Miami Fashion Week

What Miami Fashion Week does

Miami Fashion Week (MIAFW) is a privately held annual fashion event produced by The Fashion Shows, LLC and MFW Events, LLC, headquartered in Miami, Florida. The flagship event — scheduled for October 13-17, 2026 — brings together roughly 50 international designers, fashion brands, buyers, media, and industry professionals through runway presentations, brand activations, and curated experiences, with a strategic emphasis on Latin American and global designer access. The platform has expanded beyond the annual runway into a portfolio of sub-brands: the MIAFW Summit (institutional education series with Miami Dade College and Miami Fashion Institute), MIAFW Magazine (editorial publication), the Virtual Fashion Awards (inaugural AI-powered awards in May 2026), and the FittingRoom MIAFW virtual try-on app.

The core technology stack is centered on AI-powered production tooling used to generate virtual fashion shows, combining generative video, image, and multimodal scenography with music integration and post-production to deliver runway experiences without physical logistics. This AI production capability is monetized as a discrete paid service available to designers globally, and is also the substrate for the Virtual Fashion Awards competition and the consumer-facing FittingRoom app. There is no public evidence of proprietary models, research, or patents; the AI workflow appears to layer third-party generative tools with in-house creative direction and production services.

The business model is multi-stream and event-driven: (1) designer application fees supporting AI-powered runway production, (2) customized sponsorship packages including runway integrations, VIP experiences, and digital campaigns, (3) event-level partnership deals (e.g., Liquid Youth as Official Wellness Partner for Miami Swim Week 2026), and (4) paid AI Virtual Fashion Show production services for designers worldwide. Pricing is quote-based and not publicly disclosed, and revenue is not reported. Customer segments span enterprise-tier international designers (Naeem Khan, Philipp Plein, Missoni, Roberto Cavalli, Karl Kani), mid-market Latin American designers, brand sponsors, media, and buyers.

Name

Miami Fashion Week

Legal name

THE FASHION SHOWS, LLC

Website

https://miamifashionweek.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Miami Fashion Week (MIAFW) is a privately held annual international fashion event produced by The Fashion Shows, LLC in Miami, serving global designers, brands, sponsors, and media through runway shows, an AI-powered virtual fashion show production service, the Virtual Fashion Awards, and the MIAFW Summit.

Ownership category

akta.pro rank

Product category

Fashion Event Production & Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Fashion event production
• Runway showcase
• Virtual fashion shows
• Fashion designer platforms
• Industry event sponsorship

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Designer Application Fees: Designers pay application fees to participate in runway presentations, with fees supporting the creation and production of their AI-powered runway shows.
2. Sponsorship Packages: Customized partnership opportunities including runway integrations, activations, VIP experiences, and digital campaigns for brands seeking visibility with international fashion audiences.
3. Event Partnerships: Official partnership arrangements with brands like Liquid Youth for event activations, fashion shows, and influencer programming during fashion week events.
4. Virtual Fashion Show Production Service: Paid production service where designers work with The Fashion Shows production team to create AI-powered digital runway experiences. Includes creative direction, digital scenography, AI visual production, music integration, and post-production.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

Miami Fashion Week (MIAFW) is an annual international fashion event and platform produced by THE FASHION SHOWS, LLC, hosting runway presentations, brand activations, and industry events for established and emerging designers from Latin America, Europe, and the U.S. The company also operates an AI-powered virtual fashion show production service, the Virtual Fashion Awards, the MIAFW Summit series on sustainability and technology, MIAFW Magazine, and a Virtual Try-On App (FittingRoom MIAFW). Revenue is generated through designer application fees, customized sponsorship packages, official event partnerships, and paid virtual production services.

Product overview

Miami Fashion Week (MIAFW) operates as an integrated fashion platform consisting of its core annual runway event (October 13-17, 2026), supplemented by AI-powered virtual fashion show production services, the Virtual Fashion Awards (new in 2026), the MIAFW Summit for industry education on sustainability and technology, MIAFW Magazine as a digital publication, and a Virtual Try-On App. The platform connects international designers with global audiences through both physical and digital presentation formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Miami Fashion Week (MIAFW) Annual Event Annual international fashion event featuring runway presentations, brand activations, and industry experiences connecting international designers with buyers, media, and global audiences.
• AI Virtual Fashion Show Production Service Paid professional production service where designers work with The Fashion Shows production team to create AI-powered audiovisual digital runway experiences, available to designers worldwide regardless of geographic location.
• Virtual Fashion Awards Awards program celebrating pioneers shaping the future of fashion through virtual shows, digital creativity, and cutting-edge technology, featuring AI-powered runway presentations by selected designers globally.
• MIAFW Summit Educational summit series run in partnership with Miami Dade College and Miami Fashion Institute, addressing sustainability, technology, and innovation topics in the fashion industry through speaker panels and industry discussions.
• MIAFW Magazine Digital publication offering fashion editorials, designer features, and visual storytelling content from the Miami Fashion Week community.
• Virtual Try-On App (FittingRoom MIAFW) Virtual try-on application allowing users to virtually try on fashion items using proprietary digital technology developed by Miami Fashion Week.

