REV Recreation Group
- Company typePublic
- Founded2010
- HeadquartersBrookfield, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
REV Recreation Group firmographics
Firmographics- Name
- REV Recreation Group
- Legal name
- REV Group, Inc.
- Website
- https://revgroup.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
REV Recreation Group industry classification
Industry- Product category
- Recreational Vehicles
- NAICS
- Motor Home Manufacturing (336213), Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Motor Homes (3716)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
- akta.pro secondary industry
- Converted Vehicles (Skoolies, Vans, Buses) (THAMADAF)
Keywords
Where REV Recreation Group is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
REV Recreation Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Recreational Vehicle Sales: Manufacturing and sale of recreational vehicles across multiple classes including Class B sprinter vans, Class C motorhomes, Super C motorhomes, and luxury Class A motor coaches. Products sold through dealer distribution network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Class B Motorhomes - Custom sprinter vans |
| Other | One time/ perpetual license | Class C Motorhomes - Mid-range motorized RVs |
| Other | One time/ perpetual license | Class A Motor Coaches - Luxury motorhomes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
REV Recreation Group product offering
Product offeringCore offering
REV Recreation Group manufactures and sells a full spectrum of motorized recreational vehicles, including Class B custom sprinter vans (Midwest Automotive Designs), Class C and Super C diesel motorhomes (Renegade RV Villagio), and luxury Class A motor coaches (American Coach, Fleetwood RV, Holiday Rambler). Products are distributed through a nationwide authorized dealer network, supported by two service and repair centers and an online genuine parts warehouse. Goldshield Fiberglass provides molded fiberglass and lamination products used in RV construction.
Product overview
REV Recreation Group manufactures a diverse range of recreational vehicles from Class B custom sprinter vans to luxury Class A motor coaches. The portfolio includes American Coach (luxury Class A motorhomes), Fleetwood RV (Class A gas/diesel motorhomes), Holiday Rambler (Class A and Class B motorhomes including Eclipse and Xpedition), Renegade RV (Super C and Class C diesel motorhomes including Villagio), and Midwest Automotive Designs (Class B sprinter vans). Additionally, Goldshield Fiberglass provides molded fiberglass and lamination services. The segment operates a genuine parts online warehouse and two state-of-the-art service and repair centers. Note: Lance Camper (non-motorized travel trailers and truck campers) was sold to Vision Kore in June 2025 as part of strategic focus on motorized RV business.
Differentiator
Problem solved
Functional benefit
Brands
- E-ONE: Fire apparatus and emergency vehicles manufacturer
- Ferrara
- KME
- Spartan Emergency Response
- Smeal
- Spartan Fire Chassis
- Ladder Tower
- Horton Emergency Vehicles
- American Emergency Vehicles (AEV)
- Road Rescue
- Wheeled Coach
- Leader Emergency Vehicles
- Capacity Trucks
- LayMor
- American Coach
- Fleetwood RV
- Holiday Rambler
- Renegade RV
- Midwest Automotive Designs
- Goldshield Fiberglass
- Lance Camper
- Terex Fire Group
- Terex Ambulance Group
Products and services
- American Coach Luxury Class A Motorhomes High-end Class A motorhomes offering premium amenities and luxury features for affluent RV buyers. Includes models such as the American Eagle and American Heritage, with custom floorplans available.
- Fleetwood RV Class A Motorhomes and Class B Vans Class A gas and diesel motorhomes plus Class B motorhomes under one of the most recognized names in the RV industry. Includes the Discovery LXE model and the Xcursion Class B van.
- Holiday Rambler Class A and Class B Motorhomes Class A gas and diesel motorhomes plus Class B motorhomes targeted at adventure-seeker RV buyers. Includes the Eclipse luxury Class A model and the Xpedition Class B van.
- Renegade RV Class C and Super C Diesel Motorhomes Pioneer of Super C motorhomes and Class C diesel motorhomes known for luxury driveability features. Includes the Villagio Class C Diesel model built on a Freightliner chassis.
- Midwest Automotive Designs Class B Custom Sprinter Vans
Quantifiable outcome
- Successful showing at 2026 Florida RV SuperShow with strong dealer engagement
- +1 more outcomes
Companies that use REV Recreation Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
REV Recreation Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
REV Recreation Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Indianapolis ColtscoreHoliday Rambler entered a multi-year partnership with the Indianapolis Colts beginning with the 2025 NFL season. Holiday Rambler is the Official RV Partner of the Indianapolis Colts and hosts the Colts Mother's Room during training camp.
- Fuel Your Wander (Kris and Hillary)minorAmerican Coach collaborated with Fuel Your Wander influencers to launch a custom-designed American Eagle floorplan exclusively for their audience.
