Hillcrest Foods

What Hillcrest Foods does

Hillcrest Foods is a wholesale foodservice distributor founded in 1982 and based in Saratoga Springs, United States, with operations concentrated in the Midwest. The company supplies bakery, dairy, and gourmet foodservice items, serving as a regional distribution partner within the U.S. foodservice channel. It is structured as a privately held, family-owned business with 51-100 employees, consistent with the profile of an independent broadline or specialty distributor.

The company's primary technology initiative has been the adoption of Cut+Dry's e-commerce and sales enablement platform, an externally provided tool intended to modernize ordering workflows and raise sales productivity. Reported outcomes from this deployment include higher online ordering revenue and improved sales productivity, suggesting the platform is becoming a meaningful transaction channel. There is no evidence of proprietary technology, in-house software development, or AI/ML capability.

The business model follows a traditional wholesale distribution structure: sourcing bakery, dairy, and gourmet foodservice products and reselling them to foodservice customers across its Midwest territory. The company is family-owned, with no disclosed parent, subsidiaries, or external funding. A significant recent development was the departure of CEO Moe Abraham after nearly five years in the role; he joined Cut+Dry as Executive Vice President of Distributor Partnerships, deepening the relationship between the two organizations. The current operating status of the company remains active, though successor leadership is not disclosed in available sources.

Name

Hillcrest Foods

Legal name

Hillcrest Foods

Website

https://hillcrestfoodsne.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Hillcrest Foods is a family-owned wholesale foodservice distributor founded in 1982, supplying bakery, dairy, and gourmet items to customers across the Midwest United States. It has 51-100 employees and recently adopted the Cut+Dry e-commerce platform to modernize ordering.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industry

Broadline Foodservice Distribution (CRAOABAA)

Keywords

• Foodservice distribution
• Wholesale food distribution
• Bakery foodservice items
• Dairy foodservice items
• Gourmet foodservice items

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

Hillcrest Foods is evidenced as a family-owned Midwest foodservice distributor. Its business centers on foodservice distribution, with online ordering and sales enablement supported through the Cut+Dry platform.

Product overview

Hillcrest Foods was a family-owned Midwest foodservice distributor. No product or service details are available from the provided sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodservice distribution Distribution of foodservice products for foodservice-industry customers through a family-owned Midwest distributor.

Quantifiable outcome

• Higher online ordering revenue
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cut+DrycoreTechnology or IntegrationCut+Dry is a leading e-commerce and sales enablement platform for the foodservice industry. Hillcrest Foods implemented Cut+Dry's platform, resulting in higher online ordering revenue and improved sales productivity. Former Hillcrest Foods CEO Moe Abraham joined Cut+Dry as EVP of Distributor Partnerships to help other independent foodservice distributors modernize using the platform.

Recent moves3 records

Expansion highlights2 records

Direct peers

• Gordon Food Service: Family-owned broadline foodservice distributor serving restaurants and foodservice operators across North America. Closely comparable to Hillcrest as a privately-held, family-operated broadline distributor with a strong regional heritage and similar customer base of independent foodservice buyers.
• Shamrock Foods Company: Family-owned broadline foodservice distributor headquartered in the Southwest/Midwest with dairy, grocery, and foodservice supply operations. Comparable to Hillcrest as a multi-generational family-owned distributor combining dairy manufacturing with broadline distribution to foodservice customers.
• Ben E. Keith Foods: Privately-held broadline foodservice distributor serving the Midwest, Southwest, and other U.S. regions. Directly comparable to Hillcrest as a regional broadline distributor competing in similar geographies and customer segments, with a comparable mix of independent restaurant and institutional accounts.
• Cheney Brothers: Family-owned broadline foodservice distributor serving the Southeast U.S. with a wide assortment of food and beverage products. Comparable to Hillcrest as a privately-held, family-operated broadline distributor with similar product breadth and reliance on independent restaurant and foodservice accounts.
• Castellini Group of Companies: Family-owned foodservice distributor headquartered in the Midwest serving restaurants, schools, and healthcare accounts. Highly comparable to Hillcrest as a privately-held regional broadline distributor with overlapping Midwest geography and a similar customer mix across foodservice segments.
• Nicholas & Company: Family-owned broadline foodservice distributor serving the Intermountain West and broader U.S. with a focus on independent restaurants. Comparable to Hillcrest as a privately-held, multi-generational broadline distributor specializing in serving independent foodservice operators with personalized service.

Broad incumbents

• Sysco Corporation: The largest broadline foodservice distributor in North America, serving restaurants, healthcare, education, and hospitality customers. Comparable to Hillcrest as the dominant incumbent in the same broadline foodservice distribution category, though operating at vastly greater scale and national reach.
• US Foods: One of the largest broadline foodservice distributors in the U.S., serving independent and chain restaurants plus other foodservice operators. Comparable to Hillcrest as a major incumbent broadline distributor competing for the same restaurant and institutional customer base, albeit at national scale.
• Performance Food Group: Major U.S. foodservice distributor with broadline operations serving restaurants and other foodservice customers nationwide. Comparable to Hillcrest as a broadline foodservice distributor in the same product category, with broader geography, deeper assortment, and larger scale.

Others

• Cut+Dry: Leading e-commerce and sales enablement platform purpose-built for the foodservice industry. Comparable to Hillcrest as a strategic technology partner, providing the digital ordering and productivity tools that Hillcrest adopted to modernize its distribution operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hillcrestfoods
• Facebookfacebook.com/hillcrestfoods
• LinkedInlinkedin.com/company/hillcrest-foods-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillcrest Foods