Mike Boyle Strength and Conditioning

What Mike Boyle Strength and Conditioning does

Mike Boyle Strength and Conditioning (MBSC) is a private strength and conditioning training company founded in 1996 by Mike Boyle and Bob Hanson. It operates two owned-and-operated facilities — a 22,500 sq ft site in Woburn, MA (opened 2010) and a 7,500 sq ft site in Middleton, MA (opened 2017) — plus a distributed digital product portfolio. The company delivers group training, personal training (including semi-private 2–5 person), and sport-specific sports performance programming for adults, middle school, high school, and college athletes, as well as one-on-one online training for professional athletes.

The core product is the MBSC functional strength and conditioning methodology, delivered in-person at the two facilities and online through a partnership with the Train Heroic marketplace, which distributes sport-specific programs for hockey, soccer, golf, baseball, basketball, football, volleyball, and adult performance. Supporting digital products include MBSC.TV (a continuing-education membership site for fitness professionals), the Certified Functional Strength Coach (CFSC) certification taught in 20+ countries across 6 continents, and MBSC Thrive, a licensed programming system that allows other gyms to license MBSC methodology. Add-on services include in-house physical therapy (John Pallof), massage therapy (Movement As Medicine), nutrition coaching (Momentum Nutrition), and a merchandise storefront on Square.

The business is a multi-stream operation combining subscription and session-based consumer training revenue (in-person group memberships, personal training), digital subscriptions (Train Heroic, MBSC.TV), one-time and recurring education revenue (CFSC certification, internship program), B2B licensing (MBSC Thrive), and merchandise. The go-to-market blends direct-to-consumer at the physical facilities, a marketplace channel via Train Heroic, and a community-led growth motion where the internship program and global CFSC instruction generate brand ambassadors and inbound awareness. The company is privately held with no disclosed external funding, and ownership appears concentrated with the founders and named coaches.

Name

Mike Boyle Strength and Conditioning

Legal name

Mike Boyle Strength and Conditioning

Website

https://bodybyboyle.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Mike Boyle Strength and Conditioning is a private, founder-led strength and conditioning operator running two Massachusetts training facilities and a global digital portfolio of online coaching, professional certification, and gym-licensing products for athletes and adults.

Ownership category

akta.pro rank

Headquarters

HQ city

North Andover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Group Training Memberships: Adult functional training groups and sports performance programs offered on a session/season basis. Summer session runs from 6/22-8/27/2026. Clients sign up for preset times/days for the season at Woburn or Middleton locations.
2. Personal Training: One-on-one personalized coaching and programming tailored to individual goals. Semi-private training (2-5 people) also available at more cost-effective price points. Clients receive consultation, movement screen, and customized programs.
3. Online Training Subscriptions: MBSC Online Training via Train Heroic marketplace offering ongoing programs for hockey, soccer, golf, adult performance. Free 7-day trial available; members can cancel anytime. Self-paced remote programs also available.
4. Merchandise Sales: Online store selling branded merchandise including t-shirts and hoodies (Spring Season). Orders processed through Square e-commerce platform.
5. Education and Certifications: CFSC (Certified Functional Strength Coach) certification program offered as a paid course. MBSC.TV membership site provides continuing education content for fitness professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mike Boyle Strength and Conditioning operates two Massachusetts training facilities (Woburn and Middleton) and an online platform that deliver in-person and virtual strength and conditioning training to adults, youth athletes, collegiate athletes, and professional athletes. Beyond facility-based training, MBSC sells online group and self-paced sport-specific programs via Train Heroic, one-on-one online coaching, the Certified Functional Strength Coach (CFSC) certification taught globally, the MBSC.TV professional education membership, the MBSC Thrive licensed programming system for partner gyms, internships, and complementary in-house physical therapy, massage therapy, and nutrition services.

Product overview

Mike Boyle Strength and Conditioning (MBSC) is a strength and conditioning facility offering both in-person and online training services through a multi-product portfolio. In-person offerings include Adult Functional Training Programs (group sessions), Sports Performance Programs (middle school, high school, and college athlete groups), and Personal Training (one-on-one and semi-private options). The digital portfolio includes Online Training delivered via TrainHeroic (online group training and remote self-paced programs for various sports including hockey, soccer, golf, baseball, basketball, football, and volleyball), plus MBSC.TV membership site. Education products include the Certified Functional Strength Coach (CFSC) certification (taught globally), Sports Performance Coach Internship program, and Education Videos on YouTube. Add-on services include in-house Physical Therapy (John Pallof), Movement As Medicine massage therapy, and Momentum Nutrition coaching. The company operates two physical locations in Woburn and Middleton, MA, and has been operating since 1996.

