Heart Start CPR
Heart Start CPR is an AHA-authorized training center operating 40+ locations across 10 western US states, delivering BLS, ACLS, PALS, and Heartsaver certification courses to healthcare professionals and corporate clients via blended online and in-person instruction.
- Company typePrivate
- Founded2003
- HeadquartersSan Ramon, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Heart Start CPR does
Heart Start CPR, LLC is a privately held American Heart Association authorized training center, founded in 2003 and headquartered in San Ramon, California. The company delivers AHA-certified BLS, ACLS, PALS, Heartsaver CPR AED, and Heartsaver First Aid CPR AED courses to healthcare professionals, emergency responders, corporate clients, and the general public across 40+ physical training locations spanning 10 western US states (California, Nevada, Arizona, Oregon, Washington, Utah, Idaho, New Mexico, Colorado, and Texas). The business is owned by Jeff Haughy, a Lieutenant with the City of Oakland Fire Department with over 22 years of fire service experience, and the instructor cadre is composed of active firefighters, paramedics, and EMTs.
The company operates a blended learning model that pairs AHA HeartCode online coursework with in-person skills verification at AHA voice-assisted manikins, alongside traditional classroom-only courses. Pricing is transactional and one-time per certification cycle (e.g., $280 for ACLS Online + Skills, $150 for ACLS skills check), with same-day AHA eCards issued and 2-year certification validity. Additional revenue streams include Fire Company Officer training, enterprise on-site group training, AED hardware sales, ECG & Pharmacology prep courses, free online practice tests, and bundled offerings such as a Gold Package.
Distribution combines direct-to-consumer online enrollment, AHA HeartCode platform integration, a regional network of physical training centers, and enterprise on-site training sales. Marketing is anchored by strong review profiles (4.9 stars from 2,000+ students, 5.0 stars from 726 Google reviews), SEO-optimized blog and study guides, and a multi-platform social presence. The company is self-funded with no external investors or parent entity disclosed.
Heart Start CPR firmographics
Firmographics- Name
- Heart Start CPR
- Legal name
- Heart Start CPR, LLC
- Website
- https://heartstartcpr.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heart Start CPR is an AHA-authorized training center operating 40+ locations across 10 western US states, delivering BLS, ACLS, PALS, and Heartsaver certification courses to healthcare professionals and corporate clients via blended online and in-person instruction.
- Ownership category
- akta.pro rank
Heart Start CPR industry classification
Industry- Product category
- CPR and Life Support Training
- NAICS
- Educational Support Services (61171), Other Schools and Instruction (6116), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industry
- EMS Education, Training & Simulation Centers (HLAFANAL)
Keywords
Where Heart Start CPR is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices46 records
Markets served
Heart Start CPR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Course Enrollment Fees: Fees charged for American Heart Association certification courses including BLS, ACLS, and PALS. Offered as blended learning (online + skills session) or classroom-only courses.
- Group/On-site Training: Customized on-site CPR and emergency training for corporations, healthcare facilities, schools, and other organizations at their locations
- AED Sales: Sale of Automated External Defibrillators (AEDs) and related accessories to customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | ACLS Online + Skills Session |
| One time/ perpetual license | One-time | ACLS Skills Check Only |
| One time/ perpetual license | One-time | Fire Training Courses |
| One time/ perpetual license | One-time | BLS Online + Skills |
| One time/ perpetual license | One-time | PALS Online + Skills |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Heart Start CPR product offering
Product offeringCore offering
Heart Start CPR is an American Heart Association authorized training center that delivers AHA-certified BLS, ACLS, PALS, Heartsaver CPR AED, Heartsaver First Aid CPR AED, and Fire Company Officer courses through classroom, blended (online + in-person skills), and fully online formats. Courses culminate in same-day AHA eCards valid for two years and are taught by active firefighters, paramedics, and EMTs using voice-assisted manikins. The company also sells AEDs and offers on-site group training for organizations.
Product overview
Heart Start CPR is an American Heart Association (AHA) authorized training center offering a comprehensive portfolio of life-saving certification courses. The core offerings include BLS for Healthcare Providers, ACLS (Advanced Cardiac Life Support), and PALS (Pediatric Advanced Life Support) for healthcare professionals, alongside Heartsaver CPR AED and Heartsaver First Aid CPR AED for non-healthcare providers. Training is delivered through multiple modalities: traditional classroom-based courses, blended learning (online coursework combined with in-person skills sessions), and fully online self-paced options using HeartCode technology. Additional offerings include Fire Company Officer training, on-site group training services, AED sales, and supplementary study resources including practice tests and study guides for BLS, ACLS, and PALS. The company utilizes voice-assisted manikins for hands-on skills testing and issues same-day AHA eCards upon certification.
Differentiator
Problem solved
Functional benefit
Products and services
- BLS for Healthcare Providers AHA Basic Life Support certification course for healthcare professionals covering recognition of life-threatening emergencies, CPR, AED use, and choking relief; issues a 2-year AHA eCard.
- ACLS (Advanced Cardiac Life Support) Advanced AHA certification course for healthcare professionals who respond to cardiovascular emergencies, covering ECG interpretation, pharmacology, and advanced resuscitation techniques; $280 for full online + skills course, 2-year certification with same-day AHA ACLS card.
- PALS (Pediatric Advanced Life Support) AHA pediatric emergency certification course for healthcare professionals who may respond to pediatric emergencies, covering assessment, resuscitation, and treatment protocols for infants and children; 2-year certification.
