Grass Run Farms
Grass Run Farms is a Greeley, Colorado-based brand of 100% grass-fed and grass-finished beef, owned by JBS USA, selling steaks, ground beef, and value-added cuts through Midwest grocery, direct-to-consumer e-commerce, and foodservice partners.
- Company typePrivate
- Founded2008
- HeadquartersGreeley, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Grass Run Farms does
Grass Run Farms is a U.S. consumer brand specializing in 100% grass-fed and grass-finished beef, headquartered in Greeley, Colorado, and operated as a subsidiary of JBS USA Food Company Holdings (itself a unit of Brazilian meat processor JBS S.A.). The company positions itself around verified animal-welfare and sustainability protocols, with cattle sourced from family farms across the Midwest — primarily Iowa, Nebraska, and South Dakota — and was formally recognized by the U.S. Roundtable for Sustainable Beef in 2020.
The product portfolio spans fresh beef cuts (steaks and roasts), ground beef offered in multiple lean ratios, patties, marrow bones, and curated variety boxes that include USDA Prime selections. Distribution is multi-channel: mass-market grocery through Meijer, specialty natural-foods retail through Sprouts Farmers Market, direct-to-consumer e-commerce via Market House, and foodservice supply to Burger Lounge. The company also runs an active producer-recruitment program, led by a designated producer contact (Charlie Bradbury), to expand its Midwest family-farm supply base.
The business model is conventional branded CPG: revenue is generated through wholesale supply to retail and foodservice partners and direct online sales, with pricing not publicly disclosed. As Grass Run Farms is an unconsolidated brand within JBS USA, no standalone revenue, headcount, or funding figures are reported, and the brand's financial profile cannot be isolated from its parent's segment disclosures.
Grass Run Farms firmographics
Firmographics- Name
- Grass Run Farms
- Legal name
- JBS USA Food Company Holdings
- Website
- https://grassrunfarms.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Grass Run Farms is a Greeley, Colorado-based brand of 100% grass-fed and grass-finished beef, owned by JBS USA, selling steaks, ground beef, and value-added cuts through Midwest grocery, direct-to-consumer e-commerce, and foodservice partners.
- Ownership category
- akta.pro rank
Grass Run Farms industry classification
Industry- Product category
- Grass Fed Beef
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Meat Packing Plants (2011)
- akta.pro primary industry
- Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)
- akta.pro secondary industry
- Ground Beef Production (Grinding, Blending, Forming) (AFANAAAC)
Keywords
Where Grass Run Farms is headquartered
LocationHeadquarters
- HQ city
- Greeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grass Run Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Wholesale and retail distribution of 100% grass fed beef products to grocery stores and retailers including Meijer and other select retail chains. Products include USDA Prime, Choice, Select, and ungraded beef in various cuts.
- Foodservice Distribution: B2B sales of grass fed beef to restaurants and foodservice operators including Burger Lounge and other restaurant partners.
- Direct-to-Consumer Online Sales: Products shipped directly to consumers through Market House online marketplace partnership.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Grass Run Farms product offering
Product offeringCore offering
Grass Run Farms produces and distributes 100% grass fed and grass finished beef products sourced from Midwest family farms. The product portfolio includes premium steaks and roasts, ground beef in multiple lean-to-fat ratios (80-20, 85-15, 92-8), pre-formed patties, frozen marrow bones, and USDA Prime frozen steak variety boxes, available in Prime, Choice, Select, and ungraded grades.
Product overview
Grass Run Farms is a 100% grass fed and finished beef company offering a portfolio of beef products sourced from family farmers in the American Midwest. The product lineup includes premium steaks and roasts (Tenderloin, Ribeye, New York Strip, Top Sirloin, Flank Steak, Skirt Steak, Chuck Arm Roast, Rump Roast, London Broil, Flat Iron, and Stew Meat), fresh ground beef in multiple lean-to-fat ratios (80-20, 85-15, 92-8) available as bricks or pre-formed patties, frozen beef marrow bones, and USDA Prime frozen steak variety boxes. Products are available in USDA Prime, Choice, Select, and ungraded (equivalent to USDA Select) grades. The company serves retail, foodservice, and direct-to-consumer channels through partnerships with Meijer stores and Market House online marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Grass Fed Steaks and Roasts Premium cuts of 100% grass fed and finished beef, including chuck arm roast, flat iron, London broil, New York strip, ribeye, tenderloin, top sirloin, flank, skirt, and rump roast, sold to retail, foodservice, and direct-to-consumer customers.
- Ground Beef Brick 85-15 85% lean, 15% fat ground beef brick made from 100% grass fed cattle, sold through retail and direct-to-consumer channels.
- Ground Beef Brick 92-8 92% lean, 8% fat extra lean ground beef brick from 100% grass fed cattle, sold through retail and direct-to-consumer channels.
- Ground Beef Brick 80-20 80% lean, 20% fat ground beef brick from 100% grass fed cattle, sold through retail and direct-to-consumer channels.
- Ground Beef Patties 85-15 Pre-formed 85% lean, 15% fat grass fed beef burger patties for retail and foodservice customers.
- Fresh Ground Beef Patties Tray Tray of pre-formed fresh grass fed beef burger patties sold through retail channels.
- Frozen Beef Marrow Bones Frozen beef marrow bones sourced from 100% grass fed cattle, sold to retail and direct-to-consumer customers.
- USDA Prime Frozen Steak Variety Box Variety box of premium USDA Prime graded frozen grass fed steaks, primarily sold through direct-to-consumer channels.
