What Precision Agriculture does

Precision Agriculture, operating commercially as Precision Ag, is an Australian agricultural technology company founded in 2011 and headquartered in Mount Helen, Australia. The company delivers variable rate farming solutions to Australian broadacre and horticulture farmers, supported by agronomists, farm advisors, and spreading contractors. Its core product is the proprietary Soli platform, which ingests soil laboratory results, generates spatial visualization of paddock conditions, identifies problem areas, and produces plug-and-play variable rate prescription files compatible with any farm controller, including the ability to remotely load prescriptions onto in-cab equipment. The platform underpins multiple service lines: grid soil sampling, strategic soil sampling, EM38/Gamma-based management zone creation, farm digital maps, and specialist services covering soil carbon and surface water management.

Precision Ag runs a consultative, sales-led go-to-market model that engages clients directly on-farm through a structured six-step process — from initial consultation and Soil Management Plan development, through soil sampling, NATA-certified laboratory testing, VR application mapping, prescription file generation, and annual reviews. Revenue is generated from professional services for sampling and analysis, recurring subscription-style components for prescription files and annual reviews, and specialist services for carbon and water management, priced via quote-based, multi-year contracts with no publicly disclosed rates. The company claims quantified customer outcomes of up to 60% lime input reduction, up to 25% phosphorus input reduction, and up to 50% nitrogen input reduction through variable rate application, alongside lower GHG emissions.

The company is privately held with no disclosed institutional investors, funding rounds, or parent entities, and operates exclusively within Australia. Leadership disclosed includes Andrew Whitlock as Director of Technical Services, Founder, and Board Member. Distribution relies on direct on-farm engagement and an agronomist/farm advisor referral network, with remote prescription file delivery reducing operational friction for multi-operator farming businesses.

Name

Precision Agriculture

Legal name

Precision Ag

Website

https://precisionagriculture.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Precision Ag is an Australian agricultural technology company that delivers variable rate farming solutions to broadacre and horticulture farmers via its proprietary Soli platform, supported by soil sampling, agronomist referrals, and annual management plan reviews.

Ownership category

akta.pro rank

Product category

Precision Agriculture Software and Soil Management Services

SIC

Agricultural Services (700)

akta.pro primary industry

Soil & Terrain Mapping Services (EC/EM Scanning, Topography, Zone Delineation) (AFACACAE)

akta.pro secondary industries

Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Carbon, Sustainability & MRV Services for Farms (Baseline, Monitoring, Reporting, Verification) (AFACACAK), Soil & Field Mapping Analytics (EC Mapping, Zone Delineation) (AFABAMAH)

Keywords

• Variable rate farming
• Soil management
• Precision agriculture
• Soil sampling services
• Agricultural prescription mapping

Headquarters

HQ city

Mount Helen

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Soil Sampling Services: Provides grid soil sampling, strategic soil sampling, and EM38/Gamma management zone creation services. Revenue generated through service fees for sampling and analysis.
2. Variable Rate Prescription Files: Generates prescription files for farm controllers based on soil analysis and management zone data. Sold as part of integrated soil management programs.
3. Annual Review Services: Ongoing annual soil management plan reviews to ensure continued optimization of inputs and program benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Precision Ag delivers variable rate farming solutions for Australian farmers by combining on-farm soil sampling (grid, strategic, and EM38/Gamma management zone approaches) with its proprietary Soli platform, which processes NATA-certified laboratory results into spatial maps and plug-and-play prescription files compatible with any farm controller. The integrated 6-step service runs from initial consultation through annual review, with additional specialist services in soil carbon management, surface water management, and farm digital mapping to optimize input use and yields.

Product overview

Precision Ag operates as a single unified platform-plus-services model centered on its proprietary Soli platform. The core offering consists of variable rate farming solutions supported by soil sampling services (Grid Soil Sampling, Strategic Soil Sampling, Soil Management Zones using EM38 and Gamma technologies), all processed through the Soli platform to generate prescription files and digital farm maps. Additional specialist services include Soil Carbon and Surface Water Management. The company positions itself as Australia's leading provider of variable rate farming solutions, with 15 years of soil sampling and variable rate mapping experience, helping farmers reduce input costs (lime up to 60%, phosphorus up to 25%, nitrogen up to 50%) while improving yields.

Differentiator

Problem solved

Functional benefit

Brands

• Soli: Industry-leading platform that processes soil laboratory results and produces clear, actionable insights including spatial results, and generates plug and play prescription files for farm controllers.

Products and services

• Soli Platform

Quantifiable outcome

• Lime input reduction of up to 60% through variable rate application
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Granular (Corteva): Corteva-owned farm management software providing agronomic planning, input tracking, and field analytics. Comparable in serving agronomists and growers with decision-support software, though broader in scope and backed by a major ag-input player.
• Trimble Agriculture: Global precision agriculture provider offering variable rate application, soil mapping, and farm data management. Comparable in offering variable rate technology and farm data platforms, but operates at a much larger scale across multiple geographies.
• PCT Agwire / Proagrica: Provider of agricultural data management and precision agriculture tools, including variable rate prescription and agronomic data workflows. Comparable in offering precision agriculture data services to agronomists and growers, though global and broader in scope.
• Climate Corp (Bayer): Bayer-owned digital agriculture platform providing field-level data, variable rate scripting, and agronomic insights. Comparable as a precision agriculture data platform, though broader and bundled with Bayer's seed and crop protection portfolio.
• CNH Industrial (Ag DNA / AFS): Major agricultural equipment manufacturer with precision agriculture offerings (AFS Connect, etc.) including variable rate and prescription support. Comparable in producing variable rate prescription files compatible with farm controllers, embedded in a much larger equipment platform.

Direct peers

• Farmers Edge: Digital agriculture company offering variable rate technology, soil sampling, and farm data analytics. Directly comparable as a precision agriculture service and data platform, though primarily North American.
• Ag Leader Technology: Precision agriculture hardware and software provider specializing in variable rate application, GPS guidance, and farm data management. Highly comparable as a precision agriculture solutions provider focused on soil and input optimization.
• AgWorld: Australian-founded farm management and precision agriculture platform that helps growers and agronomists plan, record, and analyze inputs. Directly comparable as a precision-ag data platform serving Australian broadacre and horticulture customers.

Regional players

• AgriWebb: Australian farm management software platform focused on livestock and mixed farming operations. Comparable as an Australian-headquartered farm data and decision-support platform, though with heavier focus on livestock recordkeeping.

Emerging players

• Taranis: Aerial imagery and AI analytics provider for precision agriculture, including field-level scouting and prescription insights. Comparable in driving variable rate recommendations from spatial data, though focused on imagery rather than soil sensor/EM data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agprecision
• Facebookfacebook.com/PrecisionAgricultureAustralia
• LinkedInlinkedin.com/company/precision-agriculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Agriculture