Opaline
Opaline SA is a Swiss premium beverage producer based in Vétroz, Valais, founded in 2009, that presses and bottles 100% natural, mostly organic fruit juices, lemonades, and canned drinks on a solar-powered line and sells them through its own online shops and over 1,300 retail, HORECA, and institutional points of sale across Switzerland.
- Company typePrivate
- Founded2009
- HeadquartersVétroz, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Opaline does
Opaline SA is a Swiss premium beverage producer headquartered in Vétroz, Canton of Valais, founded in 2009 by Sofia de Meyer and Ludovic Orts. The company presses and bottles 100% natural, predominantly organic fruit juices, nectars, sparkling lemonades, herbal infusions, and canned portable drinks, organized into product ranges such as Les Toniques, Les Élixirs, Les Infusés, Les Limonades, Les Nomades, Les Pommes, Les Santés, Les Grapillons, and the ISOPALINE functional line. Production is carried out in partnership with Biofruits on a solar-powered line, with pressed fruit residues converted into biogas, and approximately 90% of produce is sourced within a 25 km radius of the press. The company has been B Corp certified since 2015 and also holds Marque Valais, Bio Inspecta, and Bio Federal certifications, and is committed to net-zero emissions by 2030 as a member of the B Corp Climate Collective.
Opaline operates a dual go-to-market: a direct-to-consumer e-commerce shop (opaline-shop.ch) with weekly Swiss deliveries and free shipping from CHF 130, and a B2B portal (opaline-factory.ch) for verified professionals. Distribution reaches over 1,300 points of sale across Switzerland spanning food retail, specialized organic retailers, cafés, restaurants, hotels, hospitals, and schools, supplemented by partnerships with distributors Nausikraft (Lausanne) and Delley Boissons (Boudry), online platforms such as To Good To Go, Farmy, and Pepillo, and the 1 Franc pour le Climat retailer network. Customer segments are horizontally oriented around health- and sustainability-minded consumers, retail and HORECA buyers, and institutional purchasers.
The business model is a straightforward unit-priced transaction model across boxed bundles, individual B2B SKUs, and HORECA volumes, with no subscription tiers or usage-based pricing evident. Recent strategic priorities include a glass-bottle reuse pilot launched in January 2026 with 6,000 bottles (scaling to 10,000 in summer) under the Ça Vaud l'retour cooperative, new 3.5L and 10L cubi formats developed in partnership with the Fovahm foundation, and a content-driven brand build via podcast, social, and community initiatives such as Dry January. Headcount is in the 11–50 range, no external funding rounds are disclosed, and the company remains privately held under Swiss jurisdiction.
Opaline firmographics
Firmographics- Name
- Opaline
- Legal name
- Opaline SA
- Website
- https://opaline-factory.ch
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Opaline SA is a Swiss premium beverage producer based in Vétroz, Valais, founded in 2009, that presses and bottles 100% natural, mostly organic fruit juices, lemonades, and canned drinks on a solar-powered line and sells them through its own online shops and over 1,300 retail, HORECA, and institutional points of sale across Switzerland.
- Ownership category
- akta.pro rank
Opaline industry classification
Industry- Product category
- Natural Fruit Juices & Beverages
- NAICS
- Soft Drink Manufacturing (312111), Food Manufacturing (311)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Opaline is headquartered
LocationHeadquarters
- HQ city
- Vétroz
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Opaline business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product sales (B2C & B2B): Opaline generates revenue from the sale of fresh fruit juices, nectars, lemonades, and sparkling drinks through its own online shop and over 1,300 points of sale across Switzerland including food stores, cafés, restaurants, hotels, hospitals, and schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Box of 6 'Les Best Opalin' beverages |
| Unit Pricing | Pay-as-you-go | Box 'Fabuleux Élixirs' |
| Unit Pricing | Pay-as-you-go | Custom box |
| Unit Pricing | Pay-as-you-go | Nomades cans - Ginger Bio (carton of 12 x 33cl) |
| Unit Pricing | Pay-as-you-go | Nomades cans - Ginger Bio (carton of 15 x 33cl) |
| Unit Pricing | Pay-as-you-go | Apricot (carton of 15 x 33cl) |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
Opaline product offering
Product offeringCore offering
Opaline produces and sells freshly pressed, 100% natural, predominantly organic fruit juices, nectars, sparkling lemonades, herbal-infused beverages, and portable canned drinks. Products are made from fruits and vegetables sourced within 25 km of the press in Vétroz, processed on a solar-powered bottling line, and distributed directly to consumers and to over 1,300 retail and hospitality points of sale across Switzerland.
Product overview
Opaline is a Swiss beverage company producing 100% natural, predominantly organic fruit juices and lemonades. The product portfolio is organized into multiple distinct ranges: Les Toniques (classic juices), Les Élixirs (nectars), Les Infusés (herbal infusions), Les Limonades (sparkling lemonades), Les Nomades (portable canned drinks), Les Pommes (apple-focused), Les Santés (health drinks), Les Grapillons (sparkling spritzers), and ISOPALINE (functional energetics). The company also offers Opatails (cocktail/mocktail recipes). Products are primarily made from fruits sourced within 25km of their press in Valais, processed on a solar-powered line, with a circular economy model certified B Corp.
