Orimi Trade
Orimi Trade is the largest Russian tea and coffee manufacturer, producing 96,000 tons annually across ten brands including Greenfield, Jardin, and Princess Noori, supplying roughly one in three cups consumed in Russia and exporting to 35 countries via distributors, regional offices, and HoReCa/retail channels.
- Company typePrivate
- Founded1994
- HeadquartersSt. Petersburg, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Orimi Trade does
Orimi Trade (Группа компаний «Орими Трэйд») is the largest Russian manufacturer of tea and natural coffee, producing an annual volume of 96,000 tons across a portfolio of ten consumer brands — including Greenfield (premium tea, #1 in Russia by value), TESS (premium tea), Jardin (premium coffee), Princess Noori (best-selling black tea), Princess Java (the only Russian green tea brand), and Jockey (most popular Russian roasted coffee). Roughly one in three cups of tea and natural coffee consumed in Russia is produced by the Orimi group, and products are exported to 35 countries via wholly-owned distribution subsidiaries in Kazakhstan, Kyrgyzstan, and Ukraine and representative offices in Belarus, Moldova, and Armenia. The company serves three core customer segments — mass-market retail consumers (primary), HoReCa enterprises (over 8,000 accounts, including direct relationships with RZD, Aeroflot, S7, Subway, and KFC), and corporate/institutional clients — distributing through 150 major Russian distributors and 75 regional offices.
Underlying production rests on three industrial platforms in the Leningrad Oblast region, including a 4,500 tons/year freeze-dried soluble coffee plant opened in December 2019 (6.4 billion RUB investment, design capacity reached in 2021) that performs full-cycle roasting, extraction, and sublimation. Since 2019 the company has also produced aluminum tea and coffee capsules compatible with Nespresso systems at a capacity of up to 300,000 capsules per day, a category it pioneered in Russia. Quality and regulatory positioning is anchored by ISO 22000 certification (audited by SGS, recertified in 2018), St. Petersburg Quality Mark certification for Princess Noori, Princess Java, and Jockey, and inclusion in the Russian Government's list of 199 systemically important organizations — making Orimi the only tea-coffee enterprise on that list.
The business model is conventional FMCG manufacturing and wholesale distribution with multi-brand positioning spanning economy to premium price tiers. The company generates revenue through one-time product sales of tea (black, green, fruit, herbal) and coffee (whole bean, ground, instant/sublimated, capsules) under both proprietary and joint-venture brands — including Greenfield and TESS with Greenfield Tea Ltd (UK), and Jardin with Jardin Caffe Solution S.A. The GTM is dual-channel: (1) a distributor-heavy model with 150 national distributors and 75 regional offices covering retail chains such as Magnit, Pyaterochka, Perekrestok, Metro, and Auchan; and (2) a direct enterprise sales force for HoReCa in Moscow and St. Petersburg, with bundled equipment provision for hot beverage preparation. Marketing is built on long-running event sponsorships (St. Petersburg International Economic Forum since 2006, Sochi International Investment Forum) and consumer education content, rather than digital or performance channels.
Orimi Trade firmographics
Firmographics- Name
- Orimi Trade
- Legal name
- Группа компаний Орими Трэйд
- Website
- https://orimi.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Orimi Trade is the largest Russian tea and coffee manufacturer, producing 96,000 tons annually across ten brands including Greenfield, Jardin, and Princess Noori, supplying roughly one in three cups consumed in Russia and exporting to 35 countries via distributors, regional offices, and HoReCa/retail channels.
- Ownership category
- akta.pro rank
Orimi Trade industry classification
Industry- Product category
- Packaged Tea and Coffee Manufacturing
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Coffee & Tea Concentrates (Liquid, Extracts, Syrups) (AFAFAGAC)
Keywords
Where Orimi Trade is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Orimi Trade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tea and Coffee Product Sales: Manufacturing and sale of tea and coffee products under multiple brands including Greenfield, TESS, Jardin, Princessa Nuri, Princessa Java, Jockey, and others. Products include black, green, fruit and herbal teas, and coffee in various formats (whole bean, ground, soluble, capsules). The company operates as the largest Russian tea and coffee producer with annual production volume of 96,000 tons.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Orimi Trade product offering
Product offeringCore offering
Orimi Trade manufactures and distributes packaged tea and natural coffee products under multiple owned brands including Greenfield, TESS, Jardin, Princess Noori, Princess Java, Jockey, Princess Kandi, Gita, Pearl of the Nile, and Shah. Products span black, green, fruit, and herbal teas as well as coffee in whole bean, ground, instant, and Nespresso-compatible aluminum capsule formats. The company sells to retail consumers through Russian and international distributors and directly serves HoReCa and corporate clients.
