Movetic

What Movetic does

Movetic is an independent, full-service creative branding agency founded in 2014 and headquartered in Encinitas/San Diego, California. The firm describes itself as a progressive brand consultancy organized around three interconnected service pillars—Brand Strategy (discovery workshops, competitive/market analysis, positioning, brand architecture, and purpose), Brand Identity (art direction, logo systems, typography, brand voice, naming, and tagline development), and Brand Ignition (digital platforms, e-commerce, packaging, marketing materials, photography, videography, and multi-channel campaigns). Service delivery spans strategic, design, development, and content disciplines under a single roof, with capability modules including Digital Experiences (Web), Traditional Experiences (Print), and Multi-Media Experiences (Content), plus an experimental innovation arm called Movetic Labs launched in 2024.

Name

Movetic

Legal name

Movetic

Website

https://themovetic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Movetic is an independent San Diego-based brand consultancy founded in 2014, delivering brand strategy, identity, and activation services to consumer-goods, food/beverage, hospitality, and technology clients through project-based engagements ranging from $10K to $150K+.

Ownership category

akta.pro rank

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Consulting and Creative Services: Movetic generates revenue through professional services including brand strategy, brand identity, and brand ignition engagements. They work with clients on project-based engagements across various budget tiers ranging from $10-20K to over $150K.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Movetic is a full-service brand consultancy that builds, evolves, and accelerates CPG and lifestyle brands through three integrated service pillars: Brand Strategy (positioning, architecture, purpose), Brand Identity (visual and verbal systems, naming, voice), and Brand Ignition (websites, e-commerce, packaging, photography, videography, campaigns). Engagements span build, refresh, reposition, pivot, launch, expand, and grow phases, delivered through project-based partnerships with budget tiers from $10-20K to $150K+.

Product overview

Movetic is a progressive brand consultancy offering three interconnected service pillars: Brand Strategy (discovery, positioning, and planning), Brand Identity (visual and verbal identity creation), and Brand Ignition (activation across digital, print, and content channels). These services work in sequence to build, evolve, and accelerate brands. The agency also operates Movetic Labs for experimental projects and maintains a retail store for branded apparel. Services are delivered through a multi-faceted team under one roof, specializing in CPG and lifestyle companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Comprehensive brand strategy services including discovery workshops, creative market analysis, brand positioning and promise, brand architecture and reasons-to-believe, brand purpose, and brand community development to drive growth and scalability for consumer brands.
• Brand Identity Bespoke visual and verbal brand identity creation services covering art direction, logo suite, color palette, typography, creative territories, brand guide, naming, tagline and living lines, product and service messaging, brand voice, and brand ethos.
• Brand Ignition Brand activation and experience services including digital platforms and websites, e-commerce websites, custom engagement, sales collateral and tools, marketing materials, package design, out-of-home activation, lifestyle and product photography, branded videos, and multi-faceted campaign work.
• Movetic Store Apparel merchandise created by Movetic creatives for other creatives, distributed through a dedicated online store at store.themovetic.com.

Quantifiable outcome

• Skrewball Whiskey became top-growing spirit brand and achieved successful acquisition by a major spirits company
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• SalesForcecoreTechnology or IntegrationIntegration partner for CRM connectivity enabling client data synchronization and marketing automation workflows
• HubSpotcoreTechnology or IntegrationIntegration partner for marketing automation and CRM functionality
• KlaviyocoreTechnology or IntegrationEmail marketing platform integration for e-commerce and brand client campaigns
• ShopifycoreTechnology or IntegrationE-commerce platform used for client website builds and development
• WordPresscoreTechnology or IntegrationCMS platform utilized for client website development projects

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pearlfisher: Independent brand strategy and design consultancy focused on CPG and lifestyle brands (food, beverage, beauty, wellness). Directly comparable to Movetic in offering scope (strategy, identity, packaging) and vertical focus on consumer brands.
• &Walsh: Boutique design and branding agency offering brand identity, art direction, and digital for consumer and lifestyle brands. Closely comparable in size, full-stack service offering, and founder-led creative culture.
• Siegel+Gale: Global brand strategy and design consultancy with a "simple" branded experience methodology. Comparable to Movetic for brand strategy, naming, identity, and digital across consumer and enterprise clients.
• Ginette Studio: Boutique creative studio providing branding, art direction, and digital experiences for lifestyle and consumer brands. Matches Movetic on offering mix and target consumer/lifestyle segment.

Broad incumbents

• Pentagram: Largest independent design firm with a partnership model spanning brand identity, digital, and packaging. Same core disciplines as Movetic but at much greater scale and global reach.
• Anomaly: Independent creative agency with brand strategy, advertising, and content capabilities serving CPG, tech, and lifestyle clients. Overlaps with Movetic in strategy and brand work but operates at much larger scale.
• Mother: Independent global creative agency delivering brand strategy, advertising, and content. Comparable creative ambition to Movetic with substantially broader geographic and client footprint.
• Wieden+Kennedy: Iconic independent creative network working across brand strategy, advertising, and content for CPG, tech, and lifestyle clients like Nike. Broader incumbent with overlapping creative services to Movetic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr8ZR3sCyOmwGX1WzMIDDwg/featured
• Facebookfacebook.com/movetic
• LinkedInlinkedin.com/company/movetic
• Instagraminstagram.com/movetic
• Xx.com/movetic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movetic