Askas
- Company typePrivate
- Founded1997
- HeadquartersSäffle, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Askas firmographics
Firmographics- Name
- Askas
- Legal name
- Askås I&R AB
- Website
- https://askas.se
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Askas industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Askas is headquartered
LocationHeadquarters
- HQ city
- Säffle
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Askas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS E-commerce Platform Subscription: Askås e-commerce platform delivered as SaaS with tiered packaging (Standard, Plus, Total, Enterprise). Basic updates, security work, and fundamental functionality included at no extra cost. Larger version updates (e.g., Askås 10, 11, 12) provided as standard.
- AI Generation Services: AI-powered product text generation with transaction-based pricing. Uses ChatGPT (GPT-4o mini as default) with token-based costs converted to SEK. Minimum monthly cost of 65 SEK.
- Custom Development Projects: Frontend projects for custom features like price display implementations. Standard visualization options at fixed prices (2,995 SEK basic, 5,995 SEK popup), with customizations quoted separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | AI Agents - Usage-based pricing |
| Unit Pricing | One time | Basic Price Display Visualization |
| Unit Pricing | One time | Popup Price Display Visualization |
| Subscription | Monthly | Platform Packaging - Enterprise Level |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Askas product offering
Product offeringCore offering
Askås develops and sells a proprietary SaaS e-commerce platform built entirely in-house since 1997, delivered in tiered subscription packages (Standard, Plus, Total, Enterprise) with modular add-ons covering product information management, high-performance product listing, enterprise search, content editing, marketing automation, customer segmentation, multi-market internationalization, and AI-powered content generation. The offering includes integrated connectors for payment providers, logistics carriers, ERP systems, and marketing tools, complemented by consulting, project management, and free phone/email support bundled into the subscription.
Product overview
Askås is a Swedish e-commerce platform company founded in 1997, offering a proprietary SaaS e-commerce platform developed entirely in-house. The platform operates on a modular architecture with versioned releases (Askås 10, 11, 12) and tiered packaging (Standard, Plus, Premium, Total, Enterprise). The core platform provides B2B and B2C e-commerce capabilities with continuous updates included. Key modules include Askås Information Manager (AIM) for product information and translations, Product Engine for high-performance product listing, Enterprise Search for site search functionality, Content Editor (ACE) and Dynamic Content Manager (DCM) for content management, Marketing Automation (AMA) for customer communication, Customer Segmentation for RFM-based targeting, Multi Market Manager for international expansion, and AI-Agents for automated product text generation. Additional add-ons cover logistics integration, campaign management, upselling/cross-selling, lead capture, and security features. The platform integrates with major payment providers (Kustom/Klarna, Adyen, Nets, PayPal, Swish), logistics carriers (PostNord, DHL, Schenker, Bring, Instabox), ERP systems (Specter, Visma), and marketing tools (Google Analytics 4, Voyado, TikTok pixel).
Differentiator
Problem solved
Functional benefit
Products and services
- Askås e-handelsplattform (Askås 12) Proprietary SaaS e-commerce platform developed entirely in-house since 1997. Delivered in tiered packages (Standard, Plus, Total, Enterprise) with modular architecture, continuous updates included, B2B and B2C support, and 14+ language capability for international retailers.
- Askås Product Engine Proprietary high-performance product listing technology for enterprise e-commerce. Uses dedicated VPS servers with scalable redundancy and Server Side Rendering for fast load times, with market-leading filtering and search functionality.
- Askås Information Manager (AIM) Suite for managing product information, content, and automated translation. Includes translation API (TAPI), change logging, internal information search, and cross-language product information copying.
- Askås Enterprise Search Feature-rich search module with autocomplete, synonym management, redirects, content tied to search phrases, comprehensive search analytics, deep search, auto-suggestions, popularity tracking, and dynamic filtering.
- Askås Content Editor (ACE) Drag-and-drop CMS tool for creating and managing homepage, landing pages, newsletters, and blog posts with widgets for images, articles, sliders, content blocks, forms, accordions, and DCM integration.
- Dynamic Content Manager (DCM) Module for scheduling and time-controlled banner surfaces, allowing creation of slides with content, images, and campaign information with automatic fallback functionality.
- Askås Marketing Automation (AMA) Communication hub for targeted email and SMS campaigns with advanced recipient selection, automated triggers based on purchase history and behavior, and pay-per-send pricing.
- Multi Market Manager International expansion module supporting 14 languages with currency conversion, alternative pricing lists, and market-specific shipping/payment methods.
- AI-Agenter (AI Agents) Fully integrated AI module for generating product descriptions, SEO texts, alt-texts, and translations, with configurable agents working automatically or manually on individual products or via scheduled batch processing.
- Askås Translation Service (TAPI) Translation API integrated within AIM for automatic translation of product information and content, supporting semi-automatic or fully automatic workflows with translation queue management.
- Kundsegmentering (Customer Segmentation) Built-in RFM-based customer segmentation module that automatically creates dynamic customer groups based on Recency, Frequency, and Monetary analysis, integrating with Marketing Automation and Statistics.
- Kampanjmodul (Campaign Module) Comprehensive campaign management with general campaigns, discount codes, Buy X Pay Y, Gift With Purchase, clearance sales, and accessory promotions. Basic campaigns and codes included in all licenses.
- Valfritt utlämningsställe (Flexible Pickup) Delivery point selection module integrated with multiple carriers including PostNord, DHL, Schenker, Bring, and Posti, supporting Sweden, Nordic countries, and international markets.