Differentiator
Problem solved
Functional benefit
Brands
- Les Nomades (Die Nomaden): A product line of organic, sparkling beverages in portable 33cl aluminum cans for outdoor enthusiasts, sportspeople, and on-the-go establishments. Flavors include Holunderblüte Bio, Ingwer Bio, and Plantes des Alpes Bio.
- ISOPALINE (Die Energetik)
Products and services
- Les Toniques (Classic Tonics) Classic fruit juice range featuring traditional combinations such as Pomme et Poire (Apple and Pear), positioned as a reference collection among Opaline juices.
- Les Élixirs (Fabulous Elixirs)
- Les Infusés (Enchanting Infusions)
- Les Limonades (Refreshing Lemonades)
- Les Nomades (Portable Canned Drinks)
- Les Pommes (Apple Range) Apple-focused product line featuring Apple and Golden Apple varieties, made from second-choice apples selected for taste qualities rather than appearance.
- Les Santés (Health Drinks) Health-focused juices inspired by seasonal produce, including Apple and Carrot combinations.
- Les Grapillons Sparkling alcohol-free spritzers regenerating traditional Swiss taste heritage, in partnership with Schenk company, reviving Gamay rosé and Chasselas blanc grape varieties in a less sweet recipe.
- ISOPALINE (Energetics) Functional beverage line featuring mineral water from Sembrancher, Chasselas grape from Valais vineyards, and pure Alpine salt from Bex salines, positioned as a natural sports recovery drink.
- Opatails (Cocktail and Mocktail Recipes) Cocktail and mocktail recipes created by the Opaline team and partners using Opaline juices and lemonades, including seasonal recipes and collaborations with Morand distillery (e.g., Hugopalin, Raspberry Caipirinha).
- Opaline Jus de Pommes et Abricots
Quantifiable outcome
- 90% of produce sourced from within 25km of the press, reducing carbon footprint
- +5 more outcomes
Companies that use Opaline
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Opaline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Opaline partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Fovahm (Fondation valaisanne en faveur des personnes avec une déficience intellectuelle)coreOpaline and Fovahm signed a partnership convention on December 17, 2025, to collaborate on the design of new packaging for Opaline's upcoming 3.5L and 10L carton cubi formats. Artists from Fovahm, who support adults with intellectual disabilities, create original artwork for the packaging. The partnership gives visibility to artists' talents and embodies Opaline's values of inclusion, local focus, and sustainability. Alexandre Fricker, director of Opaline, called the collaboration 'a beautiful integration of different artists in our entrepreneurial development.'
- NausikraftcoreBeverage distributor operating in Lausanne. Opaline invested in 250 personalized crates decorated by Fovahm. Nausikraft collects orders from Biofruits using a small electric truck, restocks in Lausanne, and delivers to clients. Nausikraft manages the deposit system directly with HORECA clients at CHF 0.30 per bottle and CHF 5 per crate, collects empty 25cl and 33cl bottles from restaurants, stores them, and prepares lots for cleaning before returning them to Vétroz.
- Delley BoissonscoreBeverage distributor based in Boudry, partner in the Opaline glass bottle reuse circuit for the 2026 pilot program.
- Réseau ConsignescoreRéseau Consignes, based in Gimel, handles washing and a portion of transport for Opaline's glass bottle reuse circuit. Four times per year, they transport and wash bottles in lots of 1,000, then return them clean and ready for recirculation. Founded by Hervé Le Pezennec, Réseau Consignes provides expertise in reusable packaging systems.
- Ça Vaud l'retourcoreRegional cooperative for glass reuse established at the end of 2024 in the canton of Vaud. Opaline is one of seven founders of the cooperative. The cooperative coordinates the glass bottle reuse system including mandating Réseau Consignes for washing and transport. The pilot started in January 2026 with 6,000 bottles, aiming for 10,000 during summer peak.
- BiofruitscoreProduction partner located in Valais. Opaline produces its juices and lemonades in Vétroz in partnership with Biofruits. Biofruits also serves as the pickup point for Nausikraft's deliveries in Valais and handles the reintroduction of cleaned bottles into circulation.
- SwissREuseminorNational association encouraging collaborations and favorable regulatory frameworks for reuse in Switzerland. Opaline participates in SwissREuse initiatives as part of the broader reuse ecosystem.
- BottleBackminorAssociation working on the first standardized wine bottle for reuse, washed notably at Univerre. Opaline is among the pioneers (alongside BottleBack) reviving glass bottle reuse in Switzerland. Mentioned in the Vignes & Vergers January 2026 dossier on circular economy.
- La Cuisine de NeusaminorRestaurant in Etoy that participates in Opaline's glass bottle reuse circuit on a case-by-case basis when logistics permit.
