What Brain & Heart does

Brain & Heart, operating under the registered name Agence White, is a privately held French creative agency structured around an explicit 'Brand, Tech & Business' triad. Founded in 2020 and headquartered at 56 rue de Paris, Boulogne-Billancourt, the agency sells professional services that span brand strategy and identity, advertising campaign creation, design, social media, video production, and technology integration, targeting mid-to-large enterprises and established brands primarily in France. Its client roster spans 20+ named logos across luxury (Dolce & Gabbana), public investment banking (Bpifrance), insurance (SwissLife), transportation (RATP DEV), e-commerce (Rakuten), fintech (Mooncard), construction materials (Knauf, Mapei, Eqiom, Cmem, Tremco Illbruck), cosmetics (WAAM), and social causes (Fondation Abbé Pierre, Movember).

The firm's principal technology asset is Yumint, a proprietary AI platform intended to boost revenue and commercial performance for brands operating network distribution models. AI is described as core to the agency's methodology across strategy, content production, and campaign activation, although the input contains no evidence of in-house model development, datasets, research publications, or patents. The agency positions Yumint as a differentiator versus traditional creative services peers, paired with a content-marketing and thought-leadership presence on LinkedIn and a portfolio-driven website.

Brain & Heart generates revenue exclusively through professional services delivered on a quote-based project and retainer basis; pricing is not publicly disclosed. Distribution is a direct sales motion managed by managing associate Geoffrey Schaeffer, with new-business inquiries routed through a single named contact. The leadership team comprises three Managing Directors: Evangelos Vatzias, Sophie Yaiche, and Geoffrey Schaeffer. The business is bootstrapped, with no disclosed external funding, parent company, M&A activity, or subsidiaries.

Name

Brain & Heart

Legal name

Agence White

Website

https://brain-and-heart.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Brain & Heart (Agence White) is a private French creative agency offering brand strategy, advertising, technology integration, and AI-enabled marketing services to mid-to-large enterprises and brands across diverse verticals, primarily in France.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Creative agency services
• Brand strategy consulting
• Advertising campaign production
• AI marketing software
• Brand identity design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Brain & Heart generates revenue through professional services spanning brand strategy, design, advertising, technology integration, social media, content production, and video production. Services are tailored to client briefs and delivered across campaign and project engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Brain & Heart (Agence White) is a Brand, Tech & Business creative agency that delivers integrated brand transformation services including brand strategy, identity and design, advertising, social media, content production, video production, technology integration, and AI-augmented marketing. The agency operates a B2B sales-led model targeting mid-to-large enterprises and brands, primarily in France, and embeds its proprietary AI platform (Yumint) into campaign delivery for network-based brands.

Product overview

Brain & Heart (Agence White) is a Brand, Tech & Business creative agency offering brand strategy, design, advertising, technology integration, social media, video production, and AI services. The agency's core offering is its strategic and creative services spanning brand positioning, identity, and performance marketing. The only named product/tool is Yumint, an AI and distributed marketing software tool described as an internal platform that boosts revenue and enhances marketing/commercial performance for clients in network-based brand structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Brain & Heart Creative Agency Services (Brand, Tech & Business) End-to-end creative agency offering covering brand strategy, brand identity and design, advertising campaigns, social media management, content production, video production, technology integration, and AI-augmented marketing for mid-to-large enterprises and established brands in France.
• Yumint AI-powered distributed marketing software platform developed by Brain & Heart that boosts revenue and enhances marketing and commercial performance for brands operating network-based distribution models.
• Brand Strategy & Identity Design Brand strategy and identity design services including brand positioning, identity creation, and experience design to build coherent, exploitable brand equity for enterprise clients.
• Advertising Campaign Production & Activation Advertising campaign services producing and activating creative work across print, digital, social media, and video channels for enterprise brand and nonprofit clients.
• Content & Video Production Content and video production services delivering social media content, promo videos, annual flagship event montages, and digital content assets for client campaigns.

Quantifiable outcome

• +30% sales for WAAM Cosmetics during campaign period (vs. market at -20%)
• +9 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• YumintcoreTechnology or IntegrationYumint is an AI platform developed by Brain & Heart to boost revenue and enhance marketing and commercial performance for brands operating in network distribution models. It represents the agency's proprietary technology offering embedded within its service delivery.

Recent moves5 records

Expansion highlights4 records

Emerging players

• Rosa Paris: Independent Paris creative agency known for brand platforms and cultural campaigns; comparable as a smaller French independent creative competitor pursuing similar brand-transformation work.

Direct peers

• Fred & Farid: Independent French-founded creative agency with offices in Paris, Shanghai, New York, and Los Angeles; directly comparable as an independent creative shop serving global brands with integrated brand and digital work.
• DDB Paris: Paris office of DDB Worldwide, a long-established full-service creative network; comparable in offering integrated brand, advertising, and digital services to mid-to-large enterprise clients in France.
• Sid Lee Paris: Paris office of Sid Lee (part of Hakuhodo DY Holdings); comparable as a creative agency offering brand, design, content, and technology services with an emphasis on integrated cross-disciplinary delivery.
• TBWA\Paris: Paris office of TBWA\, the global disruption-led creative network; directly comparable as a creative agency delivering brand strategy and integrated campaigns to enterprise French clients.
• Marcel (Publicis): Paris-based creative agency within Publicis Groupe; directly comparable as a French full-service creative agency pursuing brand, content, and digital work for major French and international clients.
• BETC Paris: Flagship Paris-based full-service creative agency known for brand strategy and award-winning campaigns; directly comparable as a French creative agency serving enterprise and consumer brands across categories.

Broad incumbents

• Publicis Groupe: Paris-headquartered global advertising and marketing services holding company; competes for the largest French and multinational brand mandates through agencies including Marcel, Leo Burnett, and Saatchi & Saatchi.
• Ogilvy Paris: Paris presence of WPP-owned Ogilvy network; competes for French and pan-European brand transformation, advertising, and digital mandates at a meaningfully larger scale than Brain & Heart.
• Havas Paris: Paris-headquartered global communications group offering creative, media, and digital services; competes for the same French enterprise brand-transformation mandates but with significantly broader scale and integrated media capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brain-and-heart

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brain & Heart