Forrest Tire

What Forrest Tire does

Forrest Tire is a privately held, family-owned tire retailer and automotive service company founded around 1940 and currently in its fourth generation of ownership. It operates 11 retail and service locations across New Mexico and Texas, with a corporate office in Carlsbad, NM. The company sells passenger, commercial, farm, industrial, and off-the-road (OTR) tires from brands including Michelin, BFGoodrich, Uniroyal, Yokohama, Hankook, Bridgestone, Firestone, and Cooper, and delivers a full suite of automotive services including brake repair, wheel alignments, computerized diagnostics, tire installation and repair, A/C repair, oil changes, suspension work, batteries, transmission fluid flush, and 24/7 roadside assistance. Customer segments include individual consumers, commercial fleet operators, agricultural operations, and industrial/OTR customers, served through dedicated passenger and truck service centers.

The company's technology footprint is limited to commercial retail infrastructure: a vehicle-tire search system allowing customers to find compatible tires by license plate state or vehicle year/make/model/option/size, online appointment scheduling, a content library of tire and car care articles for SEO, and 24/7 phone/text availability across all lines. Revenue is generated through one-time retail tire sales, recurring commercial fleet service contracts, and pay-as-you-go automotive service labor, with pricing provided on a quote basis rather than via published tiers; a financing and rebate program supports larger purchases. The go-to-market is sales-led, anchored by 11 physical retail storefronts distributed across the NM/TX region, with dedicated truck centers in Hobbs and Lubbock serving commercial customers. Forrest Tire employs more than 50 technicians and 30+ sales professionals, has no disclosed external funding, no parent company, and operates under continuous family control.

Name

Forrest Tire

Legal name

Forrest Tire

Website

https://forresttire.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

251–500 employees

Short description

Forrest Tire is a family-owned tire retailer and automotive service company operating 11 locations across New Mexico and Texas, serving individual vehicle owners, commercial fleet operators, and agricultural/industrial customers with tire sales and full automotive repair services.

Ownership category

akta.pro rank

Product category

Tire Retail and Automotive Repair Services

NAICS

Tire Dealers (44134), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tire retail sales
• Automotive repair services
• Commercial fleet tires
• Wheel alignment services
• Farm and OTR tires

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales: Retail sale of tires for cars, trucks, SUVs, farm equipment, industrial vehicles, and OTR (off-the-road) equipment. Carries major brands including Michelin, BFGoodrich, Uniroyal, Yokohama, Hankook, Bridgestone, Firestone, Cooper, and many specialty/agricultural tire brands.
2. Automotive Services: Service labor for brake repair, wheel alignments, tire repair, tire installation, tire balancing, computerized alignment, A/C repair, batteries, computerized diagnostics, drivelines, lift kits, maintenance, oil changes, radiators, roadside assistance, suspension repair, and transmission fluid flush.
3. Commercial Fleet Services: Commercial fleet assistance and commercial roadside assistance for businesses with truck/fleet tire and service needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Forrest Tire is a family-owned tire retailer and full-service auto repair provider operating 11 locations across New Mexico and Texas. It sells consumer tires (car, truck, SUV), commercial tires (farm, industrial, OTR), and custom wheels, and delivers automotive services including brake repair, wheel alignments, tire installation, balancing, A/C repair, batteries, computerized diagnostics, oil changes, suspensions, transmission service, and 24/7 roadside assistance for both individuals and commercial fleet operators.