- QuantisminorEnvironmental consulting firm engaged by Opaline to conduct a carbon footprint study, as part of the Net Zero 2030 commitment.
- BeelongminorLausanne-based startup that assigns Eco-Scores to food products based on transport routes and means, among other criteria. Engaged by Opaline for environmental impact assessment and carbon footprint analysis as part of the Net Zero 2030 commitment.
- To Good To GominorSurplus food and beverage marketplace active across Switzerland, offering Opaline products to reduce food waste.
- FarmyminorOnline grocery platform operating in Valais, Vaud, and Geneva, offering Opaline products for home delivery.
- BioFruits ShopminorOrganic fruit retailer in Valais, Vaud, and Geneva offering Opaline products.
- PepillominorOnline retailer offering Opaline products.
- 1 Franc pour le ClimatminorSwiss retailer partner promoting sustainable products, carrying Opaline beverages.
- Morand (distillery)minorSwiss distillery in Martigny producing spirits including Williamine and fruit brandies. Morand's master mixologist Julien has created cocktail recipes (Opatails) using Opaline juices and Morand spirits, such as the Hugopalin (Opaline elderflower lemonade + Williamine) and Raspberry Caipirinha (Opaline raspberry lemonade + Morand raspberry spirits and liqueur).
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Opaline competitors and assessment
Company assessmentDirect peers
- Biotta: Swiss organic juice producer based in Tägerwilen, offering cold-pressed fruit and vegetable juices. Comparable to Opaline as a domestic Swiss premium juice brand with a focus on natural, organic positioning and organic certification.
- Ramseier: Leading Swiss juice and cider producer (Ramseier Suisse AG). A direct competitor in the Swiss fruit juice market with broad retail distribution and heritage brand recognition comparable to Opaline's domestic positioning.
- Michel Plantevin: Swiss premium fruit juice and nectar producer based in Valais. A regional direct peer with overlapping fruit sourcing geography and a premium positioning that competes with Opaline's Éixirs and Toniques ranges.
- Lemonaid & ChariTea: Fairtrade-certified organic soft drinks brand (lemonades and iced teas) with strong sustainability positioning. Comparable to Opaline's Les Limonades range and overlap on ethical sourcing and premium natural positioning.
Broad incumbents
- Innocent Drinks: Coca-Cola-owned premium smoothie and juice brand with established Swiss distribution. A broader incumbent in the natural fruit beverage category that competes with Opaline across juices and smoothies, but at much larger scale and broader product portfolio.
- Tropicana (PepsiCo): Global premium fruit juice brand owned by PepsiCo. A broader incumbent competing at retail in Switzerland but at much larger scale, with opposite positioning (mass-market, global sourcing) versus Opaline's local, organic stance.
- Refresco: Global independent bottler producing juices and soft drinks under private label and licensed brands. Comparable as a broad beverage manufacturing incumbent in the European juice and soft drink space, contrasting with Opaline's branded, vertically-integrated model.
Regional players
- Wetter (Citro)/Carola: Swiss lemonade and soft drink producer (Carola, Sinalco license) based in Bern. Comparable as a domestic Swiss producer of fruit-flavored lemonades with established HORECA presence in a similar price tier to Opaline's Limonades.
- Valaisanne: Swiss Valais-based beverage producer known for sparkling lemonades and regional heritage. Comparable to Opaline's Marque Valais positioning and overlapping Valais regional sourcing footprint.
- Provimi (Provimi Jus de Fruits): Swiss producer of fruit juices and beverages. Comparable as a domestic Swiss juice competitor, though typically positioned in a more mass-market tier than Opaline's premium natural range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Opaline social profiles
Digital presenceOpaline compliance and trust
Trust signalCompliance3 records
Opaline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opaline leadership team
Management profileNumber of profiles
Profiles3 records
Opaline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opaline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opaline
What does Opaline do?
Opaline produces and sells freshly pressed, 100% natural, predominantly organic fruit juices, nectars, sparkling lemonades, herbal-infused beverages, and portable canned drinks. Products are made from fruits and vegetables sourced within 25 km of the press in Vétroz, processed on a solar-powered bottling line, and distributed directly to consumers and to over 1,300 retail and hospitality points of sale across Switzerland.
Is Opaline a public or private company?
Opaline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opaline founded?
Opaline was founded in 2009. It employs 11 to 50 people.
Where is Opaline based?
Opaline is headquartered in Vétroz, Switzerland, in the Europe region.
How does Opaline make money?
One revenue line is on record: product sales (B2C & B2B).
Who are Opaline's main competitors?
Direct peers on record are Biotta, Ramseier, Michel Plantevin and Lemonaid & ChariTea. Broad incumbents are Innocent Drinks, Tropicana (PepsiCo) and Refresco. Regional players are Wetter (Citro)/Carola, Valaisanne and Provimi (Provimi Jus de Fruits).
Does Opaline have an API?
No public API is recorded for Opaline.
What industry is Opaline in?
Opaline's product category is Natural Fruit Juices & Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2080.