Rasa Spa
Rasa Spa is a privately-held holistic wellness spa in Ithaca, New York, founded in 2006, operating two locations that deliver massage, facials, energy work, body treatments, yoga, and skincare to individual consumers in the Finger Lakes region via memberships, packages, and per-session services.
- Company typePrivate
- Founded2006
- HeadquartersIthaca, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rasa Spa does
Rasa Spa is a privately-held, for-profit holistic wellness spa founded in 2006 and headquartered in Ithaca, New York. The company delivers in-person massage and bodywork, energy therapies, facials and skincare, body treatments, nail services, yoga, and meditation through two physical locations: a flagship site within the Cayuga Wellness Center at 310 Taughannock Boulevard and a satellite at 105 West Court Street (Library Place) in downtown Ithaca. It serves individual wellness clients, athletes, prenatal and oncology-care clients, and small groups within the Ithaca and Finger Lakes region, operating within an integrated healthcare and fitness ecosystem co-located with Island Health & Fitness and Cayuga Medical Center.
The company monetizes across four revenue streams: per-session services, bundled spa packages (e.g., Love Yourself Package at $285, Athlete's Package at $195, Mini Spa Sampler at $220), a three-tier membership subscription program (One-Month $205, Student 4-Month $650, Essence Annual $1,720), and a direct e-commerce boutique (rasaspaboutique.com) reselling skincare lines including Eminence Organics, Red Flower, and Circadia. Day Passes provide access to amenities such as the tranquility room, meditation alcove, and saunas. Pricing carries a 20% mandatory gratuity, with discounts for partner members, students, seniors, veterans, and groups. Booking, scheduling, and gift card fulfillment run on the third-party MindBody Online platform.
The spa employs over 30 licensed massage therapists, estheticians, yoga instructors, and management/marketing staff, including co-founder and Managing Partner Rachel Hogancamp, Assistant Spa Director Alyssa Bieling, Marketing Director Wendy Houseworth, and Education Coordinator Sondra Hartmann. There is no evidence of external private equity, venture capital, or institutional investment, and no public listing. Distribution is direct-to-consumer with an event- and community-led overlay through partner referrals and group/corporate wellness packages. The December 2023 launch of The Waterfront Cafe inside the Cayuga Wellness Center, under ownership tied to the Rasa co-founder, extends the on-site ecosystem into food and beverage.
Rasa Spa firmographics
Firmographics- Name
- Rasa Spa
- Legal name
- Rasa Spa
- Website
- https://rasaspa.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rasa Spa is a privately-held holistic wellness spa in Ithaca, New York, founded in 2006, operating two locations that deliver massage, facials, energy work, body treatments, yoga, and skincare to individual consumers in the Finger Lakes region via memberships, packages, and per-session services.
- Ownership category
- akta.pro rank
Rasa Spa industry classification
Industry- Product category
- Day Spa and Wellness Services
- NAICS
- Other Personal Care Services (81219), Personal Care Services (8121)
- akta.pro primary industry
- Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)
- akta.pro secondary industries
- Spa Packages & Ritual Experiences (HSALAFAN), Medical Spas (Medi-Spas) (HSALAFAB)
Keywords
Where Rasa Spa is headquartered
LocationHeadquarters
- HQ city
- Ithaca
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rasa Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Spa Services: Individual massage, bodywork, facial, skincare, energy work, and nail services sold on a per-session basis. Appointments are booked through MindBody Online platform with credit card reservation.
- Membership Subscriptions: Three membership tiers: One-Month ($205), Student 4-Month ($650), and Essence Annual ($1,720). Members receive discounted services, retail discounts, and spa amenity access.
- Spa Packages: Pre-curated service bundles including Love Yourself Package ($285), Athlete's Package ($195), Mini Spa Sampler ($220), and others. Packages offer discounted pricing compared to individual services.
- Retail Products: Online boutique at rasaspaboutique.com selling skincare products including Eminence Organics, Red Flower, and Circadia lines, plus dry brushes and other spa-related merchandise.
- Day Passes: Day passes allowing access to spa amenities including tranquility room, meditation room, and saunas without a treatment service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-Month Membership - $205 |
| Subscription | Multi-year contract | Student 4-Month Membership - $650 |
| Subscription | Annual | Essence Annual Membership - $1,720 |
| Unit Pricing | Pay-as-you-go | Love Yourself Package - $285 |
| Unit Pricing | Pay-as-you-go | Athlete's Package - $195 |
| Unit Pricing | Pay-as-you-go | Mini Spa Sampler Package - $220 |
| Unit Pricing | Pay-as-you-go | Individual Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Rasa Spa product offering
Product offeringCore offering
Rasa Spa is a holistic healthcare day spa offering customized massage, bodywork, facials, skincare, energy work, body treatments, and wellness services across two Ithaca, NY locations. Founded in 2006 in partnership with Island Health & Fitness and Cayuga Medical Center, it operates the Cayuga Wellness Center (flagship) and Library Place (downtown) locations, with services sold per session, in bundled packages, via memberships, and through a separate online retail boutique for skincare products.
