AFC Ann Arbor
- Company typePrivate
- Founded2014
- HeadquartersAnn Arbor, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
AFC Ann Arbor firmographics
Firmographics- Name
- AFC Ann Arbor
- Legal name
- AFC Ann Arbor, Inc.
- Website
- https://afcannarbor.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AFC Ann Arbor industry classification
Industry- Product category
- Semi-Professional Soccer Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)
Keywords
Where AFC Ann Arbor is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AFC Ann Arbor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: AFC Ann Arbor generates revenue through single-match ticket sales ($13.25 per ticket) and season ticket packages ($102.43). Season tickets provide access to all home matches (men's and women's league matches, friendlies, and playoff matches). Single-match tickets are sold through the Vivenu ticketing platform.
- Merchandise Sales: The club operates a team store (store.afcannarbor.com) selling merchandise such as scarves, apparel, and other club-branded items. Revenue is generated through direct e-commerce sales of physical goods.
- Sponsorships & Partnerships: Local businesses and organizations sponsor AFC Ann Arbor matches and the matchday experience. Sponsors receive visibility through logo placement on the website, matchday banners, and the FanSaves platform. The partnership with Destination Ann Arbor positions the club as a civic institution that drives sports tourism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 2026 Season Tickets |
| One time/ perpetual license | Pay-as-you-go | Single Match Tickets |
| Freemium | Pay-as-you-go | Youth Match Pass (Free Admission) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
AFC Ann Arbor product offering
Product offeringCore offering
AFC Ann Arbor is a community-based pre-professional soccer club founded in 2014 in Ann Arbor, Michigan. The club fields men's and women's senior teams that compete in USL League Two (men's) and USL W League (women's), respectively. Revenue is generated through ticket sales to matches, club-branded merchandise, corporate sponsorships, and community partnerships.
Product overview
AFC Ann Arbor is a community-based pre-professional soccer club offering a portfolio of products and services centered around its men's (USL League Two) and women's (USL W League) soccer teams. Core products include season tickets and single-match tickets sold via the Vivenu ticketing platform, a free Youth Match Pass program for children 13 and under, and an online Team Store selling merchandise including the 2026 AFCAA Scarf. The club also offers group ticket packages and sponsorship/partnership opportunities for businesses. Community initiatives including The Mighty Oak Project, Community Kicks, and CLR Academy extend the brand into youth development and social impact. An official Matchday Program provides fans attending games with lineups and match information. All home matches are played at Hollway Field at Pioneer High School and live-streamed via SportsEngine Play.
Differentiator
Problem solved
Functional benefit
Products and services
- AFC Ann Arbor Men's First Team The AFC Ann Arbor men's first team is the club's senior men's side, fielded in USL League Two, the pre-professional men's division of the United Soccer League. The team plays a home-and-away schedule and serves as a development destination for college-aged and aspiring professional players.
- AFC Ann Arbor Women's First Team The AFC Ann Arbor women's first team represents the women's senior program of the club and competes in the USL W League. The team provides a pre-professional pathway for female soccer players in the Ann Arbor area.
- Match Tickets Ticketed admission to AFC Ann Arbor home matches for both the men's and women's teams. Tickets are sold to local fans, families, and the broader Ann Arbor community.
- Club Merchandise AFC Ann Arbor branded apparel and merchandise sold directly to fans through the club's own channels.
- Youth Development Pathway Community-based youth soccer development pathway that connects local youth players to AFC Ann Arbor's senior men's and women's pre-professional teams as a step toward higher levels of the sport.
- Sponsorship and Partnership Packages Sponsorship and partnership offerings sold to local and regional businesses that want to associate their brands with AFC Ann Arbor and the club's community audience.
Quantifiable outcome
- Men's team: 27-16-9 record (2022-2025) in USL League Two; 2025: 8-3-3 record
- +3 more outcomes
Companies that use AFC Ann Arbor
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
AFC Ann Arbor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AFC Ann Arbor partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Destination Ann ArborcoreDestination Ann Arbor is the official destination marketing organization for Ann Arbor and Washtenaw County. The partnership positions AFC Ann Arbor as a visible ambassador for Ann Arbor, with Destination Ann Arbor sponsoring matches and the matchday experience. In return, the club introduces visitors to local restaurants, cultural attractions, and the walkable downtown area, supporting sports tourism.
- Food GathererscoreAFC Ann Arbor partners with Food Gatherers, Washtenaw County's leading food rescue and hunger-relief organization founded in 1988 as Michigan's first food rescue program. The partnership includes match day initiatives to raise awareness and resources to fight hunger, food donation opportunities at games, and social media promotion. In 2024, Food Gatherers distributed 10.3 million pounds of food (equivalent to 8.5 million meals).
- Huron Waterloo Pathways InitiativeminorCommunity partner for Pedal to the Pitch Day (June 28), celebrating active transportation and the cycling network connecting the region.
- Border-to-Border TrailminorCommunity partner for Pedal to the Pitch Day (June 28), promoting the trail network that connects the region.
- Bicycle Alliance of Washtenaw CountyminorCommunity partner for Pedal to the Pitch Day (June 28), promoting cycling and active transportation.