Quantifiable outcome

• Miami Fashion Week brought sustainable fashion tech to the world stage with fully virtual fashion shows produced via AI
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Liquid YouthmajorGTM or Marketing Partner · 22 May 2026Liquid Youth, a PhD-founded collagen wellness brand, is the Official Collagen Wellness Partner for Miami Swim Week 2026 (running May 25-31). The partnership spans more than nine activations including fashion shows, fitness and wellness events, influencer programming, and industry gatherings where guests can sample Sparkling Collagen Water products. The brand aims to reach the swimwear industry's top designers, models, influencers, and tastemakers.
• Miami Dade CollegecoreStrategic or Co-development PartnerMiami Dade College is the institutional partner for the MIAFW Summit series, which connects students, customers, and fashion industry professionals through honest conversations about sustainability and technology in fashion. President Madeline Pumariega of Miami Dade College is featured as a speaker. The partnership supports education and industry collaboration.
• Miami Fashion InstitutecoreStrategic or Co-development PartnerMiami Fashion Institute partners with Miami Fashion Week on the annual summit series, focusing on sustainability and technology in fashion. Orsola de Castro, Fashion Designer & Chairperson at Miami Fashion Institute, is featured as a speaker.
• The Fashion ShowscoreStrategic or Co-development PartnerThe Fashion Shows is the official production company behind Miami Fashion Week, producing both physical and virtual fashion events including Virtual Fashion Shows, the Virtual Fashion Awards, and the annual MIAFW event.
• Queen Miami BeachminorChannel Partner/ Reseller/ DistributorQueen Miami Beach serves as the venue for the Virtual Fashion Awards and other MIAFW events, providing an exclusive and sophisticated setting for fashion, innovation, and culture experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• New York Fashion Week (NYFW): Produced by IMG in partnership with the CFDA, NYFW is the largest U.S. fashion week and the most direct competitive comparable to MIAFW, targeting the same designer, sponsor, media, and buyer audiences with a twice-yearly runway showcase.
• Paris Fashion Week (Fédération de la Haute Couture et de la Mode): The global benchmark for fashion weeks, run by the FHCM. Directly comparable to MIAFW as a runway-driven, designer-and-buyer-facing event platform with international brand participation and sponsorship revenue.
• Milan Fashion Week (Camera Nazionale della Moda Italiana): Italy's flagship fashion week produced by the CNMI. Direct peer to MIAFW given the runway-show format, luxury designer roster, and sponsorship-driven monetization.
• London Fashion Week (British Fashion Council): Run by the BFC, London Fashion Week is a direct comparable in format (runway shows, designer presentations, industry events) and audience (designers, buyers, media).
• LA Fashion Week: Los Angeles-based fashion week platform operating a comparable runway and designer presentation model. Competes with MIAFW for North American designer and sponsor attention.

Emerging players

• Art Hearts Fashion: U.S.-based fashion event platform producing runway shows at Miami Swim Week and other locations. Closely comparable in scope (runway presentations, designer recruitment, sponsorship) and emerging-segment overlap with MIAFW.

Regional players

• Art Basel Miami Beach: Miami's flagship cultural event combining high-end gallery programming, brand activations, and sponsor integrations. Comparable as a premium Miami event platform targeting luxury brands, media, and tastemakers.
• Tokyo Fashion Week (Japan Fashion Week Organization): Japan's leading fashion week platform. Comparable in runway format and international designer participation but operates in a different geographic market from MIAFW.
• Berlin Fashion Week: Germany's consolidated fashion week platform featuring runway shows, trade shows, and shows. Comparable in format and audience but serves the European market rather than the Americas.

Broad incumbents

• IMG Fashion Events: WME/IMG produces fashion weeks and licensing events globally, including NYFW. Comparable as the dominant scaled incumbent in fashion event production with overlapping sponsor, designer, and media relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MiamiFashionWk
• Instagraminstagram.com/miamifashionweek
• Facebookfacebook.com/MiamiFashionWeek
• LinkedInlinkedin.com/company/miami-fashion-week

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Fashion Week