Paris Turf
Paris Turf is a French horse racing media company founded in 1946, operated through MATCHEM SASU. It publishes daily race predictions, programs, results, and editorial analysis via its website, mobile apps, and digital subscriptions, serving French horse racing enthusiasts and PMU bettors.
- Company typePrivate
- Founded1946
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Paris Turf does
Paris Turf is a French horse racing media company founded in 1946 and operated through the legal entity MATCHEM SASU, a privately-held société par action simplifiée à associé unique registered in Paris. The company publishes horse racing predictions (pronostics), daily race programs, results and payout reports (arrivées-rapports), and editorial content covering French and international PMU racing. It serves individual horse racing enthusiasts and bettors seeking expert analysis, race data, and Quinté+ predictions for betting purposes.
The core platform consists of the paris-turf.com website, iOS/Android mobile applications, the digital Kiosque subscription service (offering the daily newspaper "Le Quotidien," monthly magazine with 300+ horse analyses, and special editions), the ParisTurf TV video channel on YouTube, and the Petites Annonces classifieds platform for the equine community. The company operates a network of named professional consultants including top jockeys/trainers Jean-Michel Bazire and Matthieu Abrivard, and maintains wholly-owned subsidiary brands under the Groupe Matchem umbrella: La Gazette des Courses, Week-End Turf, Geny Courses, Tiercé Magazine, But! Football Club, Paris-Turf Etalons, and Les Petites Annonces Paris-Turf.
Revenue is generated through a hybrid model: direct consumer subscriptions (€9.99/month or the promotional 80-week anniversary offer at €80) plus affiliate commissions earned when users click through to licensed betting operators (PMU, PMU Play, Genybet, ZEturf, Betclic). Distribution is achieved through self-serve digital channels, organic social media presence across X, Facebook, YouTube, Instagram and TikTok, email newsletters, and classifieds. The business serves primarily the French market with limited coverage of international race venues in Germany, Sweden, and Argentina.
Paris Turf firmographics
Firmographics- Name
- Paris Turf
- Legal name
- MATCHEM
- Website
- https://paris-turf.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Paris Turf is a French horse racing media company founded in 1946, operated through MATCHEM SASU. It publishes daily race predictions, programs, results, and editorial analysis via its website, mobile apps, and digital subscriptions, serving French horse racing enthusiasts and PMU bettors.
- Ownership category
- akta.pro rank
Where Paris Turf is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Paris Turf business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 80-week subscription - Anniversary offer |
| Subscription | Monthly | Monthly subscription |
Distribution channels4 records
Marketing channels5 records
Paris Turf product offering
Product offeringCore offering
Paris Turf is a French horse racing media publisher that delivers daily race predictions (pronostics Quinté), race programs, results, and expert consultant analysis through its website, mobile apps, digital kiosque subscriptions, and video channels (ParisTurf TV). The company also operates a classifieds platform (Petites Annonces) for the equine community and earns affiliate commissions when users click through to licensed betting operators such as PMU, Genybet, ZEturf, and Betclic.
Product overview
Paris Turf operates as a comprehensive horse racing media and betting prediction platform. The core offering includes the main website (paris-turf.com) providing daily Quinté predictions, race programs, and results, complemented by the Kiosque subscription service for digital magazines and the Petites Annonces classifieds for the equine community. The company also offers a mobile application and video content platform featuring expert analysis and race replays. The platform primarily serves the French horse betting market through partnerships with licensed betting operators including PMU, PMU Play, Genybet, ZEturf, and Betclic.
Differentiator
Problem solved
Functional benefit
Products and services
- Paris-Turf.com (Website) The main online platform providing horse racing predictions (pronostics), race programs, results (PMU results), race reports, and betting-related news coverage for French and international horse racing events. Targets horse racing bettors and enthusiasts in France.
- Paris Turf Kiosque (Digital Magazine & Newspaper Subscription) Digital subscription platform offering the daily newspaper (Le Quotidien), monthly magazine (Le mensuel), special issues (Hors-Série), and annual calendars for horse racing enthusiasts, with tiers including a monthly €9.99 plan and an 80-week anniversary offer at €80.