Product overview
Orimi Trade is Russia's largest tea and coffee manufacturer offering a diverse portfolio of over 450 product varieties. The product portfolio comprises 10 main brands spanning both tea and coffee categories: premium tea brands Greenfield and TESS (joint projects with UK-based Greenfield Tea Ltd); premium coffee brand Jardin (joint project with Jardin Caffe Solution S.A.); mass-market tea brands Princess Noori (best-selling black tea), Princess Java (pioneering Russian green tea brand), Princess Kandi (oldest brand, since 1994), Gita (democratic), and Shah (North Indian); plus coffee brand Jockey (most popular Russian roasted coffee) and Kenyan tea brand Pearl of the Nile. The portfolio covers all tea types from Ceylon, India, Kenya, China, Japan, Indonesia, and Vietnam, as well as all coffee formats including whole bean, ground, instant, and aluminum capsules. Products range from affordable everyday varieties to rare premium selections.
Differentiator
Problem solved
Functional benefit
Brands
- Greenfield: Premium plantation tea brand, #1 tea brand in Russian market in value terms. Joint project with Greenfield Tea Ltd (UK). Launched in 2003. Includes rare teas from Ceylon, India, China, Kenya, Japan, exclusive herbal teas, pyramid bag tea, aluminum capsules. Official tea of St. Petersburg International Economic Forum.
- TESS
- Jardin
- Принцесса Нури (Princess Noori)
- Принцесса Ява (Princess Java)
- Жокей (Jockey)
- Принцесса Канди (Princess Kandi)
- Гита (Gita)
- Жемчужина Нила (Pearl of the Nile)
- Шах (Shah)
Products and services
- Greenfield Premium plantation tea brand offering rare tea varieties from Ceylon, India, China, Kenya, and Japan, including exclusive herbal teas, pyramid tea bags, and aluminum capsules. Leader of Russian tea market in value terms. Joint project with Greenfield Tea Ltd (UK).
- TESS Premium tea brand featuring black and green tea varieties and tea compositions with natural berries and fruits, available loose, bagged, and in pyramid formats. Second joint project with Greenfield Tea Ltd (UK).
- Jardin
Quantifiable outcome
- Every third cup of tea and natural coffee consumed in Russia is produced by Orimi
- +2 more outcomes
Companies that use Orimi Trade
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Orimi Trade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Orimi Trade partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Greenfield Tea LtdcoreJoint venture partner for Greenfield and TESS premium tea brands. Greenfield Tea Ltd (UK) and GK Orimi (St. Petersburg) partnership resulted in market-leading premium tea brands launched in Russia in 2003 (Greenfield) and 2009 (TESS).
- Jardin Caffe Solution S.A.coreJoint project for Jardin premium coffee brand. Partnership created a comprehensive portfolio of premium coffee products including whole bean, ground, soluble, and capsule formats.
- RZD (Russian Railways)majorHoReCa supply partnership for hot beverages on Russian Railways trains and stations.
- AeroflotmajorIn-flight beverage supply partnership providing coffee and tea for airline passengers.
- S7 AirlinesmajorIn-flight beverage supply partnership providing coffee and tea for airline passengers.
- SubwaymajorHoReCa supply to Subway restaurant chain locations in Russia.
- KFCmajorHoReCa supply to KFC restaurant chain locations in Russia.
- Prime StarminorHoReCa supply partnership for restaurant chain.
- CarrefourmajorInternational retail distribution partner with presence in UAE, Oman, and Kuwait. Greenfield and TESS brands are present in all UAE retail chains including Carrefour which holds over half of the national retail market.
- MetromajorInternational cash-and-carry wholesale distribution partner.
- AuchanmajorInternational retail distribution partner for tea and coffee products.
- KomusminorHoReCa supply partnership through office supplies and equipment distributor.
