PMA Assurances

What PMA Assurances does

PMA Assurances, operating under the trade name Ellipse Assurances, is a Quebec-based independent property and casualty insurance brokerage (cabinet de courtage en assurance de dommages) founded in 1930. Headquartered in Quebec with regional offices across the province, the firm operates 30+ branches from Brossard to Amqui and employs 500+ insurance and financial services professionals. It serves individual consumers and small-to-medium businesses across Quebec, distributing home, auto, recreational vehicle, commercial, and group insurance, alongside financial services (individual insurance, savings and investments, financial planning) offered through its wholly-owned subsidiary Ellipse Services financiers. The affiliated Fondation Ellipse operates as a non-profit foundation supporting over 100 Quebec organizations.

As an independent brokerage, Ellipse does not underwrite risk; it earns revenue through commissions paid by insurance carriers when policies are placed. Customers obtain coverage by requesting free quotes through branches, a toll-free call center (1 800 567-1070), or self-service online quote tools, with brokers comparing offerings from multiple insurers. The company maintains a primary distribution relationship with Intact Assurance — clients are routed to the Intact Insurance client portal for policy management — while also placing business with multiple other carriers to support an objective-broker positioning. The technical infrastructure is non-proprietary: the firm relies on standard web quote platforms and third-party carrier portals, with no disclosed proprietary technology, AI capabilities, integrations, or APIs.

Recent strategic activity centers on consolidation within Quebec. In August 2025, AccèsConseil joined the firm; in September 2025, a partnership with Kaleido was announced to extend services to Quebec families; and in April 2026, the company acquired a significant book of personal insurance volume. Operations remain exclusively Quebec-focused, with no disclosed expansion beyond the province. Customer testimonials emphasize broker attentiveness, objective advice, and bundled-policy savings. The firm competes against national brokerages and direct-to-consumer insurers in a mature Quebec P&C market, where its primary moat is a century-old regional brand combined with an extensive physical branch network.

Name

PMA Assurances

Legal name

Ellipse Assurances

Website

https://pmaassurances.ca

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

PMA Assurances, operating as Ellipse Assurances, is a Quebec-based independent property and casualty insurance brokerage with 30+ branches and 500+ professionals, distributing home, auto, recreational vehicle, and commercial insurance to individuals and businesses across Quebec through multiple carrier partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Trois-rivières

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance brokerage, Ellipse Assurances earns revenue through commissions from multiple insurance providers. They compare products from several insurers on behalf of clients and provide objective advice, earning commissions from the insurance companies they place business with.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ellipse Assurances is a Quebec-based independent property & casualty insurance brokerage that sells personal insurance (home, auto, recreational vehicles), commercial insurance, employee benefits (group retirement and collective insurance) and financial services (individual insurance, savings/investments, financial planning). Brokers compare policies from multiple insurers — primarily Intact Assurance — to provide objective advice and customized coverage at no initial cost. The firm operates 30+ branches across Quebec and supports clients via toll-free phone and online quoting tools.

