SoundGear
- Company typePrivate
- Founded-
- HeadquartersMinneapolis, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
SoundGear firmographics
Firmographics- Name
- SoundGear
- Website
- https://soundgearhearing.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
SoundGear industry classification
Industry- Product category
- Electronic Hearing Protection Devices
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
- akta.pro secondary industries
- Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Microphones, Headsets & Audio Input Devices (HDACAFAH)
Keywords
Where SoundGear is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
SoundGear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Electronic Hearing Protection Devices: Sale of electronic hearing protection devices including Phantom (premium with streaming and recharge capabilities) and Shield (compact, lightweight protection). These are electronic wearable devices with advanced features.
- Custom Fit Electronics: Custom-fitted electronic hearing protection products sold through the custom-fit collection. Includes personalized fitting services/products.
- Accessories and Consumables: Sale of supporting accessories including earmolds, replacement parts, and related products.
- Custom Earmolds: Custom molded ear pieces sold separately for use with various hearing protection systems.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
SoundGear product offering
Product offeringCore offering
SoundGear designs and sells electronic hearing protection devices that use active digital signal processing to allow high-fidelity situational hearing when environments are safe and automatically suppress harmful sounds above 85 dB. Its flagship hardware products are the Phantom (premium protective device with streaming and rechargeable capabilities), Shield (compact, lightweight rapid-deployment protector), and Racing Receivers (motorsports-tuned binaural protectors), complemented by custom-fit electronic hearing protection and custom-molded earmolds. All products are sold direct-to-consumer via the SoundGear.com e-commerce storefront.
Product overview
SoundGear is a hearing protection company offering a portfolio of products centered on active hearing protection technology. The core offerings include Phantom (a streaming and rechargeable hearing protection device), Shield (a compact rapid-deployment protector), and Racing Receivers (specialized for motorsports). Supporting modules include Custom Fit Electronics (personalized electronic earmolds), Custom Earmolds (body-only molded inserts), Personal Audio, Accessories, and Apparel. The product line serves three primary segments: Outdoor (hunting and wildlife), Work (industrial and professional environments), and Race (motorsports). The company also provides SoundCheck Live, a smartphone-based sound measurement tool for environmental safety assessment.
Differentiator
Problem solved
Functional benefit
Products and services
- Phantom An electronic hearing protection device with audio streaming and recharging capabilities, using active digital signal processing to suppress harmful sounds above 85 dB while preserving situational hearing. Designed for hunters, industrial workers, and motorsports users via soundgear.com.
- Shield A compact, lightweight electronic hearing protection device built for rapid deployment, providing hearing protection at a moment's notice using the same active digital signal processing technology. Designed for consumers needing portable, on-the-go protection across outdoor, work, and racing contexts.
- Racing Receivers Binaural electronic hearing protection receivers engineered to deliver superior sound quality in racing and track environments, suppressing high-decibel engine noise while allowing communication. Sold as a binaural pair for professional and amateur racers, crew members, and track-day enthusiasts.
- Custom Fit Electronics Electronically enhanced hearing protection devices customized to individual ear canal shapes, providing personalized fit and optimal sound management for users who need tailored comfort and sealing during extended wear.
- Custom Earmolds Custom-molded ear inserts designed to provide a secure, personalized fit for hearing protection devices, available as a standalone product line within the SoundGear storefront.
Quantifiable outcome
- Sounds louder than 85 dB can cause hearing damage
Companies that use SoundGear
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
SoundGear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SoundGear partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Pheasants ForevercoreHunting and conservation organization partnership. Pheasants Forever is a nonprofit organization dedicated to habitat conservation for wild pheasants and quail. Partnership positions SoundGear for the outdoor hunting market segment.
- Delta WaterfowlcoreWaterfowl conservation and hunting organization partnership. Delta Waterfowl focuses on duck conservation and hunting heritage. Strategic alignment for reaching waterfowl hunting enthusiasts.
- HMS MotorsportcoreMotorsports team partnership for racing segment marketing. HMS Motorsport is a prominent NASCAR team organization. Positions SoundGear in the professional racing market.
- Joe Gibbs RacingcoreNASCAR racing team partnership. Joe Gibbs Racing is a top NASCAR Cup Series team with multiple championships. High-visibility motorsports partnership for brand exposure.
- Toyota Racing DevelopmentcoreToyota's racing development program partnership. TRD develops racing technology and supports racing teams across multiple series. Strategic automotive manufacturer connection.
- Onx HuntminorPartnership with outdoor mapping and navigation technology company OnX Hunt. Cross-promotional opportunity with complementary outdoor recreation technology.
- Florida Sheriffs AssociationcoreLaw enforcement professional association partnership in Florida. Represents sheriffs and deputy sheriffs across the state. Strategic for reaching law enforcement market.
- Major County Sheriffs of AmericacoreNational law enforcement association representing major county sheriffs. Partnership for reaching sheriff's offices and law enforcement agencies nationwide.
- National Sheriffs' AssociationcoreGold partner status with the National Sheriffs' Association. Premier law enforcement organization representing sheriffs nationwide. Highest-tier law enforcement partnership.
- ZMax Cars TourminorShort-track racing series partnership. ZMax Cars Tour is a prominent pavement late model racing series. Reaching grassroots racing enthusiasts.
- Racing ElectronicsminorPartnership with racing electronics retailer and service provider. Specializes in racing communication equipment and electronics.
- Union Sportsmen's AllianceminorAlliance connecting union workers with outdoor recreation opportunities. Partnership reaches working professionals who hunt and fish.
- Kalitta MotorsportscoreNHRA (National Hot Rod Association) drag racing team partnership. Kalitta Motorsports competes in top-level drag racing. High-profile motorsports partnership.
- NRAcoreNational Rifle Association partnership. Premier gun rights advocacy organization with millions of members. Strategic for reaching shooting sports and firearms enthusiasts.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SoundGear competitors and assessment
Company assessmentDirect peers
- Walker's (GSM Outdoors): Walker's is a leading hunting and shooting hearing-protection brand offering electronic muffs and buds. It directly competes with SoundGear's Phantom and Shield lines in the outdoor/hunting channel.
- Racing Electronics: Racing Electronics supplies racing-specific communication and audio equipment, including scanners and headsets. It is both a SoundGear partner and a direct competitor in the motorsports audio segment.
- ISOtunes: ISOtunes makes Bluetooth-enabled hearing-protection earbuds aimed at trade and industrial users. It is a direct DTC peer to SoundGear's Phantom line in the work/music-hearing category.
- Decibullz: Decibullz offers custom-molded and thermo-fit earplugs for shooting, work, and motorsports. It competes directly with SoundGear's Custom Fit Electronics and Custom Earmolds.
- AXIL: AXIL produces electronic and custom-fit hearing protection for hunting and shooting sports, directly overlapping with SoundGear's outdoor and tactical segments.
Broad incumbents
- Howard Leight (Honeywell): Howard Leight by Honeywell is a broad-line hearing-protection incumbent covering industrial, shooting, and consumer use. Overlaps with SoundGear's Work and Race offerings through retail distribution.
- 3M Peltor: 3M's Peltor line is the dominant industrial and tactical hearing-protection brand. It competes with SoundGear across the Work and First-Responder verticals with deep channel and regulatory reach.
Emerging players
- Etymotic Research: Etymotic designs high-fidelity earphones and hearing-related products including ER-series musician earplugs. Adjacent competitor to SoundGear's personal audio and custom-fit offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SoundGear social profiles
Digital presenceSoundGear financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundGear leadership team
Management profileNumber of profiles
SoundGear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundGear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundGear
What does SoundGear do?
SoundGear designs and sells electronic hearing protection devices that use active digital signal processing to allow high-fidelity situational hearing when environments are safe and automatically suppress harmful sounds above 85 dB. Its flagship hardware products are the Phantom (premium protective device with streaming and rechargeable capabilities), Shield (compact, lightweight rapid-deployment protector), and Racing Receivers (motorsports-tuned binaural protectors), complemented by custom-fit electronic hearing protection and custom-molded earmolds. All products are sold direct-to-consumer via the SoundGear.com e-commerce storefront.
Is SoundGear a public or private company?
SoundGear is a private company. It is classified as unknown and is currently operating.
When was SoundGear founded?
SoundGear was founded in -1.
Where is SoundGear based?
SoundGear is headquartered in Minneapolis, United States, in the North America region.
How does SoundGear make money?
Four revenue lines are on record. Electronic Hearing Protection Devices are the primary driver. The others are custom Fit Electronics, accessories and Consumables and custom Earmolds.
Who are SoundGear's main competitors?
Direct peers on record are Walker's (GSM Outdoors), Racing Electronics, ISOtunes, Decibullz and AXIL. Broad incumbents are Howard Leight (Honeywell) and 3M Peltor. Etymotic Research is listed as an emerging player.
Does SoundGear have an API?
No public API is recorded for SoundGear.
What industry is SoundGear in?
SoundGear's product category is Electronic Hearing Protection Devices. Its primary akta.pro industry code is CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices, with a secondary code of CRACAIAD, Hearables (True Wireless Earbuds & Smart Headphones). Its NAICS code is 334310 and its SIC code is 3651.