- YulmartminorHoReCa supply partnership through online retailer.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Orimi Trade competitors and assessment
Company assessmentDirect peers
- Ahmad Tea: UK-founded premium tea brand that blends, packages, and exports tea globally across 80+ countries. Closely parallels Orimi's premium tea-led, multi-country export model and brand-positioning approach for bagged/leaf tea.
- Paulig: Finland-based family-owned coffee and food company that is a market leader in the Nordics and has a structured tea/coffee export business. Highly comparable to Orimi as a privately held, region-dominant branded tea-and-coffee manufacturer with international reach.
- Twinings: UK premium tea brand owned by Associated British Foods, exporting globally and combining leaf/bagged/specialty teas. Comparable to Orimi's premium tea brands (Greenfield, TESS) as a flagship export tea brand with premium positioning.
Broad incumbents
- Lavazza: Italy-headquartered global coffee major with branded roasted, ground, capsule, and soluble coffee products across retail and foodservice. Comparable to Orimi as a branded coffee manufacturer moving into capsules and HoReCa, but with materially larger international scale and brand equity.
- Nestlé: Swiss multinational with the Nescafé and Nespresso coffee systems globally. Comparable as a mass-market soluble/coffee capsule incumbent whose Nespresso-compatible aluminum capsules are the standard that Orimi's capsule line targets.
- JDE Peet's: Netherlands-based global pure-play coffee company (Jacobs, Douwe Egberberts, Peet's, L'OR). Comparable as a broad portfolio coffee manufacturer with strong HoReCa and retail distribution across Europe, directly adjacent to Orimi's coffee value chain.
- Tata Consumer Products: India-listed major tea and coffee group (Tata Tea, Tetley, Eight O'Clock Coffee, Tata Coffee). Highly comparable to Orimi as a multi-brand, multi-geography tea-and-coffee CPG operator with strong category-leadership brands.
Regional players
- Strauss Group: Israel-based food and beverage group with a sizeable branded coffee business across emerging markets. Comparable to Orimi as a regional multi-country coffee operator targeting retail and HoReCa channels outside of North America/Europe.
- Yorkshire Tea: UK household bagged tea brand with strong domestic leadership and growing export reach. Comparable to Orimi's mass-market tea brands like Princessa Nuri/Jockey as a regionally dominant bagged-tea brand built on everyday quality positioning.
Emerging players
- Rishi Tea: US specialty direct-trade tea company focused on premium organic and botanical blends. Comparable to Orimi's premium-tier botanical and pyramid-bag offerings, but at a much smaller scale and primarily through specialty retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Orimi Trade social profiles
Digital presenceOrimi Trade compliance and trust
Trust signalCompliance2 records
Orimi Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orimi Trade leadership team
Management profileNumber of profiles
Profiles3 records
Orimi Trade subsidiaries and ownership
Company hierarchySubsidiaries7 records
Orimi Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orimi Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orimi Trade
What does Orimi Trade do?
Orimi Trade manufactures and distributes packaged tea and natural coffee products under multiple owned brands including Greenfield, TESS, Jardin, Princess Noori, Princess Java, Jockey, Princess Kandi, Gita, Pearl of the Nile, and Shah. Products span black, green, fruit, and herbal teas as well as coffee in whole bean, ground, instant, and Nespresso-compatible aluminum capsule formats. The company sells to retail consumers through Russian and international distributors and directly serves HoReCa and corporate clients.
Is Orimi Trade a public or private company?
Orimi Trade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orimi Trade founded?
Orimi Trade was founded in 1994. It employs 1,001 to 5,000 people.
Where is Orimi Trade based?
Orimi Trade is headquartered in St. Petersburg, United States, in the North America region.
How does Orimi Trade make money?
One revenue line is on record: tea and Coffee Product Sales.
Who are Orimi Trade's main competitors?
Direct peers on record are Ahmad Tea, Paulig and Twinings. Broad incumbents are Lavazza, Nestlé, JDE Peet's and Tata Consumer Products. Regional players are Strauss Group and Yorkshire Tea. Rishi Tea is listed as an emerging player.
Does Orimi Trade have an API?
No public API is recorded for Orimi Trade.
What industry is Orimi Trade in?
Orimi Trade's product category is Packaged Tea and Coffee Manufacturing. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAH, Instant Tea, Tea Extracts & Concentrates Manufacturing. Its NAICS code is 311920 and its SIC code is 2080.