Quantifiable outcome
- 70% of consumers believe meat is a healthy choice that provides fuel and essential nutrients
- +2 more outcomes
Companies that use Grass Run Farms
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Grass Run Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grass Run Farms partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MeijercoreRetail partnership making Grass Run Farms products available at Meijer stores. Products are featured in Meijer's meat case as part of their premium grass fed beef selection.
- Burger LoungecoreSix-year partnership with Burger Lounge, a West Coast fast-casual restaurant chain with locations in California and Las Vegas. Grass Run Farms supplies 100% grass fed beef for Burger Lounge's grass fed burger menu items. Partnership founded on shared missions of providing great food through responsible practices. Burger Lounge CEO described Grass Run Farms as 'a trusted and reliable partner in quality, safety, and supply that goes beyond typical transactions.'
- Market HousecorePartnership with Market House, a modern online marketplace for quality meats, to enable direct-to-consumer shipping of Grass Run Farms products nationwide. Market House handles fulfillment while Grass Run Farms provides the beef products. Products available include rib eye steak, New York strip steak, top sirloin, ground beef, ground beef patties, tenderloin filet, flat iron steak, chuck roast, and stew meat.
- Grass Fed Foodies (Influencer Partners)minorCommunity partnership program featuring food influencers and content creators including Food and Sachi (San Francisco-based food blogger), Grillin' with Dad (grill master), and Chef Cory Bahr (Louisiana chef-owner). Partners create recipes featuring Grass Run Farms products and share on social media using #GrassRunFarms hashtag.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Grass Run Farms competitors and assessment
Company assessmentDirect peers
- Niman Ranch: Premium natural and sustainably-raised meat brand offering grass-fed beef and other proteins to retail and foodservice. Directly comparable as a premium, sustainability-positioned beef brand with national distribution and similar third-party verification claims.
- PRE Brands: 100% grass-fed beef brand sold in retail grocery chains including Whole Foods, Wegmans, and Stop & Shop. Directly competes in the same premium grass-fed beef category with similar USDA-grade and traceability positioning.
- Thousand Hills Cattle Company: 100% grass-fed beef brand emphasizing lifetime grazing protocols and regenerative agriculture. Directly comparable as a grass-fed-only beef brand with similar sustainability messaging and retail/foodservice distribution.
- Strauss Brands: Family-owned producer of grass-fed and pasture-raised beef, veal, and lamb for retail and foodservice. Directly comparable in grass-fed beef production with third-party certifications and similar premium retail positioning.
- Laura's Lean Beef: Natural and grass-fed lean beef brand with retail presence. Comparable as a premium beef brand targeting health-conscious consumers with similar lean-to-fat ratio product formats (ground beef bricks, patties).
- Country Natural Beef: Rancher-owned cooperative producing grass-fed and natural beef for retail and foodservice. Comparable as a family-rancher-sourced beef brand with sustainability positioning and similar rancher partnership model.
Broad incumbents
- Applegate Farms: Natural and organic meats brand (owned by Hormel Foods) offering grass-fed beef, organic chicken, and other proteins. Comparable as a broader natural/organic meat brand with grass-fed beef offerings and national retail distribution, though serving a wider protein portfolio.
- JBS USA: Parent company of Grass Run Farms and one of the largest meat processors globally. Relevant as the corporate parent that supplies infrastructure and as a broad incumbent in beef processing that also operates competing beef brands.
Emerging players
- ButcherBox: Direct-to-consumer subscription meat brand featuring 100% grass-fed beef, organic chicken, and other proteins. Comparable in DTC grass-fed beef delivery but operates primarily through subscription model rather than retail.
- Organic Valley: Organic farmer cooperative offering organic 100% grass-fed beef alongside dairy and other organic products. Comparable in organic/grass-fed positioning and family-farm sourcing model, though primarily known for dairy.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
Grass Run Farms social profiles
Digital presenceGrass Run Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grass Run Farms leadership team
Management profileNumber of profiles
Grass Run Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grass Run Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grass Run Farms
What does Grass Run Farms do?
Grass Run Farms produces and distributes 100% grass fed and grass finished beef products sourced from Midwest family farms. The product portfolio includes premium steaks and roasts, ground beef in multiple lean-to-fat ratios (80-20, 85-15, 92-8), pre-formed patties, frozen marrow bones, and USDA Prime frozen steak variety boxes, available in Prime, Choice, Select, and ungraded grades.
Is Grass Run Farms a public or private company?
Grass Run Farms is a private company. It is classified as corporate owned and is currently operating.
When was Grass Run Farms founded?
Grass Run Farms was founded in 2008.
Where is Grass Run Farms based?
Grass Run Farms is headquartered in Greeley, United States, in the North America region.
How does Grass Run Farms make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are foodservice Distribution and direct-to-Consumer Online Sales.
Who are Grass Run Farms's main competitors?
Direct peers on record are Niman Ranch, PRE Brands, Thousand Hills Cattle Company, Strauss Brands, Laura's Lean Beef and Country Natural Beef. Broad incumbents are Applegate Farms and JBS USA. Emerging players are ButcherBox and Organic Valley.
Does Grass Run Farms have an API?
No public API is recorded for Grass Run Farms.
What industry is Grass Run Farms in?
Grass Run Farms's product category is Grass Fed Beef. Its primary akta.pro industry code is AFAEABAG, Beef Cattle Grazing & Pasture-Based Operations, with a secondary code of AFANAAAC, Ground Beef Production (Grinding, Blending, Forming). Its SIC code is 200.