Product overview
Rasa Spa is a holistic healthcare spa offering a comprehensive suite of wellness services organized around five core pillars: massage and bodywork (including Swedish, deep tissue, sports, prenatal, and Thai massage), energy work (craniosacral therapy, Reiki, energy balancing), body treatments (hot stone, wraps, scrubs), facials and skincare (microdermabrasion, chemical peels, waxing), and wellness offerings (yoga, meditation). The spa also provides nail services at its Library Place location, and supports ongoing client engagement through three membership tiers (ONE-MONTH, STUDENT 4-MONTH, and ESSENCE ANNUAL) and bundled spa packages. Services can be enhanced with add-on treatments like cupping, aromatherapy, and dry brushing. The spa operates two locations: Cayuga Wellness Center (flagship with full amenities) and Library Place (downtown nail and waxing services).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Clients report reduced chronic pain and fewer migraines with regular massage sessions
Companies that use Rasa Spa
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Rasa Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rasa Spa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Island Health & FitnesscoreCo-founding partner in Rasa Spa's creation in 2006. Shared co-location at Cayuga Wellness Center enables cross-referrals and integrated wellness services. Island Health & Fitness members receive 10-20% discount on spa services.
- Cayuga Medical CentercoreCo-founding partner in Rasa Spa's creation in 2006. Shared co-location at Cayuga Wellness Center enables medical integration and healthcare referrals. Cayuga Health System employees receive 10% discount on spa services.
- The Waterfront CafeminorCafe located on the first floor of the Cayuga Wellness Center, owned by Rasa Spa co-founder Rachel Hogancamp. Provides food and beverage service for spa guests. Spa policy directs clients to the cafe for food items.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Rasa Spa competitors and assessment
Company assessmentEmerging players
- Zeel: On-demand massage platform offering in-home, in-office, and hotel bookings via a mobile app. Comparable on the therapeutic-massage service category but competes on convenience; reflects digital disruption to traditional spa delivery.
- Soothe: On-demand mobile massage app that dispatches licensed therapists to clients' homes, hotels, or offices. Complementary rather than directly competing with Rasa's brick-and-mortar day-spa model, but addresses the same end customer and signals where the wellness-services market is heading digitally.
Direct peers
- Elements Massage: Membership-based therapeutic massage studio franchise. Comparable on the massage-first, single-modality, subscription-driven model; competes for the same wellness-client segment Rasa targets.
- Hand & Stone Massage and Facial Spa: Franchised day spa chain offering massage, facials, and skincare with membership pricing. Directly comparable service menu, customer profile, and recurring revenue architecture to Rasa Spa at much broader national scale.
- Massage Envy: Largest US membership-based massage and facial chain. Directly comparable to Rasa Spa on the membership subscription model, recurring-revenue focus, and massage-plus-skincare service mix, though at vastly greater scale and via franchised locations.
- The Woodhouse Spa: Day spa chain specializing in massage, facials, body treatments, and spa packages with subscription memberships. Very close product/operating model match to Rasa, scaled across multiple US markets.
- Massage Heights: Membership-based massage and skincare franchise. Directly comparable on subscription tiers, massage-plus-facial offering, and individual-wellness client base.
Broad incumbents
- Miraval Resorts: Destination wellness resort offering spa, yoga, meditation, and integrative health. Comparable on the holistic, medically-informed, mindfulness-oriented service mix that Rasa offers in a regional day-spa format.
- Canyon Ranch: Iconic destination wellness brand offering integrative spa, fitness, nutrition, and medical-wellness programming. Comparable on holistic, medically-integrative positioning; operates at much larger scale as a destination resort.
- Burke Williams Spa: Established multi-location day spa group operating primarily in California with full-service massage, facial, and body treatment menus. Larger and broader geographic footprint than Rasa but overlapping on the full-service day-spa value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rasa Spa social profiles
Digital presenceRasa Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rasa Spa leadership team
Management profileNumber of profiles
Profiles4 records
Rasa Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rasa Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rasa Spa
What does Rasa Spa do?
Rasa Spa is a holistic healthcare day spa offering customized massage, bodywork, facials, skincare, energy work, body treatments, and wellness services across two Ithaca, NY locations. Founded in 2006 in partnership with Island Health & Fitness and Cayuga Medical Center, it operates the Cayuga Wellness Center (flagship) and Library Place (downtown) locations, with services sold per session, in bundled packages, via memberships, and through a separate online retail boutique for skincare products.
Is Rasa Spa a public or private company?
Rasa Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rasa Spa founded?
Rasa Spa was founded in 2006. It employs 11 to 50 people.
Where is Rasa Spa based?
Rasa Spa is headquartered in Ithaca, United States, in the North America region.
How does Rasa Spa make money?
Five revenue lines are on record. Spa Services are the primary driver. The others are membership Subscriptions, spa Packages, retail Products and day Passes.
Who are Rasa Spa's main competitors?
Emerging players on record are Zeel and Soothe. Direct peers are Elements Massage, Hand & Stone Massage and Facial Spa, Massage Envy, The Woodhouse Spa and Massage Heights. Broad incumbents are Miraval Resorts, Canyon Ranch and Burke Williams Spa.
Does Rasa Spa have an API?
No public API is recorded for Rasa Spa.
What industry is Rasa Spa in?
Rasa Spa's product category is Day Spa and Wellness Services. Its primary akta.pro industry code is HSADAKAA, Day Spas (Facials, Body Treatments & Packages), with a secondary code of HSALAFAN, Spa Packages & Ritual Experiences. Its NAICS code is 81219.