Kiwitz

What Kiwitz does

Kiwitz BV is a Dutch family-owned construction chemicals and building materials supplier, founded in 1954/1955 by the Kiwitz family and headquartered in Ulft, Netherlands. The company is part of the broader Kiwitz Groep, which also includes Kiwitz Beton, Varistone, Comfort Company, and Jaki, collectively employing approximately 50 people. Kiwitz specializes in sealing, leveling, bonding, and protecting surfaces for professional construction workflows, with a proprietary portfolio organized into numbered product families: LMN tile adhesives (including dust-reduced, lightweight, fast-setting, large-format, and natural stone variants), MRT leveling mortars, ADT waterproofing coatings and membranes, KTN elastic sealants, PRM primers, BMP concrete admixtures, and CTG floor coatings. The company also distributes complementary third-party brands — Weber/Saint-Gobain construction chemicals, Jackoboard building and tile elements, Blanke tile profiles, and Cheprok epoxy mortals — creating a curated one-stop assortment for tilers, contractors, concrete repair specialists, and basement waterproofing professionals.

Kiwitz generates revenue through a direct e-commerce model built on a Shopify storefront, supplemented by three regional field account managers covering the Midden/Oost, Zuid, and Noord regions of the Netherlands. Pricing is unit-based with volume discounts, a 5% brutoprijzen discount plus 2% web discount for registered business accounts, and free shipping on orders over €500; orders placed before 15:00 are dispatched the same day for next-business-day delivery. The company supports both B2B and B2C/SMB buyers, accepts iDEAL and credit card payments, and offers personal specialist consultation within 24 hours plus on-site visits for complex waterproofing and tiling projects. Distribution channels and marketing are domestic (Netherlands only), with content marketing through a project-advice blog, social media presence on Facebook, Instagram, and LinkedIn, and dedicated persona landing pages for 'Aannemer' (contractor) and 'Tegelzetter' (tiler) solutions.

Name

Kiwitz

Legal name

Kiwitz BV

Website

https://kiwitz.nl

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiwitz BV is a Dutch family-owned construction chemicals supplier, founded in 1954/1955, selling tile adhesives, leveling mortars, waterproofing coatings, sealants, primers, and concrete admixtures — plus distributed Weber, Jackoboard, and Blanke products — to professional tilers, contractors, and concrete repair specialists in the Netherlands via web shop and regional account managers.

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Other Construction Material Merchant Wholesalers (42339), Other Building Material Dealers (44418), All Other Miscellaneous Nonmetallic Mineral Product Manufacturing (327999)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Miscellaneous Chemical Products (2890), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

akta.pro secondary industries

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK), Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB), Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG), Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

Keywords

• Tile adhesives
• Construction chemicals
• Waterproofing products
• Building materials
• Tile installation

Headquarters

HQ city

Ulft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase model for construction chemicals and building materials sold through web shop and account managers. Products include mortars, sealants, tile adhesives, waterproofing materials, primers, coatings, tools, and tile leveling systems. Volume discounts available for bulk purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kiwitz manufactures and distributes a complete assortment of construction chemicals and building materials for professional tradespeople, including Kiwitz-branded tile adhesives, leveling mortars, waterproofing coatings, sealants, primers, concrete admixtures, tile leveling systems, and floor coatings. The company also distributes third-party construction brands (Weber, Jackoboard, Blanke, Cheprok) through its Dutch e-commerce web shop, regional account managers, and personal consultation services.

Product overview

Kiwitz is a Dutch construction products company offering a comprehensive portfolio of building materials and specialty products for professional tradespeople including tilers, contractors, concrete repair specialists, and plasterers. The product portfolio is organized into distinct categories: sealing products (Afdichting) including sealants, bitumen products, injection products, and waterproofing pastes; tile adhesives (Tegellijm) including powder adhesives, paste adhesives, and 2-component adhesives; mortars (Mortel) including grout, leveling compounds, casting mortars, and repair mortars; concrete admixtures (Betonhulpstoffen) including curing compounds and release agents; coatings (Coating) for floor protection; primers (Primer) for substrate preparation; Jackoboard building and tile elements for construction applications; impregnating agents (Impregneermiddel) for facade protection; caulking/sealants (Kit) in various formulations; tile leveling systems (Tegellevelling systeem); uncoupling membranes and waterproofing membranes; tile profiles from Blanke; and professional tools. Key product lines include Kiwitz branded tile adhesives (LMN series), leveling compounds (MRT series), primers (PRM series), sealants (KTN series), and coatings (CTG series), as well as third-party brands like Weber, Jackoboard, and Cheprok. The company operates as part of the Kiwitz Group which includes Kiwitz Beton, Varistone, Comfort Company, and Jaki. Founded in 1955, Kiwitz serves construction professionals with products for sealing, leveling, bonding, and protecting surfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiwitz LMN tile adhesives A proprietary line of Kiwitz-branded tile adhesives offered in multiple formulations including LMN 560 dust-reduced lightweight adhesive, LMN 520 highly flexible grey adhesive, LMN 410 fast-setting white (natural stone) adhesive, LMN 530 flexible 20 kg adhesive, LMN 580 fast-hardening grey, LMN 590 large format tile adhesive, LMN 315 paste adhesive for small/medium format tiles, and LMN 920 combined tile adhesive and sealing mass. Designed for professional tilers working on varied substrates and tile types.
• Kiwitz MRT leveling mortars Self-leveling and fast-setting floor leveling compounds including Kiwitz MRT 230 (2–30 mm self-leveling screed) and Kiwitz MRT 250 fast-setting leveling mortar for floor surfaces up to 10 mm. Used by professional tilers and contractors to achieve level substrates before tile installation or floor covering.
• Kiwitz ADT waterproofing coatings and sealants Waterproofing coating and bitumen sealing systems including Kiwitz ADT 762 elastic waterproof coating, Kiwitz ADT 320 PS flexible 2-component bitumen sealing paste, and Kiwitz ADT 905 combined sealing and uncoupling membrane for tile installations in wet areas. Designed for waterproofing bathrooms, basements, and below-ground structures.
• Kiwitz KTN sealants Elastic construction sealants and caulks such as Kiwitz KTN 690 elastic grey sealant, used for joints, edges, and finishing applications in tiling and construction work.
• Kiwitz PRM primers Substrate preparation primers including Kiwitz PRM 120 primer for non-absorbent substrates and Kiwitz PRM 241 water-dilutable 2-component epoxy resin primer for floor preparation before applying coatings or leveling compounds.
• Kiwitz BMP concrete admixtures Concrete admixtures including Kiwitz BMP Curing Compound PR for ensuring proper hydration and strength development of concrete, and Kiwitz BMP 522 form release oil for easy removal of concrete formwork. Targeted at concrete construction and formwork operations.
• Kiwitz CTG floor coatings Kiwitz CTG 242 is a 2-component floor coating designed for protecting and beautifying concrete and cement floors in industrial and commercial settings.
• Kiwitz TLS tile leveling system A two-component tile leveling system comprising Kiwitz TLS 220 bases/strips (1.5 mm, 500 pieces) and Kiwitz TLS 225 wedges (100 pieces) for achieving perfectly level tile surfaces and preventing lippage during installation.
• Kiwitz DMT uncoupling membranes

