MPW Marketing

What MPW Marketing does

MPW Marketing, recently rebranded as Trust & Proof, is a New York-based, privately held full-service marketing agency that has operated continuously since 2005. The firm delivers integrated marketing services organized around six pillars: Brand Strategy, Creative, Digital Marketing, Media & Visibility, AI Acceleration, and Business Insights. Its technical stack comprises standard agency tooling (SEM, SEO, website development, social media management, email marketing, video/audio production, analytics dashboards) augmented by applied generative AI for brand voice development, campaign optimization, and answer engine optimization. There is no evidence of proprietary technology platforms, patents, or software products; the firm's deliverables are professional services rather than licensed technology.

The agency's client base spans five declared industry verticals: HVAC & Home Services (designated primary), Manufacturing/Technology, Healthcare, Nonprofits, and Senior Services, with named customers including TF O'Brien Heating & Cooling, Home Climates, Empire Heating & Air, John Betlem Heating & Cooling, Applied Plastics, Community Memorial, Acacia Village, and CABVI. Customer mix is weighted toward SMB and mid-market accounts with select enterprise and healthcare-provider engagements. GTM is sales-led via direct client engagement, targeting regional and adjacent markets from a single New Hartford, NY office. Pricing is not publicly disclosed and is structured as customized professional services engagements rather than tiered or productized offerings.

Revenue is generated through professional services fees across brand strategy, creative production, digital media buying, and AI-enabled campaign management, with no disclosed revenue, funding, or contract values in the source material. The company is independently operated with founder Matthew Wilson as owner, no institutional backing, and no parent or subsidiary entities. The 2026 rebrand from MPW Marketing to Trust & Proof represents a positioning shift toward reputation- and social-proof-led marketing rather than a change in underlying service mix or business model. Recognition includes a 2025 Healthcare Advertising Silver Award.

Name

MPW Marketing

Legal name

Trust and Proof

Website

https://mpwmarketing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MPW Marketing, recently rebranded as Trust & Proof, is a New York-based full-service marketing agency offering brand strategy, creative, digital marketing, media buying, AI acceleration, and business insights to SMB and mid-market clients across HVAC, manufacturing, healthcare, nonprofit, and senior services verticals.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Media Auditing & Contract Compliance (MPAAABAM), Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD)

Keywords

• Advertising agency services
• Digital marketing services
• Brand strategy consulting
• Media planning buying
• Creative production services

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services Revenue: The company generates revenue through providing comprehensive marketing services including brand strategy, creative services, digital marketing, media buying, and AI-powered marketing solutions to business clients across multiple industry verticals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MPW Marketing (operating as Trust & Proof) is a full-service integrated marketing agency delivering six interconnected service pillars: Brand Strategy, Creative, Digital Marketing, Media & Visibility, AI Acceleration, and Business Insights. The agency serves B2B clients in specialized verticals including HVAC & Home Services, Manufacturing/Technology, Healthcare, Nonprofits, and Senior Services, focusing on building reputation, social proof, and authentic messaging to drive measurable lead generation and growth.

Product overview

Trust & Proof (formerly MPW Marketing) is an integrated marketing services agency offering six interconnected core service pillars: Brand Strategy, Creative, Digital Marketing, Media & Visibility, AI Acceleration, and Business Insights. The agency positions itself as a 'marketing engine' built on reputation, social proof, and authentic messaging. Services include strategic planning, content creation, digital advertising, website development, SEO, video/audio production, and AI-powered optimization. The agency serves specialized industry verticals including HVAC & Home Services, Manufacturing/Technology, Healthcare, Nonprofits, and Senior Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic service that clarifies what a brand stands for and makes it unmistakable, including strategic planning, brand development & identity, creative & media optimization, and PR & reputation management for B2B clients.
• Creative Storytelling and social proof service that tells brand stories, spotlights social proof, strengthens trust, and elevates the brand through key messaging, design, video & audio production, and print/collateral for B2B clients.
• Digital Marketing Turns intent into action through SEM & digital advertising, website design & development, SEO & AI engine optimization, UX & conversion rate optimization, social media, and email & content marketing for B2B clients.
• Media & Visibility Places the right proof in front of the right people through marketplace analysis, media planning & buying, digital footprint optimization & management, and cost analysis & negotiation for B2B clients.
• AI Acceleration Leverages AI intelligently into marketing workflows through answer engine optimization & AX, custom AI brand voice development, AI-driven campaign insights & optimizations, and production efficiencies for B2B clients.
• Business Insights Connects trust-building to measurable outcomes through analytics, performance tracking & dashboards, real-time optimization, and return on investment / ROAS measurement for B2B clients.

Quantifiable outcome

• Average client growth achieved through marketing programs
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Tilt Metrics: Mid-market digital marketing agency specializing in SEO, paid media, and analytics for B2B and B2C clients. Comparable in mid-market positioning and performance-driven digital services, though narrower in service breadth.
• Ironpaper: B2B marketing and sales agency delivering brand, digital, content, and ABM services to industrial and technical buyers. Comparable mid-market size, full-service model, and emphasis on evidence-based marketing for high-stakes B2B purchases.
• Gorilla 76: Mid-market B2B marketing agency focused on industrial, manufacturing, and technology clients, with services spanning brand strategy, digital marketing, and content. Direct overlap with MPW's Manufacturing/Technology and B2B credibility-led positioning.
• Bounteous: Mid-to-large digital experience and marketing agency offering strategy, creative, media, and analytics to enterprise and mid-market clients. Comparable in integrated-service model and target verticals, though larger in scale.
• Big Drop Inc: Full-service digital marketing and web design agency serving mid-market clients across multiple verticals. Closely comparable in service scope (brand, creative, digital, media) and SMB/mid-market customer base.
• SmartBug Media: HubSpot Elite solutions partner and full-service inbound marketing agency serving mid-market and enterprise B2B clients — directly comparable in service mix (brand, content, digital, AI-driven), vertical specialization, and target customer profile.

Others

• Functionize: Technology/AI marketing agency, included as a comparable AI-driven marketing services firm highlighting how the category is evolving toward AI-native agencies — relevant to MPW's AI Acceleration positioning.

Broad incumbents

• HubSpot: Dominant CRM/marketing platform with a large agency partner ecosystem and inbound marketing methodology that shaped the modern mid-market agency playbook. Broader incumbent, not a direct service competitor, but defines the channel and tooling environment MPW operates in.
• R/GA: Global experience and digital agency with strong brand strategy, creative production, and AI/emerging-tech practices. A scaled peer illustrating how agencies with similar service pillars operate at enterprise scale, and a possible partnership/M&A acquirer.
• WPP: Global advertising holding company whose networks (Ogilvy, VMLY&R, etc.) offer overlapping brand, creative, media, and digital services. Represents the scale-based competitive ceiling and a potential exit/partner pathway for successful regional agencies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mpwmarketing
• Facebookfacebook.com/MPWMarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPW Marketing