BlueParrott

Name

BlueParrott

Legal name

BlueParrott (brand of GN Store Nord A/S)

Website

https://blueparrott.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Wireless Headsets

NAICS

Telephone Apparatus Manufacturing (33421)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Microphones, Headsets & Audio Input Devices (HDACAFAH)

akta.pro secondary industry

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB)

Keywords

• Wireless headsets
• Noise cancellation
• Professional drivers
• Bluetooth communications
• Trucking accessories

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Sales: BlueParrott generates revenue through the one-time sale of wireless Bluetooth headsets and related accessories. The product portfolio spans multiple price tiers from entry-level (B250-XTS at ~$169) to premium professional (Pro B450 at $199.99). All products are hardware purchases with no ongoing subscription fees for core functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

BlueParrott manufactures and sells wireless Bluetooth headsets engineered for high-noise professional environments, particularly commercial trucking and mobile workers. The product line features industry-leading noise cancellation (up to 98% with AI voice isolation in the Pro Series), extended battery life, and rugged IP54/IP55 durability ratings. Supporting offerings include companion software (mobile app, firmware updater) and an Android SDK for enterprise fleet integrations.

Product overview

BlueParrott is a specialized wireless headset brand for professional drivers, particularly long-haul truckers. The product portfolio centers on Bluetooth mono headsets with industry-leading noise cancellation ranging from 80% to 98%, with the flagship Pro Series featuring proprietary AI-powered voice isolation technology. The range spans from the premium AI-enabled Pro B450 and Pro B350 (with 98% noise cancellation and up to 45 hours talk time) down to compact models like the M300 XT SE (80% cancellation, 0.7 oz). The S650-XT offers a unique 2-in-1 convertible design transforming from mono headset to stereo headphones. Supporting software includes the BlueParrott App for personalization, BlueParrott Updater for firmware updates, and an Android SDK for enterprise integrations. The brand is part of GN Group and holds Bluetooth, FCC, and CE certifications across its product line.

Differentiator

Problem solved

Functional benefit

Products and services

• BlueParrott Pro B450 Premium wireless Bluetooth mono headset with AI voice isolation microphones that block 98% of background noise, Active Noise Cancellation, up to 45 hours of talk time, IP55-rated dust and water resistance, USB-C charging, and a programmable BlueParrott Button. Designed for professional long-haul truck drivers.
• BlueParrott Pro B350 Wireless Bluetooth mono headset with AI voice isolation microphones blocking 98% of background noise, lightweight design for all-day comfort, up to 40 hours of talk time, IP54-rated protection, and customizable BlueParrott Button.
• BlueParrott S650-XT 2-in-1 convertible wireless Bluetooth headset that transforms from a mono headset with noise-cancelling boom mic to stereo headphones with ANC. Features 96% noise-cancelling microphone, Active Noise Cancellation, up to 36 hours of talk time, IP54-rated protection, and 100% hands-free voice control.
• BlueParrott B650-XT Wireless Bluetooth mono headset with best-in-class ANC and ultra-noise-cancelling microphone that blocks 96% of background noise. Features up to 36 hours of talk time, IP54-rated protection against dust and water, and 100% hands-free voice control for truckers and professional drivers.
• BlueParrott B550-XT Wireless Bluetooth mono headset with 96% noise-cancelling microphone and 100% Voice Control for hands-free operation. Designed for professional drivers requiring voice-controlled headset functionality.
• BlueParrott B450-XT Wireless Bluetooth mono headset with 96% noise-cancelling microphone and premium comfort features. Best-selling model for professional drivers with up to 24 hours of talk time, IP54-rated protection, and customizable BlueParrott Button.

Quantifiable outcome

• Blocks 98% of background noise (Pro Series with AI Voice Isolation)
• +4 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

One partnership is on record.

• GN Group (GN Store Nord)coreStrategic or Co-development PartnerBlueParrott is a brand within the GN Group of companies. GN Store Nord, Lautrupbjerg 7, 2750 Ballerup, Denmark serves as the parent company and affiliated entity. GN Group encompasses hearing instruments, headsets, speakerphones, webcams, accessories and other products marketed under brands including ReSound, Beltone, Interton, Jabra, SteelSeries, Kontrolfreek, BlueParrott, and Falcom. The GN companies may act as joint controllers for data processing purposes.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Poly (HP Poly): Poly (formerly Plantronics), now part of HP, is a leading manufacturer of professional Bluetooth and DECT headsets for office, contact center, and mobile professionals. Its Voyager and Blackwire series directly compete with BlueParrott in mobile professional headset use cases, including enterprise fleet deployments.
• 3M Peltor: 3M Peltor manufactures hearing protection and communication headsets for industrial, construction, and high-noise work environments. Its professional communication headsets overlap directly with BlueParrott's industrial and mobile worker use cases, though with greater emphasis on hearing protection.
• EPOS (Sennheiser Communications): EPOS, building on Sennheiser's headset heritage, manufactures premium enterprise and professional Bluetooth headsets under the IMPACT and ADAPT lines. It directly competes with BlueParrott in mobile professional and high-noise environments with comparable ANC and noise-cancelling microphone technology.

Others

• Logitech: Logitech, via its ASTRO Gaming and Zone headset lines, competes in adjacent professional and consumer headset markets. While not a direct trucking headset competitor, Logitech is a relevant comparable for hardware-driven audio brand operations and global distribution scale.

Broad incumbents

• Jabra: Jabra is a direct sister brand under GN Group, also manufacturing professional and enterprise Bluetooth headsets. While BlueParrott specializes in commercial trucking and high-noise environments, Jabra serves broader office, contact center, and enterprise UC use cases—making them both substitutes and internal portfolio siblings.
• Sony: Sony's WH-1000XM and LinkBuds lines offer consumer and prosumer wireless headphones with industry-leading ANC and increasingly strong call quality. While not a direct trucking competitor, Sony competes for the same mobile professional dollars with strong brand recognition and aggressive feature development.
• Bose: Bose manufactures consumer and professional audio products including premium wireless headphones with industry-leading ANC. Its professional aviation headset line and consumer headphones compete for BlueParrott's RV owners and broader mobile professional segments, though it lacks trucking-specific specialization.

Emerging players

• Shokz (AfterShokz): Shokz specializes in bone conduction open-ear wireless headphones for sports, outdoor, and situational-awareness use cases. While not targeting professional drivers directly, it represents an emerging alternative form factor that could appeal to mobile workers needing environmental awareness.
• Apple (AirPods): Apple's AirPods and AirPods Pro with their H-chip-driven ANC and seamless iPhone integration represent an emerging competitive threat in the prosumer mobile professional segment. While lacking trucking-specific ruggedization, they capture share in delivery, rideshare, and road warrior use cases.

Regional players

• Honeywell Howard Leight: Honeywell's Howard Leight brand offers hearing protection and communication solutions primarily for industrial and shooting sports markets. While not a direct Bluetooth headset competitor, it serves overlapping high-noise professional users and represents an alternative in the same vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vxicorp
• Xx.com/_blueparrott

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueParrott