MediaBoard

What MediaBoard does

MediaBoard (formerly Monitora) is a Central European media intelligence SaaS platform founded in 2014 and headquartered in Prague. The company aggregates online, traditional (press, TV, radio, podcasts) and social media mentions into a unified workspace used to track brand reputation, monitor competitors, and measure PR effectiveness. Its product portfolio spans real-time media monitoring, social media listening, media analytics, the Mediaboard Connect publishing/distribution suite, and the Medialist journalist database of over 500,000 authors and 230,000 editorial offices. Differentiated additions in 2024–2026 include the PRIMe PR-effectiveness metric (aligned with Barcelona Principles 4.0), the MAIA AI assistant for natural-language querying and article summarization, the Mediaboard Insights analytics module, and iOS/Android mobile apps. The platform is GDPR-compliant, stores data in a Prague EU data center, and supports 17+ language UIs.

The company serves a horizontal enterprise and SMB customer base of 2,000+ companies, including marquee accounts such as HBO, H&M, Coca-Cola HBC, Samsung, Hyundai, Deloitte, Google, IKEA, and Czech government bodies. Its revenue model is predominantly subscription-based, with pricing customized by number of media types monitored, regions covered, analytics/Medialist access, and report delivery; a 14-day self-serve free trial runs alongside the direct enterprise sales motion. Go-to-market is hybrid: enterprise sales-led motion with personalized demos and quotes, supplemented by a self-serve PLG-style trial for smaller buyers and individual PR professionals. Multi-user collaboration, shared workspaces, and integrated publishing workflow create operational stickiness for daily-use customers.

MediaBoard operates through wholly-owned local entities and offices in the Czech Republic (HQ), Slovakia, Poland, and Croatia, with the website supporting 17+ languages and the company stating an ambition to enter the European TOP 5. It is privately held with no disclosed external funding rounds to date, with three consecutive Deloitte Technology Fast 50 Central Europe rankings (most recently 21st place in 2024) as the primary independent validation of its multi-year growth. AI features use OpenAI models, while sentiment analysis is performed by an in-house ML classifier, positioning AI as a feature layer rather than a foundational identity.

Name

MediaBoard

Legal name

Mediaboard s.r.o.

Website

https://mediaboard.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaBoard is a Central European SaaS media intelligence platform that combines real-time traditional and social media monitoring with analytics, journalist outreach (Medialist: 500K+ authors), and AI-powered PR tools, serving 2,000+ enterprise and SMB customers across Czech Republic, Slovakia, Poland, and Croatia.

Ownership category

akta.pro rank

Headquarters

HQ city

Nadrazi

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Media Monitoring: Subscription-based pricing model for media monitoring services. Price varies based on number of media types monitored, regions covered, and additional features like analytics access, medialist, and report delivery
2. SaaS Subscription - Social Media Monitoring: Subscription-based social media monitoring with filtering by article type (article, post, comment, retweet, discussion), sentiment, language, and source
3. Publishing & Emailing Services: Press release distribution and email campaign services through Mediaboard Connect platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MediaBoard is a SaaS media intelligence platform that combines real-time monitoring of online, traditional (press, TV, radio, podcasts), and social media with analytics, press release publishing, and a journalist contact database. It serves PR and marketing professionals with AI-powered features (MAIA assistant, article summarization), the proprietary PRIMe methodology for PR effectiveness measurement, and a Medialist database of over 500,000 authors and 230,000 editorial offices worldwide.

Product overview

Mediaboard is a unified media intelligence platform that combines multiple modules for comprehensive PR and marketing intelligence. Its core offering centers on real-time media monitoring across online, traditional (print, TV, radio, podcasts), and social media platforms, supplemented by media analytics, a PR publishing and distribution platform (Mediaboard Connect), and journalist contact tools (Medialist with 500K+ journalists). Key add-on modules include MAIA – AI Assistant (OpenAI-powered article summarization and natural-language querying), PRIMe (a proprietary PR effectiveness metric aligned with Barcelona Principles 4.0), Newsroom (digital press room), Emailing (press release distribution), Mediaboard Insights (next-generation analytics), and a mobile app for on-the-go access. The platform serves multiple industries including public relations, marketing, sales, crisis communication, government, and spokesperson tracking, with over 2,000 corporate clients. The company operates across Central Europe with 130+ team members.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Monitoring

Quantifiable outcome

• Trusted by 2,000+ companies
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature9 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Meltwater: Meltwater is the global leader in media intelligence and social listening, offering exactly the same monitoring, analytics, and PR workflow capabilities that MediaBoard provides — directly competing for the same enterprise PR and marketing buyers.
• Cision: Cision operates one of the largest PR, media monitoring, and communications workflow platforms globally (including PR Newswire distribution), making it a direct comparable on both monitoring and press release distribution functionality offered by MediaBoard Connect.
• Brandwatch: Brandwatch is a consumer intelligence and social media listening platform that directly overlaps with MediaBoard's social media monitoring and sentiment analysis capabilities for enterprise marketing and PR teams.
• Talkwalker: Talkwalker provides AI-powered social listening and analytics across online and social media, with comparable sentiment analysis and brand monitoring features targeted at the same enterprise marketing and communications personas as MediaBoard.
• Mention: Mention offers real-time media monitoring across web and social media for brand and competitor tracking, serving as a directly comparable SaaS platform for PR and marketing professionals — particularly the SMB end of MediaBoard's market.
• Prowly: Prowly is a PR SaaS platform with media database, journalist outreach, and PR workflow tools — directly comparable to MediaBoard Connect and Medialist — and a fellow Central/Eastern European-headquartered competitor.

Emerging players

• Signal AI: Signal AI is an AI-native media monitoring and reputation intelligence platform that competes with the AI-powered dimension of MediaBoard's MAIA offering, particularly for enterprise-grade reputation and risk use cases.
• Pulsar Platform: Pulsar is an audience intelligence and social listening platform with comparable analytics and segmentation features for brand, PR, and marketing teams — overlapping meaningfully with MediaBoard's analytics and sentiment offerings.

Broad incumbents

• Notified: Notified operates GlobeNewswire press release distribution alongside PR and social media management tools, directly overlapping with MediaBoard Connect's press release distribution and emailing capabilities for PR workflows.

Regional players

• Determ: Determ is a media monitoring and analytics SaaS focused on the Czech and Slovak markets, making it a directly comparable regional competitor with substantial overlap to MediaBoard's strongest home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediaboard_com
• Facebookfacebook.com/app.mediaboard
• LinkedInlinkedin.com/company/mediaboard-com
• Instagraminstagram.com/mediaboard_com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaBoard