Genpower
Genpower Ltd is a UK-based importer and distributor of power products serving B2B dealers and B2C consumers through exclusive distribution rights for Hyundai and JCB brands, with growing e-commerce and 3PL fulfilment operations.
- Company typePrivate
- Founded2006
- HeadquartersWales, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Genpower does
Genpower Ltd is a family-run importer and distributor of power products founded in 2006 and headquartered in Pembroke Dock, Wales. The company serves B2B dealers, B2C consumers, and ecommerce merchants through a multi-channel distribution model spanning wholesale, direct ecommerce, marketplaces, retail showrooms, and third-party logistics services. Its portfolio combines exclusive regional licenses for Hyundai Power Products (UK and Ireland) and JCB portable power and petrol equipment (worldwide excluding India) with wholly-owned brands P1 Power Equipment, Evopower, Power-Spares, and The Powersite retail stores, plus distributed brands Gardentek and BE Pressure. Product lines cover garden machinery, generators (petrol up to leisure/industrial ratings and diesel gensets up to 550kVA standby), pressure washers, air compressors, water pumps, power tools, light construction equipment, and over 22,000 replacement parts.
Operations are anchored by a 120,000 sq ft headquarters and a 100,000 sq ft Newport distribution centre with 16,000 pallet capacity and 10 dock-level loading bays, supported by international offices in Ebene, Mauritius and Jinhua City, China for quality control and supplier relationships. The technology stack includes a Warehouse Management System with handheld walk-around integration for paperless operations, drone-based inventory checks, ERP integration, and ecommerce platform integrations with Shopify, Amazon, eBay, BigCommerce, ManoMano, and OnBuy, alongside consumer payment integrations with SagePay/Opayo, Klarna, Clearpay, and Tower Finance. The 3PL Fulfilment service offers end-to-end ecommerce order processing including container destuffing, storage, picking, packing, and despatching with next-day delivery capability.
Genpower's revenue has grown from £350,000 in its first year to a projected £50 million+ turnover for FY2023/24, with revenue rising from £7.75M (2017/18) to £40M (2022/23). The company is bootstrapped with no disclosed external funding or parent company, recognised through the Sunday Times Fast 100, Wales Fast Growth 50, and multiple Pembrokeshire Business Awards, with leadership indicating M&A activity, new territories, and new brands as priorities for FY2025/26.
Genpower firmographics
Firmographics- Name
- Genpower
- Legal name
- Genpower Ltd
- Website
- https://genpower.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Genpower Ltd is a UK-based importer and distributor of power products serving B2B dealers and B2C consumers through exclusive distribution rights for Hyundai and JCB brands, with growing e-commerce and 3PL fulfilment operations.
- Ownership category
- akta.pro rank
Genpower industry classification
Industry- Product category
- Power Equipment Distribution
- NAICS
- Motor and Generator Manufacturing (335312), Turbine and Turbine Generator Set Units Manufacturing (333611), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Microturbines, Fuel Cells & Distributed Generation Prime Movers (IMAHAFAH)
Keywords
Where Genpower is headquartered
LocationHeadquarters
- HQ city
- Wales
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Genpower business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Power Equipment Distribution: Import and distribution of power equipment including generators, pressure washers, air compressors, water pumps, power tools through dealer network and direct-to-consumer channels
- 3PL Fulfilment Services: Third-party logistics services including container destuffing, palletising, storage, picking, packing and despatching for ecommerce merchants
- Aftermarket Parts & Service: Sales of replacement parts and aftersales service/repair work undertaken by in-house team
- Own Brand Sales: Sales of proprietary brands including P1 Power Equipment, Evopower, Gardentek and BE Pressure directly to consumers at wholesale prices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Wholesale Pricing |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
Genpower product offering
Product offeringCore offering
Genpower is an importer and distributor of power products including generators (petrol and diesel up to 550kVA), pressure washers, air compressors, water pumps, garden machinery, power tools and light construction equipment. The company distributes through an approved B2B dealer network, direct-to-consumer e-commerce channels (own websites, Amazon, eBay), physical retail stores (The Powersite), and worldwide international distributor networks, while also offering 3PL ecommerce fulfilment services and aftermarket parts (Power-Spares).
