What PI Labs does

PI Labs GmbH is a Munich-based B2B IoT and digital services company, founded in 2016 as a fully owned subsidiary of the Pixida Group. The firm designs, engineers and operates a portfolio of interconnected IoT products targeting motor insurance telematics and public transport fleet operators, with secondary exposure to vehicle fleet, logistics asset tracking and (via a Proof of Concept) environmental air-quality monitoring. Its core product line consists of the TIxS plug-and-play IoT client (12V socket, LTE-M/NB-IoT connectivity, multi-constellation GNSS, 3D accelerometer/gyroscope, OTA updates and TLS 1.2-secured transfer), the Safety Tag BLE device for usage-based insurance (trip, crash and fraud detection, with Android/iOS SDKs), and the FleetKey managed IoT gateway for public transport fleets (multi-standard cellular, GNSS, RS-232/Modbus/CAN/USB/Ethernet interfaces). These devices are managed through the Device Manager, a web-based SaaS platform that handles remote initialization, monitoring and over-the-air software updates.

The company monetizes through a combination of hardware sales, recurring SaaS subscriptions for the Device Manager, managed telematics services, and custom/consulting engagements. GTM is consultative enterprise field sales with a partner-driven referral channel. Named enterprise customers include die Mobiliar, VHV Versicherungen, VKB and dotsure.co.za in insurance; BVG, MCV and SWM in public transport; and OSRAM, AWS, Moving Dots, Cooko and Neo Digital in technology and digital services, plus Prince George's County as a government reference. Pricing is not publicly disclosed; quotes are handled on a custom basis. Headcount is in the 11–50 band, and PI Labs benefits from the broader Pixida Group's geographic footprint across Germany, USA, Brazil, China, Portugal and UAE. Revenue, funding and growth metrics are not disclosed in source material.

Name

PI Labs

Legal name

PI Labs GmbH

Website

https://pi-labs.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PI Labs is a Munich-based B2B IoT company (subsidiary of Pixida Group) that designs hardware and SaaS for insurance telematics and public transport fleets, serving enterprise insurers, transit operators and logistics firms.

Ownership category

akta.pro rank

Product category

IoT Telematics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computer Systems Design and Related Services (54151)

SIC

Computer Communications Equipment (3576), Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Telematics Hardware, Sensors & Installation Services (TLABAJAL)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• IoT telematics devices
• Insurance telematics solutions
• Fleet management hardware
• Usage-based insurance products
• IoT device management platform

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IoT Hardware Sales: Sale of proprietary IoT devices including TIxS CL, Safety Tag, FleetKey, and EnviSens. These are physical hardware products sold to enterprise customers in insurance, transportation, and environmental monitoring sectors.
2. IoT Device Management Software: SaaS-based device management platform provided as a software-as-a-service solution for customers to remotely initialize, monitor, and update their IoT device fleets.
3. Managed Telematics Services: Managed services for public transport and insurance telematics industries, providing ongoing connectivity solutions and digital services to enterprise partners.
4. Custom/Consulting Services: Tailor-made products and customer-specific digital solutions, consulting services, and complementary services to address specific company needs in digital transformation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PI Labs designs, engineers, and sells proprietary IoT telematics hardware devices — the FleetKey gateway for public transport fleets, the TIxS plug-and-play client for insurance telematics, the Safety Tag BLE device for usage-based insurance, and the EnviSens air quality monitoring sensor — together with a web-based IoT Device Manager SaaS platform for remote device initialization, monitoring, and OTA updates. The company also delivers custom/tailor-made IoT solutions, managed telematics services, and consulting for enterprise customers in motor insurance and public transport.

Product overview

PI Labs offers a portfolio of IoT and telematics products engineered and designed in Germany. The core offerings include FleetKey (managed telematics gateway for public transport), TIxS (IoT client device for insurance telematics), and Safety Tag (BLE device for UBI solutions). These products are supported by the Device Manager platform for remote device management, and complemented by specialized features like eCall emergency services, breakdown assistance, and driver scoring analytics. The EnviSens air quality monitoring device represents a PoC extension into environmental sensing. Products share common connectivity foundations (LTE-M/NB-IoT, BLE) and data analytics capabilities, enabling solutions across insurance telematics, vehicle tracking, public transportation, and asset tracking use cases.

Differentiator

Problem solved

Functional benefit

Brands

• FleetKey: Managed telematics solution for public transport
• Safety Tag
• TIxS
• EnviSens
• IoT Device Manager

Quantifiable outcome

• Companies can digitalize their business through easy-to-integrate connectivity solutions
• +1 more outcomes

Named customers12 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is listed as a partner/customer logo on PI Labs website, indicating cloud infrastructure partnership for IoT data processing and device management solutions.
• Pixida GroupcoreStrategic or Co-development PartnerPI Labs is a fully owned company within the Pixida Group. The parent company creates digital value with passion for technology. PI Labs benefits from group-wide resources and shared expertise across multiple countries including Germany, USA, Brazil, China, Portugal, and UAE.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Verizon Connect: Telecom-backed fleet telematics platform serving SMB and enterprise fleets globally with integrated hardware, software, and connectivity - adjacent competitor with broader portfolio than PI Labs' focused offerings.
• Trimble Transportation: Large incumbent providing telematics, fleet management, and mobility solutions to enterprise and public-sector customers; overlaps with PI Labs' fleet and public transport use cases as part of a much broader portfolio.
• BOSCH Connected Mobility: Bosch's connected vehicle and IoT division supplies telematics, sensors, and fleet solutions to OEMs and insurers globally; broad incumbent with overlapping telematics hardware and platform capabilities.

Direct peers

• Samsara: IoT platform combining telematics hardware, sensors, and cloud software for fleet operations, insurance, and asset tracking; competes head-on with PI Labs in European enterprise fleet and telematics-enabled insurance deals.
• Webfleet (Bridgestone): Bridgestone-owned fleet management telematics provider with strong European presence, offering vehicle tracking, driver behavior, and fleet optimization - directly comparable to PI Labs' FleetKey in public and commercial transport.
• Octo Telematics: Specialist in insurance telematics and UBI data analytics serving global auto insurers; directly comparable to PI Labs' TIxS and Safety Tag UBI offerings and crash/fraud detection capabilities.
• Geotab: Global fleet telematics hardware-and-software platform serving commercial fleets with GPS tracking, driver behavior analytics, and a marketplace of integrated solutions - directly overlapping with PI Labs' FleetKey and TIxS offerings for vehicle tracking and UBI.
• The Floow: UK-based telematics data analytics provider focused on UBI and crash detection for insurance carriers - directly overlapping PI Labs' insurance telematics value proposition with comparable crash/fraud detection capabilities.
• CalAmp (now IoT Wireless): Telematics hardware manufacturer supplying OBD and hardwired devices plus a device-management platform to fleet and insurance telematics customers - directly comparable to PI Labs' TIxS hardware and Device Manager SaaS.

Regional players

• Modul (Modulaire Group telematics): European telematics solutions provider focused on insurance and fleet use cases across continental Europe - comparable scope and customer type to PI Labs with similar regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pi-labs-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PI Labs