Hollister Powersports

What Hollister Powersports does

Hollister Powersports is an independent, privately-held multi-brand powersports dealership headquartered in Hollister, California, operating from a single retail showroom at 411 San Felipe Rd. The company is an authorized dealer for five major OEMs — Indian Motorcycle, Honda, Kawasaki, Polaris, and Big Tex Trailers — and maintains an in-stock inventory of 250+ new and pre-owned motorcycles, ATVs, UTVs, side-by-sides, and trailers. Its customer base spans recreational motorcyclists, utility and work-vehicle buyers, youth and family riders, motorsports racers, and trailer buyers across Northern and Central California, including Salinas, Santa Cruz, San Jose, and the Monterey Bay area.

The business operates four revenue streams: (1) vehicle sales (new, pre-owned, and pre-order/build-to-order) at MSRP-based unit pricing; (2) service and parts via an in-house service department and parts counter, with an additional Shopify-based online parts storefront; (3) custom paint and bodywork services offering bespoke design, detailing, and graphics; and (4) financing facilitation through Synchrony Financial and OEM-backed promotional programs with rates from 0.00% to 6.99% APR. The underlying technology stack is standard retail dealership infrastructure: DX1 powers the dealer website, inventory, and listings, while Shopify handles online parts commerce; no proprietary technology is disclosed.

The go-to-market motion is direct-to-consumer retail, anchored by physical showroom sales and supplemented by community engagement programs including the Indian Motorcycle Riders Group (IMRG) and the Hope Motorcycle Rally. Marketing relies on the dealership website, email newsletters, Google Maps/SEO presence, OEM co-marketing promotions, and community events. The company employs standard privacy and accessibility compliance (CCPA, partial WCAG 2.0 AA), and uses Google Analytics and AdWords for traffic analytics and remarketing. No headcount, revenue, ownership structure, or M&A activity is disclosed in available source data.

Name

Hollister Powersports

Legal name

Hollister Powersports

Website

https://hollisterpowersports.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollister Powersports is an independent multi-brand powersports dealership in Hollister, California, selling new and pre-owned motorcycles, ATVs, UTVs, and trailers from Indian Motorcycle, Honda, Kawasaki, Polaris, and Big Tex to recreational, utility, youth, and racing consumers across Northern and Central California.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Recreational Vehicle Dealers (441210), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Powersports vehicle sales
• Motorcycle dealership
• ATV and UTV sales
• Trailer sales
• Powersports service

Headquarters

HQ city

Hollister

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned powersports vehicle sales including motorcycles, ATVs, UTVs, and trailers from multiple OEM brands (Indian Motorcycle, Honda, Kawasaki, Polaris, Big Tex). Revenue generated from one-time vehicle transactions.
2. Service & Parts: Service department providing maintenance, repairs, and OEM parts for powersports vehicles. Revenue from labor and parts sales.
3. Customization Services: Custom paint and bodywork services for motorcycles, ATVs, and UTVs. Bespoke design, detailing, and graphics services.
4. Financing: Facilitates financing for vehicle purchases through partnerships with Synchrony Financial and OEM financing programs (Polaris, Indian, Honda, Kawasaki). May receive referral compensation or spread on financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hollister Powersports is a retail powersports dealership based in Hollister, California that sells new motorcycles, ATVs, UTVs, and trailers from brands including Indian Motorcycle, Honda, Kawasaki, Polaris, and Big Tex Trailers. The dealership also provides a service department, parts department, custom paint and bodywork, and consumer financing for vehicle purchases.

Product overview

Hollister Powersports is a multi-brand powersports dealership in Hollister, California, offering one of the largest inventories in Northern and Central California with 250+ units in stock. The dealership operates as a platform distributing vehicles from five major OEM brands—Indian Motorcycle (cruisers and touring), Honda Powersports (motorcycles, ATVs, and UTVs), Kawasaki (sport bikes, dual-sport, off-road, and MULE/Teryx utility vehicles), Polaris Off-Road (RANGER, RZR, and Sportsman UTVs/ATVs), and Big Tex Trailers—alongside complementary services including custom paint and bodywork, a full service department, parts and accessories retail, and in-house financing through Synchrony Financial. The product portfolio is organized around the core vehicle sales business augmented by value-added services (customization, maintenance, financing) and community programs (IMRG Riders Group, Hope Rally) that build customer loyalty.

