Union Sportsmen's Alliance

What Union Sportsmen's Alliance does

Union Sportsmen's Alliance (USA) is a 501(c)(3) non-profit conservation organization founded in 2007 and headquartered in Spring Hill, Tennessee. The organization unites union sportsmen and sportswomen primarily from AFL-CIO affiliated trades—including IBEW, UAW, SMART, LIUNA, BAC, Boilermakers, Insulators, and others—to preserve North America's outdoor heritage through conservation, hunting, fishing, and shooting sports. USA operates a community-led, event-driven model anchored by its flagship Work Boots on the Ground program (launched 2010), which mobilizes union volunteers to contribute their trade skills (construction, electrical, plumbing) to hands-on conservation projects including trail bridges, wildlife habitat restoration, and youth outdoor education.

USA generates revenue through a diversified non-profit model including annual calendar sales with sweepstakes entries ($35-$40 per unit), recurring membership dues, conservation dinner fundraising events (with half of net revenue reinvested locally), and National Sponsor partnerships providing member benefits (Liberty Ammunition, SoundGear, Start Hearing/Starkey, EBS, Benelli). The organization distributes through its website, AFL-CIO union partner channels, and event-based touchpoints. A 20th anniversary calendar campaign launching in 2027 with enhanced sweepstakes and Benelli M2 shotgun prizes represents a flagship fundraising initiative. The organization serves nearly 350,000 union members, staff, and partners across the United States and Canada, within a broader addressable market of over 6 million AFL-CIO union members who hunt or fish. Operationally, USA runs on a small staff of 11-50 employees with a leadership team including CEO Walt Ingram and directors spanning conservation programs, communications, field operations, finance, and events.

Name

Union Sportsmen's Alliance

Legal name

Union Sportsmen's Alliance

Website

https://unionsportsmen.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Union Sportsmen's Alliance is a 501(c)(3) non-profit conservation organization uniting AFL-CIO union members to preserve outdoor heritage through volunteer conservation projects, hunting, fishing, and shooting events across North America.

Ownership category

akta.pro rank

Product category

Conservation Nonprofit / Outdoor Recreation Membership

NAICS

Environment, Conservation and Wildlife Organizations (813312), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Conservation nonprofit
• Union membership programs
• Outdoor recreation access
• Volunteer conservation projects
• Fundraising sweepstakes

Headquarters

HQ city

Spring Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Calendar Sales/Donations: The USA sells commemorative calendars (2026 at $35, 2027 at $40) as donations. Calendar sales serve as the primary fundraising mechanism and include sweepstakes entries (2-Guns-A-Week sweepstakes). Bulk calendar orders are available for unions to resell at $35 suggested retail to raise funds.
2. Membership: Union members join through charter union partners or individual registration. Members receive exclusive discounts on products (hearing protection, ammunition, college benefits) and access to member-only sweepstakes and events.
3. Conservation Dinners: Conservation dinners serve as fundraising events where half the net revenue stays within the market for community-based conservation projects. These dinners feature gun raffles, silent auctions, and table sponsorships.
4. Sweepstakes: 2-Guns-A-Week sweepstakes runs throughout the year with calendar registration. Additional Golden Calendar Giveaway offers Benelli M2 shotguns to randomly selected calendar recipients. Maximum prize values stated at approximately $64,195-$70,160.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Union Sportsmen's Alliance is a 501(c)(3) non-profit conservation organization that unites AFL-CIO union members around hunting, fishing, shooting, and outdoor recreation. Its core offerings are a free USA Membership tied to union charter partners, an annual fundraising calendar with the 2-Guns-A-Week sweepstakes, and the Work Boots on the Ground volunteer conservation program, supplemented by conservation dinners, sporting clays and trap shoots, member benefit discounts, and educational video content.

Product overview

The Union Sportsmen's Alliance operates as a unified membership-based non-profit organization offering a single integrated platform for union members to engage in conservation, outdoor recreation, and community building. The core offering centers on USA Membership which provides access to the Work Boots on the Ground conservation program, annual Calendars with sweepstakes prizes, Conservation Dinners, and Shooting Events. Members also receive exclusive benefits including SoundGear hearing protection discounts, Start Hearing aid program discounts, Union College Benefit educational discounts, Liberty Ammunition discounts, and Union Proud merchandise. The organization produces video content through its Solid Ground series and SMART Tips & Tricks YouTube channel. The 2027 20th Anniversary Calendar represents the flagship fundraising product, while programs like Get Youth Outdoors Day and the Scholarship Program extend the mission to future generations.

Differentiator

Problem solved

Functional benefit

Products and services

• USA Membership Free membership program for AFL-CIO union sportsmen and sportswomen providing access to outdoor activities, conservation projects, event participation, and member benefit discounts (SoundGear, Start Hearing, Liberty Ammunition, EBS Union College Benefit, Union Proud merchandise).
• Work Boots on the Ground Program Flagship volunteer conservation program that brings together union members to donate their trade skills (construction, electrical, plumbing) for hands-on conservation projects including trail bridges, wildlife habitat restoration, fishing and shooting instruction for youth, and public access improvements.
• USA Annual Calendar with 2-Guns-A-Week Sweepstakes Annual fundraiser calendar featuring union outdoor activities with 2-Guns-A-Week sweepstakes giving members chances to win firearms for 52 weeks. Available as individual donation ($35 standard / $40 anniversary) or bulk orders for unions to resell at $35 suggested retail.
• Conservation Dinners Fundraising dinner events held nationwide that raise funds to support Work Boots on the Ground projects while helping establish local committees to coordinate conservation initiatives. Features gun raffles, silent auctions, and table sponsorships.
• Shooting Events (Sporting Clays & Trap Shoots) Trap and sporting clays shoots held nationwide including state shoots, area shoots, and union-specific events with scores tracked and archived.
• Get Youth Outdoors Day Youth outreach program introducing young people to fishing and shooting sports, held at state parks and outdoor venues with union volunteer support.