Product overview

Forrest Tire is a family-owned tire and automotive service company operating 11 retail locations across New Mexico and Texas. The company offers a single unified product portfolio centered on tires and related automotive services. The core offerings consist of Commercial Tires (farm, industrial, OTR tires, and fleet assistance) and Consumer Tires (car, truck, and SUV tires from brands including Michelin, BFGoodrich, Uniroyal, Yokohama, Hankook, Mastercraft, Dayton, Bridgestone, Firestone, and Cooper). These tire products are complemented by a comprehensive Automotive Services suite that includes brake repair, wheel alignments, tire repair, A/C repair, batteries, computerized diagnostics, drivelines, lift kits, maintenance, oil changes, radiators, roadside assistance, suspension repair, tire balancing, tire installation, and transmission fluid flush. Additional services include custom wheels and computerized alignment. The company provides financing options and operates a corporate office in Carlsbad, NM.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Tires Commercial tire products and services including farm tires, industrial tires, OTR (Off-The-Road) tires, commercial fleet assistance, and commercial roadside assistance for businesses operating vehicle fleets and agricultural/industrial equipment.
• Car, Truck & SUV Tires Passenger vehicle tires for cars, trucks, and sport utility vehicles, sold across multiple major brands including Michelin, BFGoodrich, Uniroyal, Yokohama, Hankook, Bridgestone, Firestone, Cooper, Mastercraft, and Dayton, with accompanying installation and balancing services.
• Automotive Services Full-service automotive repair and maintenance covering brake repair, wheel alignments, tire repair, A/C repair, batteries, computerized diagnostics, drivelines, lift kits, scheduled maintenance, oil changes, radiator work, roadside assistance, suspension repair, tire balancing, tire installation, and transmission fluid flush for individual consumers and commercial customers.
• Custom Wheels Custom wheel sales and installation services for vehicle personalization, available to individual consumer customers at Forrest Tire locations.
• Computerized Alignment Precision wheel alignment service performed with computerized diagnostic equipment to ensure proper vehicle handling and tire wear; available to consumer and commercial customers.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tire Kingdom: Tire Kingdom, owned by TBC Corporation, is a regional tire and auto-service retailer operating hundreds of stores primarily across the Southeastern U.S. It is directly comparable on the consumer-tire-plus-service offering but with national corporate backing rather than Forrest Tire's family-owned model.
• Discount Tire: Discount Tire is the largest U.S. independent retailer of tires and wheels, with a multi-state brick-and-mortar footprint and strong online tire-selection experience. It is the closest analog to Forrest Tire's core business — retail tire sales plus installation — but at far greater scale and with a national online ordering capability that Forrest Tire lacks.
• Mavis Tire Express Service: Mavis Tire is a multi-state tire and automotive service chain offering tires, alignments, brakes, oil changes, and other light-duty services across the Northeast, Southeast, and Midwest. It mirrors Forrest Tire's combined tire-retail + auto-service center model and serves a similar role as a regional one-stop provider for vehicles.
• Les Schwab Tire Centers: Les Schwab is a large, family-influenced, regionally concentrated tire retailer emphasizing service quality, commercial accounts, and agricultural tires across the Western U.S. It mirrors Forrest Tire's combination of consumer tires, farm/agricultural tires, alignment services, and fleet support — but at substantially greater scale (~500+ stores).
• Big O Tires: Big O Tires is a franchise-based tire and auto-service retailer with hundreds of locations across the U.S., emphasizing retail tire sales, alignments, brakes, and other light-duty repair services. It is highly comparable to Forrest Tire on the consumer-tire-plus-light-auto-service model, with broader geographic reach via franchising.

Emerging players

• Meineke Car Care Centers: Meineke is a franchise-based national chain offering tires, alignments, brakes, exhaust, oil changes, and other light-duty automotive services. While broader on services, its franchise-driven, multi-service center model is structurally similar to Forrest Tire's small-format retail/service mix, and it competes for the same customer in adjacent geographies.

Broad incumbents

• Goodyear Auto Service: Goodyear Auto Service is the retail and service network of Goodyear Tire & Rubber, offering tire sales plus automotive maintenance and repair nationwide. Like Firestone, it is a broad incumbent that competes with Forrest Tire on tires and basic service, with the advantage of a manufacturer-backed brand and larger scale.
• Firestone Complete Auto Care: Firestone Complete Auto Care is the retail-service arm of Bridgestone, combining tire sales (its own and other brands) with full automotive repair across a large national footprint. As a broad incumbent, it overlaps with Forrest Tire on tires, alignments, brakes, and routine maintenance but offers a national brand and standardized experience.
• Monro Auto Service and Tire Centers: Monro operates a multi-brand network of regional tire and auto-service centers across the U.S. (Monro, Mr. Tire, Tire Choice, etc.), combining tire sales with brake, alignment, and general repair services. It serves a similar market role to Forrest Tire but with public-company backing, broader regional reach, and an active acquisition strategy.
• Pep Boys: Pep Boys is a national full-service automotive aftermarket chain offering tires, batteries, alignments, brakes, oil changes, and general repair. It overlaps with Forrest Tire's automotive-services portfolio and adds a broader parts/accessories dimension as a broad incumbent in the same light-duty MRO category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/forresttire
• Facebookfacebook.com/ForrestTireCo
• LinkedInlinkedin.com/company/forrest-tire-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forrest Tire