Differentiator

Problem solved

Functional benefit

Brands

• MBSC Online Training: The world's best software for creating workout plans, partnered with Train Heroic.
• MBSC.TV
• Certified Functional Strength Coach (CFSC)
• MBSC Thrive
• StrengthCoach.com

Products and services

• Adult Functional Training Programs
• Sports Performance Programs
• Personal Training
• Online Training (MBSC Online Training)
• MBSC.TV
• Certified Functional Strength Coach (CFSC) Certification
• Sports Performance Coach Internship
• Education Videos (YouTube)
• In-House Physical Therapy
• Movement As Medicine (Massage Therapy)
• MBSC Store (Branded Merchandise)

Quantifiable outcome

• Alumni include professional athletes in NHL, MLB, NFL, NBA, Olympics, Premier League Soccer, Professional Boxing
• +1 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Train HeroiccoreTechnology or IntegrationMBSC partnered with Train Heroic to offer the most comprehensive performance enhancement training and online training. The MBSC results-driven approach is now available online in a virtual format through Train Heroic marketplace.
• Momentum NutritionminorStrategic or Co-development PartnerOfficial nutrition coaching partner of MBSC. Offers group and individual nutrition coaching options for MBSC clients.
• MBSC ThrivecoreOEM/ Whitelabel/ Licensing PartnerLeading licensed Programming System in the world. MBSC Thrive allows other gyms to license MBSC programming systems.
• John Pallof (Physical Therapy)minorStrategic or Co-development PartnerIn-house physical therapist providing world class physical therapy to athletes and adult clients. Specializes in orthopedic conditions, injury assessment and treatment.
• Movement As MedicineminorStrategic or Co-development PartnerOfficial massage therapists of MBSC. Each MAM therapist is also an MBSC strength coach, providing unique combination of massage therapy and strength and conditioning.
• OOFOSminorGTM or Marketing PartnerFootwear brand featuring MBSC trainers. Featured Trainer section highlights Joe Squizzero with OOFOS products.
• CertifiedFSC.comcoreOEM/ Whitelabel/ Licensing PartnerCertified Functional Strength Coach certification program making good coaches great and great coaches even better. Taught globally.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Onnit: Onnit is a broad wellness and fitness brand with supplements, training content, and an Onnit Academy certification — adjacent competitor for the consumer-facing fitness and professional-coach markets MBSC addresses.
• National Academy of Sports Medicine (NASM): NASM is a large-scale certification body delivering personal trainer and performance credentials to a global audience. Overlaps with MBSC's CFSC education revenue stream and competes for share of coach education wallets.
• National Strength and Conditioning Association (NSCA): NSCA offers the CSCS credential and continuing education content widely used by strength coaches — competes with CFSC and MBSC.TV for the professional coach education audience.

Direct peers

• Parisi Speed School: Parisi Speed School is a franchise network delivering youth athletic performance and speed/conditioning training; competes with MBSC Sports Performance Programs for the middle and high school athlete segment.
• EXOS: EXOS (formerly Athletes' Performance) operates performance and fitness centers with athlete-focused training, corporate wellness programs, and a coach education curriculum — directly overlapping MBSC's sports performance, adult functional training, and certification pillars.
• Cressey Sports Performance: Cressey Sports Performance is a Massachusetts-based private facility serving professional baseball players and athletes with strength and conditioning programming, plus online training and remote products — a tightly comparable geography and offering profile to MBSC.
• FASTER (Functional Athlete Strength Training & Energy Rehabilitation): FASTER is a private strength and conditioning performance center for athletes and adults with an emphasis on sports performance — closely aligned with MBSC's athlete and adult functional training core.
• Ignite Sport & Fitness: Ignite Sport & Fitness is a multi-purpose athletic and conditioning facility offering group strength training, personal training, and youth performance services — overlapping with MBSC's mixed adult and youth programming.
• DeFranco's Training Systems: DeFranco's runs a gym plus a robust online and educational platform (DeFranco University), serving athletes and general fitness clients with structured strength and conditioning — parallel to MBSC's hybrid facility + online + certification model.

Emerging players

• Renaissance Periodization: Renaissance Periodization sells science-based training templates, nutrition guides, and certification courses to athletes and coaches — a content-and-certification competitor broadly overlapping with MBSC's online and CFSC offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mbscvideo
• Instagraminstagram.com/pallofpt
• Xx.com/BodybyBoyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike Boyle Strength and Conditioning