NetTrace
NetTrace is a privately-held South African IT company that sells enterprise asset management software (NAM) with real-time tracking, audit compliance, and endpoint security — powered by Absolute — primarily to mid-size and large South African enterprises via direct sales and channel partners.
- Company typePrivate
- Founded2000
- HeadquartersMidrand, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NetTrace does
NetTrace is a privately-held South African information technology company headquartered in Midrand that develops and sells enterprise asset management software under the NetTrace Asset Management (NAM) sub-brand. The company's core platform delivers full asset lifecycle oversight through real-time tracking, mobile-app scanning, automated audit compliance verification, and remote endpoint security controls (freeze, expire, wipe) powered by Absolute's embedded endpoint resilience technology. Adjacent modules extend the platform into Lease Management for rental and contract administration and End Point Management for securing off-network devices and managing compromised assets.
The company's go-to-market is enterprise B2B with direct field sales engagement targeting South African organisations of 300+ employees, complemented by channel partnerships with technology distributors Mustek and Axiz for broader market reach. Pricing is quote-based on a recurring subscription model with annual billing, tailored to organisation size (Small under 300, Medium 301-1,500, Large 1,500+) and the specific modules deployed. Customer segments span IT departments, public-sector organisations (with the Development Bank of Southern Africa / DBSA as a visible logo), finance and procurement teams, and large enterprises.
The business operates with a sub-50 employee footprint, has been active since its founding in 2000, and has no disclosed institutional funding, parent company, or international expansion. Distribution is concentrated within South Africa, and revenue, ownership, and management team details are not publicly disclosed.
NetTrace firmographics
Firmographics- Name
- NetTrace
- Legal name
- NETTRACE
- Website
- https://nettrace.co.za
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NetTrace is a privately-held South African IT company that sells enterprise asset management software (NAM) with real-time tracking, audit compliance, and endpoint security — powered by Absolute — primarily to mid-size and large South African enterprises via direct sales and channel partners.
- Ownership category
- akta.pro rank
NetTrace industry classification
Industry- Product category
- Enterprise Asset Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
- akta.pro secondary industries
- IT Asset Disposition (ITAD) & Secure Data Erasure (BPAEAOAK), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where NetTrace is headquartered
LocationHeadquarters
- HQ city
- Midrand
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
NetTrace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Asset Management Software: Subscription-based software licensing for comprehensive asset management, tracking, and security services delivered as a managed service solution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
NetTrace product offering
Product offeringCore offering
NetTrace sells enterprise asset management software (NetTrace Asset Management / NAM) that enables organisations to scan, track, and manage physical and digital assets throughout their lifecycle. The platform provides real-time asset visibility, remote freeze/expire/wipe actions, integration with existing financial, HR, and operational systems, and audit compliance reporting. Modular offerings cover lease and rental contract management and endpoint device security.
Product overview
NetTrace offers a unified enterprise asset management platform (NetTrace Asset Management / NAM) with modular add-ons including Lease Management Solutions and End Point Management. The core NAM platform provides full asset oversight with real-time tracking, automated compliance, and data-driven insights, while the Lease Management add-on handles rental and lease contract management, and End Point Management enables remote device security and asset control.
Differentiator
Problem solved
Functional benefit
Brands
- NetTrace Asset Management (NAM): Enterprise asset management solution powered by Absolute's embedded technology for endpoint resilience and asset intelligence.
Products and services
- NetTrace Asset Management (NAM) Enterprise asset management software platform that gives organisations full oversight of physical and digital assets with real-time tracking, automated compliance, and data-driven insights. It is aimed at IT, finance, procurement, and public-sector teams in South African organisations needing to manage asset lifecycles, audit compliance, and endpoint security.
- Lease Management Solutions Module for managing rental and lease contracts to avoid missed deadlines and unnecessary costs, integrating with financial and contract data for streamlined budgeting, reporting, and audit verification. Targeted at finance, procurement, and asset management teams.
- End Point Management Endpoint management solution for securing data on devices remotely, managing assets off-network, and taking action on compromised assets to improve organisational security posture. Built on Absolute's embedded endpoint resilience technology.