Product overview
Genpower Ltd is a power product importer and distributor operating as a family-run business founded in 2006. The company operates a multi-brand portfolio distribution model rather than a single unified product. Core distribution includes Hyundai Power Products (exclusive UK/Ireland), JCB Tools and JCB Portable Power (worldwide distributor excluding India), alongside wholly-owned brands P1 Power Equipment, Evopower, Power-Spares, and The Powersite retail stores. The company also distributes Gardentek and BE Pressure brands. A key differentiator is the 3PL Fulfilment service offering end-to-end ecommerce fulfillment with warehouse automation and platform integrations. The brand portfolio spans garden machinery, generators (petrol/diesel up to 550kVA), pressure washers, air compressors, water pumps, power tools, and spare parts, supported by over 350 product lines and 22,000 replacement parts.
Differentiator
Problem solved
Functional benefit
Brands
- P1 Power Equipment: Solely owned brand of Genpower Ltd, offering products sold direct to UK consumers at wholesale prices with 2-year warranty on lawn mowers.
- Evopower
- Garden Tek
- Power-Spares
- The Powersite
Products and services
- Hyundai Power Products Exclusive UK and Ireland distributor for Hyundai Power Products including garden machinery, petrol generators for leisure and industrial use, diesel generators for standby use up to 550kVA, petrol/diesel/electric pressure washers, electric and petrol air compressors, electric/petrol/diesel water pumps, power tools, light construction equipment and workshop equipment.
- JCB Tools UK distribution rights for JCB Tools including corded, cordless, hand and bench-top products. Working alongside a partner as sub-licensee, with stock available in the UK.
- JCB Portable Power & Petrol Equipment Worldwide (excluding India) distributor for JCB portable power and petrol equipment including petrol generators, woodchippers, petrol engines, petrol pressure washers and diesel space heaters.
- P1 Power Equipment Solely owned brand of Genpower Ltd, offering high-quality products sold direct to UK consumers at wholesale prices including lawn mowers and related garden equipment powered by Hyundai engines. All P1 Lawn Mowers come with 2-year warranty.
- Evopower UK designed diesel generators offered worldwide using own engines, Hyundai and Cummins diesel engines. Coupled with various alternators and ComAp or Deep Sea Electronic control panels. Available ExWorks from Pembrokeshire, Wales.
- BE Pressure
Quantifiable outcome
- Sustained year-over-year revenue growth from £7.75M (2017/18) to £50M+ (2023/24 projected)
- +2 more outcomes
Companies that use Genpower
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Genpower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Genpower partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Aid Alliance (Plant and Hire Aid Alliance)minorHumanitarian partnership to donate power equipment to communities in need. Genpower and JCB Tools donated over 70 generators to support humanitarian efforts in Ukraine through Aid Alliance.
- Hyundai Motor CompanycoreExclusive UK & Ireland distributor for Hyundai Power Products including garden machinery, generators, pressure washers, air compressors, water pumps and power tools. Also holds global distribution rights for Hyundai Tools.
- JCBcoreWorldwide distributor (excl. India) for JCB portable power and petrol equipment including generators, woodchippers, petrol engines, pressure washers, diesel space heaters. Also holds UK distribution for JCB Tools corded, cordless, hand and bench-top products as sub-licensee.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Genpower competitors and assessment
Company assessmentBroad incumbents
- Screwfix: Screwfix is the UK's largest direct-to-trader retailer of power tools, hardware, and outdoor equipment, with extensive own-brand and distributed-brand catalogues. Comparable to Genpower because both serve trade and DIY buyers across overlapping power-tool and outdoor equipment categories via omnichannel (online + branch) fulfilment.
- Toolstation: Toolstation is a UK trade-supplies retailer carrying power tools, generators, water pumps, and garden machinery via a catalogue/branch model. Comparable to Genpower because the product overlap (generators, pressure washers, air compressors, hand and power tools) and SMB/trade customer base are closely aligned even though Toolstation is a substantially larger retailer under the Travis Perkins group.
Direct peers
- Stihl GB: Stihl GB is the UK subsidiary and exclusive distributor of Stihl outdoor power equipment (chainsaws, blowers, trimmers, pressure washers). Directly comparable to Genpower because both operate as exclusive UK distributors for major European/global power-equipment OEMs, combining dealer-network distribution with service and spare-parts aftersales support.