Quantifiable outcome

• Active participation in hunting and fishing as an adult is directly related to active participation as a youth - creating generational impact
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, founding, national sponsor, key, minor and premium sponsor.

• AFL-CIOcoreStrategic or Co-development PartnerCharter Union partner. AFL-CIO is the primary labor federation supporting the USA with union sportsmen and women across all affiliated trades as the core member base.
• North America's Building Trades Unions (NABTU)coreStrategic or Co-development PartnerFounding Partner. NABTU represents construction trades unions and contributes skilled workforce for conservation projects.
• UllicocoreStrategic or Co-development PartnerFounding Partner. Ullico is a leading insurance and financial services company for the labor movement.
• UIGinsfoundingStrategic or Co-development PartnerFounding Partner. Union insurance provider supporting the conservation mission.
• Bank of LaborfoundingStrategic or Co-development PartnerFounding Partner. Labor-focused banking institution supporting USA initiatives.
• Various AFL-CIO Trade UnionscoreChannel Partner/ Reseller/ DistributorMultiple AFL-CIO affiliated unions including IBEW, UAW, SMART, Roofers, Boilermakers, LIUNA, Insulators, IUEC, UA, BAC, OPCMIA, IUPAT, USW participate as charter partners distributing membership and calendar sales.
• Liberty Ammunitionnational sponsorGTM or Marketing PartnerProvides USA members with 30% discount on ammunition purchases. CEO Gary Ramey: 'We are proud to support the Union Sportsmen's Alliance's mission.'
• SoundGearnational sponsorGTM or Marketing PartnerHearing protection solutions provider offering USA members deep discounts on hearing protection products.
• Start Hearing (Division of Starkey Hearing Technologies)national sponsorGTM or Marketing PartnerHearing benefits and discounts on hearing aid technology for USA members and families, up to 60% off.
• Employee Benefit Systems (EBS)national sponsorGTM or Marketing PartnerProvides union college benefit program offering up to 50% discounted tuition rates at network colleges and universities.
• Federal, State and Local AgencieskeyStrategic or Co-development PartnerWork Boots on the Ground program works closely with government agencies to provide manpower for critical conservation projects.
• Conservation GroupskeyStrategic or Co-development PartnerPartner with other conservation organizations to complete critical projects that may otherwise go undone.
• Kevin Grubbs (Contact)minorOthersDirector of Field Operations, contact for volunteer and dinner coordination. Phone: 757-615-7815
• Benelli USApremium sponsorGTM or Marketing PartnerProvides Benelli M2 shotguns valued at $1,829 for Golden Calendar Giveaway celebrating USA's 20th anniversary.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ducks Unlimited: Ducks Unlimited is the largest U.S. waterfowl conservation nonprofit, funding habitat work through memberships, events and sponsor partnerships — directly comparable in mission, fundraising model (membership dues + special events) and audience (hunters/anglers) to Union Sportsmen's Alliance.
• National Wild Turkey Federation: NWTF is a hunting-conservation nonprofit funded by membership dues, local chapter events and banquets — operating with a very similar member-benefit, event-driven GTM to USA's Work Boots dinners and shoots.
• Rocky Mountain Elk Foundation: RMEF is a hunter-funded conservation organization that combines membership, special-event fundraising (banquets) and habitat project execution — highly analogous to USA's conservation dinner and Work Boots model.
• Trout Unlimited: Trout Unlimited is a grassroots, chapter-based conservation nonprofit for anglers with a similar model of volunteer-driven habitat projects and membership-supported fundraising — comparable to USA's union-chapter community-led approach.
• Safari Club International: SCI is a hunting-conservation organization that runs member events, conventions and fundraising banquets with sponsor underwriting — closely matching USA's conservation dinner, shoot event, and sweepstakes-driven fundraising engine.
• Pheasants Forever: Pheasants Forever is a upland-game conservation nonprofit funded by membership, local banquets and chapter volunteer labor — same operating DNA as USA's event-driven, volunteer-executed conservation model.
• Quality Deer Management Association: QDMA is a deer-habitat and hunter-conservation nonprofit built on membership, local branches and educational events — overlapping audience and event-fundraising mechanics with USA.
• Izaak Walton League of America: The Izaak Walton League is a long-standing conservation and outdoor-recreation membership organization with chapter-based fundraising — comparable institutional heritage and member-event model to USA.
• Delta Waterfowl: Delta Waterfowl is a hunter-funded waterfowl conservation nonprofit that uses membership, dinners and youth-recruitment programs — parallel to USA's youth engagement and conservation dinner strategy.

Emerging players

• Congressional Sportsmen's Foundation: CSF is a sportsmen-policy and advocacy organization supported by industry and conservation partners; smaller and more policy-focused than USA but serving the same hunters/anglers audience and overlapping sponsor ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unionsportsmen
• YouTubeyoutube.com/unionsportsmen
• Facebookfacebook.com/unionsportsmen
• LinkedInlinkedin.com/company/union-sportsmens-alliance
• Instagraminstagram.com/unionsportsmen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Sportsmen's Alliance