Texas Family Physicians

What Texas Family Physicians does

Texas Family Physicians is a privately held, membership-based (concierge) family medicine practice founded by Dr. Martin Molina in 2007 and operating from a single office in the River Place neighborhood of northwest Austin, Texas. The practice serves adults and families in the Austin metropolitan area, with a deliberately capped patient panel that emphasizes same-day and next-day appointments, extended visit times, after-hours provider access, annual comprehensive health reviews, hereditary cancer screening and genetic counseling, men's and women's health services including hormone evaluation, and lifestyle medicine. Two clinicians — Dr. Molina (MD) and Carey Sweet (APRN, FNP-C) — deliver all patient care, supported by on-site labs and comfortable exam rooms designed for unhurried visits. Telehealth and ongoing care coordination are delivered through the athenahealth patient portal, which functions as the practice's secure communications, scheduling, and virtual visit layer. Care is anchored on a recurring annual membership fee, with revenue supplemented by ancillary services such as in-house lab work, genetic testing consultations, and a branded storefront on Metagenics (mmolina.metagenics.com) for evidence-based supplementation tied to lifestyle medicine recommendations. The go-to-market model is direct-to-consumer: prospective patients download membership forms from the website or call the office, and growth is driven by community reputation and word-of-mouth rather than paid marketing or institutional partnerships. The practice converted from a traditional fee-for-service model to its current concierge structure in 2018, when Dr. Molina also relocated operations to the present River Place site. Texas Family Physicians has no disclosed parent company, institutional investors, or external funding, and operates as a founder-led independent medical practice serving a long tail of individual Austin-area households.

Name

Texas Family Physicians

Legal name

Texas Family Physicians

Website

https://texasfp.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Family Physicians is a privately held, membership-based concierge family medicine practice in Austin, TX, founded in 2007 by Dr. Martin Molina. Two clinicians deliver primary, preventive, genetic, and lifestyle medicine to a deliberately capped patient panel via annual memberships.

Ownership category

akta.pro rank

Product category

Concierge Primary Care / Family Medicine

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Concierge family medicine
• Primary care membership
• Preventive health services
• Hereditary cancer screening
• Telehealth primary care

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Membership Fees: Recurring membership fees from patients subscribing to the concierge family medicine practice. Membership provides access to same-day/next-day appointments, extended visits, direct provider access, coordinated specialty referrals, after-hours access, and annual comprehensive health reviews.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Texas Family Physicians operates a membership-based concierge family medicine practice in Austin, Texas, where patients pay recurring membership fees for direct access to a small clinical team. The membership includes same-day/next-day appointments, extended visits, coordinated specialty referrals, after-hours provider access, and an annual comprehensive health review, with delivery through an on-site office and athenahealth-enabled telehealth.

Product overview

Texas Family Physicians operates as a membership-based family medicine practice offering a single integrated care model built around the Medical Membership as the core product. The practice delivers comprehensive primary care through five interconnected service offerings: Primary & Preventive Medicine (annual physicals, chronic disease management, men's and women's health), Cancer Risk & Genetic Testing (hereditary cancer screening and counseling), Virtual Visits & Telehealth (remote care via athenahealth portal), and Metagenics & Lifestyle Medicine (supplementation and lifestyle intervention). All services are delivered by Dr. Martin Molina and Carey Sweet, APRN, with extended appointment times and coordinated care enabled by the membership model.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Membership Membership-based primary care program offering a direct ongoing relationship with Dr. Molina and the care team, same-day/next-day appointments, extended visits, coordinated specialty referrals, after-hours provider access, annual comprehensive health review, and transparent itemized service estimates. Target customers are adults and families in Austin, Texas seeking concierge primary care.
• Primary & Preventive Medicine Comprehensive care for adults and families including annual physicals, chronic disease management, sports and sleep medicine, acute visits, screenings, immunizations, and dedicated men's and women's health services including hormone evaluation and management. Delivered to members in Austin under the membership model that allows longer appointments.
• Cancer Risk & Genetic Testing Hereditary cancer screening and counseling for patients with personal or family history raising concern. Results are reviewed in dedicated visits with discussion of screening schedules, treatment options, and family risk implications. Target customers are members with personal or family cancer history concerns.
• Virtual Visits & Telehealth Secure video visits via the athenahealth portal for established patients, enabling follow-ups, prescription management, lab and imaging review, chronic condition management, and minor acute concerns from remote locations. Telehealth is positioned as an extension of the in-person relationship rather than a replacement, targeting members who need flexible access.
• Metagenics & Lifestyle Medicine Evidence-based supplementation through the Metagenics partnership combined with personalized nutrition, sleep, and movement guidance to address chronic disease and improve overall wellness outcomes. Recommendations are matched to patient labs and history, targeting members seeking lifestyle-focused preventive care.

Quantifiable outcome

• Estimated 5-10% of cancers are tied to inherited gene mutations — most carriers don't know it until diagnosis

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MetagenicscoreStrategic or Co-development PartnerTexas Family Physicians partners with Metagenics for evidence-based supplementation alongside personalized nutrition, sleep, and movement guidance. The clinic offers products through the Metagenics store (mmolina.metagenics.com) and uses Metagenics supplements as part of lifestyle medicine recommendations matched to patient labs and history.
• AthenahealthcoreTechnology or IntegrationPractice uses athenahealth patient portal platform for telehealth visits, secure patient-provider communications, appointment scheduling, and medical records access. The portal is accessed at 31607-1.portal.athenahealth.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MDVIP: Largest concierge medicine network in the U.S., connecting independent physicians with patients through a membership model. Highly comparable to Texas Family Physicians in service design (annual fee, smaller panels, extended visits), though at vastly greater scale.
• One Medical (Amazon One Medical): Membership-based primary care provider now owned by Amazon, offering DTC subscription access to physicians with extended visits and digital tools. Comparable business model to Texas Family Physicians but at scaled, multi-city national footprint with tech-enabled infrastructure.
• Forward Health: Tech-enabled concierge primary care offering membership-based preventive care with proprietary diagnostic hardware and AI-driven health plans. Comparable concierge subscription model with a tech-forward differentiation lens.
• PartnerMD: Membership-based concierge primary care and executive health network with multiple locations. Closely comparable to Texas Family Physicians in service mix, membership economics, and physician-led clinical model.
• Castle Connolly Private Health Partners: Concierge medicine practice network affiliated with Castle Connolly Top Doctors, focused on premium membership primary care. Directly comparable in membership-fee-based primary care with strong physician brand emphasis.
• SignatureMD: Concierge medicine service company that helps independent physicians transition to membership-based practice — directly analogous to the 2018 model transition Dr. Molina executed at Texas Family Physicians.

Emerging players

• Specialdocs: Consultancy and network supporting physician-led concierge practice transitions. Comparable insofar as it represents the broader ecosystem Texas Family Physicians operates within, though it is a service provider rather than a clinical operator.
• Hint Health: Direct Primary Care platform and billing infrastructure provider. Comparable in membership-based primary care economics, though its model targets a lower price point and broader patient base than a premium concierge practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tfphysicians
• Facebookfacebook.com/TexasFamilyPhysicians
• LinkedInlinkedin.com/company/texas-family-physicians

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Family Physicians