Imagine Technologies

What Imagine Technologies does

Imagine Technologies is a privately held, founder-led digital solutions provider headquartered in Amman, Jordan, founded around 2000 by Ali Hajjaj (current CEO) and operating under the legal entity Ali Mohammad Hajjaj & Partner Co. (شركة علي محمد حجاج و شريكه). The company employs between 11 and 50 people and delivers a portfolio spanning custom web and mobile development, digital marketing, tourism digital platforms, AI-powered chatbots, real-time analytics, and ticketing systems. Its core proprietary products are Labiba.ai, a visual drag-and-drop AI bot builder built on Microsoft Azure Bot Service and Microsoft Cognitive Services with NLP, bot memory, and multi-platform publishing; EngageMaster, a real-time visitor analytics and live-chat engagement platform; and Unified Ticket, an online ticketing system for tourism sites developed for Jordan's Ministry of Tourism and Antiquities. The Visit Jordan website and mobile app, including an integrated chatbot for FAQs and trip planning, is a flagship delivery for the Jordan Tourism Board.

The company's revenue model blends lower-margin professional services (custom digital solutions for government and enterprise clients) with higher-margin recurring SaaS subscriptions (Labiba.ai, EngageMaster) and transaction-fee ticketing (Unified Ticket). Pricing is quote-based across all disclosed products, with annual billing cadence. Go-to-market operates on two tracks: a direct enterprise/government field-sales motion targeting ministries and large organizations in Jordan and the UAE, and a product-led growth motion via the Labiba.ai self-serve platform. Primary customer segments are government and public sector (notably tourism authorities in Jordan and the UAE) and private enterprises in retail, healthcare, hospitality, and e-commerce, with select nonprofit engagements. Geographic footprint is concentrated in the Middle East (Jordan, UAE), with global self-serve distribution for Labiba.ai through the product website.

Name

Imagine Technologies

Legal name

Ali Mohammad Hajjaj & Partner Co. (شركة علي محمد حجاج و شريكه)

Website

https://imagine.com.jo

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagine Technologies is a Jordan-based, founder-led digital solutions firm that builds websites, mobile apps, chatbots, analytics, and ticketing platforms for government agencies and enterprises in Jordan and the UAE, with proprietary SaaS products Labiba.ai and EngageMaster built on Microsoft Azure.

Ownership category

akta.pro rank

Product category

Digital Solutions & Software Services

NAICS

Computer Systems Design Services (541512), Software Publishers (5132), Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Digital solutions development
• AI chatbot platform
• Mobile app development
• Digital marketing services
• Tourism ticketing system

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Solutions Development: Custom digital business solutions for brands including websites, mobile apps, and digital marketing campaigns. Services include web development, mobile development, digital marketing, and social media management.
2. AI-Powered Bot Builder Platform (Labiba.ai): SaaS platform for building AI-powered chatbots. Visual bot builder that enables brands to create conversational interfaces without coding.
3. EngageMaster: Real-time analytics and engagement platform providing website visitor analytics, micro-interactions, and live chat services with reporting and technical support.
4. Unified Ticket System: Online ticketing platform for tourism attractions allowing tourists to purchase single tickets for multiple sites.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Imagine Technologies provides custom digital business solutions for brands and government entities, including web development, mobile app development, online marketing, and web hosting. The company also operates proprietary software products: Labiba.ai, an AI-powered visual bot builder platform; EngageMaster, a real-time analytics and live chat engagement platform; and Unified Ticket, an online tourism ticketing system developed for the Ministry of Tourism and Antiquities.

Product overview

Imagine Technologies offers a portfolio of digital products including Labiba.ai (AI-powered visual bot builder for customer communication), EngageMaster (real-time analytics and engagement platform with live chat), and Unified Ticket (tourism ticketing system). The company also develops government and tourism digital solutions including the Visit Jordan website with integrated chatbot functionality. These products work together to provide end-to-end digital presence, customer engagement, and tourism services for brands and government entities.

Differentiator

Problem solved

Functional benefit

Brands

• Labiba.ai: AI-powered bot builder platform that utilizes Microsoft Azure Bot Service and Microsoft Cognitive Services to deliver artificial intelligence services to brands, enabling them to build chatbots and reach customers across different messaging platforms.
• EngageMaster
• Unified Ticket

Products and services

• Labiba.ai AI-powered visual bot builder platform with drag-and-drop functionality that enables brands to create intelligent chatbots for transforming customer communication across messaging platforms. Utilizes Microsoft Azure Bot Service and Microsoft Cognitive Services for NLP and AI capabilities. Sold to brands and businesses as a subscription platform.
• EngageMaster
• Unified Ticket
• Custom Digital Solutions Development

Quantifiable outcome

• 35% increase in passengers booked and 43% increase in room nights booked for Jordan Tourism Board campaign on Expedia
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft Azure Bot ServicecoreTechnology or Integration · 23 June 2017Microsoft Azure Bot Service enables Labiba.ai to build chatbots and publish them on different messaging channels. This integration is fundamental to the AI-powered bot builder platform's functionality.
• Microsoft Cognitive ServicescoreTechnology or Integration · 23 June 2017Microsoft Cognitive Services provides AI capabilities including image recognition, speech recognition, and natural language understanding to enhance Labiba.ai chatbot intelligence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kore.ai: Provider of AI-powered chatbot and conversational platform technology targeting enterprise customer experience, comparable to Labiba.ai's NLP-based bot builder and multi-channel publishing.
• Cognigy: Enterprise-grade conversational AI platform built on Microsoft/Azure that competes directly with Labiba.ai for AI customer service automation and multi-channel bot deployment.
• Haptik: Enterprise conversational AI platform offering chatbot builders, NLP and live chat comparable to Labiba.ai and EngageMaster's combined bot + live chat capabilities for customer engagement.
• Yellow.ai: Enterprise conversational AI / chatbot platform competing head-to-head with Labiba.ai in the AI bot builder category, with similar NLP/multi-channel capabilities and an enterprise SaaS go-to-market.

Broad incumbents

• Tata Consultancy Services (TCS) MENA: Global IT services giant running large MENA digital and government transformation programs, often competing with regional digital agencies like Imagine for sovereign and enterprise mandates.
• Accenture Interactive / Accenture Song MENA: Global digital agency and systems integrator with a broad MENA practice that competes with Imagine for large government digital transformation and digital marketing mandates.
• Deloitte Digital MENA: Big-four consulting arm offering digital experience, technology and marketing services to governments and large enterprises across MENA, competing for the same high-value transformation RFPs.

Direct peers

• Ejada Systems: Jordan/MENA-headquartered IT services and digital solutions provider offering system integration, application development and government/enterprise transformation; directly comparable to Imagine's core services portfolio and government client base.
• Linkdev (now part of e-Health Ventures / eFinance): Egyptian and regional software house delivering custom web/mobile solutions, portals and digital platforms to enterprises and government — closely overlapping Imagine's custom development and government-sector offering.

Regional players

• NetSol Technologies: Emerging-markets software and digital services company with deep MENA presence, offering enterprise software and digital platform services to similar government and enterprise client profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imagineonline
• Facebookfacebook.com/Digitalprofessionals
• LinkedInlinkedin.com/company/imagine-technologies-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Technologies