as a featured integration on the education integrations page.
• Google ClassroomcoreTechnology or IntegrationScreenPal integrates with Google Classroom allowing educators to create and share video content directly within the Google Classroom workflow.
• BlackboardcoreTechnology or IntegrationScreenPal integrates with Blackboard LMS enabling faculty and staff to create and share video content within the Blackboard learning management system.
• Schoology (PowerSchool)coreTechnology or IntegrationScreenPal integrates with Schoology LMS enabling educators to drive engagement through video content creation within the Schoology platform.
• Microsoft TeamscoreTechnology or IntegrationScreenPal integrates with Microsoft Teams enabling users to add video creation and sharing capabilities within the Teams collaboration environment for education and business use.
• MoodlecoreTechnology or IntegrationScreenPal integrates with Moodle LMS enabling educators to connect with students and share video content within the open-source Moodle learning platform.
• Brightspace by D2LcoreTechnology or IntegrationScreenPal integrates with Brightspace by D2L LMS enabling educators to connect with students and share video content within the Brightspace learning environment.
• ZoomcoreTechnology or IntegrationScreenPal integrates with Zoom enabling users to incorporate video creation and sharing within the Zoom video conferencing platform for education and business workflows.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Loom: Loom is a direct competitor offering async video recording, screen capture, and sharing for business teams. It targets overlapping individual/business users with a freemium PLG model and is the closest comparable in screen-recording-as-collaboration.
• Vidyard: Vidyard provides screen recording, video hosting, and analytics for sales and marketing teams. It overlaps directly with ScreenPal's business segment around sales/email video, hosting, and engagement analytics.
• Panopto: Panopto is an enterprise video platform with deep penetration in higher education and corporate learning. It overlaps with ScreenPal's education vertical and lecture capture/hosting use cases.
• Kaltura: Kaltura offers a video platform for education and enterprises, including LMS-integrated recording, hosting, and AI transcription. It competes head-on with ScreenPal's education and enterprise video workflows.
• Wistia: Wistia provides video creation, hosting, and marketing analytics for businesses. It is comparable in the hosting/analytics/business-video stack but with less emphasis on screen recording as an entry point.
• Camtasia (TechSmith): TechSmith's Camtasia and Snagit are long-standing screen recording and video editing tools used heavily in education and corporate training. They directly overlap with ScreenPal's desktop recording and editing product line.

Emerging players

• BombBomb: BombBomb focuses on video email and sales prospecting, with screen recording features. It is comparable to ScreenPal's sales/customer-support business use cases though narrower in scope.
• Descript: Descript offers AI-powered video and podcast creation, including transcription, captions, and editing. It overlaps with ScreenPal's AI captions, transcription, and editing capabilities in a creator-focused product.

Broad incumbents

• Vimeo: Vimeo is a broader video creation, hosting, and OTT platform with overlap in video editing and hosting for business users. It is a larger incumbent with a wider portfolio beyond ScreenPal's core use cases.
• Microsoft Stream: Microsoft Stream (and Teams recording) is a large incumbent offering video capture, hosting, and AI transcription inside the Microsoft 365 ecosystem, directly competitive with ScreenPal's enterprise internal-comms positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/screenpalapp
• Facebookfacebook.com/screenpal
• LinkedInlinkedin.com/company/screenpal
• Pinterestpinterest.com/screenpal

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ScreenPal