Quantifiable outcome
- CAIA Cosmetics handled nearly 20,000 simultaneous visitors at launch with thousands of orders processed
- +2 more outcomes
Companies that use Askas
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Askas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability6 records
Feature10 records
Askas partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major and core.
- Degerfors IFmajorMain partner to Allsvenskan football club Degerfors IF in 2023. Strategic marketing partnership for national visibility and brand strengthening in Värmland.
- KlarnacorePayment integration partner. Klarna Checkout (KCO) was co-developed with Askås in 2010 as one of the first quick checkout solutions in Sweden, later evolved into Kustom.
- KustomcoreFormerly Klarna Checkout, now independent company providing checkout solutions. Offers all payment options including Swish, card payments, and buy-now-pay-later.
- SwishcorePayment integration partner. Askås was among first e-commerce providers to offer Swish integration in 2016.
- AdyencorePayment integration partner offering global payment processing capabilities.
- NetscorePayment integration partner providing payment processing solutions.
- InstaboxmajorLogistics integration partner for parcel locker delivery solutions in Scandinavia.
- VoyadomajorCRM and marketing automation integration partner for customer loyalty and marketing activities.
- VismacoreERP and business systems integration partner for accounting and business management.
- SpectermajorWMS (Warehouse Management System) and POS integration. Automates data transfer between webshop and Specter for inventory, orders, and accounting.
- QlirocorePayment solution partner offering card payments and invoice options.
- SveacorePayment solutions partner providing invoice, card, and installment payment options.
- PayPalcoreGlobal payment platform integration partner.
- nshiftmajorShipping and logistics integration partner for label printing and shipping management.
- GleSYScoreGreen hosting provider. Askås uses GleSYS for sustainable server infrastructure.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Askas competitors and assessment
Company assessmentDirect peers
- Centra: Stockholm-based SaaS e-commerce platform focused on fashion and lifestyle brands. Closest direct Nordic peer to Askås, with comparable target customers (premium fashion/beauty) and platform-based delivery model.
- Litium: Swedish SaaS commerce platform with strong B2B and B2C focus, headquartered in Stockholm. Direct Nordic peer to Askås, particularly in the B2B e-commerce and PIM-adjacent segments.
Broad incumbents
- BigCommerce: Global SaaS e-commerce platform with headless commerce capabilities. Competes with Askås for mid-market and enterprise merchants seeking scalable, multi-channel commerce.
- Salesforce Commerce Cloud: Enterprise commerce platform from Salesforce targeting large global merchants. Competes with Askås Enterprise tier for high-end, multi-market retailers requiring deep CRM integration.
- Optimizely (Episerver): Enterprise CMS and commerce platform with strong Nordic presence. Competes with Askås in the larger enterprise segment for integrated content and commerce functionality.
- Shopify: Global SaaS e-commerce platform serving merchants of all sizes. Direct competitor to Askås in the Swedish/Nordic mid-market and enterprise segments, with much broader app ecosystem and capital base.
Emerging players
- Plytix: Nordic Product Information Management (PIM) and e-commerce enablement platform. Comparable to Askås Information Manager (AIM) and complementary to its broader e-commerce platform offering.
- WooCommerce: Open-source WordPress-based e-commerce platform popular with small and mid-sized merchants. Represents the lower-end competitive threat to Askås in the Nordic SMB segment.
Others
- Voyado: Swedish CRM and marketing automation platform with deep Nordic retail/ecommerce footprint. Integration partner and adjacent competitor to Askås Marketing Automation (AMA) module.
Regional players
- Vipps MobilePay (eCommerce): Nordic payment and commerce platform offering checkout and e-commerce solutions. Overlaps with Askås in Nordic merchant enablement, particularly via payment-driven commerce flows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Askas social profiles
Digital presenceAskas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Askas leadership team
Management profileNumber of profiles
Profiles12 records
Askas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Askas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Askas
What does Askas do?
Askås develops and sells a proprietary SaaS e-commerce platform built entirely in-house since 1997, delivered in tiered subscription packages (Standard, Plus, Total, Enterprise) with modular add-ons covering product information management, high-performance product listing, enterprise search, content editing, marketing automation, customer segmentation, multi-market internationalization, and AI-powered content generation. The offering includes integrated connectors for payment providers, logistics carriers, ERP systems, and marketing tools, complemented by consulting, project management, and free phone/email support bundled into the subscription.
Is Askas a public or private company?
Askas is a private company. It is classified as family owned and is currently operating.
When was Askas founded?
Askas was founded in 1997. It employs 11 to 50 people.
Where is Askas based?
Askas is headquartered in Säffle, Sweden, in the Europe region.
How does Askas make money?
Three revenue lines are on record. SaaS E-commerce Platform Subscription is the primary driver. The others are AI Generation Services and custom Development Projects.
Who are Askas's main competitors?
Direct peers on record are Centra and Litium. Broad incumbents are BigCommerce, Salesforce Commerce Cloud, Optimizely (Episerver) and Shopify. Emerging players are Plytix and WooCommerce. Voyado is listed as an others. Vipps MobilePay (eCommerce) is listed as a regional player.
Does Askas have an API?
Yes. Askås offers a Translation API (TAPI) for automated translation of product information, texts, and content directly within the e-commerce platform. The translation jobs are added to a translation queue and processed automatically or manually. This is part of Askås Information Manager (AIM). Server Side Tracking is also available as an API-based integration for tracking purposes.
What industry is Askas in?
Askas's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 513210 and its SIC code is 7372.