Quantifiable outcome

• Customers have tiled more than 1 million square meters using Kiwitz products
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Kiwitz BetoncoreOthers · 1 January 1955Part of the Kiwitz Groep (Kiwitz Group). Specialized in concrete admixtures and related products for the construction industry.
• VaristonecoreOthers · 1 January 1955Part of the Kiwitz Groep. Manufacturer/supplier of construction materials within the group portfolio.
• Comfort CompanycoreOthers · 1 January 1955Part of the Kiwitz Groep. Related construction materials business within the group.
• JakicoreOthers · 1 January 1955Part of the Kiwitz Groep. Related construction materials business within the group.
• JackoboardcoreTechnology or IntegrationKiwitz distributes Jackoboard building and tile elements - extruded polystyrene foam boards with reinforced mortar coating for tile installation, waterproofing, and thermal insulation applications.
• BlankecoreChannel Partner/ Reseller/ DistributorKiwitz distributes Blanke tile profiles. Blanke produces aluminum, stainless steel, and plastic profiles for tile edge protection and decorative finishing.
• Weber (Saint-Gobain Weber)coreChannel Partner/ Reseller/ DistributorKiwitz distributes Weber brand products including weber.tec waterproofing and sealing products, weber.fug grouts and sealants, weber.rep repair mortars, and other Weber construction chemicals.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• PCI (BASF): BASF's construction-chemicals brand for tile laying, waterproofing, and sealing systems — directly overlapping Kiwitz's product portfolio among professional tilers and contractors in Western Europe.
• Mapei: Global construction-chemicals leader with a deep tile-adhesive, grout, sealant, and waterproofing portfolio — the principal premium-brand competitor Kiwitz faces among Dutch professional tilers and contractors.
• Bostik: Arkema-owned adhesives and sealants specialist with construction-chemicals applications in tile fixing, waterproofing, and surface preparation — overlapping Kiwitz's sealants and adhesive categories.
• Sika: Swiss construction-chemicals major offering tile adhesives, sealants, waterproofing, and concrete repair products across Benelux, competing head-to-head with Kiwitz's specialist assortment.
• Saint-Gobain Weber: Global construction-chemicals manufacturer (Saint-Gobain subsidiary) producing tile adhesives, waterproofing systems, grouts, and repair mortars under the Weber brand — directly overlapping Kiwitz's own proprietary portfolio and distributed by Kiwitz itself in the Netherlands.
• Ceresit (Henkel): Henkel-owned construction-chemicals brand selling tile adhesives, grouts, sealants, and waterproofing systems through European retail and trade channels, competing in Kiwitz's core categories.

Direct peers

• Ardex: Specialty construction-chemicals company focused on tile adhesives, leveling compounds, sealants, and waterproofing — directly comparable product mix and professional tradesperson customer base to Kiwitz.
• Bouwmaat: Dutch professional-only building-materials retailer with branch network and online ordering for contractors and tradespeople — the closest direct distribution-channel competitor to Kiwitz's specialist model.
• PontMeyer: Major Dutch wholesale distributor of lumber, construction materials, and building products serving professional contractors — directly comparable go-to-market and customer overlap with Kiwitz.

Regional players

• Remmers: German specialty construction-chemicals manufacturer focused on waterproofing, concrete repair, sealants, and surface protection — comparable specialist product depth to Kiwitz but serving primarily the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kiwitz.BV
• LinkedInlinkedin.com/company/kiwitz-bv
• Instagraminstagram.com/kiwitz_bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiwitz