Insomnia Coffee Company

What Insomnia Coffee Company does

Insomnia Coffee Company is a privately held specialty coffee chain founded in 2007 and headquartered in the Portland, Oregon metropolitan area, where it operates seven neighborhood cafes across Hillsboro, Beaverton, Portland (Cedar Mill), and Cannon Beach. The core business is walk-in and to-go specialty coffee and espresso beverages paired with pastries and baked goods, delivered through dine-in, drive-thru (at Baseline), mobile order pickup, and DoorDash delivery (Hillsboro/Beaverton locations only). The company operates a distinct community-engagement layer (Artist of the Month, Saturday pop-up vendor markets, live music, chess day, Stitch Nite) that positions each cafe as a neighborhood cultural hub rather than a transactional coffee counter.

The technology stack is intentionally lean and commodity-based: a Squarespace website, Square for mobile ordering and e-commerce, and a DoorDash marketplace integration for delivery. The company maintains a sister-company relationship with Dapper & Wise Coffee Roasters, which supplies bean provenance and co-developed merchandise such as The Camp Cup, providing a credible bean-sourcing narrative. Ancillary revenue streams include corporate/event catering (groups of 12+) via an online form with seasonal menu customization, and a direct-to-consumer e-commerce shop selling branded apparel (hoodies at $45, tees at $23), drinkware (Sun Tumbler $32, Camp Cup $23, Diner Mug $14), Insomnia House Chai ($15), candles ($28), stickers ($10), and gift cards ($10/$25/$50).

Revenue is generated through transaction-fee-style cafe sales, catering service fees, merchandise markups on collaboration products, and a marketplace commission structure via DoorDash. The customer base is overwhelmingly consumer-facing: local Hillsboro/Beaverton residents and workers, Cannon Beach tourists, and event/catering organizers, with no enterprise or B2B anchor customers disclosed. Revenue and headcount are not disclosed; the only financial figure in source material (EUR 43.09M / EUR 2.67M profit) pertains to BHJ Holdings Ltd, the parent of an unrelated Irish coffee chain also called Insomnia, and is explicitly not attributable to the Oregon entity.

Name

Insomnia Coffee Company

Legal name

Insomnia Coffee Company

Website

https://insomniacoffee.co

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Insomnia Coffee Company is a privately held, Portland-based specialty coffee chain operating seven neighborhood cafes across Hillsboro, Beaverton, and Cannon Beach, Oregon, serving walk-in, to-go, mobile order, and DoorDash delivery customers alongside catering and branded merchandise.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shops

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee retail
• Coffee shop chain
• Cafe catering services
• Branded merchandise
• Mobile coffee ordering

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Shop Sales: In-store coffee, espresso drinks, and food sales across 7 Oregon cafe locations. Offers dine-in, to-go, and drive-thru options.
2. E-commerce Merchandise: Online shop selling apparel, drinkware, accessories, chai, candles, and gift cards. Ships within 2 business days for most items.
3. Catering Services: Corporate and event catering for pastries, baked goods, and coffee service. Includes seasonal menu options and custom bakery orders.
4. Delivery Services: DoorDash partnership enabling delivery from Hillsboro/Beaverton locations. Third-party delivery platform commission structure.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Insomnia Coffee Company operates a multi-location specialty coffee shop chain with 7 cafes across Oregon (Hillsboro, Beaverton, Portland, and Cannon Beach), serving espresso drinks, brewed coffee, pastries, and baked goods via dine-in, to-go, drive-thru, mobile ordering, and DoorDash delivery. The company supplements its cafe business with event catering for groups of 12 or more and an e-commerce shop selling branded merchandise including candles, apparel, tumblers, mugs, chai, stickers, and gift cards.

Product overview

Insomnia Coffee Company operates as a multi-location coffee shop chain (cafe concept) with seven physical cafe locations in Oregon (Hillsboro, Beaverton, Cannon Beach areas). The core offering is coffee beverages and pastries served in-dining or to-go, supplemented by catering services for events, mobile ordering via Square, and DoorDash delivery. The company also operates a merchandise shop selling branded apparel (hoodies, t-shirts), drinkware (tumblers, mugs, camp cups), accessories (stickers), food items (chai), and candles. Notable partnerships include a sister company Dapper & Wise Coffee Roasters (for beans and merchandise collaborations), MiiR (for drinkware products), and Mad Candle Co. (for candle products). The company also runs a local artist showcase program featuring rotating monthly exhibits and Saturday pop-up vendor events.

Differentiator

Problem solved

Functional benefit

Brands

• Insomnia Coffee Company: The primary operating brand for the coffee café chain serving the Portland, Oregon metro area.

Products and services

• Insomnia Coffee Cafes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dapper & Wise Coffee RoasterscoreStrategic or Co-development PartnerSister company providing premium coffee bean sourcing for Insomnia Coffee Company. Collaboration on merchandise products including The Camp Cup and The Diner Mug featuring both brands. Dapper & Wise is referenced as the source for all coffee bean needs and operates as the roastery component of the business.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order from any Hillsboro/Beaverton Insomnia locations for home or office delivery through the DoorDash platform. Expands delivery reach beyond physical footprint.
• Mad Candle Co.minorStrategic or Co-development PartnerProduct collaboration on The Insomnia Candle - espresso, vanilla, buttercream scented soy candle hand poured in Oregon, sold through Insomnia's e-commerce shop.
• 317 E Main St. Hillsboro (Coffee Lab)minorOthersDowntown Hillsboro Insomnia location serves as the Coffee Lab venue for group barista interviews facilitated by Co-Owner Evan Aldrete and Human Resources with hiring Managers present.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dutch Bros Coffee: Public drive-thru and walk-up coffee chain aggressively expanding across the Pacific Northwest and suburban U.S. markets. Directly competes with Insomnia's drive-thru and to-go beverage model, especially in Hillsboro/Beaverton suburbs, and operates at a meaningfully larger scale.
• Heart Coffee Roasters: Portland specialty roaster and cafe operator focused on single-origin coffee. Competes for the same quality-conscious Portland-metro customer as Insomnia and offers a similar combination of cafes and direct-to-consumer beans.
• Coava Coffee Roasters: Portland-based specialty roaster with multiple Portland cafes. Directly comparable to Insomnia on third-wave coffee quality, in-cafe experience, and local community programming.
• Human Bean: Drive-thru-focused regional coffee franchise with heavy Pacific Northwest presence. Competes most directly with Insomnia's drive-thru and to-go beverage offering.
• Foxtail Coffee: Regional coffee chain operating multiple cafes across the Pacific Northwest. Comparable format, customer segment, and geographic focus to Insomnia's Hillsboro/Beaverton footprint.
• Stumptown Coffee Roasters: Portland-headquartered specialty coffee roaster and cafe operator (now owned by Peet's/Lavoro). Closest direct geographic peer — same city, same third-wave specialty positioning, with both cafes and wholesale bean distribution that mirrors the Insomnia/Dapper & Wise model.
• Black Rock Coffee Bar: Regional Pacific Northwest coffee chain with suburban drive-thru and cafe locations, similar in format mix to Insomnia. Privately held and competing for the same suburban Oregon customer base.

Broad incumbents

• Peet's Coffee: Specialty coffee incumbent with national cafe and grocery presence (and parent of Stumptown). Competes in the same specialty quality tier as Insomnia, but at much larger scale and as part of a wider beverage portfolio.
• Starbucks: Largest global coffee chain, headquartered in Seattle with significant Portland-area presence. Overlaps with Insomnia on beverage menu, mobile ordering, and suburban cafe formats, but operates at vastly larger scale and as a broader incumbent rather than a neighborhood specialist.

Others

• Dapper & Wise Coffee Roasters: Portland specialty roaster that is Insomnia's sister company and bean supplier. Not a competitor, but the most directly comparable wholesale/DTC roaster model and the natural wholesale extension arm of the Insomnia ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/insomniacoffee
• LinkedInlinkedin.com/company/insomnia-coffee-co-dapper-wise-roasters-oregon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insomnia Coffee Company