What Forestree does

Forestree Australia Pty Ltd is a privately-held SaaS company that provides a cloud-based tree management software platform purpose-built for local government councils managing urban forests. Founded around 2019-2020 and headquartered in Parkside, South Australia, with an additional office at the Tonsley Innovation Precinct in Clovelly Park, the company operates with a team of 1-10 employees and is incorporated as Forestree Australia Pty Ltd (ACN 636 419 960).

The Forestree platform consolidates the full lifecycle of municipal tree asset management into a single system, offering modules for tree inspections (with automated future scheduling), works prioritization and assignment, TRAQ-standard risk assessment, multi-year planting planning, species list management, and drill-down reporting and analytics. The product is delivered as a web application accessible via PC, tablet, or mobile devices, and exposes APIs that integrate with dominant council enterprise systems including ESRI (GIS), Microsoft Power BI (analytics), TechnologyOne and Pathway (corporate asset management), and Microsoft Azure AD (identity). Named customers include City of Marion, Town of Walkerville, City of Campbelltown, and City of Mitcham, all South Australian local government bodies.

Forestree monetizes exclusively through recurring SaaS subscriptions sold via direct enterprise sales to councils. Pricing is not publicly disclosed. Go-to-market relies on case-study-driven content marketing, LinkedIn presence, and category sponsorship of TREENET and ArbAus, supplemented by customer presentations at industry conferences such as the National Street Tree Symposium. The company currently serves customers primarily within Australia, with unquantified interest from organizations further abroad.

Name

Forestree

Legal name

Forestree Australia Pty Ltd

Website

https://forestree.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Forestree Australia Pty Ltd provides a cloud-based SaaS platform for tree and urban forest management, purpose-built for Australian local government councils. It offers inspection, works management, TRAQ risk assessment, planting planning, and API integrations with ESRI, PowerBI, TechnologyOne, and Pathway.

Ownership category

akta.pro rank

Product category

Urban Forest Management Software

NAICS

Support Activities for Forestry (1153), Support Activities for Agriculture and Forestry (115)

SIC

Services-Prepackaged Software (7372), Forestry (800)

akta.pro primary industry

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

akta.pro secondary industries

Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Care & Arborist Services (BPABADAD)

Keywords

• Tree management software
• Urban forest management
• Local government software
• Municipal asset management
• Arboriculture software

Headquarters

HQ city

Unley

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription (SaaS): Cloud-based tree management software sold as subscription to local government councils. The software provides all-in-one tree management including inspections, works management, risk assessment, planting planning, species management, and reporting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Forestree sells a cloud-based, all-in-one tree management software platform purpose-built for local government councils. The platform enables tree inspections, prioritization and assignment of tree works, planting planning, species management, TRAQ-aligned risk assessment, reporting and analytics, and integration with corporate asset management systems via APIs. It is delivered as a responsive web application usable on PC, tablet, or mobile devices by council field staff and back-office users.

Product overview

Forestree is a unified, all-in-one tree management software platform purpose-built for local government. The core Forestree Tree Management Software integrates modules for Customise (user/contractor/attribute management), Inspections (fast inspection with automated scheduling), Works (prioritization and assignment with history tracking), Planting (long-term planning), Species (data consistency), Risk Assessment (TRAQ standard), Reporting, and API-based Integration with external systems like Pathway, TechnologyOne, and PowerBI. These modules work together as a cohesive system enabling councils to manage the complete lifecycle of their urban forest assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Forestree Tree Management Software All-in-one cloud-based tree management SaaS platform purpose-built for local government councils. Covers tree inspections, prioritisation and assignment of tree works, multi-year planting planning, species management, TRAQ-aligned risk assessment, reporting/analytics, and API integration with corporate systems such as Pathway, TechnologyOne, PowerBI, and ESRI. Delivered via a responsive web interface usable on PC, tablet, or mobile devices.

Quantifiable outcome

• Enabled increase in tree canopy cover
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TREENETcoreGTM or Marketing PartnerForestree is a sponsor of TREENET (TreeNet), a non-profit organisation founded in 1997 to advocate and promote the values of trees. Forestree staff have presented at TREENET events, including the 22nd National Street Tree Symposium. This partnership provides visibility within the urban forestry community and lends credibility to Forestree's tree management expertise.
• ARBAAUSminorGTM or Marketing PartnerForestree is a Bronze Sponsor of the Australian Arboriculture (ArbAus) organisation and events, positioning the company within the professional arboriculture community in Australia.
• ESRIcoreTechnology or IntegrationIntegration partnership enabling Forestree data to be incorporated into ESRI geographic information systems, used by councils for capital works projects and spatial analysis. Town of Walkerville integrates Forestree data with ESRI to ensure trees are considered in all decision-making.
• MailchimpminorGTM or Marketing PartnerMailchimp is used to send marketing communications on behalf of Forestree unless customers request otherwise.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Assetic: Assetic provides cloud-based asset management software explicitly targeted at local government and utilities, serving a similar Australian municipal buyer profile to Forestree's council customer base.
• Cartegraph (OpenGov): Cartegraph is an asset and work management platform for government agencies including parks and public works, with overlapping use cases to Forestree's council asset-management responsibilities across the same municipal buyer profile.
• Cityworks (Trimble): Cityworks is a GIS-centric asset and work management platform widely deployed by local governments for managing public assets and infrastructure, covering a broader portfolio but with direct overlap on public tree asset management.
• PlanIT Geo: PlanIT Geo provides tree inventory and urban forestry management software to municipalities and utility vegetation managers, with overlapping functionality around inspections, work management, and inventory—closely aligned with Forestree's council use cases.
• TreePlotter (INFLOR / Davey Resource Group): TreePlotter is one of the most established tree inventory and urban forestry management platforms used by municipalities in North America, offering inspections, work orders, and risk assessment workflows directly comparable to Forestree's modules.

Broad incumbents

• Tyler Technologies: Tyler Technologies is a large publicly listed vendor of enterprise software to the public sector, including ERP and asset/permitting solutions at the same local government buyer level as Forestree's customers.
• ESRI (ArcGIS): ESRI's ArcGIS platform is the dominant GIS used by councils worldwide and is a current Forestree integration partner; as a broader GIS vendor, ESRI could expand into specialized tree management workflows relevant to Forestree's niche.
• Trimble: Trimble owns Cityworks and operates across GIS, infrastructure, and municipal asset management, selling into the same local government segment and capable of expanding functionality into arboriculture workflows adjacent to Forestree.
• OpenGov: OpenGov is a broader government technology vendor serving finance, budgeting, permitting, and asset management functions in municipal customers—overlapping Forestree's council buyer relationships through adjacent software categories.

Others

• iTree (USDA Forest Service): iTree is a public-domain suite of urban forest assessment and analysis tools from the USDA Forest Service, partially overlapping Forestree's reporting, planting planning, and canopy analysis capabilities for municipalities without competing as a commercial SaaS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/forestree
• Facebookfacebook.com/Forestree-100064257005654

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forestree