Just You Fitness

What Just You Fitness does

Just You Fitness is a private personal training franchise company founded in 2011, headquartered in Charleston, South Carolina. The company delivers one-on-one personal training in private, dedicated studio spaces, with each client receiving exclusive studio access, customized workout programs, nutritional guidance, and progress tracking with a certified trainer. Its core products are Private Personal Training, Partner Training, Sport-Specific Training, and Nutritional Guidance, augmented by the Just You Fitness Train App, a digital platform for progress tracking, nutrition logging, activity and habit monitoring, and direct trainer messaging.

The business operates a franchise model. Just You Fitness Franchise, LLC (a South Carolina LLC) sells franchises to owner-operators for a $25,000 one-time fee plus a 7% monthly royalty on gross revenue. Franchisees receive an operations manual, marketing automations, lead generation tools, business coaching, exclusive equipment vendor pricing, and pre-configured studio management software and websites. The total estimated unit investment range is $61,250 to $175,000. The company-owned James Island flagship, operated by Amped Fitness, LLC, generated $546,216 in annualized 2025 gross revenue, providing the benchmark disclosed in Item 19 of the FDD to prospective franchisees. Customers comprise individual fitness clients seeking private, distraction-free training, as well as prospective franchisees acquiring studio businesses.

Just You Fitness markets primarily through an extensive blog (fitness, nutrition, lifestyle content published since 2019), Facebook and Instagram organic social channels showcasing client transformations, and dedicated SEO-optimized franchise and client pages. It maintains a registered Just You Fitness® trademark and an e-commerce shop at shop.justyoufitness.com. Leadership consists of founder JP Zengerle, Director of Franchise Development and Franchisee Onboarding Matt Knight, and three identified franchise owners (Henry Cruz in Cane Bay SC, Tara Johnston in Matthews NC, and Colin McDonough in Summerville SC). The company is privately held with no disclosed external funding, no M&A activity, and a corporate headcount of 1-10 employees.

Name

Just You Fitness

Legal name

Just You Fitness Franchise, LLC

Website

https://justyoufitness.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Just You Fitness is a private franchise company operating private, one-on-one personal training studios. It sells $25,000 franchises with a 7% royalty, serves individual fitness clients across the Southeast US through studios in South Carolina and North Carolina, and supplements training with an in-house Train App for progress tracking and messaging.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Private personal training
• Fitness franchise
• One-on-one training
• Personal training studio
• Sport-specific training

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees: One-time franchise fee of $25,000 charged to new franchise owners for the right to use the Just You Fitness brand, receive training, access to operations manual, marketing automations, and ongoing support.
2. Royalty Fees: Ongoing monthly royalty of 7% of gross revenue collected from franchisees. This provides continuous revenue stream based on franchisee performance.
3. Personal Training Services: Revenue generated from providing private personal training sessions to individual clients at franchise locations. Individual session fees or package pricing paid by end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Just You Fitness operates a private personal training studio franchise system delivering one-on-one training sessions in dedicated, state-of-the-art private studios where clients have the entire studio to themselves with their trainer. The offering combines customized workout programs, nutritional guidance, sport-specific training, and partner training options, supported by the proprietary Just You Fitness Train App for progress tracking and trainer communication.

Product overview

Just You Fitness offers private personal training services in a studio environment. The core offering is 1-on-1 personalized training, complemented by Partner Training, Sport-Specific Training, and Nutritional Guidance services. The company operates on a franchise model, providing franchisees with a comprehensive software platform including the Just You Fitness Train App for client management, progress tracking, and trainer messaging. All services are delivered by certified personal trainers in private, state-of-the-art studio settings.

Differentiator

Problem solved

Functional benefit

Brands

• Just You Fitness Train App: All-in-one platform for client progress tracking, nutrition logging, activity and habit monitoring, and direct trainer messaging.

Products and services

• Private Personal Training

Quantifiable outcome

• Clients have reported losing between 50-123+ pounds through the training program
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• National Equipment PartnercoreOthersExclusive vendor partnership providing significant discounts on equipment for franchisees. The partner supports franchisees in designing and outfitting their studios for maximum functionality and flow.
• Software PartnercoreTechnology or IntegrationProvides franchisees with professionally built websites, SEO setup, and studio management software at franchisee-only pricing. The software is pre-configured to match the Just You Fitness business model.
• Amped Fitness, LLCcoreOthersCompany that owns and operates the James Island, South Carolina flagship location. This entity's revenue performance is disclosed as historical data (Item 19) in the FDD to prospective franchisees.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burn Boot Camp: Boutique fitness franchise focused on transformations, small-group training, and culture-led programming, sharing the transformation-outcome narrative that Just You Fitness leans on heavily in its marketing.
• GYMGUYZ: In-home and on-location personal training franchise offering similar one-on-one coaching sessions but delivered at the client's location; directly overlaps with Just You Fitness's stated In-Home training offering and franchise structure.
• Orangetheory Fitness: Large-scale boutique fitness franchise built around coached, branded workout experiences. Operates on a similar franchise+royalty model and competes for the same consumer seeking structured, results-oriented training outside a traditional gym.
• F45 Training: Global boutique fitness franchise with a similar asset-light studio franchise model, comparable franchise fees and recurring royalties, and a comparable consumer target of adults seeking guided, non-traditional gym training.
• The Camp Transformation Center: Multi-location franchise specializing in weight-loss and transformation coaching across the US; comparable both in business model and in the weight-loss/client-transformation outcomes used as the primary marketing asset.
• Fitness Together: Direct 1-on-1 private personal training franchise operating dedicated studios; the closest pure product-model competitor to Just You Fitness and the natural benchmark for franchise economics.

Broad incumbents

• Title Boxing Club: Established US boutique fitness franchise with comparable studio footprint and franchise model; useful comparative for franchise-fee/royalty economics and consumer-overlap in private-studio positioning.
• Club Pilates: Fast-growing boutique fitness franchise operating on a similar royalty + franchise-fee model across a different modality (Pilates); useful peer for unit-economics scaling comparisons in boutique fitness franchising.
• Anytime Fitness: One of the largest fitness franchise networks globally; competes less on studio intimacy and more on access, but its proven franchise infrastructure and brand depth set a benchmark for what scaled fitness franchising looks like in the US.

Emerging players

• Personal Training Studio (US, franchisor): Boutique 1:1 and small-group personal training franchise sharing the private-studio experience with certified trainers; functions as a same-format, smaller-scale peer for franchise growth comparison.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/justyoufitness
• Instagraminstagram.com/justyoufitness
• LinkedInlinkedin.com/company/amped-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just You Fitness