- Walk Bike WashtenawminorCommunity partner for Pedal to the Pitch Day (June 28), promoting walkability and cycling infrastructure.
- Common CycleminorCommunity partner for Pedal to the Pitch Day (June 28), a local cycling organization.
- FanSavesminorFanSaves is a deals platform that provides local deals from AFC Ann Arbor sponsors. Fans can access deals and club partner offers through the FanSaves platform/organizations page for AFC Ann Arbor.
- United Way of Washtenaw CountycoreCommunity partner supporting the club's social impact initiatives. The club partners with local organizations including Food Gatherers, United Way of Washtenaw County, the Huron Valley Humane Society, and the University of Michigan Adaptive Sports Program.
- University of Michigan Adaptive Sports ProgramcoreCommunity partner providing adaptive sports opportunities. The club supports programs that expand opportunities for youth and promote wellness.
- Huron Valley Humane SocietyminorCommunity partner aligned with the club's social impact and community engagement values.
- Bank of Ann ArborminorLocal financial institution sponsor supporting the Mighty Oak. Listed among businesses that support the club.
- KrogerminorGrocery retailer sponsor providing deals through FanSaves platform.
- Golden LimominorTransportation sponsor listed among businesses that support the club.
- Jolly PumpkinminorRestaurant/brewery sponsor listed among businesses that support the club.
- SportsEngine PlaycoreMatches throughout the 2026 season are streamed live on SportsEngine Play, extending reach beyond in-person attendance to fans across the region and country.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AFC Ann Arbor competitors and assessment
Company assessmentDirect peers
- Oakland County FC: Michigan-based USL League Two club and 2026 AFCAA opponent. Operates a similar suburban Michigan community model with comparable ticket and sponsorship pricing.
- Union Macomb FC: Michigan-based USL League Two club and 2026 AFCAA opponent (referenced in match updates). Direct peer in league tier, Michigan geography, and pre-professional operational model.
- Kalamazoo FC: USL League Two club based in Kalamazoo, MI, listed as an AFCAA 2026 home opponent. Operates a similar community-driven, pre-professional men's soccer model in a smaller Michigan market.
- Midwest United FC: USL League Two club based in western Michigan and a 2026 AFCAA opponent. Comparable on regional geography, league tier, and amateur/pre-professional business model.
- Lansing City Football: Michigan-based USL League Two club and 2026 AFCAA opponent. Comparable in scale, league tier, and community-led model in a mid-size Michigan city.
- Chattanooga FC: Nationally prominent community-owned pre-professional soccer club (competed in NISA and NPSL, now in USL structures) widely cited as the benchmark for the community-ownership model that AFCAA emulates. Comparable on governance, fan culture, and pre-professional tier economics.
- Flint City Bucks: Historic Michigan amateur/pre-professional soccer club competing in USL League Two and a 2026 AFCAA opponent. Comparable on league tier, player-development pipeline, and ticket-pricing economics.
- Detroit City FC: Detroit City FC is the closest regional peer: a community-owned, pre-professional soccer club competing in USL League Two (formerly NPSL) and now USL Championship, based in Detroit. Direct competitor on the 2026 AFCAA schedule and most comparable in business model, fan culture, and community-ownership ethos.
Broad incumbents
- USL W League: The national pre-professional women's league in which AFCAA's women's team competes. Sets the competitive framework, visibility, and growth trajectory for the women's side of AFCAA's operation.
- USL League Two: The national pre-professional men's league in which AFCAA's men's team competes. Relevant as the governing/operating ecosystem that defines AFCAA's competitive tier, schedule structure, and player-development pathway.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AFC Ann Arbor social profiles
Digital presenceAFC Ann Arbor financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFC Ann Arbor leadership team
Management profileNumber of profiles
AFC Ann Arbor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFC Ann Arbor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFC Ann Arbor
What does AFC Ann Arbor do?
AFC Ann Arbor is a community-based pre-professional soccer club founded in 2014 in Ann Arbor, Michigan. The club fields men's and women's senior teams that compete in USL League Two (men's) and USL W League (women's), respectively. Revenue is generated through ticket sales to matches, club-branded merchandise, corporate sponsorships, and community partnerships.
Is AFC Ann Arbor a public or private company?
AFC Ann Arbor is a private company. It is classified as unknown and is currently operating.
When was AFC Ann Arbor founded?
AFC Ann Arbor was founded in 2014. It employs 1 to 10 people.
Where is AFC Ann Arbor based?
AFC Ann Arbor is headquartered in Ann Arbor, United States, in the North America region.
How does AFC Ann Arbor make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and sponsorships & Partnerships.
Who are AFC Ann Arbor's main competitors?
Direct peers on record are Oakland County FC, Union Macomb FC, Kalamazoo FC, Midwest United FC, Lansing City Football, Chattanooga FC, Flint City Bucks and Detroit City FC. Broad incumbents are USL W League and USL League Two.
Does AFC Ann Arbor have an API?
No public API is recorded for AFC Ann Arbor.
What industry is AFC Ann Arbor in?
AFC Ann Arbor's product category is Semi-Professional Soccer Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKACAJ, Sport-Specific Amateur Leagues & Circuits (Non-Professional). Its NAICS code is 711211 and its SIC code is 7997.