- Petites Annonces Paris-Turf A classified advertising platform for the horse racing community, allowing users to list horses for sale, stallion shares, boarding, training services, employment opportunities, vehicles, and real estate related to the equine industry.
- Paris Turf Mobile Application (ParisTurf Live) A mobile application available on Google Play and App Store, providing access to race programs, predictions, results, and news on the go for horse racing enthusiasts.
- La Gazette des Courses (Subsidiary Publication) Wholly-owned subsidiary publication under Groupe Matchem, focused on horse racing press and betting information for the French horse racing community.
- Week-End Turf (Subsidiary Publication) Wholly-owned subsidiary publication under Groupe Matchem providing horse racing press and betting information.
- Geny Courses (Subsidiary Publication) Wholly-owned subsidiary publication under Groupe Matchem focused on horse racing press and betting information.
- Tiercé Magazine (Subsidiary Publication) Wholly-owned subsidiary horse racing newspaper under Groupe Matchem.
Companies that use Paris Turf
Customer profileSegments1 record
Ideal customer profiles1 record
Paris Turf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paris Turf partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Paris Turf competitors and assessment
Company assessmentDirect peers
- Equidia: French horse racing TV channel and digital media platform owned by France Galop, providing live race coverage, predictions, and racing news. Direct competitor in the French horse racing media space, targeting similar audiences with complementary video-first content and betting information.
Regional players
- At The Races: UK horse racing media platform providing race cards, results, tips, and video content. Comparable media model serving British racing audiences with similar focus on predictions and betting-related information.
- Sky Sports Racing: UK horse racing TV channel and digital platform operated by Sky. Provides live racing coverage, predictions, and analysis, comparable to Paris Turf's media model in a different geography with similar focus on video content and betting integration.
- Daily Racing Form: US horse racing newspaper and digital platform, founded in 1894. Provides race predictions, results, past performances, and analysis for North American racing, operating the same niche horse racing media model as Paris Turf in a different geography.
- Racing Post: UK-based horse racing newspaper and digital media platform providing race predictions, results, and betting information. Operates the same niche media model as Paris Turf in a different geography, serving British and Irish racing enthusiasts.
- Sporting Life: UK horse racing and sports media brand providing race cards, tips, results, and news. Comparable niche media model serving British racing audiences with similar betting-adjacent content and subscription mechanics.
- Equibase: US horse racing data and statistics company providing race results, past performances, and analytics. Comparable in providing essential information services to horse racing enthusiasts and bettors in a different geography.
Broad incumbents
- L'Équipe: France's leading sports media brand, part of Groupe Amaury. Provides coverage across multiple sports including horse racing, competing for French sports media audience attention, subscription spend, and advertising revenue at a national level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Paris Turf social profiles
Digital presenceParis Turf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paris Turf leadership team
Management profileNumber of profiles
Paris Turf subsidiaries and ownership
Company hierarchySubsidiaries7 records
Paris Turf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paris Turf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paris Turf
What does Paris Turf do?
Paris Turf is a French horse racing media publisher that delivers daily race predictions (pronostics Quinté), race programs, results, and expert consultant analysis through its website, mobile apps, digital kiosque subscriptions, and video channels (ParisTurf TV). The company also operates a classifieds platform (Petites Annonces) for the equine community and earns affiliate commissions when users click through to licensed betting operators such as PMU, Genybet, ZEturf, and Betclic.
Is Paris Turf a public or private company?
Paris Turf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paris Turf founded?
Paris Turf was founded in 1946. It employs 501 to 1,000 people.
Where is Paris Turf based?
Paris Turf is headquartered in Paris, France, in the Europe region.
Who are Paris Turf's main competitors?
Equidia is listed as a direct peer. Regional players are At The Races, Sky Sports Racing, Daily Racing Form, Racing Post, Sporting Life and Equibase. L'Équipe is listed as a broad incumbent.
Does Paris Turf have an API?
No public API is recorded for Paris Turf.