- Heartsaver CPR AED CPR and AED training course for non-healthcare providers teaching life-saving skills for responding to cardiac emergencies in adults, children, and infants.
- Heartsaver First Aid CPR AED Comprehensive first aid, CPR, and AED training course for non-healthcare individuals covering emergency response for injuries and cardiac events.
- Fire Company Officer Training Fire training course designed for aspiring company officers, firefighters, fire investigators, union leaders, and public information officers, taught by active fire service professionals.
- On-Site Group Training Customized CPR and emergency training delivered at customer locations for employees, staff, or students, with flexible scheduling and quote-based pricing.
- AED for Sale FDA-approved Automated External Defibrillators and related accessories sold at competitive prices to individuals and organizations.
- Gold Package Bundled training package combining multiple AHA certification courses at a discounted rate.
Quantifiable outcome
- Over 145,234 healthcare professionals certified through their programs
- +2 more outcomes
Companies that use Heart Start CPR
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Heart Start CPR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Heart Start CPR partnerships and signals
Strategic signalScale indicators10 records
Recent moves4 records
Expansion highlights5 records
Heart Start CPR competitors and assessment
Company assessmentDirect peers
- ProTrainings: ProTrainings offers blended online and in-person CPR/AED/First Aid certification courses with video-based skills assessment, directly competing with Heart Start CPR's blended learning model. Both target healthcare professionals and laypersons seeking flexible certification.
- CPR Certification Institute: CPR Certification Institute offers online CPR, BLS, ACLS, and PALS certification courses targeting healthcare professionals and the general public. Directly comparable to Heart Start CPR's online certification offerings.
- National CPR Foundation: National CPR Foundation provides online CPR, BLS, ACLS, and PALS certification courses targeting healthcare professionals and the general public. It is a direct competitor in the online certification segment where Heart Start CPR competes via HeartCode blended learning.
- Code One CPR Training: Code One is an AHA-authorized training center operating multiple physical locations across the eastern US, offering BLS, ACLS, PALS, and CPR courses with blended learning. It is a direct regional competitor with a similar physical-presence-plus-online model.
- Save A Life Certifications by National Health Care Provider Solutions: Save A Life Certifications (NHCPS) offers online BLS, ACLS, PALS, and CPR certification courses with automated skills testing. It directly competes with Heart Start CPR for price-sensitive healthcare professionals seeking certification.
Broad incumbents
- HealthStream: HealthStream is a leading provider of workforce training and credentialing solutions for healthcare organizations, including BLS/ACLS/PALS certification programs. It serves a similar healthcare-professional customer base through enterprise SaaS, making it a broad incumbent comparable to Heart Start CPR's enterprise on-site training.
- American Red Cross Training Services: The American Red Cross is the largest and most recognized CPR/first aid training provider in the US, offering BLS, ACLS, PALS, and Heartsaver-equivalent courses. It competes nationally with Heart Start CPR as a broad incumbent with overlapping healthcare-professional and workplace-safety certification products.
- American Heart Association (Training Operations): The AHA is both the certifying body and a training provider itself, offering HeartCode and in-person BLS/ACLS/PALS courses. It is both a partner to Heart Start CPR and a partial competitor through its own training centers and direct digital offerings.
Emerging players
- Emergency University: Emergency University provides CPR, AED, and first aid training programs with an emphasis on enterprise and governmental customers. Comparable to Heart Start CPR's enterprise on-site training motion with overlapping healthcare and corporate target customers.
- Cincinnati Children's Hospital Simulation Center: Hospital-based simulation centers offer PALS and pediatric emergency training with high-fidelity simulation, comparable to Heart Start CPR's PALS/scenario-based learning. They compete for the same healthcare professional segment via institutional partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Heart Start CPR social profiles
Digital presenceHeart Start CPR compliance and trust
Trust signalCompliance1 record
Heart Start CPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heart Start CPR leadership team
Management profileNumber of profiles
Profiles1 record
Heart Start CPR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heart Start CPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heart Start CPR
What does Heart Start CPR do?
Heart Start CPR is an American Heart Association authorized training center that delivers AHA-certified BLS, ACLS, PALS, Heartsaver CPR AED, Heartsaver First Aid CPR AED, and Fire Company Officer courses through classroom, blended (online + in-person skills), and fully online formats. Courses culminate in same-day AHA eCards valid for two years and are taught by active firefighters, paramedics, and EMTs using voice-assisted manikins. The company also sells AEDs and offers on-site group training for organizations.
Is Heart Start CPR a public or private company?
Heart Start CPR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heart Start CPR founded?
Heart Start CPR was founded in 2003. It employs 11 to 50 people.
Where is Heart Start CPR based?
Heart Start CPR is headquartered in San Ramon, United States, in the North America region.
How does Heart Start CPR make money?
Three revenue lines are on record. Course Enrollment Fees are the primary driver. The others are group/On-site Training and AED Sales.
Who are Heart Start CPR's main competitors?
Direct peers on record are ProTrainings, CPR Certification Institute, National CPR Foundation, Code One CPR Training and Save A Life Certifications by National Health Care Provider Solutions. Broad incumbents are HealthStream, American Red Cross Training Services and American Heart Association (Training Operations). Emerging players are Emergency University and Cincinnati Children's Hospital Simulation Center.
Does Heart Start CPR have an API?
No public API is recorded for Heart Start CPR.
What industry is Heart Start CPR in?
Heart Start CPR's product category is CPR and Life Support Training. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of HLAFANAL, EMS Education, Training & Simulation Centers. Its NAICS code is 61171 and its SIC code is 8200.