What Road 13 Vineyards does

Road 13 Vineyards is a Canadian winery founded in 2015 and headquartered at 799 Ponderosa Rd in Oliver, British Columbia, in the South Okanagan Valley. The company farms vineyards on the Golden Mile Bench (gravel-rich soils) and the Black Sage Bench (glacial outwash, mineral-rich desert soils), and produces three core wine lines: the Select Harvest Collection of everyday wines, the premium John Oliver Selection of estate-farmed reds and whites, and the Chenin Heaven sparkling line crafted from Chenin Blanc vines described as some of the oldest in North America. Output is intentionally small-batch and sustainably farmed under viticulturist Rob Achurch, with winemaking led by Stefa Korda, whose experience includes Quails' Gate, Mission Hill, and vintages in Australia and New Zealand.

The business operates a direct-to-consumer model. Revenue is generated through an e-commerce store shipping across Canada (excluding NT, NU, and YT) via ATS Healthcare's temperature-controlled logistics, a recurring Select Harvest Club subscription priced at $300–$350 per six-bottle shipment delivered three times per year, and on-site wine tourism including a $20 Seasonal Selections tasting and a $65 Cave Experience, plus private events. The company is wholly owned by Mark Anthony Group (Mark Anthony Presents…Inc.), a diversified wine and spirits conglomerate, and benefits from corporate backing while retaining day-to-day operational independence. Marketing spans Instagram and Facebook organic social, an email newsletter, website content, contests, and recurring community events at the winery plus off-site activations such as the Iconic Après Lounge at Big White Ski Resort and recurring food-truck partnerships (Cherry Bomb Sandwiches, The Wienery). Road 13 ships only within Canada and does not sell internationally, limiting total addressable market to Canadian consumers and regional tourists.

Name

Road 13 Vineyards

Legal name

Road 13 Vineyards

Website

https://road13vineyards.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Road 13 Vineyards is a Canadian winery in Oliver, British Columbia, producing premium Select Harvest, John Oliver Selection, and Chenin Heaven wines for Canadian direct-to-consumer, wine-club, and on-site tourism sales, owned by Mark Anthony Group.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)

Keywords

• Estate winemaking
• Wine tasting experiences
• Wine club subscriptions
• Sparkling wine production
• Viticulture services

Headquarters

HQ city

Oliver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through e-commerce platform, at the winery, and via wine club shipments. Wines sold include Select Harvest, John Oliver Selection, and Sparkling collections.
2. Wine Club Memberships: Select Harvest Club membership with six bottle shipments three times per year ($300-$350 per shipment). Members receive complimentary shipping, member pricing, and first access to new releases and library wines.
3. Wine Tourism & Experiences: Revenue from paid tasting experiences including Seasonal Selections ($20 per person), The Cave at Road 13 ($65 per person), and private tasting events led by Guest Experience Manager.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Road 13 Vineyards is a Canadian winery that produces and sells premium still and sparkling wines from sustainably farmed estate vineyards located on the Golden Mile Bench and Black Sage Bench in Oliver, British Columbia. The winery sells directly to consumers through an e-commerce store, a recurring wine club subscription (Select Harvest Club), and on-site tasting experiences including the Seasonal Selections and Cave tastings, plus private events.

Product overview

Road 13 Vineyards is a Canadian winery offering two primary wine sub-brands: the Select Harvest Collection of everyday-hero wines crafted from sustainably farmed grapes, and the premium John Oliver Selection honoring the Okanagan agricultural pioneer with hand-picked estate-farmed grapes from Golden Mile Bench and Black Sage Bench. The portfolio also includes the Chenin Heaven sparkling line made from some of North America's oldest vines. Wine products span whites (Viognier, Chenin Blanc), reds (Syrah), rosé, and sparkling wines. Beyond direct sales, Road 13 operates a subscription wine club with quarterly six-bottle shipments, offers in-person tasting experiences (Seasonal Selections at $20/person, Cave Experience at $65/person), hosts private events, and partners with food vendors for weekend experiences.

Differentiator

Problem solved

Functional benefit

Brands

• John Oliver Selection: A premium wine collection crafted from estate-farmed grapes sourced from the Golden Mile Bench and Black Sage Bench, named in honor of John Oliver, the engineer of the Okanagan Canals who championed hard work and sustainability.
• Select Harvest
• Chenin Heaven

