Maisonic

What Maisonic does

Maisonic is the official direct-to-consumer online boutique of AVIDSEN SAS, a privately held French company headquartered in Tours, operating in the connected-home and security category since 2005. The platform sells more than 2,500 SKUs spanning gate and garage motorization, video intercoms, indoor and outdoor IP cameras, wireless home alarms, connected thermostats, solar energy kits, and smart plugs and lighting, distributed under Avidsen (proprietary ecosystem), Philips, Thomson, and Extel brand authorizations. The core technology layer is the Avidsen Home smartphone application, which unifies cameras, alarms, thermostats, gate motors, and connected accessories under a single iOS/Android interface with scenario-based automation, Alexa/Google Home compatibility, and real-time push notifications triggered by motion and human-shape detection.

The business runs on a pure one-time-purchase hardware model with no subscription fees on the majority of products, supplemented by accessories, spare parts, a 'Seconde vie' refurbished line, and seasonal SOLDES promotions. Pricing ranges from approximately €2.90 for entry-level mini-alarms to over €900 for complete alarm kits, with free shipping on orders over €60, and payment options including credit card, PayPal, 3x/4x installments, and Apple Pay. The go-to-market is exclusively the maisonic.com owned storefront with domestic French shipping and an in-house Tours-based technical support team providing pre- and post-sale guidance; no marketplace listings, reseller networks, or international storefronts are disclosed. Customer segments are primarily French residential homeowners, with a secondary segment of apartment and rental residents preferring wireless, easy-to-install devices.

Name

Maisonic

Legal name

AVIDSEN

Website

https://maisonic.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Maisonic is the official online boutique of French company AVIDSEN SAS, selling 2,500+ connected-home and security products (cameras, alarms, gate motors, thermostats, solar kits) under Avidsen, Philips, Thomson, and Extel brands to French homeowners and renters via maisonic.com.

Ownership category

akta.pro rank

Product category

Smart Home & Security E-commerce

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Smart Garage Door & Gate Controllers Retail (CRAIAMAK)

Keywords

• Smart home products
• Home security systems
• Gate automation
• Video intercoms
• Solar energy solutions

Headquarters

HQ city

Deux Lions

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Maisonic generates revenue through direct online retail sales of physical smart home and security products including gate motorizations, video intercoms, IP cameras, alarms, solar panels, thermostats, and connected devices. The business operates on a one-time purchase model with no subscription fees for the majority of products. Additional revenue comes from accessories, spare parts, and replacement components. The company offers free shipping on orders over €60 and accepts various payment methods including 3x/4x installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maisonic is a French online boutique operated by AVIDSEN SAS, selling more than 2,500 smart home and security products directly to consumers. The catalog covers gate and garage motorization, video intercoms, IP cameras, alarm systems, connected thermostats, and solar energy kits from brands including Avidsen, Philips, Thomson, and Extel. All connected devices are unified through the Avidsen Home smartphone application for cross-category control and scenario automation.

Product overview

Maisonic is an online retail subsidiary of Avidsen, specialising in smart home and security products since 2005. The product portfolio encompasses gate and garage motorization systems, video doorbells and intercoms, solar energy solutions, and a comprehensive range of connected security devices including cameras and alarms. The Avidsen Home ecosystem unifies these diverse product categories — access control, heating, energy management, security cameras, and lighting — under a single free smartphone application with scenario-based automation capabilities. Core product lines include HomeCam IP cameras (interior and exterior, wired and solar-powered), HomeSecure wireless alarm systems, connected thermostats compatible with Amazon Alexa and Google Home, and branded offerings from Philips WelcomeEye, Extel, and Thomson. With over 2,500 products available, the platform serves both residential and professional security and automation needs, while also offering non-connected devices like weather stations and flashlights.

Differentiator

Problem solved

Functional benefit

Brands

• Avidsen Home: Écosystème domotique complet permettant de piloter tous les objets connectés avec une seule application gratuite.

Products and services

• Gate and Garage Motorization Systems Automated motorization kits for swing gates, sliding gates, garage doors, roller shutters, and solar-powered access control, including connected variants controllable via the Avidsen Home app for residential homeowners.
• Video Doorbell and Intercom Systems Wired and wireless video doorphones and intercoms enabling visual visitor identification and smartphone connectivity, available from Philips (WelcomeEye), Extel, Thomson, and Avidsen brands for residential access control.
• Solar Energy Solutions Plug-and-play solar panels, solar kits for gate motorization, solar-powered cameras, and solar alarms that enable sustainable, off-grid home security and automation for residential properties.
• HomeCam IP Security Cameras Indoor and outdoor WiFi IP cameras with resolutions up to 2.5K/4MP, PTZ motorization, night vision, motion detection, two-way audio, and smartphone app connectivity, designed for residential surveillance through the Avidsen Home ecosystem.
• HomeSecure Wireless Alarm Systems Wireless home alarm kits with motion detectors, door and window sensors, outdoor solar sirens, and smartphone connectivity, sold without subscription fees for residential intrusion detection.
• Mini-Alarm Window and Door Sensors Compact standalone alarms for doors and windows (including Avidsen CodeGuard and DoorGuard ranges) with code keypad and remote control options, aimed at apartments, rentals, and budget-conscious buyers.
• Connected Thermostats and Radiator Controls WiFi-connected and wired thermostats for boilers and heat pumps plus smart radiator valve controls compatible with Amazon Alexa and Google Home for residential heating management.
• Smart Birdfeeder WiFi-connected smart bird feeder with integrated solar panel and camera enabling remote observation of garden birds via smartphone, sold as a stand-alone wildlife monitoring device.