Quantifiable outcome
- Real-time information for decision making through dynamic asset environment monitoring
- +1 more outcomes
Companies that use NetTrace
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
NetTrace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
NetTrace partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AbsolutecoreAs an official Absolute partner, NetTrace MSP delivers next-generation endpoint resilience and asset intelligence. Absolute's embedded technology powers key NetTrace Asset Management (NAM) services ensuring always-on visibility, control, and security. This partnership enables remote freeze, expire, and wipe capabilities for asset protection.
- MustekcoreMustek is listed as a key channel partner, with their Lead Enterprise Development representative (Jean-Paul Gough) providing a customer testimonial. Mustek represents NetTrace in the enterprise distribution ecosystem in South Africa.
- AxizcoreAxiz is featured as a partner logo alongside Mustek, indicating an established channel partnership for distributing NetTrace solutions in the South African market.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
NetTrace competitors and assessment
Company assessmentDirect peers
- Asset Panda: Cloud-based asset tracking and management platform serving organizations of similar size to NetTrace's mid-market segment. Comparable on asset lifecycle tracking and audit functionality.
- Freshworks (Freshservice): ITSM and IT asset management platform with strong mid-market positioning. Comparable to NetTrace on subscription-based asset management for IT departments and enterprise buyers.
- ManageEngine (Zoho): Direct peer providing IT asset management and endpoint management software to mid-market and enterprise customers. Competes with NetTrace in the same IT asset visibility and lifecycle tracking category.
- Ivanti: IT asset management, endpoint security, and service management vendor. Directly comparable to NetTrace on the asset and endpoint management capability bundle, with similar enterprise buyer personas.
Broad incumbents
- ServiceNow: Global leader in enterprise service management with IT asset management capabilities as part of its broader platform. Highly relevant competitor for NetTrace's enterprise EAM and ITSM-adjacent use cases across large South African buyers.
- SAP Asset Performance Management: Enterprise-grade asset management and performance offering within the SAP ecosystem. Comparable to NetTrace for large enterprises already running SAP for financial and operational systems.
- IBM Maximo Application Suite: Long-established enterprise asset management platform used by large asset-intensive organizations. Comparable to NetTrace's lifecycle, maintenance, and compliance positioning for large enterprise accounts.
Emerging players
- InvGate: IT service management and asset management platform targeting mid-market and enterprise. Comparable to NetTrace on ITSM-adjacent asset tracking with a similar subscription commercial model.
- NinjaOne: Endpoint management and asset intelligence platform with significant growth momentum. Comparable to NetTrace's endpoint management module and channel-led GTM approach.
Others
- Absolute Software: Provider of the endpoint resilience technology that powers NetTrace's remote freeze/expire/wipe features. Functions as a strategic technology partner rather than direct competitor; relevant for assessing partnership risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NetTrace social profiles
Digital presenceNetTrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetTrace leadership team
Management profileNumber of profiles
NetTrace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetTrace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetTrace
What does NetTrace do?
NetTrace sells enterprise asset management software (NetTrace Asset Management / NAM) that enables organisations to scan, track, and manage physical and digital assets throughout their lifecycle. The platform provides real-time asset visibility, remote freeze/expire/wipe actions, integration with existing financial, HR, and operational systems, and audit compliance reporting. Modular offerings cover lease and rental contract management and endpoint device security.
Is NetTrace a public or private company?
NetTrace is a private company. It is classified as unknown and is currently operating.
When was NetTrace founded?
NetTrace was founded in 2000. It employs 11 to 50 people.
Where is NetTrace based?
NetTrace is headquartered in Midrand, South Africa, in the Africa region.
How does NetTrace make money?
One revenue line is on record: enterprise Asset Management Software.
Who are NetTrace's main competitors?
Direct peers on record are Asset Panda, Freshworks (Freshservice), ManageEngine (Zoho) and Ivanti. Broad incumbents are ServiceNow, SAP Asset Performance Management and IBM Maximo Application Suite. Emerging players are InvGate and NinjaOne. Absolute Software is listed as an others.
Does NetTrace have an API?
No public API is recorded for NetTrace.
What industry is NetTrace in?
NetTrace's product category is Enterprise Asset Management Software. Its primary akta.pro industry code is BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire), with a secondary code of BPAEAOAK, IT Asset Disposition (ITAD) & Secure Data Erasure. Its NAICS code is 5182 and its SIC code is 7372.