Products and services

• Select Harvest Collection Everyday-hero wines presenting an authentic expression of Road 13's land, hands, and passion. Made from sustainably farmed grapes for consumers appreciating quality and hard work.
• John Oliver Selection Premium wine collection honoring John Oliver, engineer of the Okanagan Canals. Crafted from hand-picked, estate-farmed grapes sourced from Golden Mile Bench and Black Sage Bench, featuring powerful reds with bold fruit, minerality, and natural acidity.
• Chenin Heaven (Sparkling) Sparkling wines crafted from some of the oldest Chenin Blanc vines in North America. These old vines produce less fruit but deliver complex, concentrated flavors, making celebration-worthy sparkling wines.
• 2025 Select Harvest Rosé Rosé with delicate white blossom and fresh cherry aromas, vibrant tart red berry and pomegranate palate, bright fresh acidity with slight salinity and distinct minerality through a crisp, refreshing finish.
• 2023 Select Harvest Viognier Aromatic white wine with peach, daisy, chamomile notes. Rich phenolics and slick texture with lovely acid definition. Awarded 90 Points at Decanter World Wine Awards.
• 2021 John Oliver Syrah Premium red wine layered with black fruit, dark chocolate and espresso, finishing smooth and balanced. Awarded Gold at 2025 WineAlign and featured on HBO's Last Week Tonight with John Oliver.
• Select Harvest Wine Club Wine club membership with six-bottle shipments delivered three times yearly. Includes current and library releases, first access to events, complimentary shipping, and member pricing. Priced at $300-$350 per shipment.
• Seasonal Selections Tasting Guided tasting experience featuring four wines that express the bounty of the South Okanagan. Priced at $20 per person.
• Cave Experience Exclusive tasting and vineyard tour at $65 per person celebrating the people, seasons, and stories behind Road 13. Features John Oliver Selection wines, artisanal breads and olive oils.
• Private Events Customized private tasting experiences led by the Guest Experience Manager, brought to customers' homes or preferred locations.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ATS HealthcarecoreTechnology or IntegrationExclusive courier partner for temperature-controlled wine delivery within Canada. Ensures highest quality product arrives at customer's door.
• Big White Ski ResortminorGTM or Marketing PartnerPartnered with Iconic Wineries of British Columbia at Big White Ski Resort for après ski wine lounge event. Poured wines by the glass during winter event.
• Cherry Bomb SandwichesminorOthersFood truck partnership offering cherry-smoked meats and crispy house-made pickles every Friday and Saturday, 11am-5pm at the winery. Made to pair with Road 13 wines.
• The Wienery Food TruckminorOthersGourmet hot dog vendor at International Dachshund Day event at Road 13
• Explore TockcoreTechnology or IntegrationBooking platform for experiences and events. Used for tasting reservations including Seasonal Selections and Cave experiences.
• Mark Anthony Presents... Inc.coreOthersParent company and corporate affiliate. Mark Anthony Group of Companies includes multiple wine and spirits brands. Privacy Policy governed by Mark Anthony Presents...Inc.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mission Hill Family Estate: One of the most prominent premium wineries in West Kelowna, BC, with a comparable portfolio of estate-grown reds, whites, and a tasting-room/DTC program. Road 13's winemaker Stefa Korda previously harvested at Mission Hill, underscoring direct talent and stylistic overlap.
• Cedar Creek Estate Winery: Kelowna-based premium BC winery producing estate-grown wines with a tasting room and DTC focus. Comparable in scale, premium positioning, and product mix of reds and whites.
• Nk'Mip Cellars: Oliver, BC-based Indigenous-owned winery on the same South Okanagan bench system. Comparable as a neighboring estate winery with tasting room, wine club, and DTC sales.
• Tantalus Vineyards: Kelowna-based premium BC winery known for Riesling and Pinot Noir, with a wine club and DTC emphasis. Comparable in DTC, premium-tier pricing, and award-driven positioning.
• Peller Estates: Large Niagara-based premium Canadian winery with broad portfolio and wine club. Comparable in Canadian premium wine DTC mechanics and product breadth.
• Inniskillin Wines: Iconic Canadian winery (Niagara and Okanagan) with Icewine and premium still wines, DTC and tasting room. Comparable in premium positioning within the Canadian wine market.
• Burrowing Owl Estate Winery: Oliver, BC-based estate winery producing premium reds from the South Okanagan with a tasting room, restaurant, and DTC focus. Directly comparable given same geography (Oliver) and overlapping varietals like Syrah.
• Quails' Gate Estate Winery: West Kelowna premium winery with a strong DTC, wine club, and tasting-room experience model. Stefa Korda completed a co-op placement at Quails' Gate, and both producers compete for premium BC red wine consumers.

Broad incumbents

• Andrew Peller Limited: Canadian wine conglomerate owning multiple premium wineries across BC and Ontario. Comparable as a larger parent-like player in the Canadian premium wine space, although much broader than Road 13's single-estate model.
• Arterra Wines Canada: Major Canadian wine producer (formerly Constellation Brands Canada) with national distribution across many price tiers. Comparable as a broad incumbent shaping retail and DTC dynamics in the same Canadian regulatory environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Road13Vineyards
• Instagraminstagram.com/road13vineyards
• Xx.com/road13vineyards
• LinkedInlinkedin.com/company/road-13-vineyards

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road 13 Vineyards