Zenit Design

What Zenit Design does

Zenit Design is a privately held B2B design agency founded in 1994 and headquartered at Södra promenaden 9 in Malmö, Sweden. The firm delivers nine integrated service lines — industrial design, digital design, service design, circular design, design research, design strategy, medtech design, mechanical design, and change facilitation — to enterprise clients across B2B, B2C, medtech, and public-sector contexts. Its underlying methodology is user-centered and insight-driven, moving from research through iterative exploration to production-ready design, with in-house prototyping, small-series production, and mechanical engineering integrated into the same engagement to ensure manufacturability. A documented specialization in medtech regulatory compliance (MDR, FDA, IEC, plus Human Factors) differentiates its medical-device work from generalist competitors.

The client roster includes major global and Nordic brands such as Volvo, Essity (Tork), Axis Communications, Profoto, AstraZeneca, Tetra Pak, Sony, Husqvarna Viking, Assa Abloy, Nibe, and Dover Fueling Solutions, alongside medtech clients like Iconovo (FDA-approved inhaler family) and CellaVision. Multiple relationships are multi-year to multi-decade (Iconovo since 2013, Pfaff since 2011, Dover Fueling Solutions since 2006, Seco Tools since 2016), indicating an enterprise project-based engagement model anchored in repeat design partnerships. The firm co-develops capabilities through partner ecosystems such as Serious Fun (open innovation) and Sigma Connectivity (embedded/software on the Seco IDEM project) and conducts applied research with Vinnova on circular electronics.

Zenit generates revenue through professional services billed on a per-project, quote-based model; pricing is not publicly disclosed. The firm is founder-led, with CEO Jonas Svennberg overseeing Design & Strategy alongside co-founders Carl Forslund, Johan Lundgren, and Mårten Rittfeldt. There is no disclosed outside institutional ownership, no subsidiaries, and no M&A activity. The firm markets primarily through its website case studies, a LinkedIn corporate presence, and direct enterprise outreach. Over its 30-year history it has completed 4,000+ projects and accumulated 45+ design awards, including Red Dot "Best of the Best," multiple Red Dot Design Awards, and an iF Award.

Name

Zenit Design

Legal name

Zenit Design

Website

https://zenitdesign.se

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Zenit Design is a Malmö, Sweden-based B2B design agency founded in 1994, offering industrial, digital, service, circular, mechanical, and medtech design services to enterprise clients across medtech, B2B, and B2C sectors.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Industrial Design Services (54142), Industrial Design Services (541420), Other Specialized Design Services (54149)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Industrial design services
• Product design agency
• Medtech design services
• Circular design consulting
• Design strategy consulting

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design Consulting and Project Services: Professional design services billed on a project basis. They support clients across industries through the entire development process, from early exploration to production-ready design. Services include industrial design, digital design, service design, circular design, and mechanical engineering.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Zenit Design is a Swedish design agency that provides professional industrial design, digital design, service design, circular design, mechanical design, and medtech design services to enterprise clients. The agency supports clients across B2B, B2C, and medtech industries through the full product development process, from early exploration and design research to production-ready design and small-series production.

Product overview

Zenit Design is a Swedish design agency offering comprehensive design services rather than a product company. Their portfolio consists of nine core service offerings: Industrial Design, Circular Design, Design Research, Design Strategy, Service Design, Digital Design, Medtech Design, Mechanical Design, and Change Facilitation. They work with bold companies across industries to turn visionary ideas into physical and digital products through user-centered design. The agency was founded in 1994 and has completed over 4,000 projects with 45+ awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Design Services Core industrial design service supporting enterprise clients across B2B, B2C, and medtech industries through the full product development process, from early exploration to production-ready design.
• Digital Design Services Digital experience design spanning mobile, desktop, embedded systems, and digi-physical interfaces, with UX and UI capabilities for enterprise clients.
• Service Design Services Service design creating meaningful services by designing with users, grounded in design research and producing user journeys, service blueprints, and concrete touchpoints.
• Circular Design Services Circular design strategy services helping companies shape practical and sustainable circular solutions aligned with sustainability goals, embedding circular thinking into R&D, commerce, and daily processes.
• Medtech Design Services Medtech design with regulatory compliance expertise including MDR, FDA, and IEC standards, combining design, engineering, and Human Factors expertise for medical devices.
• Mechanical Design Services Mechanical engineering solutions from early concept through production-ready design, with prototyping and small-series production capabilities integrated into the workflow.
• Design Research Services Design research services including interviews, observations, and field studies to uncover user insights and opportunities that inform product and service design.
• Design Strategy Services Strategic consulting to develop design strategies that maximize impact on organizational success and align design with business objectives.
• Change Facilitation Services Organizational transformation facilitation through workshops and collaborative processes to drive change, alignment, and design capability building inside client organizations.

Quantifiable outcome

• Tork Xpressnap dispensers reduce paper consumption by at least 25%
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, major and core.

• Seco ToolsflagshipStrategic or Co-development Partner · 1 January 2016Long-term collaboration since 2016 on the IDEM tool - an award-winning system for RFID tag reading and tool data management. Zenit drove user insights incorporated into business model, apps, industrial design and branding.
• VinnovamajorStrategic or Co-development PartnerSwedish innovation agency that sponsored a 1.5 year research project on circularity in electronics. The project investigated how electronics manufacturing companies can transition to a more circular and bio-based economy.
• Hässleholm MiljöcoreStrategic or Co-development PartnerSwedish waste company providing expertise in recycling solutions and systems for the circular electronics project with Axis Communications.
• Serious FuncoreStrategic or Co-development PartnerOpen Innovation company that partnered with Zenit to realize the SECO IDEM vision. Serious Fun brings hands-on innovation assistance from ideation to implementation.
• Sigma ConnectivitycoreTechnology or IntegrationDevelopment partner for software, electronics and tag development in the IDEM project. Part of the external development team alongside Zenit and Serious Fun.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smart Design: Independent industrial design and product strategy firm with decades of experience designing physical products for enterprise clients in medtech, consumer, and industrial categories, comparable mid-size agency profile.
• fuseproject: Boutique industrial design and brand strategy studio under Yves Béhar working across consumer products, furniture and connected devices. Comparable boutique-scale, award-winning product design firm.
• Veryday: Swedish design and innovation agency based in Malmö with industrial design, UX/UI, service design, and product development expertise; directly comparable geographic and capability profile to Zenit.
• ustwo (now ustwo studios): Independently-held digital product and service design studio with industrial design adjacent capabilities; comparable boutique creative agency profile pursuing enterprise engagements.
• Designit: Nordic-headquartered (Denmark) strategic design consultancy offering industrial design, service design, and digital design to enterprise clients across medtech, finance, and consumer goods. Direct same-category competitor with comparable GTM targeting large multinationals in Northern Europe.
• UNSETH 周 Design: Norwegian/Swedish industrial design consultancy with mechanical engineering and product development expertise for Scandinavian brands; comparable size and capability set to Zenit.

Broad incumbents

• TEAGUE: Large US industrial design and innovation consultancy with deep medtech and transport experience (Boeing, etc.). Comparable service offering in industrial design and human factors but at significantly larger scale.
• frog (Capgemini Engineering): Global design and engineering consultancy (now part of Capgemini) providing industrial design, service design and design strategy. Overlaps Zenit's full design value chain but operates at much larger scale across more geographies.

Others

• Konstfack / Beckmans / other Nordic design schools: Ecosystem enabler rather than competitor; adjacent educational institutions in industrial and product design from which Zenit sources talent and co-runs research, supporting the broader Nordic design ecosystem.

Regional players

• Newрум (Newroom): Swedish design and innovation agency with industrial design and digital design services for Scandinavian enterprises; regional overlap with Zenit in the Nordic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zenit-design/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenit Design