Product overview

Ellipse Assurances is a Quebec-based insurance brokerage offering a comprehensive portfolio of insurance and financial products. The core offerings include home insurance (Assurance habitation), auto insurance (Assurance auto), and recreational vehicle insurance (Assurance véhicules récréatifs) for individual clients, complemented by business insurance (Assurance pour les entreprises) and employee benefits (Avantages sociaux) for commercial clients. Financial services including individual insurance, savings, investments, and financial planning are offered through the affiliated Ellipse Services financiers. The company acts as a broker comparing products from multiple insurers to provide objective advice and customized coverage solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance (Assurance habitation) Home insurance product covering houses, condos, duplexes, rental properties, chalets and secondary residences, stationary caravans, and renter/co-owner situations, tailored to Quebec-specific property risks.
• Auto Insurance (Assurance auto) Auto insurance for vehicles ranging from used to new, with customized protection based on individual driving patterns and risk profiles.
• Recreational Vehicle Insurance (Assurance véhicules récréatifs) Insurance for motorcycles, snowmobiles, ATVs (VTT), RVs, caravans, and boats, addressing seasonal and specialized vehicle protection needs.
• Business Insurance (Assurance pour les entreprises) Commercial insurance solutions tailored to Quebec businesses across sectors and industries, covering industry-specific risks and regional requirements.
• Employee Benefits for Businesses (Avantages sociaux pour les entreprises) Group benefits offering including collective retirement plans and group insurance, delivered through Ellipse Services financiers to support employee retention and benefits needs of Quebec employers.
• Financial Services (Services financiers) Financial services including individual insurance, savings and investments, and financial planning, distributed through the Ellipse Services financiers subsidiary.
• Travel Insurance (Assurance voyage) Travel insurance coverage for individual Quebec travelers, distributed as part of the individual insurance offerings.
• Valuable Items Insurance (Objets de valeur) Insurance coverage for valuable personal property and objects, offered as a standalone individual insurance product for Quebec residents.
• Group Insurance Program (Programme Groupe) Group insurance program for individuals and families, providing coverage options tailored to Quebec-based groups.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• KaleidominorStrategic or Co-development Partner · 2 September 2025Kaleido and Ellipse Assurances announced a new partnership benefiting Quebec families, providing additional services and support to individual clients.
• AccèsConseilminorStrategic or Co-development Partner · 11 August 2025AccèsConseil joined Ellipse Assurances as part of an acquisition/expansion of their insurance portfolio in the individual insurance segment.
• Intact AssurancecoreChannel Partner/ Reseller/ DistributorEllipse Assurances has a financial relationship with Intact Assurance and primarily works with them. The company directs clients to Intact Insurance for policy management through their client portal. Intact is the primary insurer partner for Ellipse Assurances.
• Multiple InsurerscoreChannel Partner/ Reseller/ DistributorAs an independent brokerage, Ellipse Assurances works with multiple insurance providers to offer clients comparative options, though they primarily partner with Intact Assurance.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lussier: Lussier is a Quebec-headquartered insurance and financial services brokerage serving individuals and businesses across the province. It is a directly comparable independent brokerage competing for the same Quebec personal and commercial lines clients with a similar multi-product (insurance + financial services) model.
• BrokerLink: BrokerLink is one of Canada's largest personal and commercial property & casualty insurance brokerages, with significant branch density in Quebec. Comparable in product breadth (auto, home, business, life), sales-led branch model, and multi-carrier placement strategy.
• Westland Insurance: Westland is a large Canadian P&C insurance brokerage with branch networks across multiple provinces and a similar personal/commercial lines mix. Comparable as a multi-branch independent brokerage pursuing a regional roll-up strategy.
• BFL Canada: BFL Canada is a leading Canadian commercial insurance brokerage with a strong Quebec presence. Directly comparable on the commercial/specialty lines side of Ellipse's business, with similar placement-and-advisory economics and carrier relationships.
• Hub International: Hub International is a North American insurance brokerage operating across Canada with personal and commercial lines. Comparable as a multi-carrier brokerage with branch distribution and mid-market/commercial specialty similar to Ellipse's enterprise segment.

Broad incumbents

• Marsh Canada: Marsh is a global insurance brokerage and risk advisory firm with a sizable Canadian operations footprint including Quebec. Comparable as an incumbent brokerage, but at materially greater scale and scope, with a heavier emphasis on large-enterprise and specialty risks rather than Quebec personal lines.
• Aon Canada: Aon is a global insurance and reinsurance brokerage with established operations across Canada. Comparable on the brokerage/advisory and employee-benefits side of Ellipse's offering, but serves a much broader geographic and enterprise footprint.

Others

• Intact Financial Corporation: Intact is Canada's largest P&C insurer and the named primary carrier partner for Ellipse Assurances (clients are directed to Intact's portal and product range). Not a direct competitor — included as a critical ecosystem counterparty whose carrier economics, appetite, and Intact Insurance platform underpin Ellipse's commission revenue and client experience.

Emerging players

• Foxquilt: Foxquilt is a Canadian digital InsurTech focused on small-business and personal lines. Comparable as an emerging Quebec/Canada-adjacent distribution channel whose direct-to-consumer model could erode the traditional independent-broker share-of-wallet that Ellipse depends on.
• Zensurance: Zensurance is a Canadian digital commercial insurance broker focused on small and mid-sized businesses. Comparable as an emerging player targeting the same SME commercial-lines segment that Ellipse's 'Assurance pour les entreprises' line serves, with a digital-first placement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CabinetPMA
• LinkedInlinkedin.com/company/pma-assurances-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMA Assurances