- Meyer Shank RacingcoreAmerican Coach announced a multi-year agreement with Meyer Shank Racing (MSR) to provide the 'MSR Command Center' - a luxury motorhome for the racing team. MSR fields entries in the NTT IndyCar Series.
- Hélio CastronevescoreFour-time Indy 500 winner Hélio Castroneves partnered with American Coach, using an American Eagle motorhome as his team's command center during racing events.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
REV Recreation Group competitors and assessment
Company assessmentDirect peers
- Thor Industries: World's largest RV manufacturer, producing motorized RVs across all classes (Class A, B, C) under brands including Airstream, Jayco, Tiffin, and Thor Motor Coach. Directly comparable across the same motorized RV product spectrum that REV Recreation Group covers.
- Winnebago Industries: Publicly traded RV manufacturer producing Class A, B, and C motorhomes under the Winnebago, Newmar, and Grand Design brands. Closest direct comparable in motorized RV breadth and premium/luxury positioning to American Coach and Holiday Rambler.
- Newmar (Winnebago): Premium Class A and Class C diesel motorhome brand within Winnebago Industries. Direct head-to-head competitor in the luxury diesel Class A segment where American Coach and Holiday Rambler compete.
- Forest River (Berkshire Hathaway): Berkshire Hathaway-owned RV manufacturer with extensive Class A, B, and C motorhome lineup under brands including Coachmen and Forest River. Directly competes across the same motorized RV price tiers and dealer channels.
- Tiffin Motorhomes: Family-owned manufacturer of Class A luxury and Class C motorhomes known for premium build quality. Closely comparable to American Coach's luxury Class A position and competes for the same affluent buyer.
- Entegra Coach (Jayco/Thor): Manufacturer of luxury Class A diesel motorhomes owned by Jayco (Thor Industries). Competes directly with American Coach and Holiday Rambler Eclipse in the high-end diesel pusher segment.
- Coachmen RV (Forest River): Forest River brand producing Class A, B, and C motorhomes including the luxury Z-1 and Leprechaun lines. Competes with REV Recreation Group across mid-range and entry-luxury motorized segments.
Emerging players
- Storyteller Overland: Emerging Class B adventure van manufacturer capturing the younger adventure-travel RV buyer (median age 32). Adjacent competitor to Midwest Automotive Designs and Holiday Rambler Xpedition in the Class B van segment.
- Grand Design RV (Winnebago): Winnebago-owned towable-focused manufacturer with growing motorized presence. Competes for dealer attention and end-customer spend adjacent to REV Recreation Group's portfolio.
- Airstream (Thor Industries): Iconic premium RV brand under Thor Industries expanding into motorized Class B vans (Atlas, Interstate). Partial overlap with REV Recreation Group's Midwest Automotive Designs Class B sprinter van business in the premium van conversion segment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
REV Recreation Group social profiles
Digital presenceREV Recreation Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
REV Recreation Group leadership team
Management profileNumber of profiles
Profiles1 record
REV Recreation Group subsidiaries and ownership
Company hierarchySubsidiaries22 records
REV Recreation Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REV Recreation Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REV Recreation Group
What does REV Recreation Group do?
REV Recreation Group manufactures and sells a full spectrum of motorized recreational vehicles, including Class B custom sprinter vans (Midwest Automotive Designs), Class C and Super C diesel motorhomes (Renegade RV Villagio), and luxury Class A motor coaches (American Coach, Fleetwood RV, Holiday Rambler). Products are distributed through a nationwide authorized dealer network, supported by two service and repair centers and an online genuine parts warehouse. Goldshield Fiberglass provides molded fiberglass and lamination products used in RV construction.
Is REV Recreation Group a public or private company?
REV Recreation Group is a public company. It is classified as corporate owned and is currently acquired.
When was REV Recreation Group founded?
REV Recreation Group was founded in 2010. It employs 1,001 to 5,000 people.
Where is REV Recreation Group based?
REV Recreation Group is headquartered in Brookfield, United States, in the North America region.
How does REV Recreation Group make money?
One revenue line is on record: recreational Vehicle Sales.
Who are REV Recreation Group's main competitors?
Direct peers on record are Thor Industries, Winnebago Industries, Newmar (Winnebago), Forest River (Berkshire Hathaway), Tiffin Motorhomes, Entegra Coach (Jayco/Thor) and Coachmen RV (Forest River). Emerging players are Storyteller Overland, Grand Design RV (Winnebago) and Airstream (Thor Industries).
Does REV Recreation Group have an API?
No public API is recorded for REV Recreation Group.
What industry is REV Recreation Group in?
REV Recreation Group's product category is Recreational Vehicles. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing, with a secondary code of THAMADAF, Converted Vehicles (Skoolies, Vans, Buses). Its NAICS code is 336213 and its SIC code is 3716.