- Husqvarna UK: Husqvarna UK distributes Husqvarna-branded outdoor power products, garden machinery, and construction equipment through a UK dealer network. Comparable to Genpower because both serve the same end markets (garden, construction, professional users) and use a similar OEM-aligned distribution model with service, parts, and warranty support.
- Honda Power Equipment UK: Honda Power Equipment UK sells Honda-branded generators, water pumps, and outdoor power equipment through a dealer network. Comparable to Genpower because Honda engines are also embedded in BE Pressure products Genpower distributes, and both companies occupy the OEM-driven power-equipment distribution lane serving consumer and professional segments.
- Mountfield (STIHL group): Mountfield is a UK garden-machinery brand sold through a dealer network, offering lawnmowers and outdoor power equipment under the Stihl group umbrella. Comparable to Genpower because it occupies the same branded-garden-equipment distribution lane, with similar dealer-led go-to-market and aftersales-parts support.
Others
- Hyundai Power Equipment (direct / Hyundai Heavy Industries): Hyundai Heavy Industries is the OEM whose power products Genpower distributes exclusively in the UK and Ireland. Included as a peer because it represents the supplier-side counterparty: any change in Hyundai's distribution strategy would directly affect Genpower's core revenue, and BE Pressure's competing Honda-powered line shows the same OEM-alignment dynamic.
Regional players
- Cox Power Equipment (Hyundai branded): Cox distributes Hyundai-branded power equipment (generators, lawn equipment, pressure washers) in Australia — analogous to Genpower's UK/Ireland Hyundai rights. Comparable because it demonstrates the same Hyundai distribution model in a different geography, illustrating both the value of exclusive territory rights and the geographic narrowness of Genpower's current footprint.
- Fiamma UK (awnings/power equipment niche): Fiamma is a European distributor of leisure-vehicle and outdoor power equipment via dealer networks. Comparable to Genpower because the dealer-led international distribution of branded power products and the multi-territory expansion blueprint structurally resemble Genpower's JCB worldwide distributor build-out.
Emerging players
- ManoMano UK: ManoMano is a UK and European online marketplace specialised in home improvement, garden, and DIY including power tools and outdoor equipment. Comparable to Genpower as an alternative sales/fulfilment channel that the company already integrates with for 3PL services and that competes for end-consumer attention against Genpower's own e-commerce listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Genpower social profiles
Digital presenceGenpower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genpower leadership team
Management profileNumber of profiles
Profiles5 records
Genpower subsidiaries and ownership
Company hierarchySubsidiaries2 records
Genpower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genpower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genpower
What does Genpower do?
Genpower is an importer and distributor of power products including generators (petrol and diesel up to 550kVA), pressure washers, air compressors, water pumps, garden machinery, power tools and light construction equipment. The company distributes through an approved B2B dealer network, direct-to-consumer e-commerce channels (own websites, Amazon, eBay), physical retail stores (The Powersite), and worldwide international distributor networks, while also offering 3PL ecommerce fulfilment services and aftermarket parts (Power-Spares).
Is Genpower a public or private company?
Genpower is a private company. It is classified as family owned and is currently operating.
When was Genpower founded?
Genpower was founded in 2006. It employs 51 to 100 people.
Where is Genpower based?
Genpower is headquartered in Wales, United Kingdom, in the Europe region.
How does Genpower make money?
Four revenue lines are on record. Power Equipment Distribution is the primary driver. The others are 3PL Fulfilment Services, aftermarket Parts & Service and own Brand Sales.
Who are Genpower's main competitors?
Broad incumbents on record are Screwfix and Toolstation. Direct peers are Stihl GB, Husqvarna UK, Honda Power Equipment UK and Mountfield (STIHL group). Hyundai Power Equipment (direct / Hyundai Heavy Industries) is listed as an others. Regional players are Cox Power Equipment (Hyundai branded) and Fiamma UK (awnings/power equipment niche). ManoMano UK is listed as an emerging player.
Does Genpower have an API?
No public API is recorded for Genpower.
What industry is Genpower in?
Genpower's product category is Power Equipment Distribution. Its primary akta.pro industry code is IMAHAFAH, Microturbines, Fuel Cells & Distributed Generation Prime Movers. Its NAICS code is 335312 and its SIC code is 3621.