Quantifiable outcome

• More than 2,500 products available from a single source
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AvidsencoreChannel Partner/ Reseller/ DistributorMaisonic is the official boutique of Avidsen, a company specializing in connected home and security products for over 25 years. Avidsen designs and manufactures the Avidsen Home ecosystem of products including gate motors, cameras, alarms, thermostats, and smart plugs, which Maisonic distributes exclusively through its online platform.
• PhilipscoreChannel Partner/ Reseller/ DistributorMaisonic is an authorized distributor of Philips smart home and security products, specifically the Philips WelcomeEye range of video intercoms and the Philips smart camera lineup (e.g., WelcomeEye Look, WelcomeEye Connect series). Philips products represent a premium tier of Maisonic's offering.
• ThomsoncoreChannel Partner/ Reseller/ DistributorMaisonic distributes Thomson-branded smart home and security products including Thomson Rheita cameras, Thomson video intercoms, and Thomson alarm systems. Thomson products are featured prominently across camera, intercom, and alarm categories.
• ExtelcoreChannel Partner/ Reseller/ DistributorMaisonic is an authorized distributor of Extel products, particularly the Extel Umii range of connected gate motorization systems and intercom/video doorbell products. Extel products are featured in motorization, intercom, and accessory categories.
• FEVAD (Fédération du e-commerce et de la vente à distance)minorOthersAVIDSEN (the parent company operating Maisonic) is a member of FEVAD and subscribes to its consumer mediation service. In the event of unresolved consumer disputes, customers can escalate complaints to the FEVAD consumer mediator.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Delta Dore: French smart home specialist offering connected heating, lighting, shutters, and security with its Tydom ecosystem; comparable to Maisonic because it serves the same French residential market with overlapping categories (thermostats, alarms, gate/roller controls) but as an established manufacturer rather than a multi-brand retailer.
• Cdiscount: Leading French general-merchandise e-commerce marketplace selling smart home, security, and motorization products; comparable to Maisonic as a French online channel for the same consumer categories, though Cdiscount is a multi-seller marketplace while Maisonic is a single-operator specialty boutique.
• Ring (Amazon): Amazon-owned smart doorbell, camera, and home security brand with a subscription ecosystem; directly overlaps Maisonic's camera, video doorbell, and alarm SKUs and competes for the same French residential security buyer, albeit with substantially larger marketing and ecosystem advantages.
• Legrand: Global electrical and digital building infrastructure group owning Netatmo and broader smart home lines; comparable to Maisonic through its residential connected product portfolio and French market presence, but operates at vastly larger scale across B2B and B2B2C channels.
• Somfy: French home automation incumbent specializing in motorized blinds, shutters, gates, and a TaHoma smart home ecosystem; directly comparable to Maisonic because it sells overlapping residential motorization and home automation hardware into the same French homeowner base, though at significantly larger scale and broader product scope.

Direct peers

• Netatmo: French smart home brand (now part of Legrand) selling connected cameras, doorbells, thermostats, and weather stations; directly comparable to Maisonic's Avidsen Home product categories and French customer base, competing head-to-head on connected residential security and energy management.
• Arlo Technologies: Pure-play connected home security camera and doorbell vendor with subscription-based cloud services; comparable to Maisonic on the HomeCam camera, alarm, and doorbell categories, but operates a global subscription-led model versus Maisonic's hardware-only multi-brand retail model.
• Thomson Security (Bigben Connected): Thomson-branded smart home and security products distributed in France through Maisonic and other retailers; a direct product peer because Maisonic carries the Thomson Rheita cameras, intercoms, and alarm lines, making Thomson both a supplier and a competing storefront-facing brand in the same French category.

Emerging players

• Konyks: French smart home brand selling connected plugs, bulbs, cameras, and sensors via its own e-commerce site; comparable to Maisonic as a France-based DTC smart home specialist, though narrower in product scope and absent the motorization and intercom categories.
• Xiaomi / Aqara: Chinese consumer electronics group with Aqara-branded smart home sensors, cameras, and hubs sold across Europe; comparable to Maisonic on the connected plug, sensor, and camera categories with aggressive price competition, particularly through online channels serving French consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@avidsenfrance
• Facebookfacebook.com/maisonic.lmn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maisonic