Differentiator

Problem solved

Functional benefit

Products and services

• Indian Motorcycle Sales Sales of new Indian Motorcycle brand motorcycles including the Chieftain, Roadmaster, Scout, and Challenger lines to individual consumers.
• Honda Powersports Sales Sales of Honda motorcycles, ATVs, side-by-sides, and scooters from the Honda Powersports lineup to individual riders and recreational users.
• Kawasaki Motorsports Sales Sales of Kawasaki motorcycles, MULE utility vehicles, Teryx side-by-sides, Ninja sport bikes, and KLX/KX off-road motorcycles to individual consumers.
• Polaris Off-Road Vehicle Sales Sales of Polaris RZR, Ranger, Sportsman, and General off-road side-by-sides and ATVs for recreational and utility use.
• Big Tex Trailers Sales Sales of Big Tex utility, equipment, dump, and car-hauler trailers for hauling and transport applications.
• Service Department In-house maintenance, diagnostics, and repair services for powersports vehicles covering routine service, warranty work, and mechanical repairs.
• Custom Paint and Bodywork Custom paint, bodywork, and cosmetic modifications for motorcycles, ATVs, UTVs, and trailers, offered to individual vehicle owners.
• Parts Department Retail sale of OEM and aftermarket parts, accessories, and apparel for the powersports brands carried by the dealership.
• Vehicle Financing Consumer financing arrangements to support purchases of new and pre-owned powersports vehicles, trailers, and accessories.
• Pre-Order and Build-to-Order Pre-order and build-to-order program allowing customers to configure and factory-order specific models from the dealership's brand lineup.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RideNow Powersports: One of the largest multi-brand powersports dealer groups in the United States, operating multiple stores across multiple states. Directly comparable as a scaled multi-OEM dealership with new/used vehicle sales, service, parts, and financing.
• Del Amo Motorsports: Large multi-brand powersports dealer group headquartered in Southern California with multiple showroom locations. Directly comparable as a California-based multi-OEM dealer with new vehicle sales, service, parts, and customization.
• Simi Valley Cyclesports: Southern California powersports and motorcycle dealership carrying multiple OEM brands. Comparable as a multi-brand California dealer serving a regional customer base with new/used sales, service, and parts.
• Fun Bike Center: Multi-brand powersports dealership with motorcycle, ATV, and UTV sales plus service and parts. Comparable as an independent regional dealer with a similar product mix and customer base.
• Mad River Powersports: Multi-brand powersports dealer serving a regional market with motorcycles, ATVs, UTVs, and side-by-sides. Comparable as a similarly sized independent dealer with new/used vehicle sales, service, and parts operations.

Broad incumbents

• Polaris Inc. OEM manufacturer of RANGER, RZR, Sportsman, and Indian Motorcycle products that Hollister Powersports retails. Comparable as a broad incumbent whose franchise relationship determines the dealer's access to one of its largest product lines.
• Kawasaki Motors USA: OEM manufacturer of Ninja, KLR, Vulcan, MULE, and Teryx products retailed by Hollister Powersports. Comparable as a broad incumbent whose financing programs and franchise support directly drive the dealership's Kawasaki revenue stream.
• American Honda Motor Company: OEM manufacturer of Honda motorcycles, ATVs, and side-by-sides retailed by Hollister Powersports. Comparable as a broad incumbent whose franchise allocation and program support shape the dealer's Honda product business.

Emerging players

• RevZilla (Comoto Holdings): Leading online motorcycle and powersports gear, parts, and accessories retailer. Comparable as an emerging digital-first competitor capturing online parts and accessory demand that would otherwise flow through dealers like Hollister Powersports.
• Cycle Gear: Specialty retailer of motorcycle and powersports gear, apparel, and accessories with both online and physical store presence. Comparable as an adjacent retail channel competing for the dealer's parts, accessories, and gear wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HollisterPowersports
• LinkedInlinkedin.com/company/hollister-powersports

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollister Powersports