What Liquid Youth does

Liquid Youth Nutrition, Inc. is a Florida-incorporated, privately held CPG company that develops and markets collagen-based wellness products. Founded in 2023 by PhD scientist Dr. Lance Li and headquartered in the Plantation/Fort Lauderdale area, the company focuses on a tight product portfolio centered on ready-to-drink Sparkling Collagen Water (three flavors: Italian Blood Orange, Passion Bliss, Summer Peach) with 11g grass-fed bovine collagen peptides per can, complemented by Collagen Peptides Powder (10g Type I/III per serving) and a marine-based Collagen Elixir. Formulations are positioned around clean-label credentials — non-GMO, gluten-free, dairy-free, zero sugar, no artificial sweeteners, colors, flavors, or preservatives — and are supported by a science-content blog spanning beauty, performance, and wellness verticals.

The business operates an omnichannel go-to-market model. Direct-to-consumer sales run through a Shopify-powered store at myliquidyouth.com with a Subscribe & Save subscription tier (15% recurring discount), a 10% first-order code (YOUTH10), and affiliate/brand ambassador programs. The more significant 2026 commercial pivot is into physical retail: 130+ Target stores in California, 200+ Walmart stores across five states, plus specialty and natural channels (Gelson's, Schnucks, Lucky's Market, Better Health Market, Fruitful Yield, Milam's Market), nationwide TJX placement (HomeGoods, HomeSense), and pending Hy-Vee and Stop & Shop launches targeting Midwest and Northeast markets. Pricing is unit-based at retail ($14.99 for 4-can packs) with bulk incentives, supplemented by wholesale and affiliate streams. Marketing combines content, organic social, email, Miami Swim Week 2026 sponsorship, and a PCI-DSS compliant checkout stack.

The company remains in early commercialization. With 1–10 employees, no disclosed funding rounds, no parent company, and no revenue figures in the public record, Liquid Youth is a founder-led startup executing a rapid retail land-grab from a small base. Geographic restrictions on shipping (no Hawaii, Alaska, Puerto Rico, U.S. Virgin Islands, Guam, or international) and the absence of any AI/ML capabilities in the disclosed technology stack confirm a conventional CPG operating profile rather than a tech-enabled one.

Name

Liquid Youth

Legal name

Liquid Youth Nutrition, Inc.

Website

https://myliquidyouth.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Liquid Youth Nutrition is a Florida-based, PhD-founded CPG company that makes clean-label collagen wellness products — primarily Sparkling Collagen Water plus powder and marine elixir SKUs — and sells them through Shopify DTC, Target, Walmart, specialty grocery, and TJX retail channels.

Ownership category

akta.pro rank

Product category

Collagen Supplements & Functional Beverages

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG)

akta.pro secondary industries

Collagen, Gelatin & Protein Hydrolysates (Animal-Derived) (AFANAGAI), Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

Keywords

• Collagen supplements
• Functional beverages
• Beauty wellness
• Protein powders
• Clean-label nutrition

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: Online sales through myliquidyouth.com including one-time purchases and subscription (Subscribe & Save with 15% discount)
2. Retail Distribution: Sales through major retailers (Target, Walmart), specialty grocery (Gelson's, Schnucks, Lucky's Market), and TJX stores (HomeGoods, HomeSense). Expanding to Hy-Vee and Stop & Shop.
3. Wholesale: Wholesale channel for retailers and distributors mentioned on website
4. Affiliate Program: Commission-based affiliate program for brand ambassadors sharing products with their audience

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Liquid Youth produces and sells collagen-based functional beverages and dietary supplements, including Sparkling Collagen Water (ready-to-drink, in Italian Blood Orange, Passion Bliss, and Summer Peach flavors), grass-fed bovine Collagen Peptides Powder, and a marine-based Collagen Elixir. The products deliver 10-11 grams of hydrolyzed collagen peptides per serving with zero sugar, formulated for clean-label, beauty, joint, hair, nail, and gut wellness, and sold via DTC e-commerce, major retail, specialty grocery, and wholesale channels.

Product overview

Liquid Youth is a PhD-founded wellness brand offering collagen-based supplements for whole-body wellness. The product portfolio centers on Sparkling Collagen Water (a ready-to-drink functional beverage in three flavors), paired with traditional Collagen Peptides Powder (grass-fed bovine) and Collagen Elixir (marine-based liquid supplement). All products emphasize clean ingredients, scientific formulation, and benefits for skin, hair, nails, joints, and gut health. The brand distributes through major retail channels (Target, Walmart, grocery and natural channels) and direct-to-consumer via Shopify-powered e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Sparkling Collagen Water (Italian Blood Orange, 4 cans) Ready-to-drink sparkling collagen beverage in Italian Blood Orange flavor, packaged as a 4-can set. Each can delivers 11g grass-fed bovine collagen peptides, 10g protein, 50mcg biotin, and 4g dietary fiber with zero sugar and no artificial additives, targeted at health-conscious consumers seeking a clean-label functional beverage for beauty, joint, hair, nail, and gut wellness.
• Sparkling Collagen Water (Passion Bliss, 4 cans) Ready-to-drink sparkling collagen beverage in Passion Bliss flavor, packaged as a 4-can set. Each can delivers 11g grass-fed bovine collagen peptides, 10g protein, 50mcg biotin, and 4g dietary fiber with zero sugar and no artificial additives, positioned for health-conscious consumers seeking a clean-label functional beverage for beauty, joint, and gut wellness.
• Sparkling Collagen Water (Summer Peach, 4 cans) Ready-to-drink sparkling collagen beverage in Summer Peach flavor, packaged as a 4-can set. Each can delivers 11g grass-fed bovine collagen peptides, 10g protein, 50mcg biotin, and 4g dietary fiber with zero sugar and no artificial additives, positioned for health-conscious consumers seeking a clean-label functional beverage for beauty, joint, and gut wellness.
• Collagen Peptides Powder (Grass-Fed Bovine) Premium hydrolyzed collagen peptides powder supplement made from grass-fed bovine sources, providing 10 grams of Type I and III collagen per serving in a 30-day supply jar. Non-GMO, gluten-free, and dairy-free with no fillers or artificial ingredients, designed for consumers seeking premium collagen supplementation for skin, hair, nail, and joint health.
• Collagen Elixir (Marine) Ready-to-drink liquid collagen supplement featuring premium marine collagen peptides, hyaluronic acid, vitamin C, and blackberry extract. Formulated for quick absorption and convenience, targeting health-conscious consumers seeking marine-based collagen support for beauty, skin hydration, and overall wellness.

Quantifiable outcome

• 64% of participants showed improvement in brittle nail symptoms after 24 weeks of daily collagen peptide supplementation (study referenced on website)
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Miami Swim Week® The Shows 2026coreGTM or Marketing Partner · 22 May 2026Liquid Youth served as the official collagen wellness partner for Miami Swim Week The Shows 2026 (May 25-31). The partnership included more than nine activations spanning fashion shows, fitness and wellness events, influencer programming, and industry gatherings where guests could sample the brand's Sparkling Collagen Water products. The event targeted the swimwear industry's top designers, models, influencers, and tastemakers.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ancient Nutrition: Multi-SKU collagen peptides and protein supplement brand with national retail distribution and strong DTC presence, competing head-on with Liquid Youth's powder and functional-beverage portfolio.
• Further Food: Premium collagen peptides brand (bovine and marine) with strong DTC and content-marketing focus, directly comparable to Liquid Youth's powder and beauty-wellness positioning.
• Vital Proteins: Leading collagen supplement brand offering collagen peptides, marine collagen, and RTD collagen beverages — the closest direct competitor to Liquid Youth across powder, RTD, and beauty-from-within positioning.
• NeoCell: Established collagen supplement brand (Types 1 & 3 collagen) with broad retail distribution, a long-tenured competitor in the same collagen peptides category Liquid Youth serves.
• Sports Research: Direct-to-consumer collagen peptides and wellness supplement brand sold through Amazon and retail, competing on grass-fed bovine collagen and clean-label claims similar to Liquid Youth.

Broad incumbents

• Olipop: Fast-growing functional sparkling beverage brand sold in Target, Walmart, and natural channels; competes with Liquid Youth for the same shelf set in sparkling functional beverages and on clean-label positioning.
• Orgain: Larger clean-label nutrition brand with collagen protein powders and RTD shakes sold through national grocery, directly overlapping with Liquid Youth's grass-fed bovine collagen powder and protein-positioned offerings.
• Poppi: Prebiotic sparkling soda brand with major retail expansion (Target, Walmart, Whole Foods) competing in the same sparkling-functional-beverage category as Sparkling Collagen Water.

Emerging players

• Beekeeper's Naturals: Clean-label, science-backed wellness brand with national retail (Target) and a PhD-affiliated founder narrative — comparable to Liquid Youth on clean-label CPG, retail expansion, and founder credibility.
• De Soi: Premium functional sparkling beverage brand (non-alcoholic aperitif) with beauty/wellness positioning — an emerging peer in the intersection of sparkling beverages and wellness that Liquid Youth also occupies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/liquidyouthnutrition
• LinkedInlinkedin.com/company/liquidyouthnutrition
• Instagraminstagram.com/myliquidyouth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Youth